The Plastic Surgery Center
- Company typePrivate
- Founded-
- HeadquartersShrewsbury, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Plastic Surgery Center does
The Plastic Surgery Center (TPSC) is a private, multi-location plastic surgery practice headquartered in Red Bank, New Jersey, operating 31+ offices across New Jersey, New York, and Pennsylvania. The practice employs 37 fellowship-trained, board-certified surgeons covering cosmetic surgery (body contouring, breast augmentation, facial rejuvenation), reconstructive surgery (DIEP flap breast reconstruction, trauma repair, peripheral nerve surgery), pediatric plastic surgery (including the Got-A-Cut laceration program), gender affirmation surgery, and non-surgical aesthetic services (Botox, fillers, vein treatments). TPSC claims to be the largest plastic surgery center in the Northeast US, with 20,000+ patients treated across its network.
The business model is direct-to-consumer surgical care. Revenue is generated through per-procedure fees for elective cosmetic procedures (largely self-pay, with Cherry financing available), insurance reimbursements for reconstructive surgery (in-network with BCBS, Cigna, Horizon NJ Health, and Medicare), consultation fees, and ancillary non-surgical services. Distribution is through 31+ physical offices supplemented by virtual consultations and online appointment scheduling via the looknatural.com website. The practice operates within the Advanced Reconstructive Surgery Alliance (ARSA) network alongside the Institute for Advanced Reconstruction, and maintains hospital affiliations at Hackensack University Medical Center, Saint Barnabas Medical Center, Capital Health Hopewell, and HMH Jersey Shore University Medical Center.
The underlying technology stack is conventional for a medical practice: a MyPatientVisit patient portal, Google Analytics for web tracking, and Cherry for payment plan financing. No proprietary AI, software platform, or clinical decision-support tools are disclosed. Marketing relies on social media (Facebook, Instagram, LinkedIn, YouTube), content marketing through an active blog, before/after galleries, patient testimonials, and SEO-optimized procedure pages. The practice holds AAAASF surgical facility accreditation, and multiple surgeons hold Castle Connolly Top Doctor, NJ Top Docs, and FACS/ASPS/ASAPS professional credentials.
The Plastic Surgery Center firmographics
Firmographics- Name
- The Plastic Surgery Center
- Legal name
- The Plastic Surgery Center
- Website
- https://looknatural.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
The Plastic Surgery Center industry classification
Industry- Product category
- Plastic Surgery Services
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)
Keywords
Where The Plastic Surgery Center is headquartered
LocationHeadquarters
- HQ city
- Shrewsbury
- HQ country
- United States
- HQ region
- North America
Offices31 records
Markets served
The Plastic Surgery Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Surgical Procedure Fees: The primary revenue stream is fees charged for surgical procedures across cosmetic and reconstructive categories. Procedures include breast augmentation, body contouring, facial surgery, and reconstructive surgeries. Revenue is generated on a per-procedure basis, with fees varying by complexity, surgeon, and facility.
- Consultation Fees: Initial consultation fees, some or all of which may be applied toward procedure costs for eligible patients, representing a pre-procedure revenue stream.
- Insurance Reimbursements: The practice participates in-network with a wide range of insurance plans including Blue Cross Blue Shield, Cigna, Horizon NJ Health, and Medicare. Reconstructive procedures (e.g., breast reconstruction post-mastectomy, trauma repair, wound care) are frequently covered by insurance, representing a significant revenue channel.
- Payment Plans and Financing: The practice offers payment plan options through Cherry financing and accepts monthly payment arrangements. This broadens the patient base by enabling patients to finance procedures over time.
- Non-Surgical Procedures: Non-surgical cosmetic services including Botox injections, dermal fillers, laser skin rejuvenation, sclerotherapy, and vein ablation generate ancillary revenue. These procedures are typically lower-cost and require minimal downtime, attracting a broader patient demographic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based surgical procedure pricing — no public price list |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Plastic Surgery Center product offering
Product offeringCore offering
The Plastic Surgery Center provides comprehensive cosmetic and reconstructive plastic surgery across 31+ locations in New Jersey, New York, and Pennsylvania. The practice employs 37 fellowship-trained surgeons delivering surgical procedures across body, breast, face, and pediatric specialties, supplemented by non-surgical aesthetic services. The practice is part of the Advanced Reconstructive Surgery Alliance (ARSA) network.
