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YellowMap

Full company profile

uuid000u17p

Namestring
YellowMap
Legal namestring
YellowMap AG
Websiteurl
yellowmap.de
Company typeenum
Private
Founded yearint
1999
Descriptiontext

YellowMap is a German geo-data and local search platform headquartered in Karlsruhe and operating as YellowMap AG since its founding in 1999. The company runs a comprehensive German business directory (Branchenbuch) integrated with interactive city maps (Stadtpläne), a route planner (Routenplaner), and utility locators for ATMs, pharmacies, hotels, restaurants, gas stations, hardware stores, banks, and other local services. Coverage spans all 16 German federal states and hundreds of municipalities, with city-level detail for Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart, Düsseldorf, Dortmund, Essen, Bremen, Leipzig, Dresden, Karlsruhe, Mannheim, Kiel, Freiburg, and others; Austria is also listed in operating geographies. The platform serves two principal user groups: German consumers searching for nearby businesses and services, and German businesses seeking online discoverability through directory listings.

The product portfolio centers on the Branchenbuch directory and Stadtpläne maps, supplemented by B2B modules including FilialFinder (a store locator SaaS for retail chains and multi-location enterprises) and SmartMaps (a separately branded mapping service at smartmaps.net). Businesses can register through Firmeneintrag to create and manage directory entries with contact details, categories, and descriptions, and generate custom location maps (Standortkarte) for their profiles. Third-party integrations include HRS for hotel booking, T-Mobile HotSpot-Finder, Notdienstapotheken emergency pharmacy lookup, Kinofilme (movie listings), and Veranstaltungen (events). No public APIs, SDKs, or developer documentation are exposed beyond an internal vCard endpoint.

Revenue is generated through recurring subscription streams: paid business listings, premium placements, and FilialFinder/SmartMaps enterprise licensing. Distribution is primarily organic via yellowmap.de for consumer traffic, with direct sales for B2B enterprise products. The company maintains a small operational footprint of 11–50 employees, is privately held with no parent company disclosed, and has no public funding history. The founder is Martin Hubschneider. There are no disclosed revenue figures, named enterprise customer logos, AI/ML capability claims, patents, or regulatory actions in the available data.

Short descriptiontext

YellowMap is a German geo-data platform operating a nationwide business directory, interactive city maps, route planning, and a B2B store locator (FilialFinder) serving consumers, SMBs, and retail chains across Germany and Austria.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersKarlsruhe, Germany
HQ citystring
Karlsruhe
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
local business directory, store locator software, geographic mapping platform, digital business listings, map-based search
Industry2 codes
1POI, Local Listings & Business Directory Platforms
CodeBPAMANADPrimaryYes
2Local Search & Business Directories
CodeBPAMAAAEPrimaryNo
NAICS code1 code
  • Directory and Mailing List Publishers51314
Product category
Local Business Directory & Mapping Platform
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Business Listings / Company Registration
TypeSubscription Recurring
Description

Paid business listings where companies pay to be registered and featured in the directory

yellowmap.de
2Premium Placements
TypeSubscription Recurring
Description

Premium positioning and featured placements for business listings

yellowmap.de
3FilialFinder
TypeSubscription Recurring
Description

Store locator SaaS product for enterprise retail clients

yellowmap.de
4SmartMaps
TypeSubscription Recurring
Description

Mapping solution product with separate licensing

yellowmap.de
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B and B2C
B2B and B2C
Offering typeSoftware
Software
Brand1 record
1SmartMaps
Description

Location-based mapping service offered by YellowMap

yellowmap.de
Core offering1 text field

YellowMap operates a Germany-wide local search directory platform combining a business directory (Branchenbuch), interactive city maps (Stadtpläne), and route planning tools. Businesses can register and manage paid listings, while consumers search for nearby businesses, ATMs, gas stations, hotels, pharmacies, and restaurants by category and location. The company also sells B2B products including FilialFinder (store locator SaaS) and SmartMaps (mapping service).

