Koi-Breeder

What Koi-Breeder does

Koi-Breeder AG is a privately held Swiss niche retailer and pond-services company headquartered in Schinznach-Dorf, Canton Aargau, operating a hybrid online and brick-and-mortar business under managing director Roger Wüst. The company runs a comprehensive e-commerce platform (powered by xanario Ltd.) alongside a 5,000+ m² physical experience showroom, with a 5,791-review customer base showing a 5/5 average rating. Its geographic scope is limited to Switzerland, with all pricing in CHF and a multilingual but primarily German-language customer experience.

The product portfolio combines proprietary brands (KobreTec for pumps/filtration/UV-C, KobreSan for fish food, KobrePond for water treatment) with third-party brands (OASE, Speck BADU, Pulostar). Core categories include live Japanese Koi fish (Nishikigoi) sold both by catalog and through a recurring online auction with mandatory in-person pickup, plus garden pond fish, sturgeon, filtration systems (drum filters, felt/membrane filters, biopool filter systems), pumps, UV-C clarifiers, aerators, water-treatment chemicals, fish food, pond-construction consumables, and heat pumps. Underlying technology spans automated cleaning systems, aquaculture control units (Steuerungen), sensors, and actuators for professional fish-farming operations, plus a commercial/industrial Aquaculture (Aquakultur) division.

Revenue is generated through multiple streams: one-time product sales via online shop and physical retail (CHF 7 to CHF 9,262 price range), transaction-fee revenue from weekly online Koi auctions with 10-day invoice payment terms, and professional services revenue from pond construction (Biopool, garden pond, Koi pond) and large-aquarium installations supported by a free initial consultation model. Distribution combines parcel post, freight forwarding, and own-vehicle delivery with self-pickup at the Schinznach-Dorf location; evening sales Thursday hours operate April through October. Customer segments are predominantly private pond enthusiasts and hobbyists, with secondary segments in large-aquarium customers and commercial aquaculture operations.

Name

Koi-Breeder

Legal name

Koi-Breeder AG

Website

https://koi-breeder.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Koi-Breeder AG is a Switzerland-based niche pond retailer and pond-construction services company operating a hybrid e-commerce shop and 5,000+ m² showroom out of Schinznach-Dorf, selling proprietary (KobreTec, KobreSan, KobrePond) and third-party (OASE, Speck BADU) filters, pumps, UV-C systems, water-treatment, fish food, and Japanese Koi via catalog and weekly online auction to private pond enthusiasts, large-aquarium buyers, and commercial aquaculture operators.

Ownership category

akta.pro rank

Product category

Pond Equipment and Aquatic Supplies

NAICS

Fish and Seafood Retailers (445250), Finfish Farming and Fish Hatcheries (112511)

akta.pro primary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

akta.pro secondary industries

Ornamental & Aquarium Fish Farming (AFAEAAAJ), Fish & Aquarium Feed (Ornamental) (AFADAFAL)

Keywords

• Pond equipment retail
• Koi fish sales
• Aquaculture technology
• Pond construction services
• Water filtration systems

Headquarters

HQ city

Schinznach Dorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Online Shop: Online e-commerce platform selling pond equipment, fish, pond construction materials, and accessories. Products include pumps, filters, UV-C clarifiers, algae treatments, fish food, lighting, and spare parts. Prices in CHF with various payment methods including PayPal, invoice, credit card, TWINT, and prepayment.
2. Physical Retail Sales: On-site sales at physical location in Schinznach-Dorf. Customers can browse products, receive expert consultation, and pick up items including live fish (Koi cannot be shipped). Professional packaging and transport guidance provided for fish purchases.
3. Koi Auction: Online auction platform for premium Koi fish. Customers bid online, pay via invoice (10-day payment term), and collect fish in person. Auction includes 3-minute rule and maximum bid options.
4. Pond Construction Services: Offers free initial consultation and presumably installation/construction services for garden ponds, Koi ponds, biopools, and large aquariums. References brochure on pond construction and maintains portfolio of reference objects.
5. Aquaculture Technology Systems: Sells aquaculture control systems, sensors, and actuators for commercial and hobby aquaculture operations, including programmable controllers and monitoring equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Koi-Breeder AG sells pond equipment, Koi fish (including via weekly online auctions), fish food, water treatment products, and pond lighting/spare parts through both an online shop and a 5,000+ m² physical showroom in Schinznach-Dorf, Switzerland. The company offers professional pond and biopool construction services with free initial consultation, and operates an Aquakultur division supplying control systems, sensors, and actuators for commercial fish farming. Proprietary brands KobreTec, KobreSan, and KobrePond sit alongside third-party brands such as OASE and Speck Pumpen.

Product overview

Koi-Breeder AG is a Swiss e-commerce and physical retail company specializing in pond and aquatic products. The business operates as a multi-brand retailer combining proprietary brands (Kobre®Tec, Kobre®Pond, Kobre®San) with third-party branded products. The core product portfolio spans live Koi fish (Japanese Nishikigoi) sold via weekly auctions, filtration technology (trommelfilters, bead filters, UV-C clarifiers), water pumps (Oase, Speck Badu, Kobre®Tec), water treatment chemicals (Kobre®Pond line), and fish nutrition (Kobre®San). The company also offers professional pond construction services, an aquaculture technology division for industrial fish farming, and runs a brick-and-mortar showroom in Schinznach-Dorf spanning over 5,000 m².

