National Student Services

What National Student Services does

National Student Services, Inc. (NSSI) is a family-owned and operated insurance company founded in 1971 and headquartered in Stillwater, Oklahoma, with a second office in Gahanna, Ohio. The company specializes in personal property insurance tailored to college students, offering the Student Personal Property Plan® that covers electronics, furniture, clothing, and other belongings against theft, fire, flood, natural disasters, and accidental damage, with coverage limits of $2,000 to $10,000 and deductibles of $50 or $100. Through carrier partnerships, NSSI also distributes Renters Insurance (underwritten by Assurant and American Bankers Insurance Company of Florida) and an Accidental Damage Add-On (underwritten by The Hanover Insurance Group) covering cracked screens and liquid spills.

NSSI operates a dual go-to-market motion. On the direct-to-consumer side, students and parents can obtain self-serve quotes and purchase policies through nssi.com, with pricing ranging from $83 to $293 annually. On the B2B2C side, NSSI has built partnerships with 800+ colleges and universities and is officially recognized at 2,500+ institutions, where premiums can be embedded into tuition or room and board fees or purchased through custom opt-in portals distributed during student orientation. The company maintains an in-house claims function and relies on A.M. Best A-rated underwriters, lending regulatory and financial strength to the offering.

The technology stack is a proprietary insurance policy administration and claims processing platform with a customer-facing portal for policy management and claims reporting; no public APIs, mobile apps, AI/ML capabilities, or third-party integrations are disclosed. Marketing is conducted through a multi-channel mix spanning the company website and blog, Facebook, X, Instagram, TikTok, YouTube, Pinterest, LinkedIn, email, and on-campus orientation materials. The company is privately held with no parent company, no disclosed funding rounds, and no M&A activity in the input data.

Name

National Student Services

Legal name

National Student Services, Inc.

Website

https://nssi.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

National Student Services is a family-owned, 1971-founded insurer that sells personal property and renters insurance to U.S. college students directly via its website and through embedded partnerships with 800+ colleges and universities.

Ownership category

akta.pro rank

Product category

Personal Lines Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Student & Study-Abroad Travel/Accident Insurance (FSAJAJAJ)

akta.pro secondary industries

Student Health Insurance (Individual) (FSAIAEAJ), Health, Travel & Tuition Insurance for Overseas Secondary Students (EDAIAHAJ)

Keywords

• Student personal property insurance
• College renters insurance
• Dorm insurance coverage
• Accidental damage coverage
• College electronics insurance

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Premiums - Personal Property Coverage: Annual subscription-based insurance premiums for personal property coverage. Customers pay monthly ($6.92-$10.67) or annual premiums ranging from $83-$293 depending on coverage amount and deductible selected. Coverage limits range from $2,000 to $10,000.
2. Renters Insurance Partnership: NSSI partners with Assurant to offer renters insurance to college students. NSSI administers accidental damage personal property coverage as an add-on, underwritten by The Hanover Insurance Group. Revenue is generated through partnership arrangements with insurance carriers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

National Student Services, Inc. (NSSI) sells specialized personal property insurance policies to college students and their parents, covering electronics, furniture, clothing, and other belongings against theft, fire, flood, accidental damage, and natural disasters. The company also offers a Renters Insurance product underwritten in partnership with Assurant and an Accidental Damage add-on underwritten by The Hanover Insurance Group, with coverage limits of $2,000 to $10,000 and deductibles of $50 or $100. Policies are distributed directly online to consumers and through embedded programs at 800+ partner colleges and universities.

