Botanicare

What Botanicare does

Botanicare is a wholesale hydroponic cultivation products company founded in 1992 by Treg Bradley in Tempe, Arizona, and incorporated as American Agritech in 1996. The company manufactures and distributes a comprehensive portfolio of plant nutrition, growing media, propagation equipment, and cultivation infrastructure under the Botanicare, Organicare, and CocoPro sub-brands. Core product categories include base nutrient systems (CNS17, KIND, Pure Blend Pro), targeted supplements (Cal-Mag Plus, Liquid Karma, Hydroplex, Silica Blast, Sweet, Clearex, Vitamino), root-zone products (Power Cloner, Hydroguard, Rhizo Blast), OMRI-listed organic nutrients and potting mix (Organicare), coco-based growing media (CocoPro, CocoGro, ReadyGro), benching systems (Slide Bench, Track Bench), and ABS plastic trays and reservoirs (Original Grow Trays, Premium White ID, Core ID Black, Premium Reservoir, E-Series Reservoir).

The business operates a wholesale distribution model, reaching customers through a network of over 1,500 independent hydroponic and gardening retail stores in the United States and Canada, with an additional direct dealer program managed by parent Hawthorne Gardening Company for commercial and enterprise growers. Products are positioned for both hobbyist indoor/greenhouse growers and commercial cultivation operations, with notable emphasis on cannabis cultivators where the CocoPro media and irrigation strategies have published yield outcomes. Botanicare's differentiators include proprietary nutrient formulations (some patent-pending), vertically integrated US manufacturing of plastic hardware using new and recycled ABS, and an extensive educational content library (Hydro 101 articles, feedcharts/recipes, video content, 86-term glossary, 75+ FAQs) supporting product-led adoption.

The company is a subsidiary of Hawthorne Hydroponics, which is itself a subsidiary of publicly traded Scotts Miracle-Gro (NYSE: SMG). Botanicare was acquired by Hawthorne after operating independently for over 20 years and now operates as a brand within Hawthorne's portfolio of hydroponic-focused brands, with headquarters in Vancouver, Washington.

Name

Botanicare

Legal name

Botanicare LLC

Website

https://botanicare.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Botanicare is a US-based wholesale manufacturer of hydroponic nutrients, supplements, grow media, and cultivation equipment, distributing through 1,500+ independent retail stores in the US and Canada as a brand under Hawthorne Hydroponics (Scotts Miracle-Gro subsidiary).

Ownership category

akta.pro rank

Product category

Hydroponic Growing Supplies

NAICS

Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD)

akta.pro secondary industries

Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ), Digestate & Compost Product Processing, Marketing & Distribution (Soil Amendments, Mulch) (EUAIAEAE)

Keywords

• Hydroponic nutrient systems
• Soilless grow media
• Cultivation trays and reservoirs
• Benching systems
• Organic plant supplements

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Nutrients and Supplements: Sale of liquid fertilizers, nutrient systems (CNS17, KIND, Pure Blend Pro), and plant supplements (Cal-Mag, Hydroplex, Silica Blast, Liquid Karma) for hydroponic and soil cultivation
2. Grow Media: Sale of soilless growing media including ReadyGro, CocoPro, CocoGro, and ReadyGro products made from coir and perlite blends
3. Equipment and Trays: Sale of hydroponic equipment including grow trays, reservoirs, benching systems, and accessories for commercial and hobby growers
4. Propagation Systems: Sale of Power Cloner systems and root care products (Rhizo Blast, Hydroguard) for plant cloning and root development

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Botanicare manufactures and sells a comprehensive range of hydroponic cultivation products, including formulated nutrient systems (CNS17, KIND, Pure Blend Pro), single-component supplements (Cal-Mag Plus, Liquid Karma, Sweet, Silica Blast, Clearex, Vitamino, Hydroplex), root and propagation products (Power Cloner, Rhizo Blast, Hydroguard), organic growing solutions under the Organicare sub-brand, soilless grow media (ReadyGro, CocoGro, CocoPro), and cultivation infrastructure including grow trays, reservoirs, and benching systems. Its products are manufactured in the USA and sold primarily through a network of over 1,500 independent hydroponic and gardening retail stores in the US and Canada, serving commercial cultivators, cannabis growers, and hobby indoor/greenhouse growers.