Product overview
The Plastic Surgery Center operates as a multi-location surgical practice offering comprehensive cosmetic and reconstructive surgery services across New Jersey, New York, and Pennsylvania. The portfolio spans surgical procedures organized into Body (body lift, liposuction, tummy tuck, mommy makeover, post-bariatric), Breast (augmentation, lift, reduction, reconstruction, gynecomastia), and Face (facelift, rhinoplasty, blepharoplasty, brow lift) categories. Specialized services include gender affirmation surgery, pediatric plastic surgery (Got-A-Cut program), breast reconstruction (DIEP flap), hair restoration, and skin cancer treatment. Non-surgical offerings include injectables, vein treatments, laser procedures, and hyperhidrosis treatment. The practice supports patients through online portal access, payment plan financing, and extensive before-and-after galleries.
Differentiator
Problem solved
Functional benefit
Products and services
- Body Surgical Procedures
Quantifiable outcome
- 20,000+ patients treated across the practice network
- +2 more outcomes
Companies that use The Plastic Surgery Center
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
The Plastic Surgery Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
The Plastic Surgery Center partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Advanced Reconstruction (ARSA)coreThe Plastic Surgery Center operates as part of the Advanced Reconstructive Surgery Alliance (ARSA), a network of reconstructive and plastic surgery practices. The ARSA brand encompasses The Plastic Surgery Center, the Institute for Advanced Reconstruction (IFAR), and related surgical entities. In December 2025, TPSC and IFAR jointly opened a new luxury surgical destination in Glen Rock, NJ. The alliance enables shared resources, research collaboration, and expanded patient access across the network.
- Hackensack University Medical CentercoreMultiple surgeons hold leadership positions at Hackensack University Medical Center. Dr. Frank Ciminello serves as Chief of Craniofacial & Pediatric Plastic Surgery at Hackensack UMC, and Dr. Edward Hahn serves as Division Chief of Plastic Surgery Trauma & Emergency Services under the Department of Plastic Surgery at Hackensack UMC. Dr. Adam Feintisch serves as Chief of Plastic and Reconstructive Surgery at Jersey City Medical Center.
- Capital Health HopewellminorThe practice maintains a location at Capital Health Hopewell (1 Capital Way, Suite 390, Pennington, NJ), indicating a hospital-affiliated surgical relationship.
- HMH Jersey Shore University Medical CenterminorThe practice maintains a location (19 Davis Ave, 7th Floor, Neptune, NJ) at HMH Jersey Shore University Medical Center, indicating a hospital-affiliated practice relationship.
- Saint Barnabas Medical CenterminorDr. Frank Ciminello serves as Co-Director of Craniofacial Surgery at Saint Barnabas Medical Center in Livingston, NJ.
- Cherry (Financing Partner)minorThe practice offers Cherry financing as a payment plan option for patients, enabling them to pay for procedures in installments rather than a lump sum, expanding the addressable patient market to those without full upfront funds.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
The Plastic Surgery Center competitors and assessment
Company assessmentBroad incumbents
- Cleveland Clinic Cosmetic & Plastic Surgery Center: Large academic medical system with a dedicated cosmetic and plastic surgery center offering comprehensive procedures including cosmetic surgery and complex reconstruction. Overlaps with TPSC's service offering but operates as part of a much larger health system portfolio.
- Surgery Partners: One of the largest operators of ambulatory surgery centers in the US, including surgical facilities that support plastic and reconstructive procedures. Comparable in the ASC operating model that TPSC uses for its AAAASF-accredited facility, though much broader in scale and procedure scope.
Direct peers
- NY Plastic Surgical Group: A large multi-surgeon plastic surgery group serving the New York City area with a similar comprehensive cosmetic and reconstructive offering, including body, breast, and facial procedures. Directly overlaps with TPSC in patient demographic and procedure mix.
