Newfoundland and Labrador Medical Association
The Newfoundland and Labrador Medical Association is a 100-year-old non-profit professional medical association representing approximately 1,400 practicing physicians and 2,500+ members in Newfoundland and Labrador, providing advocacy, contract negotiation, physician wellness programs, and digital health tools under mandatory membership tied to medical licensure.
- Company typePrivate
- Founded1924
- HeadquartersSt. John's, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Newfoundland and Labrador Medical Association does
The Newfoundland and Labrador Medical Association (NLMA) is a non-profit professional medical association founded in 1924 and headquartered at NLMA House, 164 MacDonald Drive, St. John's, Newfoundland and Labrador. It represents approximately 1,400 practicing physicians and over 2,500 members in total, including medical students, residents, and retired physicians. Membership is mandatory for all practicing physicians in the province as a condition of licensure under the Medical Act (since 1974), making NLMA the exclusive collective bargaining agent and representative body for organized medicine in Newfoundland and Labrador. The association has been a Division of the Canadian Medical Association (CMA) since Newfoundland's Confederation in 1949.
NLMA's core functions span four areas: (1) collective bargaining and contract negotiation with the provincial Department of Health and Community Services, including the Family Practice Renewal Program established in 2016; (2) advocacy and policy work on physician compensation, healthcare system reform (including Health Accord NL), and patient access; (3) physician wellness services through the Physician & Family Assistance Program, MD Link, Peer Support Network, and Physician Care Network; and (4) digital health infrastructure including the provincial Electronic Medical Record (EMR / eDOCSNL), eConsult physician-to-physician consultations, AI Scribe documentation, Virtual Care telemedicine, and CorCare cybersecurity. Member services are organized through six specialty sections: Family Medicine, FFS Consultants, Salaried Physicians, Emergency Physicians, Rheumatology, and Senior/Retired Physicians.
The organization is funded primarily through mandatory membership fees (subscription/recurring model) and operates with a small staff of 1-10 employees. NLMA is governed by a Board of Directors elected by members, with an Annual General Meeting held each June. The association played a foundational role in establishing the Memorial University Faculty of Medicine (1969) and continues to support medical education and continuing professional development. Recent strategic activity has centered on digital health modernization, including the 2024 launch of the Health Care Unburdened Grant Program and rollout of AI Scribe, alongside the centennial milestone and the June 2025 installation of Dr. Cynthia Slade as the 100th President.
Newfoundland and Labrador Medical Association firmographics
Firmographics- Name
- Newfoundland and Labrador Medical Association
- Legal name
- Newfoundland and Labrador Medical Association
- Website
- https://nlma.nl.ca
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Newfoundland and Labrador Medical Association is a 100-year-old non-profit professional medical association representing approximately 1,400 practicing physicians and 2,500+ members in Newfoundland and Labrador, providing advocacy, contract negotiation, physician wellness programs, and digital health tools under mandatory membership tied to medical licensure.
- Ownership category
- akta.pro rank
Newfoundland and Labrador Medical Association industry classification
Industry- Product category
- Professional Medical Association Services
- NAICS
- Professional Organizations (813920), Business Associations (813910), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Membership Organizations (8600), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Patient Advocacy, Navigation & Access to Care (BPAGACAH)
- akta.pro secondary industry
- State/Provincial Health Department & Public Health Administration (BPAIABAH)
Keywords
Where Newfoundland and Labrador Medical Association is headquartered
LocationHeadquarters
- HQ city
- St. John's
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Newfoundland and Labrador Medical Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Membership Fees: The NLMA is a non-profit professional organization funded primarily by its members through mandatory membership fees. All practicing physicians in Newfoundland and Labrador are required to hold membership in the Association as a condition of licensure under the Medical Act.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Newfoundland and Labrador Medical Association product offering
Product offeringCore offering
The Newfoundland and Labrador Medical Association (NLMA) is a non-profit professional association founded in 1924 that represents approximately 1,400 practicing physicians and over 2,500 total members including residents, medical students, and retired physicians in Newfoundland and Labrador. Membership is mandatory for all practicing physicians as a condition of licensure. The association negotiates physician compensation and benefits with the provincial government, advocates for physicians' political, clinical and economic interests, delivers physician wellness programs, and provides digital health tools including EMR, eConsult, AI Scribe, Virtual Care, and CorCare cybersecurity services.
