Austin-Weston

What Austin-Weston does

Austin-Weston, The Center for Cosmetic Surgery is a privately-held, single-location cosmetic surgery practice founded in 1978 and headquartered at 1825 Samuel Morse Drive, Reston, Virginia. The firm operates a freestanding, AAAHC-accredited ambulatory surgical center with five fully-equipped operating suites and a private on-site overnight recovery suite staffed by RNs with BLS/ACLS credentials. Five board-certified plastic surgeons—founders Dr. Robert Sigal and Dr. Byron Poindexter plus surgeons Dr. Andrew Kochuba, Dr. Oscar J. Manrique, Dr. Cassie Nghiem, and Dr. George Weston—deliver a full spectrum of surgical and non-surgical aesthetic procedures, supported by a licensed master esthetician.

Service lines span body procedures (mommy makeover, tummy tuck, liposuction, body lifts, after-weight-loss surgery, Brazilian butt lift, labiaplasty, BodyTite), breast procedures (augmentation, lift, reduction, revision, fat transfer, implant removal, gynecomastia), facial procedures (facelift, neck lift, rhinoplasty, blepharoplasty, brow lift, FaceTite, thread lifts), gender affirmation procedures (FTM top surgery, MTF facial feminization, MTF body contouring, Adams apple reduction), injectables and fillers (Botox, Dysport, Juvederm, Restylane, Radiesse, Sculptra, Skinvive, RHA, lip filler), skin treatments (microneedling, chemical peels, DiamondGlow, dermaplaning), and laser/energy treatments (Morpheus8, Morpheus Body, Ellacor, BBL, SculpSure, MiraDry, laser hair removal, laser skin resurfacing). The practice holds Allergan Black Diamond Provider status, placing it in the top 1% of US injectors of Botox and dermal fillers.

Revenue is generated primarily through procedure fees (one-time surgical and recurring/periodic non-surgical) plus medical-grade skincare product sales; consult-based pricing is supplemented by financing programs and the Allē loyalty platform. Austin-Weston sells direct-to-consumer via in-person and virtual consultations, a comprehensive website with before/after galleries and patient testimonials, SEO and content marketing, organic social channels (Instagram, Facebook, YouTube, TikTok, Yelp) and an email newsletter ("Confidence Club"). The patient base is highly fragmented across Northern Virginia, Maryland, Washington D.C., and out-of-state patients reached through virtual consultation and coordinated surgery scheduling; the practice carries 661+ patient reviews at a 4.9-star rating, with no external institutional ownership, venture, or private equity investors identified.

Name

Austin-Weston

Legal name

Austin-Weston, The Center for Cosmetic Surgery

Website

https://austin-weston.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Austin-Weston is a privately-held, AAAHC-accredited cosmetic surgery practice in Reston, VA, founded in 1978 and staffed by five board-certified plastic surgeons delivering surgical and non-surgical aesthetic procedures to patients across Northern Virginia, Maryland, Washington D.C., and nationwide.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Offices of Physicians (6211), Health and Personal Care Retailers (4561)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM)

Keywords

• Cosmetic surgery services
• Plastic surgery procedures
• Aesthetic medical treatments
• Non-surgical injectables
• Body contouring services

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, mommy makeovers, tummy tucks, breast augmentation, breast lifts, liposuction, and body contouring. Revenue generated per procedure with no recurring component.
2. Non-Surgical Procedures: Injectables (Botox, Dysport, dermal fillers), laser treatments, skin treatments, and body contouring. These may be one-time or require periodic maintenance sessions.
3. Medical-Grade Skincare Products: Skincare products sold directly to patients for ongoing use.
4. Financing Programs: Financing options including Allē loyalty program to help patients manage procedure costs through payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Austin-Weston is a comprehensive cosmetic surgery practice offering a full portfolio of surgical and non-surgical aesthetic procedures performed by five board-certified plastic surgeons at its AAAHC-accredited surgical center in Reston, VA. Core offerings span body, breast, facial, and gender affirmation surgeries, as well as injectables, skin treatments, and laser/energy-based non-surgical services, complemented by on-site overnight recovery and virtual consultations.

