Modifinder AB

What Modifinder AB does

Modifinder AB is a Sweden-based, Malmö-headquartered search engine optimization (SEO) agency founded in 2013, operating as a subsidiary of InterMail Sverige following its winter 2022 acquisition by the Swedish arm of Danish publicly-listed InterMail. The company serves Swedish businesses, primarily SMBs and select nonprofits and enterprises, with a documented 5-step optimization methodology: technical analysis, keyword research, on-page optimization, E-A-T (Expertise, Authority, Trust) correction, and ongoing off-page authority building. The firm has delivered over 1,500 SEO projects to more than 200 customers over its 10-year operating history.

The service portfolio centers on SEO (including local SEO, on-page, off-page, and E-A-T modules) and is supplemented by web design and full-stack web development services (WordPress, WooCommerce, custom CMS). The technical approach is described as "science-based," using competitor top-ranking-page analysis and standard SEO tooling to align client sites with Google's ranking preferences, though the company does not disclose proprietary technology platforms or AI/ML capabilities. The team is approximately 10 specialists, including SEO, content/social media, fullstack and frontend development, and digital campaign roles, with co-founder Måns Gullberg cited as having nearly 13 years of active SEO experience.

Commercially, Modifinder runs a sales-led B2B motion with a free SEO analysis and consultation as the primary lead magnet, quote-based pricing (no public tiers), and multi-year contract structures. The company markets primarily through its own organic SEO performance, a content blog, and customer referrals. Its scale commentary references 200+ customers and 1,500+ projects, and its customer base is horizontally diversified across property management, automotive, healthcare, religious organizations, hospitality, energy, and e-commerce. The business remains nationally focused on Sweden, with Malmö as the operational hub.

Name

Modifinder AB

Legal name

Modifinder AB

Website

https://modifinder.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Modifinder AB is a Malmö-based Swedish SEO agency offering a 5-step search optimization methodology (technical, keyword, on-page, E-A-T, off-page) plus web design and development, serving SMBs and select enterprises across Sweden. Acquired by InterMail Sverige in 2022.

Ownership category

akta.pro rank

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Services: Professional SEO agency services including technical analysis, keyword research, on-page optimization, off-page optimization, and local SEO. Pricing is quote-based and depends on keyword difficulty and website initial conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Modifinder AB is a Swedish SEO agency based in Malmö that delivers search engine optimization services to businesses across Sweden. The offering centers on a 5-step optimization process — technical analysis, keyword research, science-based on-page optimization, E-A-T (Expertise, Authority, Trust) correction, and ongoing off-page authority building — supplemented by web design, web development, and e-commerce builds aligned with SEO best practices.

Product overview

Modifinder AB operates as a specialized SEO agency (SEO-byrå) in Malmö, Sweden, offering a comprehensive suite of digital marketing and web services centered around search engine optimization. The core product is their SEO service, which is complemented by supporting modules including Local SEO, On-page optimization, Off-page optimization (authority building), E-A-T optimization, Web Design, and Web Development. The company emphasizes a science-based, data-driven approach to SEO with a documented 5-step optimization process: technical analysis, keyword analysis, on-page optimization, E-A-T correction, and ongoing off-page authority building. They target businesses throughout Sweden seeking improved visibility on Google and have served over 200-300 clients across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Sökmotoroptimering (SEO Services)
• Webbdesign (Web Design)
• Webbutveckling (Web Development)

Quantifiable outcome

• Over 200 customers helped over 10 years
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Netlight: Nordic management and technology consultancy operating across Sweden, Norway, Denmark, Finland, and Germany. Comparable as a regional professional services peer addressing similar Nordic enterprise buyers, though with a consulting-led rather than SEO-specialist model.

Direct peers

• Curamando: Stockholm-based digital growth agency offering SEO, paid media, analytics, and CRO to Nordic B2B clients. Directly comparable as a Swedish digital agency competing for the same mid-market and enterprise SEO budgets that Modifinder targets.

Others

• Semrush: Global SEO and digital marketing SaaS platform used by agencies and in-house teams. Comparable as an ecosystem enabler whose tools underpin much of the keyword research, technical audit, and competitor analysis work that Modifinder performs for clients.

Broad incumbents

• Consid: One of Sweden's larger IT and digital consultancies with offices across the Nordics. Comparable as a broader digital services incumbent whose digital marketing offering overlaps with Modifinder's SEO and web services for enterprise clients.
• Knowit: Nordic digital and IT consultancy with a presence across Sweden, Norway, Denmark, and Finland. Comparable as a larger incumbent offering SEO and digital marketing within a broader IT and digital transformation portfolio, competing for the same enterprise clients.
• Hallvarsson & Halvarsson: Swedish communications and public affairs consultancy with digital and content offerings. Comparable as a Swedish incumbent competing for corporate communications and digital mandates that increasingly include SEO components.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/modifinderab

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modifinder AB