Product overview

National Student Services (NSSI) offers a focused portfolio of insurance products for college students. The core offering is the Student Personal Property Plan, which provides personal property coverage for student belongings against accidental damage, theft, fire, flood, and natural disasters. NSSI also offers Renters Insurance through a partnership with Assurant, covering property damage liability, personal liability, and personal property for rental situations. An optional Accidental Damage Add-On provides enhanced coverage for cracked screens and device spills. For institutional partners, NSSI provides Embedded Program Partnerships that allow colleges to offer group-rate insurance added to tuition or housing fees. Coverage limits range from $2,000 to $10,000 with $50 or $100 deductible options, and policies are valid worldwide whether students live on-campus, off-campus, or study abroad.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Personal Property Plan

Quantifiable outcome

• Low deductibles of $50 or $100 vs $500-$2,000 on typical homeowners policies
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• AssurantcoreStrategic or Co-development PartnerNSSI has partnered with Assurant to offer Renters Insurance to college students. Assurant underwrites the property damage liability, personal liability, and personal property coverage portions of the renters insurance product. Underwritten by American Bankers Insurance Company of Florida in most states, with other Assurant subsidiaries providing coverage in specific states (Minnesota, Georgia, Utah).
• The Hanover Insurance GroupcoreStrategic or Co-development PartnerThe Hanover Insurance Group serves as the underwriter for NSSI's Accidental Damage Personal Property Coverage add-on. This coverage protects against cracked screens, liquid spills, and other accidental damage to electronics and personal property.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• American Family Insurance: American Family Insurance is a regional personal lines carrier operating primarily in the Midwest with homeowners and renters coverage. It competes with NSSI for parents' insurance dollars and offers dependent student coverage as part of homeowners policies in NSSI's core Midwest market.

Broad incumbents

• Allstate: Allstate is a major personal lines insurance carrier offering homeowners and renters coverage. As parents' existing insurance provider often offering dependent student coverage as part of homeowners policies, Allstate competes with NSSI's core value proposition of low deductibles and student-specific coverage.
• USAA: USAA serves military members and their families including college-age dependents with renters and personal property insurance. USAA's strong brand loyalty among military families and competitive pricing represents a competitive alternative for parents who are USAA members with college-student children.
• The Hanover Insurance Group: The Hanover Insurance Group is NSSI's carrier partner underwriting the Accidental Damage Personal Property Coverage add-on. Hanover is a broad property and casualty insurer with personal lines coverage that overlaps with NSSI's niche accidental damage product offering.
• State Farm: State Farm is a broad personal lines insurance incumbent offering homeowners and renters insurance that often serves as the incumbent competitor to NSSI's offering (via parents' existing homeowners policies). State Farm's brand recognition and agent network represent a competitive moat against NSSI's student-focused positioning.
• Assurant: Assurant is NSSI's primary carrier partner that underwrites the renters insurance product (American Bankers Insurance Company of Florida). As a broad specialty insurance incumbent, Assurant serves overlapping customer segments including renters and personal property coverage and could potentially bypass NSSI's distribution.
• Erie Insurance: Erie Insurance is a regional personal lines carrier offering homeowners and renters insurance with strong customer service reputation. Erie overlaps with NSSI's value proposition of personalized service and competes for parents' insurance wallets that could alternatively fund student-specific coverage.

Emerging players

• Lemonade: Lemonade is a tech-enabled insurance carrier offering renters and personal property insurance to younger demographics through a mobile-first experience. While broader than NSSI's niche, Lemonade targets similar customers with renters coverage and represents a digital-native competitive threat to NSSI's traditional distribution.
• Hippo Insurance: Hippo is a tech-enabled home and renters insurance carrier targeting digitally-native homeowners and renters. It represents an emerging competitive threat in personal property insurance with a modern digital experience appealing to younger consumers transitioning from student life to renting.

Direct peers

• GradGuard: GradGuard is a direct competitor offering tuition insurance, renters insurance, and student health plans to college students through similar college partnership and embedded distribution channels. It competes head-to-head with NSSI for institutional partnerships and student customers in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nssi_insurance
• YouTubeyoutube.com/@nssi-insurance
• Facebookfacebook.com/nssiinsurance
• LinkedInlinkedin.com/company/national-student-services-inc-
• Instagraminstagram.com/nssi_insurance
• TikToktiktok.com/@nssiinsurance
• Pinterestpinterest.com/nssi_insurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Student Services