Product overview

Austin-Weston, The Center for Cosmetic Surgery is a comprehensive plastic surgery practice offering a unified portfolio of surgical and non-surgical cosmetic procedures. The practice operates as a single-location, AAAHC-accredited surgical center with five board-certified plastic surgeons. Surgical offerings include Body Procedures (mommy makeover, tummy tuck, liposuction, body lifts), Breast Procedures (augmentation, lift, reduction, revision), Facial Procedures (facelift, rhinoplasty, blepharoplasty), and Gender Affirmation Procedures. Non-surgical offerings include Injectables & Fillers (Botox, Dysport, Juvederm, Restylane, Sculptra), Skin Treatments (microneedling, chemical peels, dermaplaning), and Laser & Energy Treatments (Morpheus8, BBL, SculpSure, laser hair removal). The practice also provides supporting services including on-site overnight recovery suites and virtual consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Procedures Surgical body contouring procedures including mommy makeover, tummy tuck, liposuction, after weight loss surgery, fat transfer, labiaplasty, body lifts (arm lift, thigh lift, Brazilian butt lift, lower body lift, bra line back lift), and BodyTite. Designed for patients seeking body reshaping, post-pregnancy restoration, and post-weight loss contouring.
• Breast Procedures Surgical breast procedures including breast augmentation, breast augmentation with lift, breast lift, breast reduction, breast revision surgery, fat transfer to breast, breast implant removal, and gynecomastia treatment. Offered to women and men seeking breast enhancement, lifting, reduction, or revision.
• Facial Procedures Surgical facial procedures including facelift, brow lift, buccal fat removal, chin augmentation, ear surgery, eyelid surgery, FaceTite, nose surgery, thread lifts, facial balancing, lip lift, neck lift, corner mouth lift, mid lift, and neck liposuction. Targeted at patients seeking facial rejuvenation, refinement, and anti-aging surgical solutions.
• Gender Affirmation Procedures Gender-affirming surgical procedures including Adams apple reduction, FTM top surgery, MTF body contouring, and MTF facial feminization. Designed for transgender and non-binary patients seeking affirming surgical care.
• Injectables & Fillers Non-surgical injectable treatments including Botox, Dysport, dermal fillers, RHA Collection, Juvederm, Radiesse, Restylane, Sculptra, Skinvive, and lip filler. Offered to patients seeking non-invasive facial rejuvenation and volume restoration.
• Skin Treatments Non-surgical skin treatments including thread lift, microneedling, chemical peel, DiamondGlow, dermaplaning, and medical grade skincare. Targeted at patients seeking skin quality improvement, exfoliation, and maintenance therapies.
• Laser & Energy Treatments Laser and energy-based non-surgical treatments including laser hair removal, laser skin resurfacing, Morpheus8, Morpheus Body, Ellacor, MiraDry, BBL (BroadBand Light), and SculpSure. Used for skin rejuvenation, hair removal, body contouring, and targeted fat reduction.
• On-Site Overnight Recovery Suite Private, on-site overnight recovery suite for out-of-town patients or those with limited post-surgery assistance, providing post-surgical care from Registered Nurses with BLS and ACLS certifications. Supports the practice's surgical patient journey.
• Cosmetic Virtual Consult Virtual consultation service allowing patients to meet with surgeons remotely before scheduling in-person procedures. Targets out-of-town and remote patients seeking initial consultations without traveling to the Reston facility.

Quantifiable outcome

• 661+ patient reviews with 4.9 star rating
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

One partnership is on record.

• AllergancoreTechnology or IntegrationAllergan Black Diamond Provider status places Austin-Weston among the top 1% of injectors in the United States. This partnership involves the use of Allergan products including Botox and dermal fillers (Juvederm, etc.).

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sono Bello: National cosmetic surgery chain with 100+ locations focused on body contouring and facial rejuvenation. Competes for the same patient demand at scale but with a standardized, multi-location model rather than a boutique single-center approach.
• Cleveland Clinic Cosmetic & Plastic Surgery Center: Hospital-system-affiliated cosmetic surgery practice offering full surgical and non-surgical services within a major health system. Provides brand-validated competition for premium-tier cosmetic patients in regional markets.
• Ideal Image: Largest US medspa chain offering injectables, laser treatments, and body contouring at 150+ locations. Represents competitive pressure on the non-surgical/recurring-revenue side of Austin-Weston's business.

Direct peers

• Bruno|Brown Plastic Surgery: Multi-surgeon cosmetic surgery practice serving the DC/Maryland/Virginia region with comparable offerings in breast, body, and facial procedures. Direct regional competitor to Austin-Weston with similar service mix and physician-led model.
• Long Island Plastic Surgical Group: One of the largest multi-surgeon cosmetic surgery practices on the East Coast, offering comparable breast, body, face, and non-surgical services. Comparable multi-surgeon, multi-OR ambulatory model with similar patient demographic.
• Cosmetic Surgery Associates: Bethesda, MD-based multi-surgeon cosmetic surgery practice serving the DC metro area with breast, body, and facial procedures. Closest geographic peer to Austin-Weston in the DMV region.
• Center for Plastic Surgery: Northern Virginia plastic surgery practice offering comparable surgical and non-surgical aesthetic procedures. Direct competitor for patients in the Reston/Tysons/Fairfax corridor.
• La Jolla Cosmetic Surgery Centre: Established multi-surgeon cosmetic surgery practice with comparable AAAHC-accredited surgical center, surgical/non-surgical mix, and on-site recovery capabilities. Comparable in scale and multi-decade operating history.
• Bella Cosmetic Surgery: Maryland-based cosmetic surgery practice serving the greater DC/Baltimore corridor with similar breast, body, and facial procedure offerings. Regional peer competing for the same out-of-state patient pool.

Others

• RealSelf: Online marketplace connecting consumers to cosmetic surgery providers, with reviews, before/after galleries, and provider directories. Functions as a key demand-generation channel for the cosmetic surgery category that Austin-Weston participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AustinWestonCenter
• Facebookfacebook.com/austinwestoncosmeticsurgery
• Instagraminstagram.com/austinwestonplasticsurgery
• TikToktiktok.com/@austinwestoncenter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin-Weston