Eliane Revestimentos

What Eliane Revestimentos does

Eliane Revestimentos is a Brazilian manufacturer of ceramic wall tiles and porcelain floor tiles, founded in 1960 by Maximiliano Gaidzinski in Cocal do Sul, Santa Catarina, and currently operating as a subsidiary of Mohawk Brasil (part of the global Mohawk Group). The company operates 9 manufacturing plants across Brazil (3 in Cocal do Sul/SC, 2 in Criciúma/SC, 1 in Camaçari/BA, 2 in João Pessoa/PB, and 1 in Goianinha/RN) with an annual production capacity of 40.8 million m², producing a portfolio of 1,000+ SKUs in formats ranging from 5x5cm to 120x240cm with multiple finishes (glossy, satin, natural, textured, polished). Products are classified by an application system (WRC, WFA, FHC, FWI, WWS, FMC, FLC, FIR) and supported by ISO 9001, ASTM, and ISO 37301 certifications, BIM libraries for Revit, Archicad and SketchUp, and technical documentation targeting architects and construction companies.

The company operates a dual-channel commercial model: a B2B direct sales channel serving construction companies, builders, and resellers through dedicated specification rooms in 11 Brazilian cities, a US showroom in Carrolton, Texas, and named contact lines (4004 2972 / 0300 789 7772); and a B2C indirect channel reaching end consumers and architects through 15,000+ retail points across Brazil. The ecosystem is extended through wholly-owned sub-brands: Decortiles (decorative tiles), Elianetec (construction solutions including ventilated facades, elevated floors, and installation services), Elianefloor (vinyl flooring), and Connectarch (architectural platform), plus a curated co-creation program with three elite Brazilian architecture studios (Cité Arquitetura, FGMF, Studio Arthur Casas) and the Sea Black (Seja Black) exclusive franchise program. Eliane reports market presence in 80+ countries, although the bulk of operations and distribution remains concentrated in Brazil.

Name

Eliane Revestimentos

Legal name

Eliane Revestimentos

Website

https://eliane.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Eliane Revestimentos is a Brazilian ceramic tile and porcelain manufacturer, founded in 1960 and owned by Mohawk Brasil, operating 9 plants with 40.8 million m² annual capacity across 1,000+ SKUs. It serves construction firms, architects, and consumers via 15,000+ retail points in Brazil and a US showroom.

Ownership category

akta.pro rank

Product category

Ceramic Tiles and Porcelain Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Tile & Stone Specialty Retail (CRAIAGAA), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Ceramic wall tiles
• Porcelain floor tiles
• Ceramic coatings manufacturing
• Ventilated facades
• Decorative porcelain tiles

Headquarters

HQ city

Cocal

HQ country

Brazil

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ceramic Tile and Porcelain Sales: Manufacture and sale of ceramic wall and floor tiles, porcelain tiles, and complementary products. Revenue generated from direct sales to resellers and construction companies, and indirectly through 15,000+ retail points across Brazil. Product formats range from 5x5cm to 120x240cm with various finishes (glossy, satin, natural, textured, polished).
2. Related Brand Sales (Decortiles, Elianetec): Sister brands including Decortiles (decorative tiles) and Elianetec (construction solutions including ventilated facades, elevated floors, furniture, tactile flooring) drive additional revenue streams through specialized channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Eliane Revestimentos manufactures and sells ceramic wall tiles (revestimentos), porcelain floor tiles (porcelanato GL and UGL), and complementary construction solutions through sub-brands such as Elianetec (ventilated facades, elevated floors, installation services) and Decortiles (decorative tiles). The company operates 9 production units across Brazil with an annual production capacity of 40.8 million square meters, supplying products through direct B2B sales, specification rooms, and 15,000+ retail points.

Product overview

Eliane Revestimentos is a Brazilian ceramic tile and porcelain manufacturer with over 60 years of experience, producing more than 1,000 products across formats ranging from 5x5cm to 120x240cm. The company operates 9 production units across Brazil and exports to over 80 countries. Its core product portfolio includes ceramic wall tiles (Revestimentos) with glossy and textured finishes, and porcelain tiles in both glazed (GL) and unglazed (UGL) variants, categorized by usage ratings (WRC/WFA for walls, FHC/FMC/FLC for floors). The products are complemented by the Elianetec service platform offering ventilated facades, elevated floors, and installation services. The company also operates sub-brands including Decortiles (decorative tiles), Eliane Floor (vinyl flooring), and Connectarch (design platform). The Cité cocriations program involves collaborations with architecture studios (Cité Arquitetura, FGMF, Studio Arthur Casas) for exclusive collections. Distribution includes 9 showrooms/specification rooms across Brazil plus presence in the USA, and more than 15,000 retail points throughout the country.

Differentiator

Problem solved

Functional benefit

Brands

• Decortiles: Ceramic tiles and coatings brand operated as a subsidiary
• Elianetec
• Elianefloor
• Connectarch
• Casa Brasil Eliane
• Seja Black

