Aleas Cosmetics
Aleas Cosmetics SRL is an Italian e-commerce and B2B distributor of professional nail, beauty, and podiatry products, selling its own La Femme Professionnel line (Non Stop Color, Gelify, Spheric AcryGel) alongside distributed brands (Moyra, Staleks Pro, SHEMAX, ÜLKA) to salons, nail technicians, and consumers in Italy.
- Company typePrivate
- Founded2009
- HeadquartersFabriano, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Aleas Cosmetics does
Aleas Cosmetics SRL is an Italian private limited company headquartered in Fabriano (Province of Ancona, Italy) that manufactures, distributes, and retails professional nail and beauty products through its e-commerce platform at www.aleascosmetics.com and a domestic B2B sales network serving salons, nail technicians, and podologists. The company operates a hybrid model combining proprietary branded formulations under the La Femme Professionnel umbrella — Non Stop Color™ (TPO Free, HEMA Free semi-permanent polish), Gelify™ UV&LED gels for nail reconstruction, Spheric™ AcryGel (7-Free odorless formula), Evercolor™, and accessory lines (Purify™, LUBSIL) — with multi-brand distribution of complementary professional brands including Moyra (nail stamping), Staleks Pro (instruments), SHEMAX and ÜLKA (dust extraction), Lukas Podological (podiatry equipment), Marathon/Saeyang (drills), Perfect Silk Lashes, and RefectoCil (lash and brow tinting).
The company's technology footprint is built on a standard WordPress + WooCommerce e-commerce stack, augmented with Klaviyo and Sendinblue for email automation, Google Analytics and New Relic for analytics and performance monitoring, Zendesk for customer support chat, and Cloudflare for content delivery and bot protection. Payments are processed through PayPal, Scalapay (3- or 4-rate installments), and major credit cards, with all prices inclusive of Italian VAT (IVA). Free shipping is offered on orders above €39 within Italy with 24–48 hour express delivery. Marketing is conducted across owned content (blog/tutorials), email, Instagram, Facebook, YouTube, Google Ads, and Meta advertising, with a 10% discount incentive for newsletter subscription.
Commercially, the business operates on a one-time unit-pricing revenue model with no disclosed subscription or licensing streams, generating revenue through direct e-commerce transactions, gift cards, and B2B bulk orders. Pricing ranges from approximately €1.90 for entry consumables (e.g., nail files) to over €64 for curated kits, with semi-permanent polishes typically priced €6.43–€12.90 and gel products €10–€30; promotional discounts of up to 40% are regularly applied. The customer base spans three segments — professional nail technicians and beauty salons (primary), podologists, and individual consumers — with the company maintaining a sales network (Rete Vendita) for B2B customers alongside its direct-to-consumer storefront. The company is privately held with no disclosed external investors, parent company, or funding history.
Aleas Cosmetics firmographics
Firmographics- Name
- Aleas Cosmetics
- Legal name
- Aleas Cosmetics SRL
- Website
- https://aleascosmetics.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aleas Cosmetics SRL is an Italian e-commerce and B2B distributor of professional nail, beauty, and podiatry products, selling its own La Femme Professionnel line (Non Stop Color, Gelify, Spheric AcryGel) alongside distributed brands (Moyra, Staleks Pro, SHEMAX, ÜLKA) to salons, nail technicians, and consumers in Italy.
- Ownership category
- akta.pro rank
Aleas Cosmetics industry classification
Industry- Product category
- Professional Nail Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)
- akta.pro secondary industries
- Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD), Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)
Keywords
Where Aleas Cosmetics is headquartered
LocationHeadquarters
- HQ city
- Fabriano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Aleas Cosmetics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of professional nail and beauty products through the company's e-commerce website. Products include semi-permanent polishes, gel reconstruction products, nail art supplies, tools, equipment, and eyelash products. Revenue is generated through one-time product transactions at listed retail prices.
- Gift Cards: Sale of gift cards for the Aleas Cosmetics store, allowing customers to purchase products as gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| Unit Pricing | Pay-as-you-go | Collection/Kit Pricing |
| Other | One time/ perpetual license | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Aleas Cosmetics product offering
Product offeringCore offering
Aleas Cosmetics manufactures and distributes professional nail and beauty products under its own La Femme Professionel brand and as an authorized Italian distributor for complementary professional brands. Core offerings include the Non Stop Color™ semi-permanent polish line (TPO Free, HEMA Free), Gelify™ UV&LED gels for nail reconstruction, and Spheric™ AcryGel (7-Free, odorless), sold through both an e-commerce store and a dedicated B2B sales network serving nail technicians, beauty salons, and podologists.
