Xanario
Xanario provides xanarioShop, an all-in-one on-premise e-commerce platform combining shop, CMS, CRM, blog, TSE-compliant POS, and warehouse management. It primarily serves SMB retailers in Germany and the DACH region.
- Company typePrivate
- Founded2001
- HeadquartersChemnitz, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Xanario does
Xanario (xanario ID Limited) is a privately held German e-commerce software company headquartered in Chemnitz (with its parent entity incorporated in Dublin, Ireland) that develops and sells xanarioShop, an all-in-one on-premise web shop platform. The product bundles an online shop, CMS, CRM, blog, TSE-compliant German point-of-sale (POS) system, warehouse and inventory management, accounting, voucher and newsletter modules, an affiliate system, time tracking, and a support ticket system into a single integrated package, eliminating the need for separately licensed third-party modules. It is built on MySQL 8 and PHP 8.0 and integrates natively with major German marketplaces (eBay, Amazon, Hood.de, Otto, Kaufland, Idealo), payment providers (Mollie, PayPal, Klarna/Ratepay, Amazon Pay, SEPA direct debit, credit card), and shipping carriers (DHL via Easylog, DPD via Delisprint, GLS, Hermes, TNT).
Xanario's business model combines a one-time perpetual software license with optional recurring support contracts and fee-based professional services. Pricing for the Shopsoftware package is quote-based and not publicly disclosed; training sessions are priced at EUR 300-600 plus VAT; custom programming, design, and server administration are billed hourly or per-project. Distribution is direct via the company website, with download-and-sign paper order forms submitted by post or email and personal phone consultation as the primary sales motion. The company serves several hundred SMB installations concentrated in the DACH region, with additional customers in Portugal.
The company is founder-operated under sole director Kai Müller, who serves as authorized managing director (Geschäftsführer) of the German branch and Director of the Irish parent. Named references include Eisbären Berlin, ERC Ingolstadt, Helm Trophy GmbH (customer since 2007), and a long tail of niche-retail SMBs across trophies, furniture, cosmetics, water sports, coffee, diving, shisha, and craft supplies. No external funding, no subsidiaries, no M&A, and no public filings have been disclosed.
Xanario firmographics
Firmographics- Name
- Xanario
- Legal name
- xanario ID Ltd.
- Website
- https://xanario.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Xanario provides xanarioShop, an all-in-one on-premise e-commerce platform combining shop, CMS, CRM, blog, TSE-compliant POS, and warehouse management. It primarily serves SMB retailers in Germany and the DACH region.
- Ownership category
- akta.pro rank
Xanario industry classification
Industry- Product category
- E-commerce software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Xanario is headquartered
LocationHeadquarters
- HQ city
- Chemnitz
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Xanario business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software License (One-time Purchase): One-time perpetual software license purchase. Includes installation on customer's webspace, 4 weeks free support, individual design (max 12 hours), and phone onboarding (max 3 hours). Price upon request.
- Professional Services: Training services (online and in-person seminars), custom programming, design services, and server administration. Training prices range from 300-600 EUR + VAT.
- Support Contracts: Optional support contracts available for ongoing maintenance and assistance beyond the included initial support period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Shopsoftware Complete Package |
| Unit Pricing | Pay-as-you-go | Online Training - Basic Introduction Package |
| Unit Pricing | Pay-as-you-go | Online Training - Custom Package |
| Unit Pricing | Pay-as-you-go | Seminar - Employee Basics |
| Unit Pricing | Pay-as-you-go | Seminar - SEO Optimization |
| Unit Pricing | Pay-as-you-go | Seminar - Shop Usability |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Xanario product offering
Product offeringCore offering
Xanario develops and sells xanarioShop, an all-in-one e-commerce software platform built on MySQL 8 and PHP 8.0 that integrates CMS, CRM, online shop, blog, TSE-compliant point-of-sale (Kassensystem), and warehouse/inventory management (Lagerverwaltung) into a single installed system. The product is sold as a perpetual license installed on the customer's own web hosting, accompanied by professional services such as training, custom programming, and shop design.
Product overview
Xanario (xanario ID Ltd.) is a German eCommerce software company headquartered in Chemnitz, offering the xanarioShop as its flagship all-in-one eCommerce platform. The xanario Komplettsystem is a unified solution combining shop software, CMS, CRM, blog, Kassensystem (TSE-compliant point-of-sale), and Warenwirtschaft (warehouse/inventory management) — all integrated without the need to purchase additional modules. Key built-in modules include the eBay and Amazon marketplace interfaces, multi-dimensional product variants and product configurator, multi-shop capability, voucher system, newsletter system, support ticket system, affiliate/partner program, time tracking, and comprehensive accounting (quotes, orders, delivery notes, invoices, credit memos, reminders). The system integrates with major payment providers (Mollie, PayPal, Klarna, Ratepay, Amazon Pay, Santander, easyCredit, IKANO, SEPA direct debit, credit cards, cryptocurrency), shipping carriers (DHL via Easylog, DPD via Delisprint, GLS, Hermes, TNT), and numerous price comparison portals (Idealo, Google Shopping, Geizhals.at, and many others). Xanario also offers associated services including training (online and in-person seminars), custom programming, and shop design/template creation.