Products and services

• Eliane Ceramic Wall Tiles (Revestimentos) Ceramic wall tiles in sizes from 5x5cm up to large formats, with finishes including Brilhante (glossy), Acetinado (satin), Natural, Texturizado, and Polido. Classified under WRC application class for residential walls up to 3m height. Used by architects, builders, and end consumers in residential and commercial interior projects.
• Porcelanato UGL (Unglazed Porcelain Tiles) Unglazed porcelain tiles with natural finish, high durability (FHC - Heavy Commercial rating), suitable for intense foot traffic areas, external facades, wet environments, and pools. Sold in sizes from 90x90cm up to 120x240cm for commercial and residential applications.
• Porcelanato GL (Glazed Porcelain Tiles) Glazed porcelain tiles with satin or polished finishes, rated FMC (moderate commercial traffic) for commercial interior spaces. Available in multiple styles including wood-look, cement, marble, geometric, rustic, and solid colors.
• Elianetec Construction Solutions Complete construction solutions including ventilated facades, elevated floors, furniture/countertops, tile installation, tactile flooring, and Cleantec cleaning solutions. Targeted at construction companies, architects, and large projects.
• Decortiles Decorative Tiles Decorative tiles brand operated as a separate subsidiary under the Eliane portfolio, sold through exclusive Sea Black franchise stores alongside Eliane products.
• Elianefloor Vinyl Flooring (Piso Vinílico) Vinyl flooring products (Piso Vinílico) offered as an extension of the Eliane product portfolio for flexible floor coverings in residential and commercial interiors.
• Specification Rooms Service Personalized consultation service for architects, construction companies, and engineers with dedicated rooms in 11 Brazilian cities (Belém, Belo Horizonte, Cuiabá, Curitiba, Goiânia, Recife, Salvador, Porto Alegre, Florianópolis, Rio de Janeiro), plus direct sales support with dedicated commercial agents.
• Casa Brasil Eliane Showroom Flagship showroom in São Paulo (Jardim América) offering product displays and customer service for architects and consumers, complementing the Matriz showroom in Cocal do Sul/SC and additional showrooms in Paraíba (Brazil) and Carrolton, Texas (USA).

Quantifiable outcome

• 60+ years of industry experience
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mohawk BrasilcoreOthersMohawk Brasil is the parent company of Eliane Revestimentos. The privacy notice states 'Respect for customer privacy, employees and partners is part of the efforts to build a culture of integrity and rectitude at Mohawk Brasil.' The company is part of the Mohawk Group, a major global flooring manufacturer.
• elianeteccoreStrategic or Co-development PartnerElianetec provides construction solutions including ventilated facades, elevated floors, furniture/countertops, installation services, tactile flooring, and Cleantec products. Site: elianetec.com
• DecortilescoreStrategic or Co-development PartnerSister brand for decorative tiles and finishes. Also operates Sea Black franchise stores alongside Eliane. Site: decortiles.com
• Elianefloor (Piso Vinílico)minorStrategic or Co-development PartnerSister brand for vinyl flooring products. Site: elianefloor.com
• Cité ArquiteturacoreStrategic or Co-development PartnerCo-creation partnership with Cité Arquitetura for design collections. Featured in Launches 26 collection.
• FGMFcoreStrategic or Co-development PartnerCo-creation partnership with FGMF architecture firm for exclusive product collections. Featured in Launches 26 collection.
• Studio Arthur CasascoreStrategic or Co-development PartnerCo-creation partnership with Studio Arthur Casas for exclusive design collections. Featured in Launches 26 collection.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marazzi Group (Mohawk Industries): Italian-origin ceramic and porcelain tile brand within Mohawk Industries, sharing group-level ownership with Eliane; competes in the global premium porcelain segment and provides a benchmark for Eliane's design, technology, and specification capabilities.
• Duratex (Dexco): Brazilian building materials manufacturer with a strong ceramics and sanitaryware portfolio serving the same construction and renovation channels as Eliane, competing for architect specifications in residential and commercial projects across Brazil.
• Ceramica Carmelo Fior: Brazilian ceramic tile manufacturer operating in the same domestic market with comparable wall and porcelain tile lines, supplying the same construction and reseller channels as Eliane; direct competitive benchmark within Brazil.
• Portobello Grupo: Brazilian ceramic tile manufacturer with comparable product portfolio across wall and porcelain floor tiles, similar Brazilian distribution model, and overlapping customer base of architects, builders, and resellers — the most direct domestic competitor to Eliane.
• Lamosa (Grupo Lamosa): Mexican ceramic tile and adhesives manufacturer with comparable wall and floor tile offerings and Latin American distribution; serves as the closest regional peer and a benchmark for cross-border Latin American expansion strategies.
• Roca Tiles (Roca Group): Spanish-origin ceramic tile and bathroom solutions manufacturer with significant presence in Latin America; competes head-to-head with Eliane in premium porcelain and wall tile specifications, particularly in commercial and high-end residential segments.

Broad incumbents

• Mohawk Industries: Global flooring conglomerate and ultimate parent group of Eliane via Mohawk Brasil; comparable in ceramic tile, porcelain, and adjacent flooring categories, but operates at much broader geographic and category scale, providing a reference point for Eliane's positioning within the parent's portfolio.
• Florim Group: Italian ceramic tile manufacturer with global distribution across porcelain, wall tiles, and large-format slabs; relevant peer for Eliane's premium specification push and its expansion into the 120x240cm large-format category.
• Kajaria Ceramics: India's largest ceramic and porcelain tile manufacturer with massive production scale and emerging global ambitions; relevant comparable for cost-competitive manufacturing scale and a likely source of import competition for Eliane in Brazil and Latin America.

Regional players

• Pamesa Cerámica: Spanish ceramic tile manufacturer with strong export orientation to Latin America and Europe; comparable in product breadth and large-format porcelain, but focused on Iberian/EU markets with growing presence in Latin American regions where Eliane competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/elianerevestimentos
• Facebookfacebook.com/eliane.revestimentos
• LinkedInlinkedin.com/company/elianerevestimentos
• Instagraminstagram.com/elianerevestimentos
• Pinterestpinterest.com/elianerevest

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eliane Revestimentos