- Advanced Reconstructive Surgery Alliance (ARSA): The parent strategic alliance encompassing TPSC and related surgical entities, providing shared resources, research collaboration, and network expansion. Functions as both parent and direct peer across the reconstructive surgery space.
- Austin-Weston, The Center for Cosmetic Surgery: A large established multi-surgeon cosmetic surgery practice in Northern Virginia offering comparable breast, body, and facial procedures with fellowship-trained surgeons. Closely matches TPSC in scale and group-practice structure outside the Northeast.
- Quatela Center for Plastic Surgery: A large multi-surgeon plastic surgery practice based in Rochester, NY, offering a comprehensive cosmetic and reconstructive menu similar to TPSC. Comparable in sub-specialty depth and physician group structure, though smaller in geographic reach.
- Long Island Plastic Surgical Group: One of the largest multi-surgeon plastic surgery practices in the New York metro area, offering a comparable mix of cosmetic and reconstructive procedures across multiple Long Island locations. Highly comparable in scale, subspecialty breadth, and Northeast US market.
- Institute for Advanced Reconstruction: Sister organization under the same ARSA alliance, specializing in complex reconstructive procedures including nerve surgery, breast reconstruction, and lymphedema treatment. Most directly comparable peer given shared alliance and jointly opened Glen Rock facility in December 2025.
Regional players
- The Plastic Surgery Clinic: A prominent multi-surgeon cosmetic surgery practice based in Toronto, Canada, with a comparable comprehensive cosmetic offering. Operates in a similar category but serves a different geography (Canada) rather than competing head-to-head in the US Northeast.
Emerging players
- Ideal Image: One of the largest national med-spa chains in North America, offering non-surgical aesthetic services including Botox, fillers, and laser treatments. Competes directly with TPSC's non-surgical segment on convenience and price, though lacks surgical capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Plastic Surgery Center social profiles
Digital presenceThe Plastic Surgery Center compliance and trust
Trust signalCompliance6 records
The Plastic Surgery Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Plastic Surgery Center leadership team
Management profileNumber of profiles
Profiles7 records
The Plastic Surgery Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Plastic Surgery Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Plastic Surgery Center
What does The Plastic Surgery Center do?
The Plastic Surgery Center provides comprehensive cosmetic and reconstructive plastic surgery across 31+ locations in New Jersey, New York, and Pennsylvania. The practice employs 37 fellowship-trained surgeons delivering surgical procedures across body, breast, face, and pediatric specialties, supplemented by non-surgical aesthetic services. The practice is part of the Advanced Reconstructive Surgery Alliance (ARSA) network.
Is The Plastic Surgery Center a public or private company?
The Plastic Surgery Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Plastic Surgery Center founded?
The Plastic Surgery Center was founded in -1. It employs 251 to 500 people.
Where is The Plastic Surgery Center based?
The Plastic Surgery Center is headquartered in Shrewsbury, United States, in the North America region.
How does The Plastic Surgery Center make money?
Five revenue lines are on record. Surgical Procedure Fees are the primary driver. The others are consultation Fees, insurance Reimbursements, payment Plans and Financing and non-Surgical Procedures.
Who are The Plastic Surgery Center's main competitors?
Broad incumbents on record are Cleveland Clinic Cosmetic & Plastic Surgery Center and Surgery Partners. Direct peers are NY Plastic Surgical Group, Advanced Reconstructive Surgery Alliance (ARSA), Austin-Weston, The Center for Cosmetic Surgery, Quatela Center for Plastic Surgery, Long Island Plastic Surgical Group and Institute for Advanced Reconstruction. The Plastic Surgery Clinic is listed as a regional player. Ideal Image is listed as an emerging player.
Does The Plastic Surgery Center have an API?
No public API is recorded for The Plastic Surgery Center.
What industry is The Plastic Surgery Center in?
The Plastic Surgery Center's product category is Plastic Surgery Services. Its primary akta.pro industry code is HLAFAIAK, Plastics / Cosmetic & Dermatologic Surgery Centers. Its SIC code is 8011.