Name

Chamonix

Legal name

Unimed International, Inc.

Website

https://betterskintoday.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Anti-Aging Skincare

NAICS

Toilet Preparation Manufacturing (32562), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industry

Eye & Lip Skincare (CRABAAAC)

Keywords

• Anti-aging skincare
• Antioxidant skincare
• Mature skin care
• Skincare subscriptions
• Direct-to-consumer beauty

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales (One-time Purchases): Customers purchase individual products at full retail price through the company's website. Products are sold in one-month supplies at various price points ranging from approximately $100 to $270 depending on the product and size.
2. Subscribe & Save (Auto-ship Subscription): Recurring auto-ship subscription program offering up to 20% off each order, free priority shipping, and a complimentary luxury gift (Free Beauty Box with first order). Flexible delivery frequencies (30, 60, or 90 days). Subscriptions renew automatically and can be paused, rescheduled, or cancelled at any time.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Chamonix Skin Care (operating as Genucel) is a direct-to-consumer anti-aging skincare brand that designs, manufactures, and sells a proprietary line of antioxidant-based skincare products — including serums, eye care, neck/jawline treatments, moisturizers, and hair care — formulated with clinical concentrations of antioxidants in a proprietary calendula flower extract base. Products are sold individually or as bundled packages through the company's e-commerce website with optional Subscribe & Save recurring auto-ship subscription.

Product overview

Chamonix Skin Care (operating as Genucel) is an anti-aging skincare company founded in 1999 by pharmacist George Faltaous. The company offers a comprehensive portfolio of skincare products organized into categories including Moisturizers (Genucel XV, Esotique-RF), Serums (Deep Firming Serum, Hyaluronic Acid Serum), Eye Care (gen90 Instant Treatment, Eyeseryl Technology, Eyelid Treatment, Genucel2), Face Care, Body Care (Neck Treatment, Jawline Treatment), and Hair Care (Provia line). Products feature proprietary technologies including MDL Technology®, Eyeseryl Technology®, Enzyme Activation, Liposome Technology, and Matrixyl. The core philosophy centers on clinical concentrations of antioxidants in a calendula flower base. Products are sold individually and as bundled packages, with subscription options available through the Subscribe & Save program.

Differentiator

Problem solved

Functional benefit

Products and services

• Genucel XV Anti-Wrinkle Treatment Best-selling silky smooth advanced anti-wrinkle moisturizer/treatment incorporating Plant Cell technology with peptides, hyaluronic acid, CoQ10, and Enzyme Activation group (vitamins B3, B6) in a calendula flower base. For consumers seeking anti-aging skin hydration and wrinkle reduction.
• gen90 Instant Treatment for Eye Bags and Wrinkles Topical treatment using proprietary formula of rare Earth silicates for rapid tightening and toning to visibly erase wrinkles around eyes, forehead, crow's feet, and laugh lines in seconds. For consumers seeking immediate-result eye area treatment.
• Jawline Treatment with MDL Technology Advanced MDL (Meadowlactone Delivery) treatment that defines and contours jawline by tightening skin around chin and neck using meadowlactones combined with revitalizing natural peptides. For consumers seeking jawline and neck firming.
• Deep Firming Serum (DFS) One-step skincare serum with Malus Domestica extracts and Liposome Technology delivering 7.5% concentration of Vitamin C to the dermis for glowing, radiant, younger-looking complexion. For consumers seeking skin firming and brightening.
• Genucel for Bags & Puffiness with Eyeseryl Technology Eye treatment formulated with 2% Eyeseryl (twice clinical testing strength) to reduce appearance of puffiness and under-eye bags; includes Malus Domestica extracts and Guarana Seed Extract. For consumers with under-eye bags and puffiness concerns.
• Genucel Eyelid Treatment Eyelid treatment using breakthrough plant science with Matrixyl and Calendula Flower Extract to firm and lift droopy eyelids for fresher, more youthful eye appearance. For consumers with droopy or aging eyelids.
• Esotique-RF with Matrixyl Long-standing best-selling anti-wrinkle treatment with Matrixyl, Grape Seed Extract, and Calendula Flower Extract that penetrates skin to smooth wrinkles and diminish fine lines. For consumers seeking wrinkle reduction.
• Neck Treatment (L-Essence) Nourishing skin treatment designed specifically for neck and décolletage with Vitamin C and Green Tea Leaf Extract to hydrate, soften, and lift sensitive skin. For consumers concerned with neck aging.
• Hyaluronic Acid Serum with 2% Lactic Acid Intense hydration and moisturizing serum combining hyaluronic acid with lactic acid for skin rejuvenation. For consumers seeking skin hydration and rejuvenation.
• Dark Spot Corrector with Lumiskin Corrects, brightens, and renews skin to address dark spots and uneven skin tone. For consumers with hyperpigmentation and uneven skin tone.
• Provia Eyelash Enhancing Serum Eyelash enhancing serum from the Provia line designed to visibly improve lash appearance. For consumers seeking lash enhancement.
• Crepey Skin Repair for Chest & Neck Wrinkles Smooths, revives, and restores crepey skin on chest and neck areas. For consumers with crepey or thinning skin on chest and neck.
• Genucel Ultra Retinol Retinol treatment that calms redness and irritation safely for skin rejuvenation. For consumers seeking retinol-based skin renewal.
• Revitalizing Face Crème for Night Repair Night repair cream designed to restore, nourish, and renew skin while sleeping. For consumers seeking overnight skin repair.
• Genucel2 Triple Action Eye Treatment Targets eyebags, dark circles, and crow's feet with triple action technology for comprehensive eye area treatment. For consumers with multiple eye area aging concerns.
• Chamonix Gift Card Gift cards available in denominations of $25, $50, $100, $150, $200, and $250, delivered by email with checkout redemption instructions. For customers seeking gifting options.
• Provia Starter Package Visibly improves fullness and thickness with this Provia hair care starter package. For consumers seeking hair fullness solutions.
• Most Popular Genucel Package (Mature Skin 50+ Set) Expert picks package for mature skin featuring multiple Genucel products at a discounted bundle price. For consumers aged 50+ seeking a comprehensive anti-aging regimen.
• Gen90 Essentials Package Bundle designed to tighten, lift, and transform with essential Genucel products. For consumers seeking immediate-result skincare at a bundle discount.
• Complete Package for Eyes, Face & Neck Comprehensive bundle including products for eyes, face, and neck at a discounted package price. For consumers seeking full-face and neck anti-aging treatment at value pricing.

