Minnesota Society of Certified Public Accountants

What Minnesota Society of Certified Public Accountants does

The Minnesota Society of Certified Public Accountants (MNCPA) is a private, nonprofit professional membership association founded in 1904 and headquartered at 1650 West 82nd Street, Suite 600 in Bloomington, Minnesota. It serves approximately 6,986 Minnesota CPAs, accounting professionals, exam candidates, educators, and students across tiered membership categories with annual dues ranging from $0 (students) to $470 (firm partners). The organization delivers continuing professional education (CPE) across four primary formats — in-person seminars, live and on-demand webinars, self-study courses, and annual conferences — plus subscription packages resold from partner providers (Surgent, CPA Crossings, AICPA, ACPEN, CalCPA). Supporting technology includes the member-only CPE Log for Minnesota BOA compliance tracking, the MNCPA Connect online community platform with topic-specific discussion groups, the My Account member portal, and integrations with CCH (Wolters Kluwer) for tax research and Blue J for AI-powered tax research. Adjacent offerings include a Peer Review Program for member firms performing attest and compilation work, a CPA Referral Service, a career center, publications (Footnote magazine, Tax Podcasts, MNCPA Perspectives blog), the MNCPA Knowledge Hub, and meeting room rental at the Bloomington Education Center ($599-$1,198 per day).

MNCPA operates a multi-channel GTM combining sales-led acquisition (website, referrals, college outreach), event-driven engagement (Tax Conference, K2 Technology Conferences, recognition dinners, CPA Day at the Capitol, golf outings), and community-led growth through member groups (YPG, Business & Industry CPAs, Firm Administrators). Revenue streams span recurring membership dues, CPE program and subscription sales, advertising and event sponsorship, and ancillary facility rental. The organization is governed by a 16-member volunteer board (16 directors) and led by President & CEO Linda Wedul, CAE, with Sara DeRoo, CPA serving as 2026-27 Board Chair. Member advocacy is delivered through a Political Action Committee and Legislative Issues Committee, including active support for Minnesota's 2026 expansion to three CPA licensure pathways.

Name

Minnesota Society of Certified Public Accountants

Legal name

Minnesota Society of Certified Public Accountants

Website

https://mncpa.org

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

The Minnesota Society of Certified Public Accountants (MNCPA) is a 120-year-old nonprofit professional association of approximately 7,000 Minnesota CPAs, delivering CPE, peer review, advocacy, networking, and career services through seminars, webinars, self-study, and conferences statewide.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

akta.pro secondary industry

Project, Program & Portfolio Management Certifications (EDAAANAB)

Keywords

• Professional association services
• Continuing professional education
• CPA membership organization
• Accounting professional development
• Peer review services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from approximately 6,986 members across multiple rate classes including CPAs, associates, educators, retirees, and students. Dues range from $0 for students to $470 for public accounting firm partners.
2. CPE Programs and Products: Revenue from CPE seminars, conferences, webinars, self-study courses, and subscriptions offered to members and non-members. CPE sponsors include AICPA, ACPEN, CalCPA, CPA Crossings, and Surgent.
3. Meeting Room Rental: Rental of MNCPA Education Center meeting rooms in Bloomington, MN. Pricing starts at $599 per day for Afton room up to $1,198 for combined Lutsen + Itasca spaces.
4. Advertising and Sponsorship: Revenue from marketing to CPAs through print advertising, digital advertising, exhibit and sponsor opportunities at events, sponsored content, sponsored education (webinars), classified ads, and mailing lists.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels15 records

Core offering

MNCPA is a member-driven professional association providing Continuing Professional Education (CPE), peer review, advocacy, networking, and career resources to nearly 7,200 Minnesota CPAs, accounting professionals, exam candidates, and students. Core deliverables include CPE across seminars, webinars, self-study, conferences, and subscriptions; a CPE Log tool for Minnesota BOA compliance tracking; the MNCPA Connect online community; affiliated tax research access (CCH, Blue J); peer review program for CPA firms; CPA referral service; and member benefits including discounts on partner products. The organization collects annual membership dues ranging from $0 for students up to $470 for public accounting firm partners.

Product overview

The Minnesota Society of Certified Public Accountants (MNCPA) operates a multi-faceted professional association platform rather than a single software product. The core offerings center on Continuing Professional Education (CPE) delivery through four primary formats: live Seminars, Webinars, Self-Study courses, and Conferences. These are complemented by subscription packages from partner providers (CPA Crossings, Surgent) and custom On-Site Training services. Supporting infrastructure includes the CPE Log for compliance tracking, MNCPA Connect online community, and the My Account member portal. Additional products encompass peer review services, CPA referral matching, career resources, and publications including Footnote magazine and Tax Podcasts. The organization also provides member benefits including access to Blue J AI tax research, CCH tax databases, and various partner discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• CPE Seminars In-person continuing professional education seminars covering accounting, auditing, tax, ethics, technology, and other topics for Minnesota CPAs.
• CPE Webinars Live and on-demand online CPE programs available in 1-16 credit increments covering accounting, auditing, ethics, technology, and tax topics.
• CPE Self-Study On-demand self-study CPE courses with 24/7 access, instant exam grading, and NASBA/Minnesota BOA approval.
• CPE Conferences Annual conferences including Tax Conference, Agriculture Tax & Accounting Conference, Not-for-Profit Conference, Audits of Local Governments Conference, and K2 Technology Conferences.
• CPE Subscriptions Annual subscription packages providing unlimited access to webinars and self-study courses from providers including CPA Crossings ($299/year unlimited self-study) and Surgent ($380–$625/year).
• On-Site CPE Training Customized in-person or virtual CPE training delivered at firms, with program development, instructor contracting, and administrative support.
• CPE Log Members-only online CPE tracking tool that calculates credits, alerts to noncompliance issues with Minnesota BOA rules, and generates BOA CPE summaries for annual reporting.
• MNCPA Connect Online member community platform enabling discussion groups, knowledge sharing, and peer networking across topics including Accounting Standards, Tax, Government, Infotech, Not-for-profit, Small Firms, and Peer Review.
• Member Directory Searchable directory of MNCPA members for networking and contact purposes.
• Peer Review Program Program ensuring quality of accounting, auditing, and attestation services through System reviews and Engagement reviews of CPA firms.
• CPA Referral Service Referral matching service connecting individuals and businesses with member CPAs for tax planning, preparation, and advisory services.
• Meeting Room Rental Rental of modern meeting spaces at MNCPA Education Center in Bloomington, MN, with A/V equipment, parking, and catering included. Pricing starts at $599/day for the Afton room up to $1,198 for combined Lutsen + Itasca spaces.

