Agro-K

What Agro-K does

Agro-K, founded in 1976 in Minneapolis, United States, operates today as the North American commercial entity of Rovensa Next, the biosolutions arm of global agricultural group Rovensa. The company manufactures and distributes a portfolio of more than 50 branded agricultural biosolution products organized into six categories: biostimulants, biofertilizers, bionutrition, biocontrol (bioinsecticides and biofungicides), and adjuvants and correctors. Its technology foundation rests on proprietary formulation platforms Myriad and Metabol-8, and multiple products carry OMRI (Organic Materials Review Institute) listings enabling access to the certified-organic input channel. Products target agricultural growers including specialty crop, tree and vine, berry and small fruit, and row crop farmers across the United States, with North America headquarters at 2788 S. Maple Ave., Fresno, California.

The business operates as a B2B manufacturer-distributor selling biosolutions through one-time product purchase transactions rather than subscriptions or licensing. Go-to-market is an enterprise field sales model: regional experts and direct sales representatives engage growers in person, provide technical assistance, and recommend product programs, supplemented by a multi-channel presence including website, LinkedIn, Instagram, Facebook, YouTube, industry events, and a local-expert referral network. Revenue mechanics are not publicly disclosed; pricing is handled through direct sales quotes and distributor pricing. Recent commercial activity in 2025 includes the launch of the ORO-5 multi-functional adjuvant, recognition of VINTRE as California's most widely applied adjuvant, and a US distribution partnership with Novonesis for biological plant health solutions, all of which point to active portfolio and channel expansion.

Name

Agro-K

Legal name

Rovensa Next

Website

https://agro-k.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Agro-K is a US-based agricultural biosolutions manufacturer, operating as the North American arm of Rovensa Next. It produces 50+ branded biostimulants, biofertilizers, biocontrol, and adjuvant products, selling through direct enterprise field sales to specialty, tree-and-vine, berry, and row crop growers.

Ownership category

akta.pro rank

Product category

Agricultural Biosolutions

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Crop Protection Formulations (EC, SC, WG, WP, SL) (AFABAIAA)

akta.pro secondary industry

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Agricultural biosolutions
• Biostimulants and biofertilizers
• Crop protection products
• Agricultural adjuvants
• Foliar nutrition products

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Biosolutions Product Sales: Revenue generated from sale of agricultural biosolution products including biostimulants, biofertilizers, bionutrition products, biocontrol agents (bioinsecticides and biofungicides), and adjuvants and correctors for crop management applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Agro-K, operating as part of Rovensa Next North America, manufactures and distributes agricultural biosolutions including biostimulants, biofertilizers, bionutrition products, biocontrol agents (bioinsecticides and biofungicides), adjuvants, and correctors. The company serves agricultural growers across North America through a direct field sales force and local expert network, offering products for crop nutrition, disease management, pest control, soil enhancement, and stress management.

Product overview

Rovensa Next North America's product portfolio is organized into six biosolution categories spanning the entire plant life cycle from seed to harvest: Biostimulants (including Vegenergy amino acid-based stress relief), Biofertilizers, Bionutrition (the largest category including ENCOURAGE, SYSSTEM, VIGOR, and Dextro-Lac series products), Bioinsecticides (PREV-AM, Cinnaction NEXT, Thymic NEXT, Garland), Biofungicides (Milagrum Plus, APPEAL, Shielder, Typhoon, Sysstem-K Blue), and Adjuvants & Correctors (ORO, VINTRE, HOWITZER, WETCIT, ATTITUDE, SQUALL, Derive, and transformer products). The portfolio includes multiple product series (Agrobest, Clean, Dextro-Lac, Sysstem) as well as individual branded products. The company develops these biosolutions in R&D laboratories and production facilities around the world, with a focus on sustainable agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• Agrobest Series: Product series for agricultural applications
• APPEAL
• ATTITUDE
• Aurora
• Bio-Mulch
• BioMax O.C.
• Cinnaction NEXT
• Clean Series
• Derive
• Dextro-Lac Series
• ENCOURAGE CLASSIC
• ENCOURAGE NANOCAL
• GALACTEK
• Garland
• HOWITZER
• IGNEOUS
• KDL
• Milagrum Plus
• MORTAR
• Nutra-Sulf
• ORO-5
• ORO-HSMOC
• ORO-RZ
• ORO-SOLUTÉ
• OROBOOST
• Photo-Op
• PK ASSIST
• PREV-AM
• SeaBest
• Shielder
• SHOCKER
• SHRAPNEL
• SKYHAWK
• SQUALL
• Symspray
• Sysstem-Advance
• Sysstem-Bounty
• Sysstem-Cal
• Sysstem-K
• Sysstem-K Blue
• Sysstem-LeafMax
• Sysstem-Ready
• Sysstem-SeaCal
• Sysstem Series
• Sysstem-VT
• Thymic NEXT
• Top-Set D.L.
• TRANSFORMER
• TYPHOON
• Vegenergy
• Vigor-Cal
• Vigor-Cal-Bor-Moly
• Vigor-LeafMax
• Vigor-SeaCal
• VINTRE
• WETCIT
• Zinc +5 D.L.

