What AB Syna does

AB Syna is a Swedish credit reporting and business information company headquartered in Malmö, founded in 1947. The company operates a web-based credit reporting platform accessible via syna.se, a customer portal (abonnemang.syna.se for Syna Easy subscribers), and a REST API for programmatic integration. Its core product is a credit classification system (Kreditklassning) that assigns credit classes and recommended credit limits to Swedish businesses, supplemented by payment remarks, debt balances, bankruptcy information, board member details, and company monitoring/bevakning functionality. The product portfolio includes single credit reports (90 SEK), a monthly subscription (Syna Easy at 349 SEK/month), an unlimited annual enterprise subscription (Syna Fastpris), GDPR-compliant register maintenance services, market selection and analysis tools, and a credit seal (Syna Sigill).

The company operates under a license from Integritetsskyddsmyndigheten (Swedish Privacy Protection Authority), making it one of the formally regulated credit information providers in Sweden. Operations are entirely domestic (Sweden-only) with a multi-channel go-to-market combining self-serve digital sales, API distribution for enterprise integrations, and dedicated account management for large annual subscribers. Notable customers include municipal government (Kommunalförbundet Södra Hälsingland), insurance (Sveland Djurförsäkringar, API user since 2005), housing (Vätterhem), and construction (Otto Magnusson).

AB Syna monetizes through three primary streams: per-transaction fees for single reports, recurring monthly/annual subscriptions, and professional services for register maintenance and market analysis. The company also runs the Bästa Tillväxt annual award program since 2007, recognizing Swedish municipalities with the best business growth—a brand-building initiative that generates press coverage and reinforces Syna's position as a data authority on Swedish business activity. The company is privately held with no disclosed parent company, funding rounds, or institutional ownership, led by CEO Karl Stjerna.

Name

AB Syna

Legal name

AB Syna

Website

https://syna.se

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

AB Syna is a Swedish credit reporting company, founded in 1947 and based in Malmö, providing credit classification, payment monitoring, and business information services to thousands of Swedish businesses, municipalities, and government agencies via web, API, and subscription channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Single Credit Reports: One-time purchase of individual credit reports on companies or persons at 90 SEK per report. Provides credit class, payment remarks, debt balance, economy overview, board members, and bankruptcy information.
2. Syna Easy Monthly Subscription: Monthly subscription at 349 SEK/month including 1 user, 10 credit reports, 50 company monitors, ability to monitor yourself and your company, and access to all person and company data. Billed monthly with no long-term commitment.
3. Syna Fastpris Annual Subscription: Annual flat-rate subscription offering unlimited credit reports and monitoring for the entire organization. Includes unlimited users, unlimited credit reports, unlimited monitors, a dedicated contact person, free telephone support, and Syna Sigill. Billed annually.
4. Register Maintenance (Registervård): Services to help businesses ensure their customer registers, membership lists, and call lists are accurate and GDPR-compliant, including complete register updates or new custom-built registers.
5. Market Selection and Analyses: Expert-assisted extraction of company lists based on customer-defined criteria and customer register analysis to inform marketing and sales strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AB Syna is a Swedish credit reporting company that provides credit reports and business information on Swedish companies and individuals. It offers tiered delivery models including single credit reports, monthly subscriptions, and unlimited annual flat-rate subscriptions for businesses, alongside supporting services such as company monitoring, GDPR-compliant register maintenance, market selection analyses, and a public credit seal program. The company also provides a REST API for programmatic integration of credit data into customer systems.

Product overview

AB Syna operates as a credit reporting and business information company serving the Swedish market since 1947. The product portfolio centers on credit information services with multiple delivery models: individual credit reports at 90 kr per inquiry for single transactions; Syna Easy monthly subscription at 349 kr/month for ongoing monitoring with 10 reports and 50 company watches; and Syna Fastpris annual subscription offering unlimited access with premium support. Supporting products include Registervård for GDPR-compliant registry maintenance, Marknadsurval och analyser for customer analytics, Kreditrapporten for regular trend reporting, Syna Sigill for displaying credit ratings publicly, and Betalningspåminnelse for debt collection. The Bästa Tillväxt initiative recognizes municipalities with the best business growth. All services are accessible via web platform with API integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Syna Sigill: A credit certification/seal product that allows companies to display their credit rating and risk classification to build trust with partners and customers.
• Syna Easy
• Syna Fastpris
• Bästa Tillväxt
• EkoCheck

