What We Love Publishing does

We Love Publishing operates We Love Budapest, a digital-first city guide and lifestyle media platform focused exclusively on Budapest, Hungary. Founded in 2011 by Gerendai Károly, the company publishes a bilingual (Hungarian and English) content website (welovebudapest.com) covering restaurants, cafés, culture, nightlife, events, leisure activities, historical content (Anno), and toplists, supported by an archive of 19,825+ articles across 793+ pages built over 15 years. The platform is organized into category sections (Cikkek, Program, Toplista, Gasztró, Anno, Kultúra, Szabadidő, Helyek) and distributes content through the website, a weekly newsletter with an Insider tier, syndication on dex.hu (Index), and a TikTok channel. The underlying technology stack is a standard CMS with Google analytics and consent management, Indapass.hu for user authentication, and indexstat.index.hu for ad tracking — there is no proprietary technology platform or developer-facing API.

The business model is built on two revenue streams: (1) digital advertising, with sales outsourced to DNSaleshouse (advertisers contact [email protected]), and (2) bookazine product sales, with the 15th anniversary print/print-on-demand edition distributed through the Indapress Kiadó webshop (indapresskiado.hu) and major Hungarian bookstores. The platform serves two primary end-user segments (Budapest locals and Hungarian/international tourists seeking curated recommendations) and a secondary B2B segment (venue owners, restaurants, and event organizers purchasing advertising). Geographic scope is single-country/domestic, limited to Budapest. The company has no disclosed funding, no parent company (despite operational alignment with the Indapress/Index media family), no M&A activity, no patents, no certifications, and a headcount of 11–50.

Name

We Love Publishing

Legal name

We Love Budapest

Website

https://welovebudapest.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital City Guide and Local Lifestyle Media

NAICS

Periodical Publishers (513120), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Blogging & Website Publishing Platforms (MPACAIAB)

akta.pro secondary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

Keywords

• Digital city guide
• Local content publishing
• Travel media platform
• Restaurant venue listings
• Cultural event coverage

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: The platform generates revenue through advertising. They offer advertising opportunities and potential partners can contact [email protected] for advertising rates.
2. Bookazine Sales: They publish a 15th anniversary bookazine available for purchase through the Indapress Kiadó webshop (indapresskiado.hu) and major bookstores. The bookazine features gastronomy, culture, urban legends, interviews, and the best places as seen through their editorial perspective.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

We Love Publishing operates a Budapest-focused digital city guide platform (welovebudapest.com) that publishes editorial articles, toplists, venue guides, and event calendars in both Hungarian and English, covering news, restaurants, cafés, culture, nightlife, active leisure, and historical content. The company also produces and sells a periodic bookazine commemorating the brand's anniversary, distributed through a partner publishing house's webshop and major bookstores. Revenue is generated primarily through advertising (sold via DNSaleshouse) and bookazine sales.

Product overview

We Love Publishing operates We Love Budapest, a digital city guide magazine platform covering Budapest. The main offering is the we love budapest website (welovebudapest.com), a content platform featuring articles, toplists, venue listings, and event calendars in both Hungarian and English. A secondary product is the We Love Budapest Bookazine, a jubilee print/print-on-demand publication commemorating 15 years of the magazine, containing curated gastronomy, culture, urban legends, interviews, and location recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• We Love Budapest Website (welovebudapest.com) Digital city guide platform publishing editorial articles, toplists, venue guides, and event calendars in both Hungarian and English for Budapest residents, visitors, and tourists. Includes user account creation/login via Indapass.hu and Facebook integration, and category sections for articles, programs, toplists, gastro, culture (Kultúra), leisure (Szabadidő), nightlife, venues (Hely), and historical (Anno) content.
• We Love Budapest Bookazine A limited jubilee print publication marking 15 years of the We Love Budapest magazine, featuring gastronomy (Gasztronómia), culture (Kultúra), urban legends (Városi legendák), interviews (Interjúk), and the editors' best Budapest locations. Sold through the Indapress Kiadói webshop (indapresskiado.hu) and major Hungarian bookstores.

Quantifiable outcome

• Two Budapest coffee shops ranked in Europe's Top 100 Best Coffee Shops 2026 (Espresso Embassy #17, Vivina's Café & Roastery #79)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• DNSaleshousecoreChannel Partner/ Reseller/ DistributorDNSaleshouse handles advertising sales for We Love Budapest. Potential advertisers are directed to contact [email protected] for advertising opportunities.
• Indapass.hucoreTechnology or IntegrationIndapass.hu provides user authentication and login services (Facebook login, registration, password management) for the We Love Budapest platform.
• GooglecoreTechnology or IntegrationWebsite uses Google services for analytics, advertising cookies, and user data processing. Google Consent Mode implementation visible on the website.
• Indapress KiadócoreChannel Partner/ Reseller/ DistributorParent publishing house handling bookazine production and sales through their webshop (indapresskiado.hu) and distribution to major bookstores.
• Budapest Gyógyfürdői és Hévizei Zrt.minorStrategic or Co-development PartnerJoint coverage of Budapest public beach openings. The publication reported on the Árasztó-part beach opening as a collaborative initiative with Budapest city government and VALYO.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Thrillist: Thrillist is a digital lifestyle media brand covering food, travel, and entertainment in cities. Comparable to We Love Budapest in editorial format, audience demographic, and ad-supported monetization.
• Time Out: Time Out is the global benchmark for city-guide media, combining editorial coverage of dining, culture, nightlife and events with advertising and print products. We Love Budapest operates a narrower, single-city version of essentially the same model.
• Culture Trip: Culture Trip is a digital-first travel media brand producing curated city content (restaurants, culture, things to do) monetized through ads and partnerships. Overlaps directly with We Love Budapest's content-led, city-focused digital magazine approach.
• Eater: Eater is a digital media network covering restaurant and food culture in major cities. While more gastro-focused, it shares We Love Budapest's editorial-advertising model targeting urban audiences interested in dining.

Broad incumbents

• Condé Nast Traveler: Condé Nast Traveler is a premium travel publication with both digital and print editions covering global destinations including Budapest. Competes for high-end travel advertisers targeting the same tourist segment.
• Tripadvisor: Tripadvisor is a global user-generated reviews and discovery platform for restaurants, attractions, and travel experiences. Competes for tourist discovery behavior and travel-ad spend that We Love Budapest also targets.
• Lonely Planet: Lonely Planet is an established travel publisher with both digital and print guidebooks. Covers Budapest among many destinations and competes for tourist attention and travel-ad budgets at a global scale.

Others

• Index.hu: Index is one of Hungary's largest news portals and operates the dex.hu syndication platform through which We Love Budapest content is distributed. Functions as both a strategic partner and an indirect competitor for Hungarian digital ad budgets.
• Indapress Kiadó: Indapress Kiadó is the parent publishing house that produces and distributes the We Love Budapest bookazine. Operates as both a channel partner and an adjacent publisher of Hungarian books and magazines.

Regional players

• The Budapest Beat: The Budapest Beat is an English-language digital publication covering Budapest events, culture, and lifestyle. A direct local competitor targeting the same expatriate and tourist audience for advertising dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@welovebudapest
• LinkedInlinkedin.com/company/welovebudapest-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Love Publishing