Product overview
Aleas Cosmetics is an Italian professional nail cosmetics distributor offering a multi-brand portfolio centered around nail care, reconstruction, and beautification. The core product lines include La Femme Professionnel's Non Stop Color™ semi-permanent polishes (TPO/HEMA-free), Gelify™ UV&LED gels for nail reconstruction, and Spheric™ AcryGel. The company also distributes complementary nail art brands including Moyra® (stamping), Staleks Pro (instruments), and Lukas Podological (pedicure). Additional categories cover eyelash extensions (Perfect Silk Lashes), brow care (RefectoCil), and general manicure/pedicure tools. The e-commerce platform is powered by WooCommerce/WordPress with integrated payment solutions (PayPal, Scalapay) and supports installment payments.
Differentiator
Problem solved
Functional benefit
Brands
- La Femme Professionnel: Professional nail gel and semi-permanent polish brand featuring Non Stop Color, Gelify UV&LED gel products, and Spheric AcryGel.
- Gelify
- Non Stop Color
- Spheric
- Purify
- LUBSIL
Products and services
- Non Stop Color™ Professional semi-permanent nail polish line under the La Femme brand, featuring ultra HD formula that is TPO Free and HEMA Free. Designed as a safe, dense, hyper-pigmented, and self-leveling product for professional nail technicians and consumers.
- Gelify™ Professional UV&LED gel product line for nail reconstruction under the La Femme brand, including one-phase no-heat, tissotropics, mousse builder, and bottled builder gels used for nail extension and building by professional nail technicians.
- Spheric™ AcryGel Revolutionary acrylic gel product from La Femme Professionel with special odorless formula and 7-Free certification, combining the benefits of acrylic and gel for nail reconstruction.
- Evercolor™ Air gel polish line featuring water-based and peel-off technology for nail coloring, sold under the La Femme brand.
- Purify™ Degreaser Degreaser product for nail preparation used before gel or semi-permanent polish application, sold under the La Femme brand.
- LUBSIL Silicone Lubricant Spray Silicone lubricant spray in 400ml format for maintaining professional steel instruments such as nippers and cuticle tools.
- Gift Card Aleas Cosmetics Gift card product available for purchase on the Aleas Cosmetics e-commerce platform, allowing customers to gift store credit.
Companies that use Aleas Cosmetics
Customer profileSegments3 records
Ideal customer profiles3 records
Aleas Cosmetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Aleas Cosmetics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SHEMAXcoreSHEMAX is a leading brand in the production of professional nail dust extractors (aspiratori). Aleas Cosmetics is the Official Partner in Italy for SHEMAX products, distributing their aspirators and related equipment to professional nail technicians and beauty salons.
- ÜLKAcoreÜLKA is a manufacturer of professional nail equipment including dust extractors. Aleas Cosmetics serves as Official Partner for ÜLKA in Italy, distributing their professional equipment to nail technicians and beauty professionals.
- MoyracoreMoyra is described as the world leader in nail stamping products, with over 20 years of presence in the best nail salons globally. Aleas Cosmetics distributes Moyra's nail art and stamping products including stamper accessories, stamping plates, gel painting products, and semi-permanents designed specifically for stamping techniques.
- Staleks ProcoreStaleks Pro is a professional beauty tools manufacturer known for high-quality nail files, nippers, cuticle tools, and pedicure instruments. Aleas Cosmetics distributes Staleks Pro products including EXPERT series tools and PODODISC abrasive discs.
- Perfect Silk LashesminorPerfect Silk Lashes is a brand specializing in eyelash extension products. Aleas Cosmetics distributes their silk lash products for volume and one-by-one application systems.
- Lukas PodologicalminorLukas Podological specializes in podological instruments and abrasive products for professional foot care. Aleas Cosmetics distributes their podological abrasive caps and discs.
- Marathon (Saeyang)minorMarathon by Saeyang is a manufacturer of professional nail drills (frese) including the Champion 3 and 4 models. Aleas Cosmetics distributes their micromotor drills and accessories.