Products and services

• Kreditupplysning (Credit Report) One-time purchase of an individual credit report on a Swedish company, providing credit class rating, suggested credit limit, payment remarks, debt balance, economy overview, board members, and bankruptcy information. Sold at 90 SEK per report via the syna.se website.
• Syna Easy Monthly subscription product at 349 SEK/month providing 1 user access to 10 credit reports, 50 company monitors, self-monitoring, and full access to personal and company data. Billed monthly with no long-term commitment and a 5-day free trial.
• Syna Fastpris Annual unlimited subscription product for entire organizations, providing unlimited credit reports and company monitors, unlimited users, a dedicated account manager, free telephone support, and the Syna Sigill credit seal. Billed annually.
• Registervård (Registry Maintenance) Professional service to help businesses maintain accurate, GDPR-compliant customer registers, membership lists, and call lists. Includes register updates and creation of new custom registers to client specifications.
• Marknadsurval och analyser (Market Selection and Analyses) Expert-assisted service that extracts company lists according to customer-defined criteria and analyzes existing customer registers to support marketing and sales strategies.
• Kreditrapporten Subscription that delivers the credit report along with regular updates and analysis of Swedish business trends.
• Syna Sigill Credit classification seal issued by Syna that certified businesses can display publicly to demonstrate their creditworthiness and build trust with partners and customers.
• Betalningspåminnelse (Payment Reminder Service) Standalone payment reminder service that lets users send debt reminders directly from the Syna platform with external branding, leveraging the certified credit reporting company's third-party effect.
• Syna API Professional REST API for programmatic integration of credit reporting, company information, bankruptcy data, and company monitoring into customer systems. In continuous production use since 2005.

Quantifiable outcome

• Halved processing times for municipal permit handling (Kommunalförbundet Södra Hälsingland)
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Bankinitiativet för Hållbar Byggbransch (BHB)minorGTM or Marketing PartnerSyna participates in the Bank Initiative for Sustainable Construction (BHB), a collaboration between Swedish banks and the construction industry to combat crime and create healthier competition. Syna enables companies to comply with BHB requirements by providing credit reports and company monitoring services to verify the reliability of contractors and subcontractors.
• Sveland DjurförsäkringarcoreTechnology or IntegrationSveland Djurförsäkringar has integrated Syna's API into their operations since 2005 and has never experienced any downtime. The API is described as extremely stable and cost-effective, supporting the insurance company's operations in a professional manner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kompass: International business directory and B2B intelligence provider with Swedish coverage; competes with Syna in market selection/lead generation and company list services rather than core credit reports.
• Creditsafe: Global credit bureau with strong Nordic/Swedish operations; offers company credit reports, monitoring, and API access directly comparable to Syna's product set, often competing on price and international coverage.
• Moody's Analytics: Global risk analytics and credit data powerhouse; competes with Syna at the high end of the enterprise market (large corporates and financial institutions needing deeper credit risk modeling in Sweden).
• Bisnode (now Dun & Bradstreet): Historic Nordic credit and business information powerhouse, now part of Dun & Bradstreet; competes with Syna across the Swedish enterprise and mid-market while offering broader international datasets and analytics that Syna lacks.
• Bisnode (legacy Nordic): Pre-acquisition Bisnode was the dominant Nordic business information provider; the D&B integration gives the combined entity scale and analytics capability Syna cannot match, particularly for cross-border enterprise customers.

Direct peers

• UC AB (Upplysningscentralen): Sweden's largest credit reporting bureau and AB Syna's most direct domestic competitor; offers credit reports, business information, and monitoring for Swedish companies and consumers, competing head-to-head across SMB and enterprise segments.
• Soliditet: Swedish credit rating agency offering credit ratings, reports, and monitoring for Nordic companies; directly comparable to Syna's credit-class product and competes in the same Swedish business credit information market.
• Allabolag / Proff.se (Eniro): Swedish business information services providing company financials, board information, and credit-adjacent data; overlaps with Syna's single-report tier and increasingly with monitoring products in the Swedish SMB segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/syna

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AB Syna