Differentiator
Problem solved
Functional benefit
Products and services
- xanarioShop An all-in-one German-developed e-commerce platform combining online shop, CMS, CRM, blog, TSE-compliant point-of-sale, and warehouse management in a single installed software package. Sold as a perpetual one-time license installed on the customer's own web hosting (requires MySQL 8 and PHP 8.0). Includes marketplace integrations to eBay, Amazon, Hood.de, Otto, Kaufland, Idealo, and shipping integrations to DHL, DPD, GLS, Hermes, and TNT, plus payment integrations to Mollie, PayPal, Klarna, and others. Standard package includes installation, 4 weeks free support, up to 12 hours of individual design, and 3 hours of phone onboarding. Pricing is quote-based.
- Shop-Schulungen (Training Services) Training and onboarding services for xanarioShop customers, delivered as online training sessions and in-person seminars in Chemnitz (up to 6 participants per group). Includes basic introduction packages (300 EUR + VAT), employee basics seminars (600 EUR + VAT), SEO optimization seminars (600 EUR + VAT), shop usability workshops, and custom training billed at 44.50 EUR per half-hour.
- Custom Programming / Individual Development Tailored programming and development services for individual customer requirements, adapting the xanarioShop platform to specific business needs on request.
- Shop Design and Template Creation Custom shop design and responsive template creation using a flexible grid system, delivered as part of the standard installation (up to 12 hours included) or as a paid add-on for additional or custom design work.
- Produkterfassung (Product Data Entry Service) Service to populate an online shop with product information and catalog data on behalf of customers setting up their xanarioShop.
- Produktfotografie (Product Photography Service) Product photography service offered to customers for producing high-quality product imagery used in their online shop.
Quantifiable outcome
- Threefold increase in staff after migration to xanario (Sea-Sports case)
- +3 more outcomes
Companies that use Xanario
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Xanario technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature8 records
Xanario partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- eBaycoreNative eBay integration allowing products to be listed as auctions or fixed-price items directly from the shop software. Orders sync back into the shop system.
- AmazoncoreAmazon marketplace integration (available at additional cost) for listing products on Amazon alongside the online shop.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Xanario competitors and assessment
Company assessmentDirect peers
- Gambio: Germany-based shop software for SMB merchants, offering an integrated all-in-one solution including CMS, shop, and templates. Competes directly with Xanario in the German SMB e-commerce segment.
- WooCommerce: Open-source WordPress-based e-commerce platform widely used by SMB merchants globally, including customer KFZ Verlag and Racing Planet which migrated from OS-Commerce (similar architecture to WooCommerce) to Xanario.
- OXID eSales: German shop software vendor providing customizable online shop solutions for SMB and mid-market retailers, with B2B and marketplace functionality comparable to Xanario's feature scope.
- Shopware: Leading German e-commerce platform targeting SMB and mid-market merchants with online shop, POS, and content features. Most direct competitor to Xanario in the DACH shop software market.
- plentymarkets: German e-commerce platform with strong marketplace integrations (Amazon, eBay, OTTO) and multichannel capabilities, serving SMB and mid-market merchants across Europe with overlapping functionality to Xanario.
Broad incumbents
- Shopify: Global SaaS e-commerce platform with extensive app ecosystem, transparent SaaS pricing, and broad international footprint. Competes with Xanario for SMB merchants and represents a differentiated cloud-native alternative.
- Adobe Commerce (Magento): Enterprise-grade commerce platform with extensive customization, multi-store, and marketplace integration capabilities; competes with Xanario in the upper SMB and mid-market e-commerce space.
- BigCommerce: Global SaaS e-commerce platform serving SMB and mid-market merchants with multi-channel, POS, and integration features. An alternative cloud-based competitor to Xanario's self-hosted model.
Emerging players
- Spryker: Berlin-based commerce platform specializing in complex B2B and enterprise commerce scenarios; overlaps with Xanario's multi-shop and configurability features but targets a higher segment of the market.
- Wix eCommerce: Website builder with integrated e-commerce capabilities targeting SMB and first-time merchants; competes with Xanario at the entry-level SMB segment where all-in-one simplicity is a key purchase driver.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Xanario social profiles
Digital presenceXanario financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xanario leadership team
Management profileNumber of profiles
Profiles1 record
Xanario funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xanario M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xanario
What does Xanario do?
Xanario develops and sells xanarioShop, an all-in-one e-commerce software platform built on MySQL 8 and PHP 8.0 that integrates CMS, CRM, online shop, blog, TSE-compliant point-of-sale (Kassensystem), and warehouse/inventory management (Lagerverwaltung) into a single installed system. The product is sold as a perpetual license installed on the customer's own web hosting, accompanied by professional services such as training, custom programming, and shop design.
Is Xanario a public or private company?
Xanario is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xanario founded?
Xanario was founded in 2001. It employs 1 to 10 people.
Where is Xanario based?
Xanario is headquartered in Chemnitz, Germany, in the Europe region.
How does Xanario make money?
Three revenue lines are on record. Software License (One-time Purchase) is the primary driver. The others are professional Services and support Contracts.
Who are Xanario's main competitors?
Direct peers on record are Gambio, WooCommerce, OXID eSales, Shopware and plentymarkets. Broad incumbents are Shopify, Adobe Commerce (Magento) and BigCommerce. Emerging players are Spryker and Wix eCommerce.
Does Xanario have an API?
No public API is recorded for Xanario.
What industry is Xanario in?
Xanario's product category is E-commerce software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 5132 and its SIC code is 7371.