RW Mercer Co.
- Company typePrivate
- Founded1960
- HeadquartersJackson, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
RW Mercer Co. firmographics
Firmographics- Name
- RW Mercer Co.
- Legal name
- R.W. Mercer Company
- Website
- https://rwmercer.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where RW Mercer Co. is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
RW Mercer Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Petroleum Equipment Distribution & Installation: Distribution and installation of petroleum equipment including underground/above-ground storage tanks, dispensers, pumps, point-of-sale systems, canopies, and complete turn-key installations for retail and commercial fuel operations
- Petroleum Construction Services: Construction services for petroleum facilities including tank and piping system design, installation, upgrades, and removal. Includes underground storage tank installation and removal as well as confined space services
- Service & Maintenance: Ongoing service and maintenance including 24-hour on-call response, preventative maintenance programs, tank and line monitoring, calibration services, and compliance testing. Revenue generated through contractual service agreements and as-needed service calls
- EV Charging Equipment Distribution: Distribution and installation of EV charging equipment including DC Fast Chargers (Veefil-RT 50kW, Veefil 175kW) and Level 2 chargers (Amps2Go Series 6, F7, F19, Stellar 60-240kW, XCharge C6AM, Blink Series 7+, 8+)
- Electrical Contracting Services: Electrical contracting services including fueling system installation, lighting upgrades, dispenser installation, EV charging system design and installation, commercial electrical installation, standby power generation, and C-store wiring
- General Contracting Services: Full-service construction including budgeting, design, permitting, project analysis, construction management, and remodeling/renovation services. Includes self-performing trades such as carpentry, concrete, drywall, flooring, plumbing, electrical, and roofing
- Equipment Leasing & Financing: Referral fees from Patriot Capital partnership for equipment financing and leasing of petroleum equipment, POS systems, LED lighting, and underground storage tanks up to $250,000
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Equipment Financing - Up to $250,000 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
RW Mercer Co. product offering
Product offeringCore offering
RW Mercer Co. is a multi-trade construction and contracting firm delivering turn-key petroleum, electrical, and general contracting services across the Midwest. The company distributes and installs petroleum equipment (storage tanks, dispensers, POS systems) and EV charging infrastructure (DC fast chargers and Level 2 units) for retail fuel operators, convenience stores, fleet operators, and commercial customers. It also self-performs general construction, electrical contracting, and ongoing service/maintenance including 24-hour emergency response, calibration, and compliance testing.
Product overview
RW Mercer Co. is a construction and contracting company (established 1960) offering three primary service divisions: Petroleum (equipment, installation, service, and testing for retail and commercial fueling), General Contracting (commercial construction and renovation), and Electrical Contracting (with EV charging focus). The company distributes and installs EV charging equipment from manufacturers including Gilbarco Veeder-Root (Veefil-RT, Amps2Go), Red E, XCharge, and Blink, paired with design/installation/rebate management services. Equipment financing is available through Patriot Capital partnership. Service offerings include 24-hour emergency response, remote monitoring, calibration (Seraphin system), and comprehensive petroleum testing. The company operates 7 locations across Michigan and Indiana. No software products or APIs are offered.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Minimize downtime through 24-hour on-call response and multiple dispatch points
- +2 more outcomes
Companies that use RW Mercer Co.
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
RW Mercer Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RW Mercer Co. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Gilbarco Veeder-RootcoreR.W. Mercer is an official distributor and service provider for Gilbarco Veeder-Root products, the world leader in retail fueling equipment and EV charging solutions. This partnership provides access to Veefil-RT DC Fast Chargers (50kW and 175kW), Amps2Go Level 2 chargers (Series 6, F7, F19), point-of-sale systems, and comprehensive petroleum equipment including dispensers, pumps, automated card readers, and monitoring systems.
- Patriot Capital CorporationcoreR.W. Mercer partners with Patriot Capital to provide equipment financing and leasing options for customers purchasing fueling dispensing equipment, POS systems, LED lighting, underground storage tanks, and other convenience store equipment. Patriot Capital provides rapid approval for up to $250,000 in equipment financing with fixed-rate payments.