Product overview
The Newfoundland and Labrador Medical Association (NLMA) operates a platform-plus-services model serving as a professional medical association. The core digital health infrastructure includes the provincial Electronic Medical Record (EMR/eDOCSNL) integrated with MCP and HEALTHe NL systems, eConsult for specialist referrals, Virtual Care for telemedicine, AI Scribes for documentation assistance, and CorCare for cybersecurity. Member support services encompass Physician Wellness programs (Physician Health Program, MD Link, Peer Support Network, Physician Care Network), the Family Practice Renewal Program, and the Find A Doctor NL patient referral portal. The Association provides member sections for various specialties including Family Medicine, FFS Consultants, Salaried Physicians, Emergency Physicians, Rheumatology, and Senior/Retired Physicians, each with dedicated resources and representation.
Differentiator
Problem solved
Functional benefit
Products and services
- Electronic Medical Record (EMR) / eDOCSNL
Quantifiable outcome
- Representing approximately 1,400 practicing physicians and over 2,500 total members
- +1 more outcomes
Companies that use Newfoundland and Labrador Medical Association
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Newfoundland and Labrador Medical Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Newfoundland and Labrador Medical Association partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Canadian Medical Association (CMA)coreThe NLMA is a division of the Canadian Medical Association following Confederation in 1949. NLMA members are represented at the national level through the CMA Board of Directors. The CMA President (Dr. Boluwaji Ogunyemi) serves as a Board Director on NLMA's Board. The organizations co-present Honorary Life Awards annually.
- Memorial University Faculty of MedicinecoreThe NLMA was instrumental in advocating for the establishment of the medical school at Memorial University (opened 1969). Medical students at MUN are eligible for NLMA membership. The Medical Students' Society has a non-voting seat on the NLMA Board. The NLMA supports medical education and continuing professional development.
- Department of Health and Community ServicescoreThe NLMA negotiates physician compensation and benefits with the provincial government. They have agreements for the Family Practice Renewal Program and work together on healthcare system reform, including Health Accord NL and various health policy initiatives.
- Professional Association of Residents of Newfoundland and Labrador (PARNL)minorPARNL has one non-voting member on the NLMA Board of Directors, representing medical residents in the province.
- NL Public Health AssociationminorNLMA partners with the NL Public Health Association on public health initiatives and advocacy campaigns.
- College of Nurses NL (formerly Association of Registered Nurses NL)minorNLMA collaborates with nursing organizations on public health issues and healthcare policy.
- Canadian Cancer Society NLminorNLMA partners with the Canadian Cancer Society NL on cancer-related public health campaigns and advocacy.
- Heart and Stroke Foundation NLminorNLMA collaborates with the Heart and Stroke Foundation NL on cardiovascular health initiatives and public education campaigns.
- Alliance for the Control of Tobacco (ACT NL)minorNLMA partners with ACT NL on tobacco control and smoking cessation advocacy and education.
- NL Health ServicescoreNLMA works with the provincial health authority on healthcare system delivery, physician working conditions, and implementation of healthcare reforms including the development of community care teams and blended capitation models.
- NL College of Family PhysiciansminorNLMA partnered with the NL Chapter of the College of Family Physicians of Canada and Memorial University's Discipline of Family Medicine to release the joint report 'Family Medicine in Newfoundland and Labrador: A Ten-Year Vision' in 2018.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Newfoundland and Labrador Medical Association competitors and assessment
Company assessmentBroad incumbents
- Doctors of BC: Doctors of BC is the provincial association representing British Columbia physicians, offering negotiation, advocacy, and physician health programs comparable to NLMA's. Operates at larger scale with a broader portfolio of physician supports.
- Alberta Medical Association: The Alberta Medical Association represents Alberta physicians through advocacy, negotiation, and member services. Comparable in mandate and operating model but at significantly larger scale and geographic scope than NLMA.