Quantifiable outcome

• 70% of clinical trial participants saw improvement in under-eye bags and puffiness by Day 15; 95% reported improvement at the end of the study, using 1% Eyeseryl concentration (Genucel uses 2%)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• WomenRisingminorOthersGenucel partners with WomenRising, a non-profit organization assisting women and their families to achieve self-sufficiency. For every product purchased, Genucel donates a 'Gift of Beauty' — a full set of skincare products — every day to a woman in need. This charitable giving program supports the organization's mission of helping women live safe, productive, and fulfilling lives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Olay (P&G): Olay is a mass-market anti-aging skincare giant owned by P&G, with clinical-strength product lines (e.g., Olay Regenerist) targeting the same wrinkles/firming concerns as Chamonix at lower price points. A broad incumbent with overlapping claims and vastly larger distribution.
• Neutrogena (Johnson & Johnson): Neutrogena is a mass-market skincare powerhouse with broad anti-aging lines (Healthy Skin, Rapid Wrinkle Repair) sold in drug/mass retail. Comparable to Chamonix on retinol/peptides and target concerns but at lower ASPs and far larger scale.
• L'Oreal Paris (L'Oréal): L'Oréal Paris operates broad anti-aging product lines (Revitalift, Age Perfect) with clinical-strength claims targeting the same mature consumer as Chamonix. A broad incumbent with massive R&D and marketing budgets in the same category.

Emerging players

• Dr. Dennis Gross Skincare: Dr. Dennis Gross is a dermatologist-founded premium skincare brand with proprietary peels and clinical anti-aging positioning. Comparable to Chamonix on clinical-strength, dermatologist-led brand authority, and premium ASPs, though with broader retail presence.
• The Ordinary (DECIEM): The Ordinary is a DTC clinical-skincare brand built on transparent, high-concentration single-actives (retinoids, Vitamin C, peptides). Comparable to Chamonix on active-ingredient clinical positioning, but with younger-consumer appeal and global scale.

Direct peers

• StriVectin: StriVectin is a premium anti-aging skincare brand built around proprietary peptide technology (NIA-114), sold DTC and in department stores. It is directly comparable to Chamonix in premium ASP, proprietary-tech-led anti-aging positioning, and target consumer (mature skin).
• SkinMedica: SkinMedica is a dermatologist-recommended clinical skincare brand emphasizing proprietary growth-factor and peptide formulations for anti-aging. It mirrors Chamonix's clinical-strength, physician-endorsed positioning and overlapping actives like Matrixyl.
• Revision Skincare: Revision Skincare is a professional-grade skincare brand sold through dermatologists, med-spas, and DTC, emphasizing peptides and clinical anti-aging formulations. Directly comparable to Chamonix on clinical-grade, peptide-led anti-aging and physician-channel positioning.
• RoC Skincare: RoC is a long-standing anti-aging skincare brand sold primarily through mass and drug retail; it directly competes with Chamonix/Genucel on the same anti-aging claim space (wrinkles, firming) using clinical-grade positioning, with overlapping actives like retinol and peptides.
• Paula's Choice: Paula's Choice is a DTC-first clinical skincare brand with ingredient-led positioning, BHA/AHA/retinol/peptide formulations, and a strong review-led acquisition model. Directly comparable to Chamonix in DTC-led, clinical-claim, anti-aging skincare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/betterskintoday
• YouTubeyoutube.com/@genucel
• Facebookfacebook.com/genucel
• Instagraminstagram.com/genucel
• TikToktiktok.com/@genucel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chamonix