- West Michigan ElectriccoreAcquired company that expanded R.W. Mercer's electrical contracting capabilities and presence in the West Michigan market, enabling broader service offerings and geographic coverage.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
RW Mercer Co. competitors and assessment
Company assessmentDirect peers
- Tanknology: National underground storage tank testing, compliance, and monitoring services provider. Overlaps with R.W. Mercer's testing services, cathodic testing, leak detection, and remote monitoring offerings.
- Petroleum Equipment & Services Inc. (PES): Multi-state petroleum equipment distributor and construction services firm offering tank installation, dispenser service, and turn-key fueling station construction. Directly comparable product/service mix to R.W. Mercer's petroleum division.
- Petrolex / Petroleum Service Group: Regional petroleum construction and equipment services firm handling station builds, tank installs, and service work. Comparable customer base (retail fuel operators) and similar turn-key delivery model.
- Musson Petroleum: Regional Midwest petroleum equipment distributor and service provider. Closest comparable to R.W. Mercer's core petroleum equipment, installation, and service business, operating in a similar geography with overlapping retail fuel and commercial fueling customers.
Broad incumbents
- Comfort Systems USA: National mechanical and electrical contracting firm serving commercial/industrial customers. Comparable building equipment contracting scope, with substantially greater scale and capital resources.
- MYR Group: National specialty contractor focused on electrical construction and transmission/distribution. Comparable to R.W. Mercer's electrical contracting and EV charger installation work at much greater scale.
- EMCOR Group: Large national provider of mechanical/electrical construction, building, and industrial services. Overlaps with R.W. Mercer's building equipment contracting and general contracting service lines; much larger and able to compete for multi-site national accounts.
- IES Holdings: Public specialty electrical and mechanical contractor with commercial/industrial exposure. Comparable to R.W. Mercer's electrical contracting division and broader turn-key construction capability, though at far greater scale and national footprint.
Emerging players
- Blink Charging: EV charging equipment OEM and network operator. Blink supplies Series 7+/8+ chargers that R.W. Mercer distributes and installs, making them both an OEM partner and an emerging competitive channel for direct-to-customer sales.
- ChargePoint: EV charging network and equipment provider whose hardware is installed by contractors like R.W. Mercer. Comparable through overlapping EV charging go-to-market, though ChargePoint is software/network-led while Mercer is the installation/distribution partner.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RW Mercer Co. social profiles
Digital presenceRW Mercer Co. compliance and trust
Trust signalCompliance7 records
RW Mercer Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
RW Mercer Co. leadership team
Management profileNumber of profiles
RW Mercer Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RW Mercer Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RW Mercer Co.
What does RW Mercer Co. do?
RW Mercer Co. is a multi-trade construction and contracting firm delivering turn-key petroleum, electrical, and general contracting services across the Midwest. The company distributes and installs petroleum equipment (storage tanks, dispensers, POS systems) and EV charging infrastructure (DC fast chargers and Level 2 units) for retail fuel operators, convenience stores, fleet operators, and commercial customers. It also self-performs general construction, electrical contracting, and ongoing service/maintenance including 24-hour emergency response, calibration, and compliance testing.
Is RW Mercer Co. a public or private company?
RW Mercer Co. is a private company. It is classified as family owned and is currently operating.
When was RW Mercer Co. founded?
RW Mercer Co. was founded in 1960. It employs 101 to 250 people.
Where is RW Mercer Co. based?
RW Mercer Co. is headquartered in Jackson, United States, in the North America region.
How does RW Mercer Co. make money?
Seven revenue lines are on record. Petroleum Equipment Distribution & Installation is the primary driver. The others are petroleum Construction Services, service & Maintenance, EV Charging Equipment Distribution, electrical Contracting Services, general Contracting Services and equipment Leasing & Financing.
Who are RW Mercer Co.'s main competitors?
Direct peers on record are Tanknology, Petroleum Equipment & Services Inc. (PES), Petrolex / Petroleum Service Group and Musson Petroleum. Broad incumbents are Comfort Systems USA, MYR Group, EMCOR Group and IES Holdings. Emerging players are Blink Charging and ChargePoint.
Does RW Mercer Co. have an API?
No public API is recorded for RW Mercer Co..