Muncie Imports & Classics

What Muncie Imports & Classics does

Muncie Imports & Classics is a privately held, full-service classic and import vehicle restoration facility headquartered at 4301 N. Old State Rd 3, Muncie, Indiana. The company operates three integrated in-house divisions: Mechanical, Paint and Body, and Upholstery/Manufacturing (the latter marketed under the OSJI — Original Specification Jaguar Interiors — brand). It is described as one of the longest-established Bosch Service Centers in the United States and is independently owned under founder/owner Charles Bartholome, with Chuck Crabtree serving as General Manager and Jerry Norton as Service Writer. Its service menu spans full ground-up classic-car restoration, mechanical service for late-model and specialty vehicles, paint and body refinishing, and bespoke Jaguar interior manufacturing for E-Type, XK120/140/150, XJ6, XJ12, XJS, Daimler, and MK-series cars.

The business combines local service revenue with a global parts channel. OSJI-manufactured interiors and related restoration parts are shipped worldwide, allowing the firm to monetize marque-specific upholstery expertise beyond its immediate geography. In 2024 the company added two adjacent service partnerships — TT Race Engines, for which it serves as sole provider (alongside a leadership transition in which TT founder Bill Terry retired to a brand-ambassador role), and AquaTek Coatings, for ceramic coatings — and launched a Seager-branded merchandise line alongside KOOLMAT installation services.

Muncie Imports & Classics earns revenue through hourly labor ($99/hr for restoration, $119/hr for late-model service, $120/hr for specialty projects), parts and accessory sales, OSJI interior product shipments, and small-ticket merchandise (e.g., $15 key fobs, $30 logo hats). Customers include individual classic-car collectors and Jaguar owners, Jaguar Clubs of North America (JCNA) competition participants, and named B2B accounts such as Graham Rahal Performance and Classics Showcase. The firm's competition credentials include the 2007 JCNA Challenge Championship and 2016 Park Concours "Best in Class" / "Best Jaguar" and Michigan Brits at Notre Dame "Best in Class" / "Best in Show" honors.

Name

Muncie Imports & Classics

Legal name

Muncie Imports & Classics

Website

https://muncieimports.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Muncie Imports & Classics is a privately held, full-service classic and import vehicle restoration shop in Muncie, Indiana, with three divisions (Mechanical, Paint and Body, Upholstery/OSJI) serving Jaguar owners, European import enthusiasts, and classic-car collectors in the United States and worldwide.

Ownership category

akta.pro rank

Product category

Classic Car Restoration Services

NAICS

Other Motor Vehicle Parts Manufacturing (33639), Leather and Allied Product Manufacturing (316), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

akta.pro secondary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Classic car restoration
• Jaguar interior manufacturing
• Automotive repair services
• Vehicle detailing services
• Auto parts plating

Headquarters

HQ city

Muncie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restoration Services: Full-service restoration of classic vehicles including Jaguar E-Type, XK series, and other classic cars. Services encompass mechanical, paint and body, and upholstery divisions working together.
2. Interior Products and Kits: Sale of handcrafted Jaguar interior kits and individual components (seat covers, panels, headliners, carpeting, convertible tops) shipped worldwide. Products made to original specifications.
3. Auto Service and Repair: Late model import and European vehicle service including maintenance, repairs, and auto detailing. Also offers specialty services like ceramic coatings through AquaTek partnership.
4. TT Race Engines: Sale of high-performance street and competition engines through partnership with TT Race Engines.
5. Merchandise: Sale of branded merchandise including logo hats and key fobs through e-commerce storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Muncie Imports & Classics operates a full-service classic and import vehicle restoration facility with three integrated divisions (Mechanical, Paint and Body, and Upholstery/Manufacturing i.e. OSJI). The company performs complete nut-and-bolt concours-level and driver-quality restorations, manufactures handcrafted Jaguar interior kits to original factory specifications from raw leather hides and vinyl rolls, provides late-model and European import service as a Bosch Service Center, and supplies high-performance TT Race Engines. Additional offerings include auto detailing with ceramic coatings, in-house parts reconditioning with zinc and cadmium plating, and sound deadening installation.

Product overview

Muncie Imports & Classics operates as a full-service classic and import vehicle restoration facility with three integrated divisions: Mechanical, Paint and Body, and Upholstery (OSJI - Original Specification Jaguar Interiors). The company offers a comprehensive portfolio centered on OSJI interiors (handcrafted Jaguar interior kits to original specifications), full vehicle restoration services, TT Race Engines (high-performance motors), Late Model Service/Bosch Service Center for European imports, auto detailing with ceramic coatings, parts reconditioning with in-house plating, and sound deadening installation. The company also sells branded merchandise including OSJI key fobs and logo hats.