Differentiator
Functional benefit
Problem solved
Product overview1 text field

YellowMap operates as a local search and business directory platform for Germany, offering a unified portfolio of directory, mapping, and business listing services. The core product is the Branchenbuch (business directory), supplemented by Stadtpläne (city maps) covering German municipalities and districts. Business customers can add their companies via Firmeneintrag (business listing registration) and enhance discoverability through the FilialFinder store locator module. The platform also integrates SmartMaps for map visualization and a Routenplaner route planning feature. The service aggregates business information across categories including hotels, restaurants, gas stations, hardware stores, banks, and more, serving both consumers searching for local businesses and businesses seeking online visibility.

Product and service1 record
1YellowMap Branchenbuch
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership2 partners
1YellowMap AG (Corporate Entity)
Strategic tierCoreTypeOthers
Description

YellowMap AG is the parent company operating the yellowmap.de local search platform. The company also provides related products including FilialFinder (store locator) and SmartMaps.

yellowmap.de
2HRS (Hotels)
Strategic tierMinorTypeGTM or Marketing Partner
Description

HRS hotel booking integration provides hotel search and booking functionality within YellowMap's local search platform

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Yelp
TypeBroad incumbent
Description

Global consumer-facing local business directory and reviews platform. Comparable to YellowMap's Branchenbuch and SMB listing model, though operating primarily in North America and English-speaking markets.

2HERE Technologies
TypeBroad incumbent
Description

Global mapping and location platform headquartered in the Netherlands. Comparable to YellowMap's mapping and routing offering (SmartMaps, Routenplaner) but operating at enterprise scale across automotive, logistics, and consumer use cases.

3TomTom
TypeBroad incumbent
Description

Dutch mapping and navigation company with strong European coverage. Comparable to YellowMap's mapping and routing capabilities, but operating at global scale with automotive and enterprise customers.

411880.com
TypeDirect peer
Description

German online directory and phone-number lookup service from Telegate. Comparable to YellowMap as a digital directory monetized through SMB listings and call-forwarding services.

5Das Örtliche
TypeDirect peer
Description

Major German local business directory operated by Deutsche Tele Medien. Directly comparable to YellowMap in providing categorized local business search across German municipalities.

6meinestadt.de
TypeDirect peer
Description

Germany-focused local search and directory portal covering cities, events, and businesses. Closely comparable to YellowMap's combined directory-plus-city-map proposition for German consumers.

7Gelbe Seiten (Yellow Pages Germany)
TypeDirect peer
Description

Germany's most recognized business directory, operating both print and digital listings. Directly comparable to YellowMap as a German-localized business directory competing for SMB listing and discovery traffic.

8OpenStreetMap
TypeOthers
Description

Open-source collaborative mapping project providing underlying geospatial data. Adjacent ecosystem participant — YellowMap's SmartMaps and Routenplaner likely depend on or are influenced by OSM-style open geo data.

9Mapbox
TypeBroad incumbent
Description

Developer-focused mapping platform providing APIs, SDKs, and customizable map tiles. Comparable to YellowMap's SmartMaps product line but serving a much broader global developer and enterprise customer base.

10Google Maps
TypeBroad incumbent
Description

Global dominant mapping and local search platform. Overlaps with YellowMap's local business discovery and routing functionality at massive scale, shaping the entire category in which YellowMap competes.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

YellowMap

Local Business Directory & Mapping Platformyellowmap.de

YellowMap is a German geo-data platform operating a nationwide business directory, interactive city maps, route planning, and a B2B store locator (FilialFinder) serving consumers, SMBs, and retail chains across Germany and Austria.

What YellowMap does

YellowMap is a German geo-data and local search platform headquartered in Karlsruhe and operating as YellowMap AG since its founding in 1999. The company runs a comprehensive German business directory (Branchenbuch) integrated with interactive city maps (Stadtpläne), a route planner (Routenplaner), and utility locators for ATMs, pharmacies, hotels, restaurants, gas stations, hardware stores, banks, and other local services. Coverage spans all 16 German federal states and hundreds of municipalities, with city-level detail for Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart, Düsseldorf, Dortmund, Essen, Bremen, Leipzig, Dresden, Karlsruhe, Mannheim, Kiel, Freiburg, and others; Austria is also listed in operating geographies. The platform serves two principal user groups: German consumers searching for nearby businesses and services, and German businesses seeking online discoverability through directory listings.

