Classic Showcase

What Classic Showcase does

Classic Showcase, Inc. is a privately held, founder-led (Tom Krefetz, Founder and President) classic car dealership and restoration specialist founded in 1993 and headquartered in Oceanside, California. The company specializes in the restoration and sale of Jaguar XKE (E-Type) and XK models and has extended its practice to other European marques including Porsche, Ferrari, BMW, MG, Triumph, and Fiat. Its core technology stack is mechanical craft rather than software: rotisserie and bare-metal restoration, engine boring and rebuilding (e.g., 3.4-to-3.8-liter displacement conversions on E-Types), 5-speed transmission conversions, electronic ignition retrofits, A/C conversions, and bespoke interior work, all delivered through a four-tier restoration program (Show/concours, Show-Driver, Preservation, Modified).

The company monetizes across four revenue streams: one-time vehicle sales of restored classics priced roughly $24,000-$215,000 depending on model, year, condition, and restoration level; project-based professional restoration services; consignment sales for third-party owners (transaction-fee model); and parts/accessories sales via eBay and direct channels. Supporting revenue-generating services include concours preparation, appraisal, pre-purchase inspection, ongoing preservation and maintenance, vehicle transport, and a vehicle-locator search service. Distribution is direct-to-consumer from the Oceanside showroom by appointment, supplemented by a global long-distance purchase program, the eBay parts storefront, and event participation (e.g., Scottsdale auction week).

The customer base is global and predominantly affluent individual collectors (primary segment "Classic Car Collectors"), with secondary segments being driving enthusiasts and sellers seeking consignment. The firm's competitive claims center on talent (30+ years of master-craftsman expertise), recognized brand (described as a global leader in Jaguar E-Type restoration, with multiple JCNA award-winning vehicles reaching 99-point scores), and content assets (restoration documentation, photo/video archive, YouTube channel, quarterly newsletter).

Name

Classic Showcase

Legal name

Classic Showcase, Inc.

Website

https://classicshowcase.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Classic Showcase is a privately held Oceanside, California classic car dealership and restoration specialist (founded 1993) that buys, sells, restores, and services Jaguar XKE/E-Type and select European classic vehicles for global collectors and enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Oceanside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of restored classic Jaguar, Porsche, and other European vehicles. Vehicles priced from $24,000 to $200,000+ based on rarity, condition, and restoration level.
2. Restoration Services: Comprehensive restoration services from preservation to full concours-level restoration. Includes mechanical, body, interior, and cosmetic work.
3. Consignment Sales: Selling vehicles on behalf of owners for a fee or commission.
4. Parts Sales: Sales of classic car parts through their eBay store and direct sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Classic Showcase buys, sells, restores, and services classic European vehicles with a specialization in Jaguar XKE (E-Type) and XK models, alongside other marques including Porsche, Ferrari, BMW, MG, and Triumph. The company offers a four-tier restoration program (Show, Show-Driver, Preservation, Modified) along with consignment sales, parts and accessories, concours preparation, appraisals, inspections, preservation and maintenance, vehicle transport, and a vehicle locator service for collectors worldwide.

