Moocall Sensors
Moocall Sensors is a farmer-founded Irish IoT company that sells tail-mounted calving sensors and bull-worn heat detection collars, plus the free BreedManager app, to dairy and beef farmers in 65+ countries, generating revenue through hardware sales and annual subscriptions.
- Company typePrivate
- Founded2014
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moocall Sensors does
Moocall Sensors is a privately held, farmer-founded Irish IoT company founded in 2014 and headquartered at the Irish Farm Centre in Dublin. The company designs, manufactures, and sells tail-mounted motion sensors and bull collars that monitor cattle behaviour to predict calving events and detect standing heat, complemented by the free BreedManager mobile application for herd management. Its core product, the Moocall Calving Sensor, uses a proprietary patented algorithm that collects approximately 600 data points per second from tail movement and sends SMS, app, and email alerts approximately one to two hours before calving, with the company claiming ~95% prediction accuracy validated across more than one million monitored calvings. The Moocall HEAT Collar extends the platform into breeding-cycle management by detecting cow-bull proximity and mounting behaviour using RFID eartags, with claimed coverage of up to 60 days of battery life per charge.
The business is built on a two-part revenue model. Hardware is sold once at roughly €329/£239/$329 for the Calving Sensor and €1,500-€2,000 for the HEAT Collar, with the first year of data, software, updates, and support bundled into the device price. After year one, customers pay an annual subscription of €135-€166/£120/$150 for the Calving Sensor and €285+vat for the HEAT Collar, generating a recurring revenue stream alongside accessories and replacement parts. Moocall distributes almost exclusively through direct e-commerce on moocall.com, with multi-country phone sales support across nine countries, app store distribution for the BreedManager app, and a worldwide distributor network reaching 65+ countries for the Calving Sensor and 25+ countries for the HEAT Collar. Its customer base is highly fragmented, comprising individual dairy and beef farmers (SMBs) with 20,000+ Calving Sensor customers and 1,000+ HEAT Collar customers reported, and no disclosed institutional customers, funding rounds, or revenue figures.
Moocall Sensors firmographics
Firmographics- Name
- Moocall Sensors
- Legal name
- Moocall
- Website
- https://moocall.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moocall Sensors is a farmer-founded Irish IoT company that sells tail-mounted calving sensors and bull-worn heat detection collars, plus the free BreedManager app, to dairy and beef farmers in 65+ countries, generating revenue through hardware sales and annual subscriptions.
- Ownership category
- akta.pro rank
Moocall Sensors industry classification
Industry- Product category
- Livestock Monitoring Systems
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)
- akta.pro secondary industries
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)
Keywords
Where Moocall Sensors is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Moocall Sensors business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: One-time sale of physical sensor devices (Calving Sensor and HEAT Collar) and accessories. Hardware is shipped unactivated. Initial purchase includes 12 months of data, software, updates, and support.
- Annual Subscription (Software & Services): Annual renewal fee covering data, software, updates, and support. Calving Sensor renewal: €166 (ROI) / €135 (Europe) / £120 / $150. HEAT Collar renewal: €285+vat. Warranty is included for the first year; annual subscription maintains coverage and connectivity services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Moocall Calving Sensor - One-time device purchase with 12 months included services |
| Subscription | Annual | Moocall Calving Sensor - Annual Renewal |
| One time/ perpetual license | Annual | Moocall HEAT Collar - One-time device purchase with 12 months included services |
| Subscription | Annual | Moocall HEAT Collar - Annual Renewal |
| Unit Pricing | Pay-as-you-go | Accessories and Replacement Parts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Moocall Sensors product offering
Product offeringCore offering
Moocall designs, manufactures, and sells patented tail-mounted motion sensors for predicting calving in dairy and beef cows, as well as bull-worn collars that detect standing heat via proximity and RFID technology. Both sensor lines integrate with the free BreedManager mobile app and MyMoocall dashboard for alerts, herd management, and community support, and are sold with a 12-month bundled service followed by annual subscription renewals.
Product overview
Moocall Sensors is a farmer-founded Irish company specializing in livestock monitoring technology for dairy and beef farmers. The product portfolio centers on two core sensor systems: the Moocall Calving Sensor (tail-mounted motion sensor for calving prediction with ~95% accuracy) and the Moocall HEAT Collar (bull collar for heat detection). Both products integrate with the free BreedManager mobile app (iOS/Android) and MyMoocall web dashboard for herd management. The company also offers RFID ear tags, spare parts, accessories, and merchandise. The Calving Sensor is priced at €329/£239/$329 with annual service renewals, while the HEAT Collar is priced at €1,500/£1,626/$1,500 with annual service fees. The company was founded in 2014 and operates in 65+ countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Moocall HEAT: Heat detection collar worn by stock or teaser bulls that monitors cow proximity, mounting behaviour and bull activity to determine when a cow or heifer is in heat.