Quantifiable outcome

• 20+ free CPE credits offered to members annually
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CCH (Wolters Kluwer)coreTechnology or IntegrationMNCPA partners with CCH to provide tax resources including access to tax journals, newsletters, client letters, engagement letters, and the CCH GAAP Guide to members.
• AICPAcoreTechnology or IntegrationAICPA is a CPE sponsor providing webinars, self-study, and nano-learning programs. MNCPA is registered with NASBA as a CPE sponsor (Registry ID# 139884).
• Business Professionals' Network, Inc. (ACPEN)coreTechnology or IntegrationACPEN provides group internet based and nano learning CPE courses through MNCPA catalog.
• CPA Crossings, LLCcoreTechnology or IntegrationCPA Crossings provides unlimited self-study subscription (100+ courses) and group internet based CPE. One-year subscription available to MNCPA members for $299.
• Surgent McCoy CPEcoreTechnology or IntegrationSurgent provides unlimited webinar, self-study, and combined CPE subscriptions. Unlimited Plus available to MNCPA members for $625/year, Unlimited Self-Study for $380/year, and Unlimited Webinars for $520/year.
• Blue J (AI Tax Research)coreTechnology or IntegrationBlue J is the leading AI-powered tax research solution, delivering defensible tax answers in seconds. Available as a new member benefit.
• 8am CPAChargecoreGTM or Marketing PartnerOnline payment solutions for CPA firms to accept credit, debit, and eCheck payments. Members receive promotional pricing including 9 months at $0 monthly fee.
• Dell TechnologiesminorGTM or Marketing PartnerMNCPA members and their firms/companies are eligible for valuable discounts on Dell Technologies products and services (5% discount).
• SharePoint Credit UnionminorGTM or Marketing PartnerCredit union membership available to Society members and family members including spouses, children, parents, grandparents, grandchildren, brothers and sisters.
• U.S. Bank (Financial Wellness Program)minorGTM or Marketing PartnerPartnership providing access to guidance and tools to build a strong financial foundation. Offered in partnership with U.S. Bank.
• Will Hill ConsultsminorImplementation/ SI/ Consulting PartnerHelps CPA firms operate more efficiently to achieve success through complimentary consultations.
• Minnesota Board of Accountancy (BOA)coreOthersState regulatory body for CPAs. MNCPA works closely with BOA on CPE approval, peer review program, and legislative issues. BOA requires peer reviews for firms issuing attest or compilation reports.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AICPA (American Institute of Certified Public Accountants): The national professional association for CPAs in the US. Direct CPE sponsor and content provider to MNCPA members and competes for dues, CPE revenue, and advocacy influence at the federal level.

Direct peers

• California Society of CPAs (CalCPA): The largest state CPA society with similar member services, CPE delivery, advocacy, and publications. CalCPA also operates CalCPA Education Foundation, which is a direct CPE content partner of MNCPA.
• New York State Society of CPAs (NYSSCPA): A large state CPA society offering CPE, advocacy, networking, and publications to New York CPAs. Operates with similar business model including dues tiers, conferences, and peer review programs.
• Illinois CPA Society: Midwest-based state CPA society providing comparable member services, CPE programs, advocacy, and peer review to Illinois CPAs. Geographic proximity and similar member demographics make it a relevant operational benchmark.
• Texas Society of CPAs (TXCPA): A major state CPA society delivering CPE, advocacy, and member services to Texas CPAs. Similar business model with dues tiers, conferences, publications, and peer review programming.
• Florida Institute of CPAs (FICPA): State CPA society providing CPE, advocacy, peer review, and member services to Florida CPAs. Comparable structure with dues tiers, conferences, and chapter-based local engagement.

Others

• NASBA (National Association of State Boards of Accountancy): Regulatory body that registers CPE sponsors including MNCPA (Registry ID# 139884). Sets standards that govern MNCPA's CPE delivery and interacts with state boards on licensure pathways.
• Minnesota Board of Accountancy: State regulatory body governing CPA licensure, CPE requirements, and firm peer review in Minnesota. MNCPA works closely with BOA on CPE approval and legislative issues affecting the profession.

Emerging players

• Surgent McCoy CPE: Direct CPE provider offering unlimited subscription packages (referenced as partner of MNCPA). Competes for CPE wallet share but also serves as distribution partner for MNCPA members.
• CPA Crossings: Self-study CPE provider offering unlimited subscription access to MNCPA members at $299/year. Represents the kind of pure-play CPE vendor that could pressure traditional society models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/mncpageneral
• Facebookfacebook.com/p/Minnesota-Society-of-CPAs-100028099137227
• LinkedInlinkedin.com/company/55775
• Instagraminstagram.com/mncpa
• Xx.com/mncpatweet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Society of Certified Public Accountants