Colorix

What Colorix does

Colorix SA is a privately held Swiss company (founded 2003 per company history; firmographics date 2005) headquartered at Route des Falaises 140, 2000 Neuchâtel, Switzerland, with 1–10 employees and no disclosed external funding. The company researches, develops, and manufactures software and colorimeters, building a digital color measurement and communication platform anchored on the COLORCATCH NANO 2 — a proprietary, Bluetooth-connected camera colorimeter described as the world's first Bluetooth camera paired with a smartphone. The hardware uses a 9× D65 LED illumination source and a 224×224-pixel CCD sensor with 45°/0° geometry to read more than 50,000 pixels per measurement, automatically filter non-dominant colors such as shadows and dirt, and extract up to five dominant colors in a single click, with reported inter-instrument agreement of 0.30 ΔE.

The platform layers proprietary software on top of the hardware: more than 40 OEM-branded iOS and Android mobile applications (some free, others quote-based) are developed for paint manufacturers worldwide; a quote-based enterprise "Color Quality Control" iOS app delivers CMYK, Lab, Lch, and sRGB values plus tolerance deviation; more than 230 registered color cards (spanning RAL, Benjamin Moore, Farrow & Ball, Sherwin-Williams, AkzoNobel, Nippon Paint, PPG, Sikkens, Sto, and others) provide a digital fan-deck reference library; and a custom-built online color simulator is delivered white-label to manufacturer websites. Beyond its own stack, the NANO 2 is integrated with three third-party tinting/formulation platforms — CI-Match (ColorInvent), INNOVATINT (VIBRANTZ), and the forthcoming REDLIKE 2 (Deso) — embedding Colorix's measurement into incumbent OEM workflows.

Monetization spans hardware unit sales via shop.colorix.com, per-card color-fan purchases via update.colorix.ch, free + paid app-store distribution, quote-based enterprise licenses (Color Quality Control, André Koch ColorSearch automotive app), custom web-simulator builds sold direct to manufacturers, and a co-developed anti-counterfeit solution (with Dotz Ltd) using invisible tagging mixed into plastic, paper, glass, or liquids. Named customers span luxury watchmaking (Patek Philippe, Cartier, Bulgari, Audemars Piguet, Chopard, Officine Panerai, Swatch Group, ETA, Caran d'Ache), fashion (Gucci), packaging (Lenzlinger), baby goods (Biwi), textiles (American & Efird), and cosmetics (Provaine); segment targets also include paint & coatings (primary), automotive bodywork/refinishing, prepress & printing, and anti-counterfeit. Distribution is primarily direct e-commerce and app-store (product-led growth) supplemented by OEM-embedded licensing and field/enterprise direct sales for quote-based SKUs. No patents, M&A activity, leadership transitions, or funding rounds are disclosed.

Name

Colorix

Legal name

Colorix SA

Website

https://colorix.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Colorix SA is a Neuchâtel-based Swiss company that develops the COLORCATCH NANO 2 Bluetooth colorimeter and a 40-app mobile ecosystem for digital color measurement, simulation, and quality control across paint, automotive, textile, printing, cosmetics, and luxury goods industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuchâtel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware sales — COLORCATCH NANO 2: Sale of the COLORCATCH NANO 2 portable colorimeter device. The device is sold directly through the company's e-commerce storefront (shop.colorix.com) as a compact, precise color measurement tool. Comes with protective case, USB-C to USB-C cable, and USB-C to USB adapter.
2. Mobile applications: Colorix has developed more than 40 iOS and Android apps for paint manufacturers worldwide. Some apps are free; others (e.g., Color Quality Control, André Koch ColorSearch) are paid and require contacting Colorix for a quote. Apps are distributed via Apple App Store and Google Play.
3. Color cards: More than 230 color cards (color fan decks) are available for purchase via www.colorix.com/update. Color cards are registered to the NANO 2 device and allow users to identify the closest color from a selected fan deck.
4. Custom online color simulator: Custom color simulator delivered to manufacturers for embedding on their own websites, with the manufacturer's colors, color charts, and effects. Provides a white-label / custom build service.
5. Quality control application (iOS Color Quality Control): iOS app for color quality control using COLORCATCH NANO. Not free; requires contacting Colorix for a quote. Displays CMYK, Lab, Lch, and sRGB values as well as deviations for each value, checking tolerance within one click.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Colorix designs, develops, and manufactures the COLORCATCH NANO 2, a Bluetooth-connected camera colorimeter that measures more than 50,000 pixels on smooth and textured surfaces, paired with more than 40 iOS and Android applications, an enterprise iOS Quality Control app, and a custom web-based color simulator. The integrated platform enables paint manufacturers, refinishers, printers, textile mills, cosmetic brands, and luxury goods makers to measure, communicate, simulate, and digitally share colors, supported by 230+ registered color cards and OEM integrations with third-party tinting software.

Product overview

Colorix is a Swiss company (founded 2003) that develops a comprehensive digital color communication ecosystem. The core offering centers on the COLORCATCH NANO 2 hardware device (a Bluetooth-connected colorimeter) paired with mobile apps (iOS/Android) that enable color measurement, simulation, and quality control. The product portfolio includes: (1) COLORCATCH NANO 2 - the flagship portable colorimeter for accurate color measurement on smooth and textured surfaces; (2) Mobile Apps - more than 40 iOS/Android applications developed for paint manufacturers worldwide, enabling color measurement, simulation on walls, and digital color sharing; (3) Color Quality Control App - specialized iOS application for industrial quality control of colors; (4) Online Color Simulator - white-label web-based solution for manufacturers to let customers simulate colors on their own images. All tools are designed to communicate with each other, forming an integrated digital color measurement and communication platform serving automotive, textiles, paint and coatings, printing, counterfeit detection, and cosmetics industries.

