What VoteRiders does

VoteRiders is a 501(c)(3) nonpartisan nonprofit organization founded in 2012 and headquartered in Santa Monica, California with a national office in Washington, DC. Its mission is to eliminate ID barriers to the ballot box so that every eligible voter can cast a ballot that counts. The organization operates a free Voter ID Assistance Helpline (866-432-8683) providing phone, text, and chat support, supplemented by comprehensive state-specific voter ID information pages covering all 50 states and Washington DC, online tools for voter registration lookup and voting planning, and a Spanish-language site at voteriders.org/es.

The organization serves eligible voters who lack the government-issued identification required under state voter ID laws, including first-time voters, naturalized citizens, transgender and nonbinary voters, voters with disabilities, and low-income or unstably-housed voters. Services are delivered free of charge, including assistance with document procurement, appointment scheduling, and travel coordination to ID-issuing offices. Distribution is hybrid: direct-to-consumer via web and helpline, and indirect through a partner network of thousands of organizations across social services, education, healthcare, faith-based, and democracy sectors, supported by a Partner Toolkit and printable voter ID information cards.

Funding is sourced from tax-deductible donations from individuals and institutions, with a published 2026-2028 Strategic Plan, a Chief Development Officer, and a multi-channel giving program (one-time, monthly, and additional giving pathways). The organization is led by President and CEO Lauren Kunis and Founder Kathleen Unger (JD, MBA), with a 40+ person staff that includes executive leadership, a National Field Director, regional/state directors and organizers across at least eight states, and functional teams in digital communications, policy and advocacy, legal, partnerships, and operations. VoteRiders engages in policy advocacy, including an active public campaign to oppose the SAVE Act, and publishes original research on ID and proof-of-citizenship gaps, beginning with a 2026 California-focused study.

Name

VoteRiders

Legal name

VoteRiders

Website

https://voteriders.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

VoteRiders is a 501(c)(3) nonpartisan nonprofit founded in 2012 that provides free voter ID assistance, state-specific voting information, and direct support to eligible voters across all 50 states who face identification barriers to casting a ballot.

Ownership category

akta.pro rank

Product category

Civic Engagement and Voter Assistance Services

NAICS

Political Organizations (813940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Electoral Support & Election Observation (BPADAGAA), Consumer Rights & Public Interest Advocacy (BPAGAFAK)

Keywords

• Voter ID assistance
• Civic engagement services
• Nonpartisan voter education
• Election accessibility resources
• Voter rights advocacy

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: VoteRiders operates as a 501(c)(3) nonprofit organization. The organization relies on tax-deductible donations from individuals, organizations, and potentially foundations to fund operations. Donations are used directly to help voters get ID to vote.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

VoteRiders is a 501(c)(3) nonpartisan nonprofit that educates voters and assists citizens in securing their voter ID. The organization runs a free Voter ID Assistance Helpline providing phone, chat, and text support, and maintains comprehensive state-specific voter ID information pages for all 50 US states covering accepted IDs, registration requirements, and voting procedures. Support also includes scheduling ID appointments, covering the cost of ID documents, and coordinating transportation.

Product overview

VoteRiders is a 501(c)(3) nonpartisan nonprofit organization offering a suite of voter assistance services centered on eliminating ID barriers to voting. The core offering consists of a free Voter ID Assistance Helpline providing direct support to voters, complemented by comprehensive State Voter ID Information Pages covering all 50 states. The product portfolio includes voter engagement tools (Check Voter Registration, Plan to Vote), partner resources (Partner Toolkit, Voter ID Information Cards), volunteer programs (Letter Writing, Text Banking, Ride & Appointment Manager), and content platforms (Voter Stories, Research & Policy Briefs). The organization operates primarily as a direct service and education platform rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Voter ID Assistance Helpline Free phone, chat, and text helpline that answers questions about voter ID requirements and helps voters obtain the identification they need to vote, including setting up appointments and covering costs. For eligible voters needing ID assistance.
• State Voter ID Information Pages Comprehensive state-specific web pages providing voter ID rules, accepted forms of identification, registration requirements, and voting procedures for all 50 states and Washington DC. For voters seeking state-specific voter ID guidance.
• Check Voter Registration Tool Online tool allowing voters to verify their registration status and find information about their local election office. For eligible voters who want to confirm their registration before an election.
• Plan to Vote Tool Online tool helping voters create a voting plan including checking ID requirements and making arrangements to vote. For voters planning their participation in upcoming elections.
• Partner Toolkit Free customizable resources and assistance for partner organizations including voter ID education materials, referral pathways, and program integration guidance. For nonpartisan social services, education, healthcare, faith-based, and democracy organizations.
• Voter ID Information Cards Free printed voter ID information cards available to nonpartisan nonprofit organizations for distribution to voters. For nonpartisan nonprofit organizations seeking physical handouts.
• Ride and Appointment Manager Program Program coordinating transportation and scheduling for voters to help them reach ID appointments. For voters who lack transportation to or ability to schedule ID document appointments.
• Volunteer Letter Writing Program Volunteer-led initiative where participants write letters to voters providing information about state-specific voter ID rules and VoteRiders assistance resources. For community volunteers supporting voter ID education outreach.
• Text Banking Program Volunteer program where participants send text messages to voters to provide voter ID information and connect them with VoteRiders assistance. For community volunteers supporting voter outreach.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Thousands of Partner OrganizationscoreOthers · 1 January 2012VoteRiders has collaborated with thousands of partners nationwide since 2012. Partners work across social services, education, healthcare, faith-based institutions, democracy groups, and more. Together they help people get the ID they need to vote.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rock the Vote: Rock the Vote is a nonpartisan nonprofit focused on registering and mobilizing young voters, including providing voter information and resources about ID requirements. It is a direct peer to VoteRiders in voter education and engagement for younger demographics, with overlapping helpline and online tools.
• When We All Vote: When We All Vote is a nonpartisan voter registration and turnout nonprofit that provides voter information and tools. It is comparable to VoteRiders in its free, direct-to-voter model and focus on making voting accessible, though with a broader registration focus rather than ID specifically.
• Fair Fight: Fair Fight is a voting rights organization that works on voter registration, education, and protection against voter suppression. It is comparable to VoteRiders as a nonpartisan-leaning voter assistance and advocacy nonprofit with state-specific organizing and donor-funded operations.

Broad incumbents

• Common Cause: Common Cause is a nonpartisan watchdog and democracy advocacy organization that campaigns on voting rights, campaign finance, and government accountability. It overlaps with VoteRiders in voting rights advocacy and policy work but operates at a much larger scale and broader mission.
• Brennan Center for Justice: The Brennan Center is a leading law and policy institute at NYU that conducts research and advocacy on voting rights, including voter ID laws. It overlaps with VoteRiders' policy research output and advocacy on voter ID but does not provide direct one-on-one ID assistance to voters.
• Demos: Demos is a public policy organization working on voting rights, campaign finance, and economic justice. It overlaps with VoteRiders on policy research and advocacy regarding voter ID barriers, though Demos focuses primarily on litigation and research rather than direct voter assistance.
• Lawyers' Committee for Civil Rights Under Law: The Lawyers' Committee runs the Election Protection coalition, including the 866-OUR-VOTE voter assistance hotline. It is comparable to VoteRiders as a voter-assistance service provider with a national hotline, though Election Protection addresses broader voting issues beyond ID.
• ACLU (American Civil Liberties Union): The ACLU litigates and advocates on a wide range of civil liberties including voting rights, and has actively challenged voter ID laws. It is comparable to VoteRiders as a major voter-rights organization but with substantially more resources and a broader civil-liberties mandate.
• NAACP Legal Defense Fund: The NAACP Legal Defense Fund litigates on voting rights and racial justice, including challenges to voter ID laws. It overlaps with VoteRiders in opposing restrictive voter ID but operates at much larger scale with a primarily legal-strategy model rather than direct voter assistance.
• League of Women Voters: The League of Women Voters is a long-established, large-scale civic engagement nonprofit that runs voter registration, education, and voter assistance programs nationally. It overlaps with VoteRiders on voter information and assistance but operates a much broader civic-participation mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/voteriders
• Facebookfacebook.com/VoteRiders
• LinkedInlinkedin.com/company/voteriders

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VoteRiders