Product overview

Botanicare is a comprehensive hydroponic cultivation products company offering a multi-category portfolio of nutrients, supplements, root products, organic solutions, grow media, benching systems, trays, reservoirs, and accessories. The core product lines include: Pure Blend Tea (original flagship supplemental nutrient created in 1992), Pure Blend Pro and CNS17 and KIND nutrient systems (complete base nutrition solutions), Cal-Mag Plus and Liquid Karma and Sweet and Silica Blast and Clearex and Vitamino and Hydroplex (specialized supplements addressing specific cultivation needs), Power Cloner and Rhizo Blast and Hydroguard (root development and propagation equipment), Organicare organic nutrient system and True Earth Potting Mix (OMRI-listed organic offerings), CocoGro and ReadyGro and CocoPro (coco fiber-based growing media), Slide Bench and Track Bench benching systems with associated trays and Gutter Trays, and Premium White ID Trays and Core ID Black Trays and reservoirs (plastics for grow operations). All products are manufactured in the USA with in-house production using new and recycled ABS plastics.

Differentiator

Problem solved

Functional benefit

Brands

• Organicare: OMRI-listed organic plant nutrients and growing media with a scientific approach to organic growing. Patent-pending formulations designed to deliver high-performance organic nutrition.
• CocoPro

Products and services

• CNS17 Nutrient System Complete hydroponic nutrient system with multiple formulations including Grow, Bloom, Ripe, and Expert recipes, designed for professional cultivators seeking precise nutrition and won't clog hydroponic equipment.
• KIND Plant Nutrient System Three-part nutrient system representing over 15 years of knowledge and expertise, combining proprietary mined minerals and organic compounds for cultivation control.
• Pure Blend Pro Premium hydro-organic compost solution blended from natural minerals and organic extracts providing essential elements for plant growth, available in Grow, Bloom, and Bloom Soil variants.
• Pure Blend Tea A highly available supplemental nutrient (0.5-0.5-1.0 NPK) for plants grown in hydroponic and soil systems, originally created in 1992 by company founder Treg Bradley.
• Organicare Nutrient System OMRI-listed organic plant nutrients with nutrient release profiles that mimic synthetic products while delivering organic quality, featuring stacked availability profiles for immediate uptake and slower release, with patent-pending formulations developed by PhD formulators and master growers.
• Cal-Mag Plus Specialized calcium, magnesium, and iron plant supplement providing precise balance for stronger growth and better yields, applied via soil or foliar spray.
• Liquid Karma Plant engine supplement with high metabolic activity that enhances nutrient availability for plant uptake when used with preferred plant food.
• Sweet All-natural mineral supplement containing vital compounds and essential elements involved in plant photosynthesis, with natural esters that enhance aroma and flavor.
• Silica Blast Silica supplement that helps plant defense against extreme environmental conditions including heat, drought, and frost, strengthening plants for maximum yields.
• Clearex Flushing product designed to assist in leaching and removing mineral salts from grow media prior to harvest, requiring a shorter application window than many flushing products.
• Vitamino Supplement that maximizes plant genetic potential by providing vital compounds naturally synthesized from carbohydrates during photosynthesis.
• Hydroplex Premium flowering-stage nutrient supplement formulated to push crops during demanding bloom, containing organic plant extracts and amino acids beyond basic P and K for enhanced size and quality.
• Power Cloner Plant propagation machine that allows growers to easily root and clone favorite plants using aeroponic misting technology, available in 45-site model.
• Rhizo Blast Proprietary blend of nutrients designed to support and promote root growth, completely soluble and safe for aeroponic applications.
• Hydroguard Bacterial root inoculant containing Bacillus Amyloliquefaciens to decompose organic matter and enhance symbiotic relationships between roots and surrounding medium.
• True Earth Potting Mix OMRI-listed organic potting mix providing moisture retention, aeration, and aged compost combined for low-maintenance growing from seedling to harvest.
• CocoGro Coconut coir growing media produced from renewable, ecologically responsible sources as a more sustainable alternative to peat moss with effective water retention properties.
• ReadyGro Moisture Formula 80/20 blend of buffered coir and perlite amended with montmorillonite, leonardite, and yucca extract, designed for slower dry back period and superior moisture control.
• ReadyGro Aeration Formula 60/40 blend of buffered coir and perlite amended with montmorillonite, leonardite, and yucca extract, designed for faster dry back period and higher aeration.
• CocoPro Premium coco fiber-based growing media line including compressed cubes, propagation plugs, and coco bags with controlled calcium buffering, providing consistent ratio of air and water for optimal root development in cannabis and other cultivation.
• Slide Bench System Versatile modular benching system with self-aligning aluminum roller system allowing grow trays to slide when fully loaded, featuring powder-coated steel framing for commercial greenhouse cultivation.
• Track Bench System Modular benching system with easy-to-assemble purpose-built components, powder-coated steel construction, and smooth travel along stainless steel track for commercial cultivation facilities.
• Original Grow Trays Durable customizable grow trays made from heavy-gauge ABS plastic resisting bowing, cracking, and leaking with Botanicare's signature rigid construction.
• Premium White ID Trays Heavy-gauge virgin-capped ABS plastic trays with precise inside dimensions for consistent plant spacing in commercial cultivation operations.
• Premium Reservoir Reservoirs with front and back bulkhead access ports for pump lines, allowing multiple reservoirs to be joined for larger cultivation operations.
• E-Series Reservoir Easy-to-clean reservoirs featuring drainage grid design allowing removal of buildup between crops without scrubbing sharp corners.
• Botanicare Fittings Outlet fittings available in multiple sizes (1/2in, 3/4in, 1in) with optional multi-level overflow extensions for tray and reservoir plumbing.