Differentiator

Problem solved

Functional benefit

Brands

• KOBRE: Own brand product line including KOBRE POND (algae control, water treatment), KOBRE TEC (pumps, filtration, UV-C technology), KOBRE SAN (fish food for Koi and pond fish).

Products and services

• Koi Fish (Japanese Nishikigoi) Japanese ornamental Koi fish available for catalog purchase and weekly online auction, for hobbyist pond owners in Switzerland.
• Garden Pond Fish Ornamental pond fish species for stocking garden ponds, sold to hobbyist pond owners.
• Sturgeon Live sturgeon in various sizes for pond stocking, sold to hobbyist pond owners.
• KobreTec Underwater Filter UVC 9000 Compact 4-in-1 underwater filter with integrated pump, UV-C clarifier, and water feature for small ponds up to 9,000 liters.
• Drum Filters (Trommelfilter) Automated mechanical drum filters for Koi and swimming pond water cleaning with self-cleaning cycles.
• BioPool / Schwimmteich Filter Systems Bead filters and combined mechanical-biological filtration systems for natural swimming ponds and biopools.
• KobreSan Koi Fish Food Premium Koi and pond fish nutrition in floating and sinking formulas for different seasons and growth stages.
• KobrePond Water Care Products Algae control, water clarifiers, phosphate binders, pump cleaners, and starter kits for pond maintenance.
• KobreTec Pump Series Proprietary pump line spanning 500-5000 l/h Universal models, variable-speed Flow Control G-Series (19-185W), and Solar pumps for pond circulation.
• Speck Badu Prime Pumps Self-priming Speck Badu pool and filter pumps from 5000-18000 l/h for pool and pond circulation.
• Oase AirFlo Aerators High-capacity floating pond aerators from 1.5kW to 4.0kW for oxygenation of large ponds up to 15,000 m².
• Oase inScenio EGC Controller Cloud WLAN-enabled cloud-based controller for smart management of Oase EGC-compatible pond pumps and devices.
• Koi Auction Service Weekly online auction of juvenile and adult Koi fish from various Japanese breeders, with in-person pickup at Schinznach-Dorf.
• Pond Construction Services Professional pond, Koi pond, biopool, and large aquarium construction services with free initial consultation.
• Aquaculture Technology Systems Industrial aquaculture control units (Steuerungen), sensors (Sensoren), and actuators (Aktoren) for automated professional fish farming and pond management.

Quantifiable outcome

• Customer satisfaction rating of 5/5 based on 5,791 reviews (99.5% positive)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• OASEcoreTechnology or IntegrationMajor brand partnership selling OASE products including pumps (Aquarius series), filters (FiltoClear), aerators (AirFlo), controllers (inScenio EGC), lighting, and accessories. OASE is a leading European manufacturer of pond and pool technology.
• Speck Pumpen (BADU)coreTechnology or IntegrationSells Speck BADU pump products including the Prime series (5000-18000 l/h) for pool and filter applications. Speck is a German manufacturer of pumps and pumping systems.
• xanario Ltd.coreTechnology or IntegrationE-commerce platform provider powering the online shop. xanario Ltd. provides the shop software, processes orders, payment handling, and customer data management for the webshop operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JBL: JBL is a German manufacturer of aquarium and pond water care, food, and testing products. It overlaps with Koi-Breeder's KobrePond water care line and broader consumables assortment.
• Tetra: Tetra is a global mass-market aquarium and pond fish care brand (food, water care, equipment). It is a broad incumbent that competes in the same consumer fish-care categories as Koi-Breeder's consumables assortment.
• Sera: Sera is a German manufacturer of aquarium fish food, water care, and pond products. It is a broad incumbent serving the same hobbyist and semi-professional segments as Koi-Breeder.
• OASE: OASE is the leading European manufacturer of pond, pump, and water-feature technology. It is both a supplier to Koi-Breeder and a direct competitor via its own consumer e-commerce, making it the closest broad incumbent in the pond equipment category.

Direct peers

• Hikari: Hikari is the leading Japanese manufacturer of premium Koi and ornamental fish food. Its products overlap directly with Koi-Breeder's KobreSan fish food line and its auction-brokered Koi fish business.
• Velda: Velda is a Dutch specialist in pond equipment, filtration, and water care products with comparable product breadth to Koi-Breeder's pond technology assortment, and is the most directly comparable European pond-equipment brand.

Regional players

• Aquascape: Aquascape is a North American specialist in pond and water-feature construction products. Comparable in scope to Koi-Breeder but operating in a different geography, making it a regional rather than direct peer.

Others

• Speck Pumpen: Speck Pumpen is a German pump manufacturer whose BADU line Koi-Breeder stocks and resells. It is an upstream supplier rather than a retailer, but its products anchor Koi-Breeder's high-end pump assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@koibreeder
• Facebookfacebook.com/koibreederag
• Instagraminstagram.com/koibreeder
• LinkedInlinkedin.com/company/koi-breeder-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koi-Breeder