- Canadian Medical Association (CMA): The CMA is the national medical association of which NLMA is a division, providing national advocacy, policy, and shared services. Comparable at the federal level and structurally connected to NLMA via board representation and joint programs.
- Ontario Medical Association (OMA): The Ontario Medical Association is the largest provincial medical association in Canada, representing over 43,000 physicians. Comparable in core function (advocacy, negotiation, member services) but operates at materially greater scale and with a more diversified product set than NLMA.
Direct peers
- Medical Society of Prince Edward Island: The Medical Society of Prince Edward Island is the provincial medical association for PEI physicians, providing advocacy and member services. Highly comparable on small-province scale and Atlantic Canadian operating context, though smaller than NLMA.
- New Brunswick Medical Society: The New Brunswick Medical Society is the provincial professional association representing New Brunswick physicians, with similar advocacy, compensation negotiation, and member service functions. Closely comparable on scale, geography, and operating model to NLMA.
- Doctors Manitoba: Doctors Manitoba is the provincial medical association for Manitoba physicians, offering advocacy, member services, and physician wellness programs analogous to NLMA's portfolio. Comparable on provincial scope and breadth of member services.
- Yukon Medical Association: The Yukon Medical Association represents physicians in the Yukon Territory through advocacy and member engagement. Comparable as a small-jurisdiction provincial/territorial medical association operating a similar member-services model.
- Doctors Nova Scotia: Doctors Nova Scotia is the professional medical association for physicians in Nova Scotia, operating the same compulsory-membership advocacy and contract-negotiation model as NLMA. It is the most structurally comparable peer given similar Atlantic Canadian provincial scale and member base dynamics.
- Saskatchewan Medical Association: The Saskatchewan Medical Association is the provincial professional association and certified bargaining agent for Saskatchewan physicians. Comparable as a direct peer running the same tripartite model of advocacy, negotiation, and member services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Newfoundland and Labrador Medical Association social profiles
Digital presenceNewfoundland and Labrador Medical Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newfoundland and Labrador Medical Association leadership team
Management profileNumber of profiles
Profiles7 records
Newfoundland and Labrador Medical Association funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newfoundland and Labrador Medical Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newfoundland and Labrador Medical Association
What does Newfoundland and Labrador Medical Association do?
The Newfoundland and Labrador Medical Association (NLMA) is a non-profit professional association founded in 1924 that represents approximately 1,400 practicing physicians and over 2,500 total members including residents, medical students, and retired physicians in Newfoundland and Labrador. Membership is mandatory for all practicing physicians as a condition of licensure. The association negotiates physician compensation and benefits with the provincial government, advocates for physicians' political, clinical and economic interests, delivers physician wellness programs, and provides digital health tools including EMR, eConsult, AI Scribe, Virtual Care, and CorCare cybersecurity services.
Is Newfoundland and Labrador Medical Association a public or private company?
Newfoundland and Labrador Medical Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Newfoundland and Labrador Medical Association founded?
Newfoundland and Labrador Medical Association was founded in 1924. It employs 1 to 10 people.
Where is Newfoundland and Labrador Medical Association based?
Newfoundland and Labrador Medical Association is headquartered in St. John's, Canada, in the North America region.
How does Newfoundland and Labrador Medical Association make money?
One revenue line is on record: membership Fees.
Who are Newfoundland and Labrador Medical Association's main competitors?
Broad incumbents on record are Doctors of BC, Alberta Medical Association, Canadian Medical Association (CMA) and Ontario Medical Association (OMA). Direct peers are Medical Society of Prince Edward Island, New Brunswick Medical Society, Doctors Manitoba, Yukon Medical Association, Doctors Nova Scotia and Saskatchewan Medical Association.
Does Newfoundland and Labrador Medical Association have an API?
No public API is recorded for Newfoundland and Labrador Medical Association.
What industry is Newfoundland and Labrador Medical Association in?
Newfoundland and Labrador Medical Association's product category is Professional Medical Association Services. Its primary akta.pro industry code is BPAGACAH, Patient Advocacy, Navigation & Access to Care, with a secondary code of BPAIABAH, State/Provincial Health Department & Public Health Administration. Its NAICS code is 813920 and its SIC code is 8600.