Sharjah Cooperative Society

What Sharjah Cooperative Society does

Sharjah Cooperative Society is the first cooperative society established in the United Arab Emirates, founded in March 1977 by ministerial decree (no. 16, 1977) under directives of the Ruler of Sharjah. It operates a multi-format retail business across consumer goods, electronics, beauty, stationery, and household categories, anchored by more than 60 physical outlets distributed throughout Sharjah and the North Emirates, supplemented by a MobiCoop mobile fleet, an online store, a mobile app, a WhatsApp Business shopping service, and delivery extending into Dubai and Ajman. The cooperative employs 2,000+ staff, runs loyalty tiers that have grown to over 200,000 My Coop Rewards members (driving 75% of sales), and maintains wholesale-adjacent services via a supplier portal, tender system, and vendor appointment booking.

Name

Sharjah Cooperative Society

Legal name

Sharjah Cooperative Society

Website

https://shjcoop.ae

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Sharjah Cooperative Society is a UAE retail cooperative founded in 1977 operating 60+ consumer-goods outlets across Sharjah and the North Emirates, serving general consumers and member-shareholders through physical stores, e-commerce, mobile app, WhatsApp Business ordering, and a 200,000+ member loyalty program.

Ownership category

akta.pro rank

Product category

Consumer Retail (Grocery and Household Goods)

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Multi-Stakeholder Grocery Cooperatives (CRAHALAD)

Keywords

• Consumer retail cooperative
• Grocery supermarket chain
• Organic dairy products
• Loyalty rewards program
• Multichannel retail services

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales: Core revenue from sale of food and non-food consumer goods through physical stores and online e-commerce platform across 60+ branches
2. Property Leasing: Revenue from leasing retail space to tenants (pharmacy, laundry, salons, restaurants, cafes) within cooperative branches such as the Al Barashi branch
3. Advertising: Revenue from advertising opportunities within cooperative branches and promotional materials; contact [email protected]

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sharjah Cooperative Society operates more than 60 physical retail branches across Sharjah and the Northern Emirates selling groceries, fresh produce, household essentials, electronics, beauty, and stationery items to consumers at competitive prices. The cooperative complements its physical network with an online store, a mobile app with Yalla 30-minute delivery, WhatsApp Business ordering, the MobiCoop mobile retail fleet, the My Coop loyalty program with 200,000+ members, and the Meliha organic dairy private-label range sourced from Mleiha Farm.

Product overview

Sharjah Cooperative Society operates as a retail cooperative with more than 60 physical branches throughout Sharjah and North Emirates, supported by a mobile MobiCoop fleet and a comprehensive e-commerce platform. The company offers private-label organic dairy products under the Meliha brand (milk, yogurt, laban, and flavored milk) sourced from Mleiha Farm. It provides multiple shopping channels including physical stores, a mobile app with Yalla 30-minute delivery service, online store, and WhatsApp Business shopping. Additional services include vendor/partner platforms (supplier portal, tender system), a loyalty program (My Coop Rewards with 200,000+ members), internal communication tools (Coop Hub intranet, internal radio station), and a whistleblowing channel. The portfolio operates as a unified retail ecosystem combining physical retail, digital commerce, and business-to-business services.

Differentiator

Problem solved

Functional benefit

Brands

• Meliha: Organic milk and dairy products line sourced from Mleiha Farm (Guinness World Record holder for world's largest organic farm), including milk, yoghurt, laban, and flavored milk varieties.
• MobiCoop
• My Coop

Products and services

• Sharjah Coop Physical Retail Stores More than 60 supermarket branches across Sharjah, Northern Emirates, university campuses, and mall locations, offering groceries, fresh produce, household essentials, and Meliha private-label dairy items to consumers.
• Sharjah Coop Online Store E-commerce storefront at sharjahcoop.ae selling groceries and household essentials with online ordering and home delivery to Sharjah, Dubai, and Ajman, with free delivery on orders over AED 300.
• Sharjah Coop Mobile App iOS and Android shopping application for browsing, ordering groceries, accessing promotions, integrating the My Coop loyalty account, and placing Meliha milk orders for 30-minute Yalla delivery.
• WhatsApp Business Shopping Service Order placement, daily and monthly offers, and customer service for grocery shopping via WhatsApp Business, including a car-side collection service and access to 300+ items across 11 branches.
• My Coop Rewards Program Multi-tier loyalty program with Bronze, Gold, and Gold VIP (AED 100,000+ annual purchases) categories, joint family main + sub-accounts, member-exclusive discounts up to 65% on 600 products, and partner offers such as 30% off at Burjeel hospitals.
• MobiCoop Mobile Retail Fleet Mobile retail fleet that brings the cooperative's grocery and consumer-goods assortment directly to customers at events, communities, and remote locations, extending the physical branch network.
• Meliha Fresh Milk Organic fresh plain milk and flavored (strawberry and chocolate) variants in 180 ml and 2 L sizes, sourced from Mleiha Farm and distributed through Sharjah Coop branches and the mobile app's Yalla service.
• Meliha Organic Yoghurt and Laban Organic yoghurt and laban (fermented milk) produced by Mleiha Farm, recognized by Guinness World Records as the world's largest organic farm, and stocked across Sharjah Coop branches.
• Ramadan Blessings Baskets and Promotional Campaigns Three types of Ramadan baskets sold across branches during the Ramadan Blessings campaign to support consumers with basic commodities at reduced prices, alongside seasonal promotional campaigns offering up to 80% discounts and prize incentives.

