Awasi

What Awasi does

Awasi is a privately held luxury hospitality company that operates a portfolio of five exclusive lodges across three South American countries: Awasi Atacama and Awasi Patagonia in Chile, Awasi Mendoza and Awasi Iguazú in Argentina, and Awasi Santa Catarina in Brazil. Founded in 2005 and headquartered in Santiago under the legal entity Cabo de Hornos SpA, the company targets affluent travelers seeking private, fully immersive nature and cultural experiences in remote destinations such as the Atacama Desert, Torres del Paine, the Atlantic Rainforest, Iguazú Falls, and Mendoza's wine country. Each villa is assigned a dedicated private guide and a 4WD vehicle, enabling tailor-made excursions designed around individual guest interests via pre-arrival preference questionnaires.

The core product is the Fully Hosted all-inclusive rate, which bundles villa accommodation, all meals and beverages (including Relais & Châteaux gastronomy), the private guide, the 4WD vehicle, and personalized excursions; Bed & Breakfast rates are offered at three properties for guests who prefer to customize dining and activities separately. Distribution runs through direct website booking, a multi-country toll-free reservations team, a network of travel advisors, and the global Relais & Châteaux association of 580+ properties. The company is supported by a strategic partnership with INEOS Grenadier for 4WD vehicle provisioning. Marketing emphasizes earned media coverage in Condé Nast Traveler, Travel + Leisure, The Telegraph, and Financial Times, alongside an active journal/blog and Instagram presence.

The operating model is asset-heavy and labor-intensive, with 300+ staff representing 17+ nationalities across the lodges, supported by a small corporate headquarters team in Santiago's Las Condes district. Revenue is generated per-stay at premium nightly rates with 50% deposits at booking and balance due 30 days prior; minimum stays range from two to three nights depending on property, with stricter cancellation policies during the December 20-January 3 festive season. The company reports no parent company, no outside funding, and no M&A activity, suggesting founder/operator-owned ownership.

Name

Awasi

Legal name

Cabo de Hornos SpA

Website

https://awasi.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Awasi is a private luxury hospitality company operating five fully hosted lodges across Chile, Argentina, and Brazil, serving affluent travelers with private guides, 4WD vehicles, and tailor-made excursions in desert, glacier, rainforest, waterfall, and wine-country destinations.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Accommodation - Fully Hosted: All-inclusive luxury accommodation including private villa stays, meals, alcoholic and non-alcoholic beverages, private guide, 4WD vehicle, and tailor-made excursions. Rates vary by season and property.
2. Accommodation - Bed & Breakfast: Room-only rates available for select properties including Mendoza, Iguazú, and Santa Catarina, allowing guests to customize their experience.
3. F&B - Relais & Châteaux Gastronomy: On-site restaurants featuring local Relais & Châteaux gastronomy with locally sourced ingredients included in Fully Hosted rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Awasi operates a collection of five luxury lodges across South America (Chile, Argentina, and Brazil) offering private villa accommodations, each with a dedicated private guide and 4WD vehicle for tailor-made excursions. The company sells fully hosted all-inclusive packages (including meals, beverages, excursions, and private guides) and Bed & Breakfast rates, with experiences ranging from desert and glacier explorations to wine tours and rainforest immersions.

Product overview

Awasi is a collection of five luxury lodges set in South America's most stunning natural settings: Atacama Desert (Northern Chile), Patagonia (Southern Chile), Santa Catarina (Southern Brazil), Iguazú (Northern Argentina), and Mendoza (Argentina). Each lodge offers private villa accommodations with a dedicated private guide and 4WD vehicle. The core experience is fully tailor-made, with the Fully Hosted rate including all meals from Relais & Châteaux restaurants, alcoholic and non-alcoholic beverages, and personalized excursions designed around individual interests. The portfolio spans diverse biomes from desert to rainforest to wine country.

