FarmWizard
FarmWizard (now Herdlync) is a cloud-based dairy herd management SaaS platform serving UK and international dairy farmers with subscription tools for fertility, yield, breeding, pedigree, and feed efficiency across web and mobile.
- Company typePrivate
- Founded2004
- HeadquartersBelfast, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FarmWizard does
FarmWizard, now operating under the Herdlync brand, is a cloud-based dairy herd management software provider serving dairy farmers primarily in the UK and Ireland, with international reach via mobile applications. The platform replaces manual, paper-based record-keeping with a centralized digital system for tracking herd fertility, milk yields, breeding programs, pedigree data, and feed inputs, and is delivered as a SaaS subscription through web interfaces and dedicated iOS and Android mobile apps.
The core platform comprises three integrated modules: Dairy Manager (yield tracking, fertility summaries, and a profitability dashboard), Pedigree Manager (breeding management with push-notification reminders and direct integration with Holstein UK for automatic calf registration), and Feedlync (feedstock management aimed at reducing waste and improving feed conversion efficiency). The system supports interactive data exchange with external agricultural systems, including compatibility with Livestock Improvement Corporation (LIC) formats, and offers a 14-day free trial and demo request flow as part of a product-led onboarding funnel.
The business operates on a SaaS subscription model distributed via direct-to-farmer digital channels and product-led growth through the Apple App Store and Google Play. FarmWizard/Herdlync is a business division of Intellync Technology Limited, itself a subsidiary of AB Agri Limited, which is part of the publicly listed Associated British Foods plc (LSE:ABF). The company is headquartered in Peterborough, UK with a research and development office in Kilkenny, Ireland, and operates with a lean team of 1-10 employees.
FarmWizard firmographics
Firmographics- Name
- FarmWizard
- Legal name
- Intellync Technology Limited
- Website
- https://farmwizard.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FarmWizard (now Herdlync) is a cloud-based dairy herd management SaaS platform serving UK and international dairy farmers with subscription tools for fertility, yield, breeding, pedigree, and feed efficiency across web and mobile.
- Ownership category
- akta.pro rank
FarmWizard industry classification
Industry- Product category
- Dairy Farm Management Software
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)
- akta.pro secondary industries
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO)
Keywords
Where FarmWizard is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
FarmWizard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based dairy herd management software subscription. The product is offered with a 14-day free trial for new customers to evaluate before committing.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
FarmWizard product offering
Product offeringCore offering
FarmWizard (operating as Herdlync) sells cloud-based dairy herd management software that enables dairy farmers to record and track herd fertility, yields, breeding, pedigree and feedstock data across web and mobile devices. The platform is delivered as a subscription SaaS with a 14-day free trial and integrates with Holstein UK for automatic calf registration and with LIC breeding systems.
Product overview
Herdlync is a cloud-based dairy herd management platform operated by Intellync (a division of AB Agri Limited). The core product includes Herdlync software with integrated modules: Dairy Manager for yield tracking and analysis, Pedigree Manager for breeding management with Holstein UK registration, and Feedlync for feedstock management. The platform is accessible via web and mobile apps (iOS/Android), enabling farmers to record data, receive automated alerts, and generate reports for improved herd fertility and profitability.
Differentiator
Problem solved
Functional benefit
Brands
- Feedlync: Feedstock management tool for dairy herd management, helps reduce waste and determine feeding profitability.
- Dairy Manager
- Pedigree Manager
Products and services
- Herdlync Cloud-based SaaS platform for dairy herd management that enables farmers to track herd fertility, yields, breeding, pedigree and feedstock data across web and mobile devices, with automated push notifications and integration with external agricultural systems.
- Herdlync Mobile App
- Feedlync
Companies that use FarmWizard
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
FarmWizard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FarmWizard partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- IntellynccoreHerdlync is a product of Intellync, a business division of AB Agri Limited. Intellync provides the technology platform and branding for Herdlync dairy herd management software.
- AB Agri LimitedcoreAB Agri Limited (registered under number 00193800) is the parent company of Intellync and Herdlync. Herdlync is part of the Associated British Foods plc group of companies.
- Holstein UKcorePedigree Manager connects to Holstein UK to automatically register new calves, saving time and registration fees for dairy farmers.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
FarmWizard competitors and assessment
Company assessmentEmerging players
- Cainthus (Cargill): Computer-vision dairy cow monitoring company acquired by Cargill. Represents the AI-native wave of dairy monitoring technology that could disrupt traditional record-keeping-based herd management platforms like Herdlync.
- Moocall: Irish agritech company initially known for calving sensors, expanding into broader livestock monitoring software. Adjacent peer with partial overlap in dairy reproductive and herd monitoring use cases.
- BoviSync: Dairy herd management software platform focused on reproductive and health monitoring, serving commercial dairy operations. Emerging competitor in the same dairy software niche as Herdlync with comparable core functionality.
Direct peers
- Afimilk: Israel-based provider of dairy herd management software, sensors, and milking systems. Competes directly with Herdlync in dairy herd record-keeping, fertility monitoring, and milk yield analytics, serving commercial dairy operations globally.
- DairyMaster: Ireland-based dairy technology company providing milking parlors, automated feeding systems, and herd management software (MooMonitor+). Direct regional competitor to Herdlync in the UK and Irish dairy software market.
- VAS (DairyComp): US-based provider of dairy management software including the widely-used DairyComp herd management platform. Directly comparable to Herdlync in core dairy herd recordkeeping, breeding, and performance analytics functionality.
Broad incumbents
- Allflex Livestock Intelligence (MSD Animal Health): Global leader in livestock identification and monitoring (ear tags, sensors, data platforms). Provides herd management data infrastructure that competes with and complements dairy herd management software like Herdlync.
- GEA Farm Technologies: Large industrial dairy equipment and farm management solutions provider. Competes in dairy herd management software as part of a broader equipment and automation portfolio serving large commercial dairies.
- BouMatic: Global dairy equipment and farm management provider offering milking systems and herd management software. Overlaps with Herdlync's dairy herd management functionality within a broader hardware-led offering.
- DeLaval: Global incumbent in dairy farming solutions offering milking equipment alongside the DelPro herd management platform. Overlaps with Herdlync on herd management software but as part of a much wider equipment-led portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
FarmWizard social profiles
Digital presenceFarmWizard financial estimates
Financial estimateRevenue estimate
Valuation estimate
FarmWizard leadership team
Management profileNumber of profiles
FarmWizard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FarmWizard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FarmWizard
What does FarmWizard do?
FarmWizard (operating as Herdlync) sells cloud-based dairy herd management software that enables dairy farmers to record and track herd fertility, yields, breeding, pedigree and feedstock data across web and mobile devices. The platform is delivered as a subscription SaaS with a 14-day free trial and integrates with Holstein UK for automatic calf registration and with LIC breeding systems.
Is FarmWizard a public or private company?
FarmWizard is a private company. It is classified as corporate owned and is currently operating.
When was FarmWizard founded?
FarmWizard was founded in 2004. It employs 1 to 10 people.
Where is FarmWizard based?
FarmWizard is headquartered in Belfast, United Kingdom, in the Europe region.
How does FarmWizard make money?
One revenue line is on record: saaS Subscription.
Who are FarmWizard's main competitors?
Emerging players on record are Cainthus (Cargill), Moocall and BoviSync. Direct peers are Afimilk, DairyMaster and VAS (DairyComp). Broad incumbents are Allflex Livestock Intelligence (MSD Animal Health), GEA Farm Technologies, BouMatic and DeLaval.
Does FarmWizard have an API?
No public API is recorded for FarmWizard.
What industry is FarmWizard in?
FarmWizard's product category is Dairy Farm Management Software. Its primary akta.pro industry code is AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms), with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its SIC code is 700.