Support Through Sport

What Support Through Sport does

Support Through Sport is a UK Charitable Incorporated Organisation (CIO), registered in England and Wales under charity number 1212065 and headquartered in Nottingham. Founded in 2021, the organization delivers youth-focused programs that combine sport and youth work to engage disadvantaged and at-risk young people, with a stated mission to prevent serious violence, gang involvement, and knife crime in underserved communities. Core delivery consists of structured engagement sessions, one-to-one mentoring, and intervention and diversionary programmes, accessed via an Upshot-powered self-registration system and formal referral routes from schools, social services, and community partners. The organization reports cumulative impact of 5,288+ young people supported, 1,872+ interventions delivered, 6,412+ hours of one-to-one mentoring, and 53% of beneficiaries from BAME communities.

The business model is donation-based: the charity raises income from individual donations (enabled through the website) and partnership funding from corporate and institutional supporters, and provides services free of charge to beneficiaries. The partnership ecosystem is a defining feature, encompassing the corporate brand Adidas, the Nottinghamshire Violence Reduction Partnership (Notts VRP), the Nottinghamshire FA and The Football Association, and peer charities Sported and Street Games. Distribution and go-to-market are community-led, relying on trust-based referral relationships, volunteer networks, and earned media including an ITV News feature. There is no proprietary technology platform; the organization's stack consists of a WordPress website, the Upshot registration tool, and standard office tooling.

Governance and leadership are anchored by Chief Executive Officer Tranai Todd, with staff headcount in the 11-50 range consistent with a small-to-mid UK charity scaling program delivery across Nottingham and wider England. The organization operates with a youth-led, sport-plus theory of change that emphasizes lived-experience delivery staff and co-design with beneficiaries, positioning trust and local community embeddedness as its primary defensible assets rather than scale economics or technology differentiation.

Name

Support Through Sport

Legal name

Support Through Sport CIO

Website

https://supportthroughsport.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Support Through Sport is a Nottingham-based UK charity that combines sport and youth work to engage disadvantaged and at-risk young people, delivering mentoring and intervention programmes free of charge through donations and corporate partnerships.

Ownership category

akta.pro rank

Product category

Youth Social Services

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Recreational & Intramural Sports Programs (MPAKACAG)

akta.pro secondary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Youth mentoring programs
• Sport based intervention
• Youth violence prevention
• Community youth work
• Diversionary youth programmes

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Charitable Donations: The organization operates as a registered charity (CIO) accepting donations from individuals and organizations to fund youth programs. Donation functionality is available through the website.
2. Partnership Funding: Corporate partnerships with organizations including Adidas and others provide funding and support for program delivery.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Support Through Sport is a UK-registered charity (CIO) that delivers sport-based youth work programmes for disadvantaged and at-risk young people, primarily in Nottingham. Its core offerings are one-to-one mentoring, intervention programmes, diversionary activities, and structured session timetables that combine sport with youth work to address serious violence, gang culture, and knife crime. Services are provided free of charge and accessed via referrals or direct registration through the Upshot platform.

Product overview

Support Through Sport is a registered charity (CIO) providing youth-focused programs through sport and youth work. Their offering consists of direct service delivery programs including engagement activities, one-to-one mentoring, intervention and diversionary programmes, and session timetables. The organization connects with young people through a registration system and referral process, operating from their Nottingham base with partner support.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-2-1 Mentoring Programme Structured one-to-one mentoring for disadvantaged and at-risk young people, delivered through sport-based youth work to provide guidance, build trust, and create safe, inclusive spaces; delivered free of charge via referral or direct registration.
• Sport-based Intervention and Diversionary Programmes Intervention and diversionary programmes using sport plus youth work to prevent involvement in serious violence, gang culture and knife crime among at-risk young people in disadvantaged communities; delivered free of charge through community settings.
• Community Session Timetable (Sport and Youth Work Sessions) Scheduled sport and youth work sessions run in community settings that young people can attend, providing structured engagement, positive experiences, and pathways into mentoring and intervention support.

Quantifiable outcome

• 5,288+ young people supported
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AdidascoreStrategic or Co-development PartnerCorporate partnership with Adidas provides brand visibility and likely funding/support for youth sport programs. Adidas logo appears prominently on the partners section of the website.
• Nottinghamshire Violence Reduction Partnership (Notts VRP)coreStrategic or Co-development PartnerLocal government partnership focused on violence reduction. Supports the organization's mission to address serious violence and knife crime through sport-based intervention programs.
• SportedcoreStrategic or Co-development PartnerPartnership with Sported, a UK charity network supporting community sport organizations. Provides network access, resources, and collaborative opportunities.
• Nottinghamshire FA (The FA)coreStrategic or Co-development PartnerPartnership with local football association and national Football Association provides sport programming credibility, potential funding, and access to football networks and facilities.
• Street GamesminorStrategic or Co-development PartnerPartnership with Street Games, a national charity using sport to engage disadvantaged young people. Logo visible on partners page indicating collaborative relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Catch22: Large UK social-purpose organization delivering youth services including violence prevention and diversion programmes. Broader portfolio but overlapping directly on the youth-violence intervention logic.
• The Prince's Trust: Major UK youth charity supporting disadvantaged young people through education, training, and mentoring. Comparable on youth-development outcomes and donor base, though significantly larger and not sport-specific.
• OnSide Youth Zones: UK charity building and operating youth centres offering sport, arts, and mentoring for young people. Comparable on sport-based youth engagement and outcomes focus, but operates physical youth-zone infrastructure at much larger scale.
• London Youth: UK-wide youth charity network supporting community youth organizations. Comparable as a funder/network peer in the same community-youth sector, though larger and more federated.
• St Giles Trust: UK charity supporting people facing severe disadvantage including involvement in violence and the criminal justice system. Overlaps on the serious-violence intervention and mentoring mission but serves a wider client base.

Emerging players

• XLP: UK charity working with disadvantaged young people in inner-city communities through mentoring and youth work. Comparable at the youth-mentoring and community-engagement layer, though not sport-specific.

Direct peers

• Street Games: UK national charity using sport to engage disadvantaged young people. Most directly comparable to Support Through Sport on mission, sport-based youth engagement model, and UK geography; Support Through Sport already lists Street Games as a partner.
• Sported: UK charity network supporting community sport organizations that work with disadvantaged young people. Directly comparable as a peer/incubator in the same ecosystem; also an existing partner of Support Through Sport.
• Greenhouse Sports: UK charity using sport coaching and mentoring to support young people from disadvantaged backgrounds. Closely comparable operating model (sport-based mentoring, 1-2-1 engagement, school-linked delivery) and beneficiary profile.
• Fight for Peace: International non-profit using boxing and martial arts plus youth work to support young people affected by violence and crime. Similar intervention/diversionary model addressing the same serious violence and gang-culture risks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/S_Through_Sport
• Facebookfacebook.com/supportthroughsport
• LinkedInlinkedin.com/company/support-through-sport-cic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Support Through Sport