Oima

What Oima does

Oima Oy is a Finnish vertical SaaS company that provides a browser-based platform for administering home-delivered care relationships in Finland. Its product unifies three role-specific portals — an Employer Portal for personal assistance employers, a Personal Assistant Portal, and a Family & Kinship Caregiver Portal — into a single service that handles contract management, electronic signatures, work-hour tracking, statutory leave, payroll and compensation payment, reporting, and digital archiving. The platform is integrated with Visma Connect (parent-group identity) and BankID Finland for strong authentication, and is GDPR- and WCAG 2.1 AA-compliant. In April 2026 Oima added an AI-powered in-app assistant (Oima-avustaja) that retrieves answers from Oima's help documentation. A new Kohtaantoalusta caregiver-student matchmaker launched as a pilot in May 2026, and a Family Care Resource Management module covering the full care lifecycle is in development.

Oima's business model is a recurring subscription SaaS sold primarily through direct enterprise sales to Finnish welfare areas (hyvinvointialueet), the public-sector bodies responsible for organizing social and healthcare services. The platform is currently deployed in all 19 Finnish welfare areas plus Helsinki for personal assistance, and in 12 welfare areas for family and kinship care, processing 1,280,751 salary payments, 814,821 work-hours, and 147,637 contracts monthly across 20,000+ active users. Go-to-market is enterprise field sales with an assigned project manager for onboarding; distribution to end users (employers, assistants, caregivers) is through a self-serve web portal at minun.oima.fi. Oima Oy is a wholly owned subsidiary of the Nordic software group Visma, founded in 2011 and headquartered in Oulu with a second office in Helsinki, employing 33 people (15 in product development).

Name

Oima

Legal name

Oima Oy

Website

https://oima.fi

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Oima Oy is a Finnish vertical SaaS provider that delivers a browser-based platform for managing personal-assistance employment and family-care compensation for all 19 Finnish welfare areas plus Helsinki, processing over 1.28 million monthly salary payments across 20,000+ active users as a Visma Group subsidiary.

Ownership category

akta.pro rank

Product category

Social Welfare Management Software

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624)

SIC

Services-Prepackaged Software (7372), Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Welfare management software
• Personal assistance administration
• Family care platform
• Social welfare SaaS
• Public sector payroll software

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Oima provides SaaS services to welfare areas, municipalities and third-sector organizations for managing personal assistance employer models and family/kindship care payment administration. The platform handles work relationship management, payroll processing, and contract management as a cloud-based subscription service.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Oima provides a browser-based SaaS platform for managing home-delivered care relationships in Finland. The platform serves welfare areas, personal assistance employers, family/kinship caregivers, and personal assistants by handling employment contract management, work-hour tracking, payroll and compensation processing, statutory leave monitoring, electronic document signing, and real-time reporting within a single integrated service.