Differentiator

Problem solved

Functional benefit

Brands

• Awasi Patagonia: Luxury lodge in Torres del Paine, Chile
• Awasi Atacama
• Awasi Mendoza
• Awasi Iguazú
• Awasi Santa Catarina

Products and services

• Awasi Atacama Luxury lodge located in San Pedro de Atacama, Northern Chile, offering immersive desert experiences with private villas, dedicated guides, and 4WD vehicles for tailor-made excursions including Rainbow Valley, stargazing, and geological explorations.
• Awasi Patagonia Luxury lodge situated in Torres del Paine, Southern Chile, providing access to Grey Glacier Lookout, Patagonian wildlife, and conservation-focused experiences with private guides and 4WD vehicles.
• Awasi Santa Catarina Luxury villa resort in Santa Catarina, Southern Brazil, featuring access to Arvoredo Island snorkeling, Atlantic Rainforest experiences, and sustainable practices with local community involvement.
• Awasi Iguazú Luxury lodge in Misiones, Northern Argentina, offering immersive Atlantic Rainforest experiences and private guided access to Iguazú Falls including the Devil's Throat and bird-watching opportunities.
• Awasi Mendoza Luxury lodge in Western Argentina's wine country, offering wine tours, premium tastings, and wine-paired lunches at Mendoza's best wineries with private guides.

Quantifiable outcome

• Award-winning luxury hospitality recognized by Condé Nast, Travel + Leisure, and Tripadvisor
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Relais & ChâteauxflagshipStrategic or Co-development PartnerAwasi is a member of the Relais & Châteaux association of 580+ hotels and restaurants worldwide. This membership reflects commitment to authenticity, personalized service, outstanding cuisine, and connection to local culture. Members follow the association's sustainability guidelines and participate in global marketing initiatives.
• INEOS GrenadiercoreStrategic or Co-development PartnerPartnership for vehicle support providing rugged 4WD vehicles for guest excursions across remote lodge locations in South America.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• andBeyond: Luxury safari and travel company operating premium lodges across Africa and South America with a conservation-led, fully hosted, private-guide model. Comparable to Awasi in business model (all-inclusive, small luxury lodges, expert guiding, conservation ethos) and target market (affluent experiential travelers).
• Belmond: LVMH-owned luxury hotel collection operating iconic South American properties (Copacabana Palace, Hotel das Cataratas near Iguazú, Rio Sagrado in the Sacred Valley, Patagonia Camp). Most direct competitor to Awasi in the all-inclusive luxury lodge category across Latin America.
• The Singular Patagonia: Luxury lodge in Chilean Patagonia (Puerto Natales) offering premium all-inclusive experiences near Torres del Paine. Direct in-region competitor to Awasi Patagonia with overlapping guest base and experience offering.
• Singita: African luxury safari and conservation lodge operator with a small collection of ultra-luxury properties offering private guides, fully inclusive rates, and conservation focus. Highly comparable operating model to Awasi's private-villa + private-guide + sustainability positioning, just in Africa rather than South America.
• Explora: Chilean-based luxury adventure lodge operator with properties in Patagonia, Atacama, and the Sacred Valley. Closest direct competitor to Awasi in South American luxury all-inclusive adventure travel, with similar model of all-inclusive guided excursions in remote natural settings.

Broad incumbents

• Six Senses: IHG-owned luxury hotel brand with properties in remote nature destinations, strong wellness positioning, and sustainability focus. Comparable in market segment and lifestyle branding, but operates at a much larger global scale and a different price/value balance.
• Aman Resorts: Global ultra-luxury hotel brand with a small portfolio of exclusive properties in remote destinations. Comparable to Awasi in target customer (ultra-high-net-worth experiential travelers) and exclusivity positioning, but a much larger and better-capitalized competitor.

Regional players

• Eolo Patagonia Lodge: All-inclusive luxury lodge in Argentine Patagonia near Los Glaciares National Park. Directly comparable to Awasi Patagonia in offering, geography, and target customer, but operates only a single property versus Awasi's portfolio.
• Tierra Hotels: Chilean boutique luxury lodge operator with properties in Patagonia, Atacama, and Chiloé, offering all-inclusive guided experiences. Direct regional competitor in the Chilean adventure luxury space, though smaller in scale and without Awasi's multi-country footprint.

Others

• Black Tomato: Luxury travel company specializing in bespoke, immersive South American itineraries for affluent travelers, often combining multiple properties into tailor-made journeys. Comparable to Awasi in target customer and multi-destination South America trip design, but operates as a tour operator/distributor rather than an asset-owning lodge operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/awasiexperience
• Instagraminstagram.com/awasiexperience
• Xx.com/awasiexperience
• Facebookfacebook.com/awasiexperience

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awasi