Differentiator

Problem solved

Functional benefit

Brands

• COLORCATCH NANO 2: World's first Bluetooth camera connected to smartphone for color measurement on smooth and textured surfaces
• Colorix.com Pro
• Color Quality Control
• André Koch ColorSearch

Products and services

• COLORCATCH NANO 2 The world's first Bluetooth camera colorimeter connected to a smartphone for color measurement. Features an advanced optical head eliminating gloss and stray light, measures more than 50,000 pixels separately per reading, extracts up to 5 dominant colors automatically, and offers 6.25x magnification with zones from 0.36 to 8 mm. Sold direct to consumers and used by professionals in paint, automotive, textile, printing, and luxury QC. Designed and assembled in Switzerland.
• Mobile Apps (iOS and Android) A portfolio of more than 40 iOS and Android applications developed for paint manufacturers worldwide. Apps measure exact L*a*b*, sRGB, and CMYK values with the COLORCATCH NANO 2, search for closest matches in selected color cards, and apply measured colors to pre-painted wall images for digital color sharing. Distributed via the Apple App Store and Google Play, with some free and some paid/quote-based offerings.
• Color Quality Control App iOS application for industrial color quality control using the COLORCATCH NANO device. Displays CMYK, Lab, Lch, and sRGB values along with deviations for each value, enabling tolerance checking in one click across printed images, paper, cardboard, textiles, plastics, metals, liquids, and cosmetic products. Sold via quote-based enterprise licensing and used by customers such as Patek Philippe, Cartier, Bulgari, Audemars Piguet, Gucci, and Swatch Group.
• Online Color Simulator Custom-built, white-label web-based color simulation tool for manufacturers of paint, flooring, carpet, tiled roofs, and brick walls. Delivered to manufacturers for embedding on their own websites and lets their customers simulate products on their own images with the manufacturer's own colors, color charts, and effects.
• Colorix Color Cards (230+ fan decks) More than 230 color cards (fan decks) from global paint manufacturers including RAL, Benjamin Moore, Farrow & Ball, Sherwin-Williams, AkzoNobel, Nippon Paint, PPG, Sikkens, Sto, and others. Registered to the COLORCATCH NANO 2 device to enable automatic identification of the closest color from a selected fan deck, sold direct via the Colorix update portal.

Quantifiable outcome

• Smallest delta E on textile and textured surfaces vs. spectrophotometers and other colorimeters (independent laboratory testing)
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and regional.

• Dotz LtdcoreStrategic or Co-development PartnerColorix and Dotz Ltd jointly developed a special NANO hardware and software solution that enables users to see and measure invisible tagging for anti-counterfeit applications. The invisible tagging can be mixed with plastic, printed on paper, or mixed with glass or liquids. This is a co-development partnership for the anti-counterfeit detection market.
• André KochregionalGTM or Marketing PartnerAndré Koch has a branded ColorSearch App for iPhone and iPad powered by COLORCATCH NANO, allowing users to find shades of color of popular car manufacturers and perform quality control. Currently available only in Switzerland.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Others

• RAL Colours: RAL is a German color standard authority whose fan decks are integrated into Colorix's 230+ color card library — a co-marketing/ecosystem relationship that is a peer in the color reference ecosystem.
• Pantone (X-Rite): Pantone is the dominant color standards and reference system; while not a hardware competitor, it underpins the color card ecosystem that Colorix's NANO 2 references and is a natural partner/adjacent player.
• ColorInvent: ColorInvent's CI-Match paint tinting software is integrated with the COLORCATCH NANO 2 — making it both a technology partner and an adjacent ecosystem player in paint formulation software.

Direct peers

• Datacolor: Datacolor provides color measurement hardware and software for textiles, paints, plastics, and printing — overlapping directly with Colorix's vertical markets and enterprise QC use cases.
• X-Rite (Danaher): X-Rite is the global market leader in color measurement instruments (spectrophotometers, colorimeters) and color management software, directly competing with Colorix in the same customer workflows (paint, plastics, textiles, printing). Acquired by Danaher, it has the distribution and R&D scale Colorix lacks.
• HunterLab: HunterLab manufactures spectrophotometers for color measurement in food, plastics, building products, and textiles — a direct peer in portable and benchtop color instrumentation.
• BYK-Gardner (ALTANA): BYK-Gardner produces color and appearance measurement instruments primarily for paints, coatings, and plastics QC — closely aligned with Colorix's primary paint and coatings segment.
• Konica Minolta Sensing: Konica Minolta's Sensing division manufactures industry-standard spectrophotometers and colorimeters used across automotive, paints, cosmetics, and printing — a direct competitor to COLORCATCH NANO 2 in professional color measurement.

Emerging players

• 3nh (Shenzhen 3nh Technology): 3nh manufactures low-cost spectrophotometers and colorimeters for the global market, particularly in printing, textiles, and paints — competing with Colorix on price-performance in emerging markets.
• Nix Sensor: Nix Sensor makes portable, smartphone-tethered color sensors (Nix Mini, Nix Pro) targeting designers, paint matching, and DIY — closely overlapping with Colorix's portable colorimeter positioning and SMB/consumer buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorix