JMT

What JMT does

JMT Outdoors is a privately held Peruvian outdoor advertising company headquartered in Surco, Lima, operating since 2005. The company provides high-visibility advertising across Peru through three core product categories: traditional billboard panels ranging from 8-meter minipolares to 18-24-meter monumentales, digital LED panels with real-time content management and integrated audience-analytics cameras, and banderolas/coronas (large-format banners and crown panels mounted on building tops up to 20 meters). JMT claims 90% national coverage across Lima and provincial markets and is positioned as the only outdoor advertising firm in Peru holding ISO 9001 certification (validated by ICONTEC and IQNet).

The company's technology infrastructure includes digital screens with adaptive brightness operating from 6am to 11pm, integrated cameras for real-time audience measurement, simultaneous multi-screen broadcasting ("Blast Digital" across 20-25 networked screens), anamorphic 3D animation, and synchronized multi-screen display coordination ("Corte Único"). JMT maintains in-house production capabilities spanning structural fabrication, large-format printing (gigantografía), corporate branding, and illuminated signage. Two sub-brands structure the portfolio: JMT Infinite (digital panels) and JMT Boards (banderolas/coronas).

JMT operates an enterprise sales model with no self-serve or e-commerce options, pricing all advertising space through quote-based consultations with multi-year contracts. Revenue is generated primarily through space-rental campaigns and supplemented by professional services revenue from printing and fabrication. The customer base is concentrated in enterprise brands across banking (BCP, Mi Banco), retail and electronics (Samsung), and consumer goods (Buon Natale), with documented campaigns reaching 15-20 million monthly viewers per execution.

Name

JMT

Legal name

JMT Outdoors

Website

https://jmtoutdoors.com.pe

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

JMT Outdoors is a Peruvian outdoor advertising firm offering static billboards, digital LED panels, and banderolas/coronas across Lima and provinces with 90% national coverage, serving enterprise brand clients through quote-based multi-year contracts.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Digital Signage & Commercial Displays (HDACADAL)

Keywords

• Outdoor advertising
• Billboard advertising
• Digital signage panels
• Advertising space rental
• Large format advertising

Headquarters

HQ city

Surco

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Outdoor Billboard Advertising: Traditional static billboard advertising across various formats including Minipolares (8m height), Unipolares (14m), and Monumental panels (18-24m). Revenue is generated through space rental for specified campaign periods.
2. Digital Panel Advertising: Dynamic digital screen advertising with capabilities for real-time content updates, multiple advertisers per screen, and premium exclusive formats like Pantalla Total (full screen takeover).
3. Banderolas & Coronas Advertising: Banners (horizontal and vertical) attached to buildings and crown structures for high-visibility urban advertising, charged per installation/campaign period.
4. Additional Services: Gigantography printing, corporate branding (vinyl on walls, friezes, buses), structure fabrication, and illuminated signage services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

JMT Outdoors rents outdoor advertising space across Peru, offering traditional billboard panels (8m-24m heights), digital LED panels with real-time content management and audience analytics, and Banderolas & Coronas (banner and crown structures). The company serves enterprise brands with custom quote-based multi-year campaigns reaching up to 20+ million viewers, complemented by in-house printing, corporate branding, structure fabrication, and illuminated signage services.

Product overview

JMT is a leading outdoor advertising company in Peru with 20 years of industry experience, offering a unified product portfolio comprising three core advertising formats: traditional billboard panels (Torres Minipolares, Torres Unipolares, and Panel Monumental with heights ranging from 8m to 24m), digital panels with real-time capabilities and integrated audience cameras, and decorative elements including banners (Banderolas) and crown panels (Coronas). The product ecosystem is complemented by additional services such as large-format printing (Gigantografía), corporate branding, custom structure fabrication, and illuminated signage (Letreros Luminosos). Digital panel offerings include specialized sub-brands like Animación 3D, Blast Digital, Pantalla Total, CGI, Corte Único, and day-rental options, enabling multiple advertisers to share screen space while maintaining distinct visual campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• JMT Boards: Sub-brand for banderolas and coronas (large format outdoor advertising banners mounted on buildings)
• JMT Infinite