The product portfolio centers on the Branchenbuch directory and Stadtpläne maps, supplemented by B2B modules including FilialFinder (a store locator SaaS for retail chains and multi-location enterprises) and SmartMaps (a separately branded mapping service at smartmaps.net). Businesses can register through Firmeneintrag to create and manage directory entries with contact details, categories, and descriptions, and generate custom location maps (Standortkarte) for their profiles. Third-party integrations include HRS for hotel booking, T-Mobile HotSpot-Finder, Notdienstapotheken emergency pharmacy lookup, Kinofilme (movie listings), and Veranstaltungen (events). No public APIs, SDKs, or developer documentation are exposed beyond an internal vCard endpoint.

Revenue is generated through recurring subscription streams: paid business listings, premium placements, and FilialFinder/SmartMaps enterprise licensing. Distribution is primarily organic via yellowmap.de for consumer traffic, with direct sales for B2B enterprise products. The company maintains a small operational footprint of 11–50 employees, is privately held with no parent company disclosed, and has no public funding history. The founder is Martin Hubschneider. There are no disclosed revenue figures, named enterprise customer logos, AI/ML capability claims, patents, or regulatory actions in the available data.

YellowMap firmographics

Firmographics
Name
YellowMap
Legal name
YellowMap AG
Website
https://yellowmap.de
Company type
Private
Founded year
1999
Operating status
Operating
Headcount range
11–50 employees
Short description
YellowMap is a German geo-data platform operating a nationwide business directory, interactive city maps, route planning, and a B2B store locator (FilialFinder) serving consumers, SMBs, and retail chains across Germany and Austria.
Ownership category
akta.pro rank

YellowMap industry classification

Industry
Product category
Local Business Directory & Mapping Platform
NAICS
Directory and Mailing List Publishers (51314)
akta.pro primary industry
POI, Local Listings & Business Directory Platforms (BPAMANAD)
akta.pro secondary industry
Local Search & Business Directories (BPAMAAAE)

Keywords

  • Local business directory
  • Store locator software
  • Geographic mapping platform
  • Digital business listings
  • Map-based search

Where YellowMap is headquartered

Location

Headquarters

HQ city
Karlsruhe
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

YellowMap business model

Business model
GTM type
B2B and B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Business Listings / Company Registration: Paid business listings where companies pay to be registered and featured in the directory
  2. Premium Placements: Premium positioning and featured placements for business listings
  3. FilialFinder: Store locator SaaS product for enterprise retail clients
  4. SmartMaps: Mapping solution product with separate licensing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

YellowMap product offering

Product offering

Core offering

YellowMap operates a Germany-wide local search directory platform combining a business directory (Branchenbuch), interactive city maps (Stadtpläne), and route planning tools. Businesses can register and manage paid listings, while consumers search for nearby businesses, ATMs, gas stations, hotels, pharmacies, and restaurants by category and location. The company also sells B2B products including FilialFinder (store locator SaaS) and SmartMaps (mapping service).

Product overview

YellowMap operates as a local search and business directory platform for Germany, offering a unified portfolio of directory, mapping, and business listing services. The core product is the Branchenbuch (business directory), supplemented by Stadtpläne (city maps) covering German municipalities and districts. Business customers can add their companies via Firmeneintrag (business listing registration) and enhance discoverability through the FilialFinder store locator module. The platform also integrates SmartMaps for map visualization and a Routenplaner route planning feature. The service aggregates business information across categories including hotels, restaurants, gas stations, hardware stores, banks, and more, serving both consumers searching for local businesses and businesses seeking online visibility.