- Breed Manager
Products and services
- Moocall Calving Sensor A tail-mounted motion sensor for dairy and beef farmers that monitors pregnant cows and sends SMS, app, and email alerts 1–2 hours before calving. The device detects specific tail movement patterns associated with contractions via a proprietary algorithm collecting 600 data points per second, is IP54 rated for dust and water resistance, has a 30-day battery life per charge, and achieves ~95% prediction accuracy.
- Moocall HEAT Collar
Quantifiable outcome
- Up to 50% reduction in calf mortality associated with difficult calvings
- +5 more outcomes
Companies that use Moocall Sensors
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Moocall Sensors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Moocall Sensors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VodafonecoreBuilt-in Vodafone SIM card provides GSM connectivity for Moocall devices. The partnership enables cellular network connectivity without requiring Wi-Fi or base stations, allowing devices to work in rural agricultural areas worldwide with roaming capability.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Moocall Sensors competitors and assessment
Company assessmentDirect peers
- AfiMilk: AfiMilk offers sensor-based dairy herd management including cow monitoring, heat detection, and calving alerts. Direct overlap with Moocall's calving and heat-detection products for dairy farmers globally.
- CowManager: CowManager provides ear-tag sensor-based cattle monitoring for fertility, health, and nutrition. Directly comparable IoT + SaaS model for dairy and beef farmers, competing for the same herd-monitoring wallet share.
- Allflex Livestock Intelligence (MSD Animal Health): Allflex (now part of MSD) provides eSense/SCR ear-tag and collar sensors for heat detection and health monitoring. Closest large-scale direct competitor with overlapping hardware + analytics offering for cattle reproduction and health.
- Dairymaster (MooMonitor+): Dairymaster's MooMonitor+ is a neck-collar heat and health monitoring system widely used in dairy herds. Direct overlap on heat detection and reproductive analytics, also Ireland-based giving it strong geographic proximity to Moocall.
- Smartbow (Zoetis): Smartbow, acquired by Zoetis, sells ear-tag sensors for activity-based heat detection and health monitoring in dairy and beef. Direct competitor in IoT cattle monitoring, now backed by a large animal-health player.
- IceRobotics (IceQube): IceRobotics produces the IceQube pedometer for activity-based heat detection in dairy cows. Direct comparable activity-monitoring device with similar recurring data-service model and farmer customer base.
Broad incumbents
- DeLaval: DeLaval offers Herd Navigator, milking robots, and broader dairy farm systems with reproductive monitoring features. A larger incumbent in dairy farming technology; comparable on herd management but a much broader portfolio than Moocall's focused offering.
- Lely: Lely is a global dairy robotics incumbent with the Astronaut milking robot and increasingly connected herd management. Larger, broader player in dairy automation; competitive for the same farmer's reproductive-management budget but addresses more of the dairy value chain.
- BouMatic: BouMatic provides milking equipment and herd management solutions for dairy farms globally. Broader incumbent with overlapping reproductive-management functionality and similar international distribution scale.
Emerging players
- Connecterra (Ida): Connecterra's Ida is an AI-driven dairy farm assistant aggregating sensor and management data. Comparable analytics-on-the-farm offering, but uses existing sensors rather than proprietary hardware — an emerging model that could complement or compete with Moocall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Moocall Sensors social profiles
Digital presenceMoocall Sensors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moocall Sensors leadership team
Management profileNumber of profiles
Moocall Sensors funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moocall Sensors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moocall Sensors
What does Moocall Sensors do?
Moocall designs, manufactures, and sells patented tail-mounted motion sensors for predicting calving in dairy and beef cows, as well as bull-worn collars that detect standing heat via proximity and RFID technology. Both sensor lines integrate with the free BreedManager mobile app and MyMoocall dashboard for alerts, herd management, and community support, and are sold with a 12-month bundled service followed by annual subscription renewals.
Is Moocall Sensors a public or private company?
Moocall Sensors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moocall Sensors founded?
Moocall Sensors was founded in 2014. It employs 11 to 50 people.
Where is Moocall Sensors based?
Moocall Sensors is headquartered in Dublin, Ireland, in the Europe region.
How does Moocall Sensors make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are annual Subscription (Software & Services).
Who are Moocall Sensors's main competitors?
Direct peers on record are AfiMilk, CowManager, Allflex Livestock Intelligence (MSD Animal Health), Dairymaster (MooMonitor+), Smartbow (Zoetis) and IceRobotics (IceQube). Broad incumbents are DeLaval, Lely and BouMatic. Connecterra (Ida) is listed as an emerging player.
Does Moocall Sensors have an API?
No public API is recorded for Moocall Sensors.
What industry is Moocall Sensors in?
Moocall Sensors's product category is Livestock Monitoring Systems. Its primary akta.pro industry code is AFAAAIAG, Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors), with a secondary code of AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms). Its NAICS code is 11521 and its SIC code is 3523.