Design Lines
Design Lines is a 40-year-old, family-owned interior design firm in Raleigh, NC offering full-service residential and commercial design, including remodels, furnishings, new construction, and branded spaces, serving homeowners, developers, and institutions across the Research Triangle.
- Company typePrivate
- Founded1979
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Design Lines does
Design Lines is a privately held interior design firm founded in 1979 by Judy Pickett, FASID, headquartered in Raleigh, North Carolina. The firm provides full-service interior design for residential and commercial clients, including remodel design, furnishings procurement, new construction design, and a dedicated Branded Spaces service for offices, restaurants, showrooms, and hospitality venues. Services span from initial consultation and space planning through furniture selection, procurement, and construction oversight, delivered through a collaborative, client-centered process.
The firm operates as Design Lines Ltd., a North Carolina limited company, with a small team of 1-10 employees. Its revenue model is professional services, project-based, with pricing tailored to individual project scope and client requirements rather than standardized fee tiers. The go-to-market is sales-led, driven primarily by client referrals, architect and builder relationships, and a portfolio-driven website with active social media presence on Instagram and Facebook. Geographic focus is the North Carolina Research Triangle (Raleigh, Cary, Chapel Hill, Durham, Wake County), with select projects extended to Bermuda, Colorado, and Wilmington.
Design Lines is family-owned, with founder Judy Pickett and her daughter Hilaire Pickett Martin (Partner, operations and accounting) comprising the leadership. The firm holds no external funding, has no parent company or subsidiaries, and has no disclosed AI or proprietary technology. The customer base is horizontal, spanning residential homeowners, real estate developers, healthcare, hospitality, education, and government clients, with notable projects including the NC State Chancellor's Residence, the Delta Gamma Sorority House at NC State, and luxury developments such as The Wade.
Design Lines firmographics
Firmographics- Name
- Design Lines
- Legal name
- Design Lines Ltd.
- Website
- https://designlinesltd.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Design Lines is a 40-year-old, family-owned interior design firm in Raleigh, NC offering full-service residential and commercial design, including remodels, furnishings, new construction, and branded spaces, serving homeowners, developers, and institutions across the Research Triangle.
- Ownership category
- akta.pro rank
Design Lines industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Space Planning & Workplace Design (BPAHAKAI)
Keywords
Where Design Lines is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Design Lines business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Interior Design Services: Project-based professional services for residential and commercial interior design. Services include remodel, furnishings, new construction, and branded spaces. Pricing is tailored to project parameters and client investment levels. The firm manages the full design process from initial concept through procurement and installation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Design Lines product offering
Product offeringCore offering
Design Lines is a full-service interior design firm based in Raleigh, NC, providing residential and commercial interior design services. The firm offers remodels, furnishings, new construction design, and branded spaces, guiding clients through initial engagement, creative collaboration, implementation (including construction oversight and procurement), and final fulfillment.
Product overview
Design Lines Signature is a full-service interior design firm offering a unified suite of services centered on residential and commercial interior design. The core offering encompasses interior design services including remodel design, furnishings procurement, and new construction design, alongside a specialized Branded Spaces service for commercial clients. The firm follows a collaborative design process with clients from initial engagement through construction oversight and procurement to fulfillment, serving both residential homeowners and commercial businesses including offices, restaurants, showrooms, and hospitality venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services
Companies that use Design Lines
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Design Lines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Design Lines partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Design Lines competitors and assessment
Company assessmentDirect peers
- Hirsch Bedner Associates (HBA): Hospitality-focused interior design firm specializing in luxury hotels. Directly comparable to Design Lines' Branded Spaces offering for hospitality venues such as The Wade luxury development.
- Board & Vellum: Mid-size multi-disciplinary design firm offering interior design, architecture, and related services for residential and commercial clients. Comparable business model and scale to Design Lines with similar service breadth.
- McAlpine: High-end interior design firm (McAlpine Booth & Ferrier) known for luxury residential and hospitality projects across the Southeast US. Comparable to Design Lines in scale, client profile, and full-service design model.
Emerging players
- Havenly: Online interior design platform that disrupts the traditional full-service design model with technology-enabled services. Targets the same residential end customers as Design Lines but with a lower price point and virtual delivery.
- Decorilla: Online interior design marketplace connecting clients with designers virtually. Competes for residential interior design clients with a different delivery model and lower price point than traditional firms like Design Lines.
Broad incumbents
- IA Interior Architects: International interior architecture firm specializing in commercial interiors including workplaces, retail, and hospitality. Overlaps with Design Lines' commercial and branded spaces offering but at much larger scale.
- Perkins&Will: Major architecture and interior design firm serving healthcare, education, commercial, and residential sectors. Overlapping with Design Lines' diverse client base across multiple verticals at significantly larger scale.
- Gensler: World's largest design firm with a major interior design practice across commercial, hospitality, and residential. Comparable service categories to Design Lines, especially in branded commercial spaces, but vastly larger scale and national footprint.
- HKS: Large architecture and design firm with interior design capabilities across hospitality, healthcare, and commercial. Comparable in serving branded commercial interiors for major institutional projects.
Regional players
- Providence Design Group: Nashville-based interior design firm with a similar full-service offering and comparable scale. Operates with a similar business model to Design Lines but in a different Southeast geography, making it a regional rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Design Lines social profiles
Digital presenceDesign Lines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Design Lines leadership team
Management profileNumber of profiles
Profiles2 records
Design Lines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Design Lines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Design Lines
What does Design Lines do?
Design Lines is a full-service interior design firm based in Raleigh, NC, providing residential and commercial interior design services. The firm offers remodels, furnishings, new construction design, and branded spaces, guiding clients through initial engagement, creative collaboration, implementation (including construction oversight and procurement), and final fulfillment.
Is Design Lines a public or private company?
Design Lines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Design Lines founded?
Design Lines was founded in 1979. It employs 1 to 10 people.
Where is Design Lines based?
Design Lines is headquartered in Raleigh, United States, in the North America region.
How does Design Lines make money?
One revenue line is on record: interior Design Services.
Who are Design Lines's main competitors?
Direct peers on record are Hirsch Bedner Associates (HBA), Board & Vellum and McAlpine. Emerging players are Havenly and Decorilla. Broad incumbents are IA Interior Architects, Perkins&Will, Gensler and HKS. Providence Design Group is listed as a regional player.
Does Design Lines have an API?
No public API is recorded for Design Lines.
What industry is Design Lines in?
Design Lines's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAI, Space Planning & Workplace Design. Its NAICS code is 54141.