RW Mercer Co.

Name

RW Mercer Co.

Legal name

R.W. Mercer Company

Website

https://rwmercer.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Petroleum Equipment Distribution & Installation: Distribution and installation of petroleum equipment including underground/above-ground storage tanks, dispensers, pumps, point-of-sale systems, canopies, and complete turn-key installations for retail and commercial fuel operations
2. Petroleum Construction Services: Construction services for petroleum facilities including tank and piping system design, installation, upgrades, and removal. Includes underground storage tank installation and removal as well as confined space services
3. Service & Maintenance: Ongoing service and maintenance including 24-hour on-call response, preventative maintenance programs, tank and line monitoring, calibration services, and compliance testing. Revenue generated through contractual service agreements and as-needed service calls
4. EV Charging Equipment Distribution: Distribution and installation of EV charging equipment including DC Fast Chargers (Veefil-RT 50kW, Veefil 175kW) and Level 2 chargers (Amps2Go Series 6, F7, F19, Stellar 60-240kW, XCharge C6AM, Blink Series 7+, 8+)
5. Electrical Contracting Services: Electrical contracting services including fueling system installation, lighting upgrades, dispenser installation, EV charging system design and installation, commercial electrical installation, standby power generation, and C-store wiring
6. General Contracting Services: Full-service construction including budgeting, design, permitting, project analysis, construction management, and remodeling/renovation services. Includes self-performing trades such as carpentry, concrete, drywall, flooring, plumbing, electrical, and roofing
7. Equipment Leasing & Financing: Referral fees from Patriot Capital partnership for equipment financing and leasing of petroleum equipment, POS systems, LED lighting, and underground storage tanks up to $250,000

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

RW Mercer Co. is a multi-trade construction and contracting firm delivering turn-key petroleum, electrical, and general contracting services across the Midwest. The company distributes and installs petroleum equipment (storage tanks, dispensers, POS systems) and EV charging infrastructure (DC fast chargers and Level 2 units) for retail fuel operators, convenience stores, fleet operators, and commercial customers. It also self-performs general construction, electrical contracting, and ongoing service/maintenance including 24-hour emergency response, calibration, and compliance testing.

Product overview

RW Mercer Co. is a construction and contracting company (established 1960) offering three primary service divisions: Petroleum (equipment, installation, service, and testing for retail and commercial fueling), General Contracting (commercial construction and renovation), and Electrical Contracting (with EV charging focus). The company distributes and installs EV charging equipment from manufacturers including Gilbarco Veeder-Root (Veefil-RT, Amps2Go), Red E, XCharge, and Blink, paired with design/installation/rebate management services. Equipment financing is available through Patriot Capital partnership. Service offerings include 24-hour emergency response, remote monitoring, calibration (Seraphin system), and comprehensive petroleum testing. The company operates 7 locations across Michigan and Indiana. No software products or APIs are offered.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Minimize downtime through 24-hour on-call response and multiple dispatch points
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Gilbarco Veeder-RootcoreTechnology or IntegrationR.W. Mercer is an official distributor and service provider for Gilbarco Veeder-Root products, the world leader in retail fueling equipment and EV charging solutions. This partnership provides access to Veefil-RT DC Fast Chargers (50kW and 175kW), Amps2Go Level 2 chargers (Series 6, F7, F19), point-of-sale systems, and comprehensive petroleum equipment including dispensers, pumps, automated card readers, and monitoring systems.
• Patriot Capital CorporationcoreChannel Partner/ Reseller/ DistributorR.W. Mercer partners with Patriot Capital to provide equipment financing and leasing options for customers purchasing fueling dispensing equipment, POS systems, LED lighting, underground storage tanks, and other convenience store equipment. Patriot Capital provides rapid approval for up to $250,000 in equipment financing with fixed-rate payments.
• West Michigan ElectriccoreStrategic or Co-development PartnerAcquired company that expanded R.W. Mercer's electrical contracting capabilities and presence in the West Michigan market, enabling broader service offerings and geographic coverage.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Tanknology: National underground storage tank testing, compliance, and monitoring services provider. Overlaps with R.W. Mercer's testing services, cathodic testing, leak detection, and remote monitoring offerings.
• Petroleum Equipment & Services Inc. (PES): Multi-state petroleum equipment distributor and construction services firm offering tank installation, dispenser service, and turn-key fueling station construction. Directly comparable product/service mix to R.W. Mercer's petroleum division.
• Petrolex / Petroleum Service Group: Regional petroleum construction and equipment services firm handling station builds, tank installs, and service work. Comparable customer base (retail fuel operators) and similar turn-key delivery model.
• Musson Petroleum: Regional Midwest petroleum equipment distributor and service provider. Closest comparable to R.W. Mercer's core petroleum equipment, installation, and service business, operating in a similar geography with overlapping retail fuel and commercial fueling customers.

Broad incumbents

• Comfort Systems USA: National mechanical and electrical contracting firm serving commercial/industrial customers. Comparable building equipment contracting scope, with substantially greater scale and capital resources.
• MYR Group: National specialty contractor focused on electrical construction and transmission/distribution. Comparable to R.W. Mercer's electrical contracting and EV charger installation work at much greater scale.
• EMCOR Group: Large national provider of mechanical/electrical construction, building, and industrial services. Overlaps with R.W. Mercer's building equipment contracting and general contracting service lines; much larger and able to compete for multi-site national accounts.
• IES Holdings: Public specialty electrical and mechanical contractor with commercial/industrial exposure. Comparable to R.W. Mercer's electrical contracting division and broader turn-key construction capability, though at far greater scale and national footprint.

Emerging players

• Blink Charging: EV charging equipment OEM and network operator. Blink supplies Series 7+/8+ chargers that R.W. Mercer distributes and installs, making them both an OEM partner and an emerging competitive channel for direct-to-customer sales.
• ChargePoint: EV charging network and equipment provider whose hardware is installed by contractors like R.W. Mercer. Comparable through overlapping EV charging go-to-market, though ChargePoint is software/network-led while Mercer is the installation/distribution partner.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rw-mercer-172592799447159
• LinkedInlinkedin.com/company/rw-mercer-co.

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RW Mercer Co.