Differentiator

Problem solved

Functional benefit

Brands

  • SmartMaps: Location-based mapping service offered by YellowMap

Products and services

  • YellowMap Branchenbuch

Companies that use YellowMap

Customer profile

Segments3 records

Ideal customer profiles3 records

YellowMap technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

YellowMap partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

  • YellowMap AG (Corporate Entity)coreOthersYellowMap AG is the parent company operating the yellowmap.de local search platform. The company also provides related products including FilialFinder (store locator) and SmartMaps.
  • HRS (Hotels)minorGTM or Marketing PartnerHRS hotel booking integration provides hotel search and booking functionality within YellowMap's local search platform

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

YellowMap competitors and assessment

Company assessment

Broad incumbents

  • Yelp: Global consumer-facing local business directory and reviews platform. Comparable to YellowMap's Branchenbuch and SMB listing model, though operating primarily in North America and English-speaking markets.
  • HERE Technologies: Global mapping and location platform headquartered in the Netherlands. Comparable to YellowMap's mapping and routing offering (SmartMaps, Routenplaner) but operating at enterprise scale across automotive, logistics, and consumer use cases.
  • TomTom: Dutch mapping and navigation company with strong European coverage. Comparable to YellowMap's mapping and routing capabilities, but operating at global scale with automotive and enterprise customers.
  • Mapbox: Developer-focused mapping platform providing APIs, SDKs, and customizable map tiles. Comparable to YellowMap's SmartMaps product line but serving a much broader global developer and enterprise customer base.
  • Google Maps: Global dominant mapping and local search platform. Overlaps with YellowMap's local business discovery and routing functionality at massive scale, shaping the entire category in which YellowMap competes.

Direct peers

  • 11880.com: German online directory and phone-number lookup service from Telegate. Comparable to YellowMap as a digital directory monetized through SMB listings and call-forwarding services.
  • Das Örtliche: Major German local business directory operated by Deutsche Tele Medien. Directly comparable to YellowMap in providing categorized local business search across German municipalities.
  • meinestadt.de: Germany-focused local search and directory portal covering cities, events, and businesses. Closely comparable to YellowMap's combined directory-plus-city-map proposition for German consumers.
  • Gelbe Seiten (Yellow Pages Germany): Germany's most recognized business directory, operating both print and digital listings. Directly comparable to YellowMap as a German-localized business directory competing for SMB listing and discovery traffic.

Others

  • OpenStreetMap: Open-source collaborative mapping project providing underlying geospatial data. Adjacent ecosystem participant — YellowMap's SmartMaps and Routenplaner likely depend on or are influenced by OSM-style open geo data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

YellowMap social profiles

Digital presence

YellowMap financial estimates

Financial estimate

Revenue estimate

Valuation estimate

YellowMap leadership team

Management profile

Number of profiles

Profiles1 record

YellowMap funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

YellowMap M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YellowMap

What does YellowMap do?

YellowMap operates a Germany-wide local search directory platform combining a business directory (Branchenbuch), interactive city maps (Stadtpläne), and route planning tools. Businesses can register and manage paid listings, while consumers search for nearby businesses, ATMs, gas stations, hotels, pharmacies, and restaurants by category and location. The company also sells B2B products including FilialFinder (store locator SaaS) and SmartMaps (mapping service).

Is YellowMap a public or private company?

YellowMap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was YellowMap founded?

YellowMap was founded in 1999. It employs 11 to 50 people.

Where is YellowMap based?

YellowMap is headquartered in Karlsruhe, Germany, in the Europe region.

How does YellowMap make money?

Four revenue lines are on record. Business Listings / Company Registration is the primary driver. The others are premium Placements, filialFinder and smartMaps.

Who are YellowMap's main competitors?

Broad incumbents on record are Yelp, HERE Technologies, TomTom, Mapbox and Google Maps. Direct peers are 11880.com, Das Örtliche, meinestadt.de and Gelbe Seiten (Yellow Pages Germany). OpenStreetMap is listed as an others.

Does YellowMap have an API?

No public API is recorded for YellowMap.

What industry is YellowMap in?

YellowMap's product category is Local Business Directory & Mapping Platform. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms, with a secondary code of BPAMAAAE, Local Search & Business Directories. Its NAICS code is 51314.

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