Quantifiable outcome

• 200,000+ My Coop rewards program members generating 75% of total sales
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Al Rawabi Company, Almarai Company, NRTCminorStrategic or Co-development Partner · 7 January 2026Contributors to World Humanitarian Day 'Nasaem Al Tawuniya' initiative distributing cold drinks and snacks to workers.
• Department of Agriculture and Livestock (Iktifa)coreStrategic or Co-development Partner · 25 December 2025Collaboration to launch Meliha organic products (yoghurt, milk, laban, flavored milk) sourced from Mleiha Farm, which holds Guinness World Record as world's largest organic farm. New packaging and promotional offers across all cooperative branches.
• Sharjah Cultural Chess ClubminorGTM or Marketing Partner · 21 May 2024Official sponsor of 7th Sharjah Masters International Chess Championship. Mr. Faisal Khaled Al Naboodah followed tournament progress as part of sponsorship.
• Sharjah Basketball Championship OrganizersminorGTM or Marketing Partner · 27 March 2024Official sponsor of Fourth Sharjah International Basketball Championship.
• Social Services Department SharjahminorStrategic or Co-development Partner · 7 March 2024Cooperation for visit and training program for social security beneficiaries with special needs.
• Environment and Protected Areas Authority (EPAA)minorStrategic or Co-development Partner · 15 December 2023Joint campaign distributing 10,000 free eco-friendly biodegradable bags to customers at 10 branches. Part of Year of Sustainability awareness initiative to reduce plastic bag usage.
• Burjeel Specialized HospitalcoreStrategic or Co-development Partner · 3 October 2023Agreement to provide medical services to Sharjah Coop shareholders and shoppers with 30% discount for My Coop rewards program members. Includes Burjeel hospitals in Ajman, Dubai, Sharjah and Medeor Hospital Dubai.
• Sharjah Padel Tennis Championship OrganizersminorGTM or Marketing Partner · 19 June 2023Sponsor of Sharjah Padel Tennis Championship first edition. Honored by Deputy Ruler of Sharjah.
• Sharjah Charity InternationalminorStrategic or Co-development Partner · 16 February 2023Meeting to discuss ways of cooperation in humanitarian support at local, regional, and global levels. Continuation of series of meetings with civil society institutions.
• Sharjah Asset Management CompanycoreStrategic or Co-development Partner · 10 March 2022Memorandum of cooperation witnessed by Ruler of Sharjah for supporting and marketing agricultural crops from greenhouses project in Al Dhaid area through cooperative sales outlets.
• Department of Economic DevelopmentminorStrategic or Co-development Partner · 19 September 2020MoU to support farm owners (senior citizens) for their local products and projects as part of Sharjah Age Friendly City Program.
• Emirates Red CrescentminorStrategic or Co-development Partner · 20 August 2020Partnership to send 65 tons of food (2,000 Hope Donation boxes with 54,000 food items) to Beirut victims of devastating explosion, as part of 'Salam Beirut' initiative.
• AradaminorStrategic or Co-development Partner · 20 August 2020Partnership with Sharjah Coop and Emirates Red Crescent for Salam Beirut humanitarian support. Arada made cash donation to fund food boxes for Beirut victims.
• Sharjah Roads & Transportation AuthorityminorChannel Partner/ Reseller/ Distributor · 5 April 2020Partnership to enhance online shopping experience through delivery services. Expanded delivery reach to Dubai and Ajman areas.
• Pizzaro and Al MaraiminorGTM or Marketing PartnerPizza challenge collaboration during Summer Fun campaign at Rahmania Mall.

Scale indicators18 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Spinneys: Premium supermarket operator in the UAE with multi-channel grocery retail. Comparable in product mix, fresh produce emphasis, and loyalty-style programs, though higher price positioning.
• Waitrose UAE: Premium British supermarket brand operating in the UAE with strong fresh and organic assortment. Comparable on quality, private-label, and Meliha-style organic SKUs.
• Carrefour UAE (Majid Al Futtaim): Operates hypermarkets and supermarkets across the UAE under the Carrefour banner with full multi-channel operations. Largest grocery competitor in the country with national footprint and broader SKU depth.
• Lulu Hypermarket: Major regional hypermarket and supermarket chain with extensive UAE presence and strong value positioning. Direct competitive overlap in Sharjah and the Northern Emirates.

Direct peers

• Union Coop: Largest UAE consumer cooperative society operating hypermarkets and supermarkets across Dubai with multi-channel retail and loyalty programs. Closest direct peer given the cooperative-society model and broad consumer-grocery positioning.
• Abu Dhabi Cooperative Society: Emirate-level consumer cooperative society serving Abu Dhabi with supermarkets and a similar member/shareholder-owned model. Direct comparable as a UAE cooperative retail society.

Emerging players

• Choithrams: UAE supermarket chain with neighborhood and community-store formats similar to Sharjah Coop's suburban and community-market positioning.
• Nesto Hypermarket: Value-positioned hypermarket chain expanding across the UAE with a price-led proposition. Competes directly with Sharjah Coop's promotional and value-based customer base.
• KM Trading: UAE-based supermarket and hypermarket operator with community-level formats. Comparable on neighborhood grocery positioning and value-led pricing.
• Al Madina Hypermarket: Regional hypermarket and supermarket chain in the UAE with broad assortment and competitive pricing. Comparable on mid-market value grocery and community footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/explore/tags/sharjahcoop
• Xx.com/Shjcoop
• LinkedInlinkedin.com/company/sharjah-cooperative-society

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharjah Cooperative Society