- RefectoCilminorRefectoCil is a brand specializing in eyelash and eyebrow coloring and treatment products. Aleas Cosmetics distributes their tinting products for lashes and eyebrows.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Aleas Cosmetics competitors and assessment
Company assessmentDirect peers
- Cuccio Naturalé: Professional nail care brand offering treatments, polishes, and spa products sold through salons and spas — directly comparable in the professional nail and beauty services channel Aleas targets.
- Mylee: UK-based DTC brand selling professional gel nail polishes, lamps, and tools direct to consumers and pros via e-commerce — a direct analogue to Aleas's hybrid professional/DTC nail model, though primarily UK-focused.
- Mesauda Milano: Italian professional nail and beauty brand (gel polish, semi-permanent, treatments) sold through its own DTC site and professional channel — same customer base (Italian salons, nail technicians), same product categories, and same Italy-first distribution model as Aleas.
- Morgan Taylor (Professional Beauty Systems): Professional nail lacquer and treatment brand sold through salons and beauty distributors — direct overlap with Aleas's professional nail polish and color range, including seasonal collection cadence.
Broad incumbents
- Kiko Milano: Major Italian mass-market cosmetics retailer with own-brand color cosmetics, nail, and beauty products sold via DTC e-commerce and retail stores — overlapping with Aleas in the Italian consumer beauty/cosmetics retail space, though with much larger scale and a broader assortment.
- Gelish (Hand & Nail Harmony): Pioneer of soak-off gel polish, now part of a wider professional beauty portfolio — competes in the same professional gel/semi-permanent polish category as Aleas's Non Stop Color™ and Gelify™ lines, but at much larger scale.
- Bluesky (Ningbo Langsheng): Large Chinese-origin manufacturer/distributor of professional gel polish and nail products, sold globally at aggressive price points — a significant competitive force in the same semi-permanent gel category as Aleas.
- OPI (Wella): Global leader in professional nail polish, gel systems, and nail care, distributed through salons and beauty wholesalers worldwide — a broad incumbent in the same professional nail category Aleas serves, with significantly larger scale.
- IBD (American International Industries): Long-established US professional nail brand offering gel, acrylic, and nail art products via beauty wholesalers and salons — comparable product mix to Aleas's La Femme and Spheric™ lines, with a broader international distribution footprint.
Emerging players
- Lash Perfect / BeautyLash: Brand specializing in professional eyelash extensions, lifts, and tinting products sold to salons — directly comparable to Aleas's Perfect Silk Lashes and RefectoCil distribution lines in the eyelash/brow category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Aleas Cosmetics social profiles
Digital presenceAleas Cosmetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aleas Cosmetics leadership team
Management profileNumber of profiles
Profiles1 record
Aleas Cosmetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aleas Cosmetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aleas Cosmetics
What does Aleas Cosmetics do?
Aleas Cosmetics manufactures and distributes professional nail and beauty products under its own La Femme Professionel brand and as an authorized Italian distributor for complementary professional brands. Core offerings include the Non Stop Color™ semi-permanent polish line (TPO Free, HEMA Free), Gelify™ UV&LED gels for nail reconstruction, and Spheric™ AcryGel (7-Free, odorless), sold through both an e-commerce store and a dedicated B2B sales network serving nail technicians, beauty salons, and podologists.
Is Aleas Cosmetics a public or private company?
Aleas Cosmetics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aleas Cosmetics founded?
Aleas Cosmetics was founded in 2009. It employs 11 to 50 people.
Where is Aleas Cosmetics based?
Aleas Cosmetics is headquartered in Fabriano, Italy, in the Europe region.
How does Aleas Cosmetics make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are gift Cards.
Who are Aleas Cosmetics's main competitors?
Direct peers on record are Cuccio Naturalé, Mylee, Mesauda Milano and Morgan Taylor (Professional Beauty Systems). Broad incumbents are Kiko Milano, Gelish (Hand & Nail Harmony), Bluesky (Ningbo Langsheng), OPI (Wella) and IBD (American International Industries). Lash Perfect / BeautyLash is listed as an emerging player.
Does Aleas Cosmetics have an API?
No public API is recorded for Aleas Cosmetics.
What industry is Aleas Cosmetics in?
Aleas Cosmetics's product category is Professional Nail Cosmetics. Its primary akta.pro industry code is CRABALAE, Nail Salon Products (Polish, Gel, Acrylic, Supplies), with a secondary code of CRABACAD, Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color). Its NAICS code is 456120 and its SIC code is 2844.