Products and services

• Paneles Publicitarios - Torres Minipolares Billboard panels with 8m standard height and 180° visibility, designed for strategic urban zones with intense traffic, providing direct and constant brand messaging for enterprise advertisers.
• Paneles Publicitarios - Torres Unipolares Large-format billboard structures at 14m height, offering imposing dimensions for massive exposure and powerful visual connection with audiences in urban locations.
• Paneles Publicitarios - Panel Monumental Oversized advertising panels (18-24m height) constructed of structural steel with internal reinforcement, offering dominant visual presence on major avenues and iconic locations for creative enterprise campaigns.
• Paneles Publicitarios - Proyectos Especiales Custom innovative advertising projects combining creativity and engineering to transform brands through unique installations, designed and fabricated to meet international safety and quality standards.
• Paneles Digitales (Digital Panels) Real-time digital LED screens with adaptive brightness (6am-11pm operation), content management capabilities, and integrated cameras for real-time audience data collection. Supports multiple advertisers per screen with premium exclusive formats available. Targets enterprise brands seeking dynamic, eco-friendly (zero-waste) digital outdoor advertising.
• Animación 3D (3D Anamorphic Content) Immersive 3D animation technique using perspective and optical illusion to create images that appear to emerge from the screen, designed for enterprise brands seeking high-impact visual campaigns on digital panels.
• Blast Digital Simultaneous content broadcast across 20-25 screens for mass campaign launches or flash campaigns, enabling synchronized nationwide exposure for enterprise brand launches and promotional events.
• Pantalla Total (Full Screen Takeover) Exclusive digital panel format allowing full screen domination where the advertiser is the only one shown during their campaign period, providing maximum brand exclusivity on premium digital screens.
• Corte Único (Synchronized Display)

Quantifiable outcome

• 90% national coverage in Peru
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Outfront Media: US-listed OOH company operating billboards, transit, and digital displays. Comparable on monetization of static + digital inventory at national scale and on industry-wide exposure to programmatic and digital transition.
• Lamar Advertising Company: One of the largest US billboard and digital OOH operators with a similar capital-intensive model of static structures and digital boards. Closely comparable operating model and a useful public-market benchmark for valuing JMT's inventory.
• Clear Channel Outdoor Holdings: Global OOH operator with deep LATAM presence including airports, roadside billboards, and digital displays. Directly comparable to JMT in static + digital inventory at national scale and in pursuing programmatic DOOH monetization.
• JCDecaux: World's largest outdoor advertising company operating in 80+ countries including Peru and across LATAM, with comparable static billboard, digital panel, and street-furniture inventory. Directly analogous business model to JMT and the global benchmark for OOH economics and programmatic DOOH evolution.

Emerging players

• Hivestack: Programmatic digital out-of-home (DOOH) ad exchange and SSP that monetizes digital screen networks globally. Highly relevant if JMT pivots its digital panel network to programmatic sales — both a potential competitor and a partner/channel.
• IGLOO Media Solutions: Latin American outdoor and digital signage operator active in Mexico and other LATAM markets. Comparable in product mix (static + digital) and as an emerging regional peer to JMT's Peru-focused network, with potential overlap in targeting the same multinational advertisers.

Broad incumbents

• Ströer SE & Co. KGaA: Major European outdoor and digital out-of-home group with a diversified portfolio spanning billboards, large-format digital, and online marketing. Relevant as an established incumbent evolving toward programmatic DOOH that pressures traditional operators like JMT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@JMTOUTDOORS19
• Facebookfacebook.com/jmtoutdoorsperu
• LinkedInlinkedin.com/company/jmtoutdoorsperu
• Instagraminstagram.com/jmtperu/?hl=es
• TikToktiktok.com/@jmtperu
• Xx.com/jmtoutdoorsperu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JMT