Quantifiable outcome

• Cannabis plants grown in CocoPro with one-pulse-per-day irrigation strategy showed greater flower yield and significantly more large flowers compared to multipulse strategy
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Hawthorne HydroponicscoreOthersBotanicare was acquired by Hawthorne Hydroponics, a subsidiary of Scotts Miracle-Gro. Hawthorne Hydroponics acquired Chandler-based Botanicare LLC as part of its strategy to expand in the hydroponic gardening market.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dyna-Gro: Single-bottle hydroponic nutrient formulations comparable to Botanicare's nutrient lines, sold through overlapping hydroponic and garden retail channels in North America.
• CANNA: Internationally distributed Dutch hydroponic nutrient and coco media brand competing directly with Botanicare's nutrient systems (CNS17, KIND, Pure Blend Pro) and CocoPro coco line, particularly in commercial cannabis cultivation.
• General Hydroponics: Wholly owned Hawthorne/Scotts-Miracle-Gro sibling brand offering overlapping base nutrient systems, supplements, and growing media to the same hydroponic retail channel — Botanicare's closest portfolio-level analog and direct competitor on retail shelves.
• Advanced Nutrients: Large hydroponic nutrient brand focused on cannabis cultivation, overlapping Botanicare's primary customer segment with comparable nutrient/booster product lines sold through independent hydroponic retailers.
• Emerald Harvest: Hydroponic base nutrient and booster brand positioned for commercial cannabis cultivators, directly competing with Botanicare's KIND, CNS17, and Hydroplex SKUs on independent retail shelves.
• FoxFarm Soil & Fertilizer Company: Premium nutrient and soil brand widely carried in the same independent hydroponic/garden retail channel as Botanicare, competing head-to-head on nutrient systems and grow media SKUs.

Broad incumbents

• Hydrofarm Holdings Group: Largest independent distributor and branded manufacturer of hydroponic equipment and supplies in North America; overlaps Botanicare on nutrients, grow media, and trays while also serving as the wholesale backbone for many of the same retailers.

Emerging players

• Roots Organics / Aurora Innovations: Organic-focused nutrient and growing media brand targeting the same hydroponic and cannabis cultivation customer base as Botanicare's Organicare and Pure Blend Pro lines, with overlapping OMRI-listed positioning.

Others

• Hawthorne Gardening Company: Direct parent/portfolio company of Botanicare and the commercial dealer program operator — relevant as the channel through which Botanicare accesses large commercial growers and as a peer-set benchmark for portfolio brand economics.
• Premier Tech: Producer of peat-based and coco-based growing media (PRO-MIX) used in greenhouses and nurseries; competes indirectly with Botanicare's CocoPro and ReadyGro soilless media lines at commercial grower accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/botanicare
• YouTubeyoutube.com/user/botanicare
• Facebookfacebook.com/botanicare-113197083713
• Instagraminstagram.com/botanicare
• LinkedInlinkedin.com/company/botanicare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botanicare