Differentiator

Problem solved

Functional benefit

Products and services

• OSJI (Original Specification Jaguar Interiors) Handcrafted interior kits and components for classic Jaguar vehicles made to original factory specifications using raw materials such as leather hides and vinyl rolls. Includes complete interior sets, seat covers, headliners, carpeting, and convertible tops for Jaguar E-Type, XK120, XK140, XK150, XJ6, XJ12, XJS, Daimler, and MK series vehicles. Sold worldwide via mail order and shipped to individual Jaguar owners and professional restorers.
• Restoration Services Full-service vehicle restoration delivered through three integrated divisions — Mechanical (engine, suspension, braking, electrical), Paint and Body (fabrication, metal working, show-quality painting), and Upholstery. The company performs complete nut-and-bolt concours-level restorations as well as driver-quality restorations for classic and import vehicles. Services are billed at $99 per hour for restoration labor.
• TT Race Engines High-performance street and competition motors offered through a partnership with TT Race Engines, founded by Bill Terry in the 1970s. Following Terry's retirement, Muncie Imports & Classics became the sole provider of TT engine builds and development, led by Terry's long-time apprentice with 40+ years of experience. Engines are sold to customers seeking championship-proven performance motors.
• Late Model Service Complete auto repair and maintenance services for late-model and European import vehicles delivered through one of the longest-established Bosch Service Centers in the United States. Services include tune-ups, oil changes, brake repair, transmission repair, steering and suspension, electrical repair, and battery service. Billed at $119 per hour.
• Auto Detailing Comprehensive auto detailing services including wash and wax, wheel cleaning, interior cleaning, carpet shampooing, leather conditioning, window cleaning, full paint correction, glass coatings, headlight restoration, and paint touch-ups. The company partners with AquaTek Coatings for professional ceramic coating installation.
• Parts Reconditioning In-house parts reconditioning services including zinc and cadmium plating with bright silver, yellow/gold, and neutral/black oxide finishes, plus paint services in various colors including hammered paints. The service ensures period-correct restoration of parts and components for classic vehicles.

Quantifiable outcome

• Multiple Best in Class, Best in Show, and Best Jaguar awards at JCNA events including Park Concours (Cincinnati), Michigan Brits at Notre Dame, and other car shows across Illinois, Louisville, and Indianapolis

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TT Race EnginescoreStrategic or Co-development PartnerMuncie Imports & Classics is the sole provider of TT engine builds and development. TT Race Engines was founded by Bill Terry in the 1970s to provide top street performance and competition motors. Bill's long-time apprentice with 40+ years experience leads continued development while Bill serves as brand ambassador.
• AquaTek CoatingscoreTechnology or IntegrationPartnership with AquaTek Coatings for professional glass/ceramic coating application. AquaTek Coatings are designed in the USA and engineered in Japan using high-concentration SiO2 (Silicon Dioxide). Muncie Imports is an approved, certified authorized installer performing paint correction prior to coating installation.
• SeagerminorGTM or Marketing PartnerCollaboration with Seager for branded merchandise (logo hats). Seager provides high-quality craftsmanship while Muncie Imports provides iconic logo, creating merchandise for car enthusiasts.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gateway Classic Cars: Large multi-location classic-car dealer and consignment network operating showrooms across the US. Gateway is comparable as a broader incumbent straddling classic-car sales, restoration referrals, and collector services that competes for the same collector-customer wallet share.
• Callaway Cars: Performance-engine and vehicle builder specializing in supercharged powertrains and limited-edition builds across Corvette and other platforms. Callaway is comparable to the TT Race Engines division as a high-performance engine business that competes for the same enthusiast performance-engine customer.

Regional players

• Rimmer Bros: UK-based classic Triumph, MG, and Rover parts distributor with mail-order catalog across multiple British marques. Rimmer Bros is comparable as a regional peer operating parallel parts-and-restoration services across other British classic marques, with limited direct US presence.

Direct peers

• Eagle E-Types: UK-based specialist focused exclusively on Jaguar E-Type restorations, upgrades and the Eagle Speedster custom build program. Eagle E-Types is comparable as a niche specialist competing for high-end E-Type restoration projects and parts revenue on a different geographic footprint.
• British Motor Car Distributors: Long-standing US-based Jaguar specialist offering restoration services, parts, and concours preparation across vintage Jaguar models. Comparable as a directly competing Jaguar-focused restoration and parts business serving overlapping collector customers.
• Roadster Shop: High-end custom and restoration shop for classic American muscle and specialty vehicles, with full in-house mechanical, fabrication and finishing capabilities. Comparable as a competitor for high-value full restorations with integrated body, paint, and mechanical divisions under one roof.
• Welsh Enterprises: US-based Jaguar parts distributor stocking restoration components across classic XJ, XJS, XKE and other Jaguar platforms. Welsh Enterprises is comparable as a competitor selling restoration-grade Jaguar components into the same enthusiast and professional-shop customer base as OSJI.
• SNG Barratt: The dominant global mail-order Jaguar parts specialist, supplying OEM- and concours-grade components across classic Jaguar model lines. SNG Barratt directly overlaps Muncie Imports & Classics' OSJI division in the Jaguar restoration parts category and competes for the same worldwide DIY-restorer customer base.
• Classic Showcase: Classic Jaguar restoration facility selling both restoration services and spec-correct parts across multiple Jaguar model lines. Classic Showcase is directly comparable as it appears in Muncie Imports' customer data as an OSJI-buyer while itself serving the same restoration marketplace from a competing facility.

Others

• Driversource Automotive: Houston-based classic and exotic car dealer offering consignment, broker and restoration coordination services. Driversource is comparable as an adjacent ecosystem participant that competes for classic-car collector wallet share and occasionally routes restoration work to facilities like Muncie Imports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MuncieImports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muncie Imports & Classics