Product overview

Classic Showcase is a classic car restoration and sales business offering a comprehensive portfolio of services centered on classic Jaguar vehicles (particularly the XKE/E-Type and XK models) along with other European marques including Porsche, Ferrari, BMW, MG, and Triumph. The core offerings consist of classic car sales through their inventory and consignment services, and full-service restoration at four quality levels (Show, Show-Driver, Preservation, and Modified). Supporting services include concours preparation, vehicle appraisal, inspection, preservation and maintenance, transport, vehicle locator search, and parts sales. The company positions itself as a one-stop destination for collectors seeking to purchase, restore, or sell high-quality classic vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Car Sales Sale of restored classic and collector vehicles from inventory, specializing in Jaguar XKE (E-Type), XK models, and other European classics including Porsche, Ferrari, BMW, MG, and Triumph. Vehicles are priced from $24,000 to over $200,000 based on rarity, condition, and restoration level, targeting individual collectors and enthusiasts worldwide.
• Restoration Services Full-service classic car restoration offered at four quality tiers: Show (concours-quality), Show-Driver (high-quality usable), Preservation (maintaining originality), and Modified (custom/upgraded builds). Includes mechanical, body, interior, and cosmetic work for Jaguar and other European marques, for individual owners and collectors.
• Concours Preparation
• Vehicle Appraisal Professional classic car appraisals for insurance, estate, and collector vehicle value assessment, for owners, insurers, and estate planners.
• Vehicle Inspection Comprehensive pre-purchase and condition inspections for classic vehicles, for prospective buyers evaluating a specific car.
• Preservation & Maintenance Ongoing preservation and maintenance services to keep classic vehicles in optimal condition, for owners of restored or original-condition classics.
• Vehicle Transport Specialized transportation services for classic and collector vehicles, arranged for buyers and sellers as part of the company's Long Distance Purchase Program.
• Vehicle Locator Search and acquisition service to locate specific classic vehicles for clients, for collectors seeking a particular model not currently in inventory.
• Consignment Services Selling client vehicles on consignment through Classic Showcase's established global market channels and collector network, for owners and estates seeking qualified buyers.
• Parts & Accessories Sales of classic car parts and accessories for Jaguar and other European makes, distributed through the company's eBay store and direct sales.

Quantifiable outcome

• Multiple JCNA Award-winning restorations
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• eBayminorChannel Partner/ Reseller/ DistributorClassic Showcase operates an eBay store for selling classic car parts and accessories. The store sells Jaguar E-Type parts and other classic car components through the eBay marketplace platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bring a Trailer: Online auction platform for enthusiast and collector cars. Has grown rapidly as an alternative sales channel for classic and collector vehicles, competing with Classic Showcase for both buyers and consignors in the online marketplace.
• Hemmings: Classic car marketplace and media company. Provides a national listing platform for classic car sales that competes with Classic Showcase's dealership and consignment business for collector customers and inventory.

Broad incumbents

• Bonhams: Global auction house with a significant classic car department. Operates broadly across multiple auction categories but maintains substantial overlap with Classic Showcase's classic car sales and consignment business.
• RM Sotheby's: Global classic car auction house providing an alternative sales channel for collectors. Operates broadly across the collector car market and competes with Classic Showcase for consignments and buyer relationships.
• Barrett-Jackson: Mass-market collector car auction company running high-profile collector car events. Operates broadly across the US collector car market and provides an alternative sales channel for Classic Showcase's customer base.
• Gooding & Company: Auction house specializing in classic and collector European cars. Operates a broader portfolio of auction services and competes with Classic Showcase for high-end European classic vehicle consignments.
• Mecum Auctions: Collector car auction company running high-volume events across the US. Operates broadly across the collector car market and provides an alternative sales channel that competes for Classic Showcase's collector customers.

Direct peers

• SNG Barratt: Global supplier of classic Jaguar parts and restoration services. Serves the same Jaguar E-Type and XK collector market with parts sales, technical support, and restoration referrals, complementing Classic Showcase's restoration business.
• Classic Motor Cars: UK-based specialist in classic Jaguar and E-Type restoration and sales. Operates a comparable business model focused on Jaguar E-Types, providing concours-level restoration and direct sales of restored vehicles to collectors.

Others

• Hagerty: Classic car insurance, valuation, and media company serving the broader collector car ecosystem. While not a direct dealer or restorer, Hagerty's valuation tools, media properties, and DriveShare platform intersect with Classic Showcase's collector customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/classicshowcase
• YouTubeyoutube.com/classicshowcasejag
• Facebookfacebook.com/classicshowcaseinc
• LinkedInlinkedin.com/company/classic-showcase-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classic Showcase