Products and services

• Vegenergy Concentrated plant-based L-Alpha free amino acids plant stress relieving biostimulant for enhanced crop production.
• Milagrum Plus OMRI-listed Bacillus subtilis formulation for preventive and curative control of a wide variety of foliar diseases.
• APPEAL Next generation fungicide, insecticide, and acaricide for multi-purpose crop protection.
• Shielder Biological performance product without compromise for disease control.
• TYPHOON Broad-spectrum disease control product for multiple crop diseases.
• Sysstem-K Blue EPA-labeled potassium phosphite solution for disease control.
• PREV-AM 3-in-1 contact insecticide, fungicide and miticide with quick knockdown.
• Cinnaction NEXT Curative treatment against mites and powdery mildew.
• Garland OMRI-listed, low volatility garlic oil for insecticidal and repellent action primarily against thrips, mites, aphids and white fly.
• Thymic NEXT Product with strong broad-spectrum contact effect for pest control.
• VINTRE Advanced foliar adjuvant for improving the efficacy of inputs used on trees and vines, berries and small fruits.
• ORO-5 Non-pH adjusting water conditioner and deposition aid for superior spray performance.
• HOWITZER Premium penetrant, spreader and wetting agent for agricultural applications.
• WETCIT The best penetrant for use with systemic pesticides and nutrients and an excellent spreader/wetter for foliar-applied contact pesticides.
• ORO-RZ OMRI-listed soil adjuvant for uniformly distributing soil-applied pesticides and nutrients in the root zone of plants.
• OROBOOST OMRI-listed foliar adjuvant for improving spreading, wetting and penetration of organic pesticides and nutrients.
• ENCOURAGE CLASSIC 2-1-2 rapid uptake fertilizer to improve plant vigor.
• Sysstem-Advance Phosphite-based foliar fertilizer providing essential micronutrients during peak demand.
• GALACTEK Soil and root priming product to enhance soil and root health.
• PK ASSIST Formulation to increase nutrient use efficiency and soil moisture content.
• Vigor-Cal Foliar calcium fertilizer to improve fruit quality and promote plant vigor.
• ATTITUDE OMRI-listed water conditioner and acidifying agent to reduce the pH of a tank mix solution.
• Derive Water conditioner and drift reduction agent for spray applications.
• TRANSFORMER Biodegradable water use optimizer for improved irrigation efficiency.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NovonesiscoreChannel Partner/ Reseller/ DistributorDistribution partnership for Novonesis biosolutions for plant health in the United States. Rovensa Next serves as the distribution partner for Novonesis biosolution products in the US market, expanding the portfolio of biological solutions available to American growers.
• IBMA GlobalminorOthersMember of the International Biocontrol Manufacturers Association (IBMA), supporting the biocontrol industry and promoting biological pest control solutions globally.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Valent BioSciences (Sumitomo Chemical): Subsidiary of Sumitomo Chemical and a long-established global biorational crop protection company. Comparable product range spanning biostimulants, bioinsecticides, and biofungicides, but with a broader portfolio and global commercial reach than Agro-K/Rovensa Next NA.
• UPL Limited: Global crop protection company with a dedicated OpenAg biosolutions business including biostimulants, biofungicides, and bioinsecticides. Comparable customer base and channel presence, with broader geographic reach than the NA-focused Agro-K/Rovensa Next.
• Bayer Crop Science: Global agrochemical major with an expanding biologicals portfolio (including Biologics from its acquisition of AgraQuest). Competes with Agro-K/Rovensa Next NA in biopesticides and biostimulants, though as part of a much larger conventional crop protection franchise.
• Corteva Agriscience: Major US-headquartered agriculture company with a dedicated Biologicals portfolio (biocontrol, biostimulants, pheromones). Direct overlap with Agro-K/Rovensa Next NA in biocontrol and biostimulants, though at much greater scale.

Direct peers

• BioWorks: North American biologicals specialist offering biofungicides, bioinsecticides, and biostimulants. Direct peer in the IPM and biocontrol segment, serving greenhouse, nursery, and specialty crop growers with a similar positioning.
• Certis Biologicals: Specialist manufacturer of biological crop protection products including biofungicides, bioinsecticides, and bionematicides. Closely comparable product portfolio and customer base of specialty crop growers in North America, directly competing in biocontrol and biostimulant categories.
• Novonesis (Novozymes): Global leader in microbial and enzyme-based biosolutions. Direct partner of Agro-K/Rovensa Next NA for US distribution, and a closely comparable biologicals specialist serving the same growers with overlapping biostimulant, biocontrol, and biofertilizer technologies.
• Marrone Bio Innovations (now part of Bioceres Crop Solutions): Biological crop protection specialist with biofungicides, bioinsecticides, and biostimulants serving North American specialty and row crop growers. Closely comparable product mix and channel strategy, providing a useful reference point on biologicals unit economics.

Others

• Syngenta Biologicals: Global seed and crop protection major with a growing biologicals business (e.g., the Valagro acquisition). Broad incumbent competing in biostimulants and biocontrol, with deeper distribution and R&D than mid-sized specialists.

Emerging players

• Koppert Biological Systems: Global biological crop protection and pollination specialist. Direct overlap with biostimulant and biocontrol product lines, particularly in greenhouse and high-value specialty crops, but with stronger IPM/macroorganism (beneficial insect) positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RovensaNext
• Facebookfacebook.com/agroksa
• LinkedInlinkedin.com/company/agro-k-corporation
• Instagraminstagram.com/rovensanext

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agro-K