Product overview

Oima is a unified SaaS platform (Oima-palvelu) for managing home-delivered care relationships in Finland. The core Oima platform integrates three main user portals — the Employer Portal (työnantajan näkymä), the Personal Assistant Portal (henkilökohtaisen avustajan näkymä), and the Family & Kinship Caregiver Portal (hoitajan näkymä) — into a single service that handles employment/contract management, time tracking, payroll and compensation payment, statutory leave monitoring, reporting, document signing, and data archiving. A dedicated AI Assistant (Oima-avustaja) provides real-time in-app support. An upcoming Family Care Resource Management module (perhehoidon resursointi) is under development. Oima is available via web browser (minun.oima.fi) and is operated by Oima Oy, a member of the Visma Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Oima (Oima-palvelu) — Core SaaS Platform Browser-based SaaS platform for managing home-delivered care relationships in Finland, serving welfare areas, personal assistance employers, family/kinship caregivers and personal assistants with employment/contract management, time tracking, payroll and compensation processing, reporting, and digital archiving.
• Oima Employer Portal (työnantajan näkymä) View within Oima for personal assistance employers to register and approve work hours, manage employment contracts, track attendance, generate payslips, record leave, confirm payroll periods, and support multi-employer and multi-decision tracking.
• Oima Personal Assistant Portal (henkilökohtaisen avustajan näkymä) View within Oima for personal assistants to log their own work hours, record absences (sick leave, vacation, parental leave), approve payroll periods, view payslips, and manage travel compensation claims.
• Oima Family & Kinship Caregiver Portal (hoitajan näkymä) View within Oima for family and kinship caregivers to log care periods, record absences, monitor statutory leave usage, sign contracts electronically, complete forms, upload documents, and manage their own mandate/contract relationships.
• Kohtaantoalusta — Caregiver-Student Respite Matchmaker A matchmaking platform connecting welfare-area healthcare students with family caregivers for short respite visits (1–3 hours), administered through the Oima service and piloted with South-Karelia welfare area.
• Oima-avustaja — AI Assistant AI-powered chat assistant embedded in Oima that answers user questions about the platform's features and workflows instantly, trained on Oima's usage guides and help documentation. Does not handle personal data such as contracts, salaries or user-specific settings.

Quantifiable outcome

• 300-500 hours of work time saved monthly per welfare area (equivalent to 2-3 person workload)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• VismacoreOthersVisma is a Nordic software company that owns Oima. Visma provides Oima with a 1,500 expert network, security infrastructure through Visma Connect authentication platform, and organizational backing. Visma's trust centre and data protection policies apply to Oima's operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CGI: Global IT services firm with deep Nordic and Finnish public-sector footprint, providing custom software and systems integration for healthcare and social services. Comparable as an established vendor competing for the same welfare area IT budgets Oima serves.
• WellSky: US-headquartered health and community care software provider (formerly ClearCare) offering home health, personal care, and behavioral health platforms. Comparable in serving in-home care providers with workforce, scheduling, and billing workflows at scale.
• Visma: Nordic software group that owns Oima and sells a wide portfolio of SaaS for HR, payroll, ERP, and public administration across the Nordics. Comparable as the parent company sharing infrastructure (Visma Connect) and as a broader SaaS suite whose payroll/HR products could bundle with or substitute for Oima's specialist workflows.
• SD Worx: European HR and payroll SaaS provider serving SMB and public-sector organizations across multiple countries. Comparable in the payroll and workforce administration layer that Oima also handles for welfare areas, and as a potential competitor entering niche personal-assistance workflows.
• Tietoevry: Large Nordic IT services and software group with a dedicated healthcare and social welfare practice. Comparable because it sells broad IT and digital platforms to Nordic public-sector welfare and healthcare customers, overlapping with Oima's enterprise B2B SaaS selling motion.

Regional players

• Innofactor: Finnish-headquartered IT services and software company with Microsoft-based solutions for Nordic organizations including public sector. Comparable as a Nordic/Finland-based software vendor competing for similar welfare-area and municipality IT modernization contracts.
• Gofore: Finnish-headquartered digital transformation and software consultancy with public-sector clients, including social services and healthcare digitization projects. Comparable as a Finnish vendor in the same welfare area IT modernization landscape.

Direct peers

• AlayaCare: Home health and personal care SaaS platform providing scheduling, clinical documentation, billing, and payroll for personal care providers. Comparable in core functionality (caregiver management, payroll, compliance) and target buyer (organizations coordinating in-home care workers).
• Birdie: UK-based SaaS platform for home care agencies covering rostering, visit notes, payroll, and compliance. Comparable as a specialist home-care SaaS with similar workflows (caregiver scheduling, time tracking, payroll, compliance reporting) though serving private agencies rather than public welfare areas.
• CareLineLive: UK home care management SaaS covering rostering, care planning, electronic visit records, and payroll. Comparable in product scope (caregiver scheduling, time tracking, payroll processing) and target customer (organizations coordinating in-home personal care).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oima