What Premier Tech does

Premier Tech is a privately held Canadian industrial technology company founded in 1923 and headquartered in Rivière-du-Loup, Quebec, generating over $1 billion in annual sales through six business groups: PT Growers and Consumers (PRO-MIX growing media, AGTiv field agriculture, Alaskan/C-I-L/Wilson consumer brands), PT Systems and Automation (Chronos packaging and palletizing equipment, TOMA robotics, vonGAL, STONEPAK), PT Water and Environment (Ecoflo biofilters, Rewatec, Eparco, Ecoprocess, Calona), PT Digital (Forra AI platform, Liveline 3D configurator, OpRize MES, SyncRun APS, Necton IoT — operated via subsidiary Mirego), PT Life Sciences (nutritional, probiotic, and biosecurity ingredients), and PT Controlled Culture (a 2026-launched vertical for controlled environment agriculture). The company operates with 6,100 team members across 31 countries and is governed by stable long-term shareholders after going private in 2007.

The company's core technologies are biological and industrial: proprietary mycorrhizae-based growing media introduced commercially in 1968 (PRO-MIX), passive peat-moss biofiltration systems with zero energy consumption (Ecoflo), robotic and conventional palletizing systems, and the recently launched Forra enterprise AI platform that wraps Claude and GPT models around ERP/CRM/MES/APS workflows. R&D is anchored by the Premier Research Center (founded 1983, the only peat moss research facility in Canada), a 250-member engineering team, and the University of Premier Tech with ~250 training programs. Notable brand and technology assets include PRO-MIX, Ecoflo, Chronos, Alaskan, AGTiv, Rewatec, and Forra.

Premier Tech's revenue model combines direct enterprise field sales of industrial equipment, growing media, and wastewater treatment systems; authorized dealer and installer networks for residential and commercial water products; consumer-brand retail and e-commerce (C-I-L, Wilson, Alaskan, PRO-MIX Gardening); professional services and software for its digital portfolio; and strategic brand partnerships for substrate distribution (Van der Knaap). Customer segments span industrial manufacturers (METRO pharmacy distribution, food/chemical/mineral packaging), commercial horticulture and agriculture growers (California Transplants, Fruit d'Or), municipal and government water authorities (INRAE, ADMQ, Eaurizon), early enterprise AI adopters (Eddyfi, Panthera Dental), and end consumers through home and garden brands.

Name

Premier Tech

Legal name

Premier Tech Ltd.

Website

https://premiertech.com

Company type

Private

Founded year

1923

Operating status

Operating

Short description

Premier Tech is a privately held Canadian industrial technology company operating across horticulture, packaging automation, water and wastewater treatment, digital and enterprise AI, life sciences, and controlled environment agriculture, serving commercial growers, manufacturers, municipalities, and consumers across 31 countries with $1B+ in annual sales.

Ownership category

akta.pro rank

Product category

Diversified Industrial Equipment, Horticulture, and Smart Manufacturing Solutions

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Commercial and Service Industry Machinery Manufacturing (33331), Chemical and Allied Products Merchant Wholesalers (4246), Packaging and Labeling Services (56191)

SIC

General Industrial Machinery & Equipment, Nec (3569), Wholesale-Industrial Machinery & Equipment (5084), Miscellaneous Chemical Products (2890), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

akta.pro secondary industries

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM), Packaging Papers & Converted Paper Distribution (Corrugated sheets/boxes, Paper bags, Labels, Stationery) (IMAMAIAI), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Industrial packaging equipment
• Growing media and horticulture
• Wastewater treatment systems
• Smart manufacturing software
• Controlled environment agriculture

Headquarters

HQ city

Rivière-du-loup

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Equipment Sales: Sale of packaging, processing, bagging, palletizing, case packing, and load securing equipment and systems under the Chronos brand. Equipment ranges from weighing and feeding systems to robotic palletizers and automated lines for industrial clients. Revenue is generated through direct equipment sales, installation, and commissioning services.
2. Growing Media and Horticultural Products: Production and sale of growing media (PRO-MIX), fertilizers, grass seeds, pest control solutions, and winter defense products for commercial growers and consumers under brands including PRO-MIX, AGTiv, Alaskan, C-I-L, and Wilson.
3. Water and Wastewater Treatment Systems: Sale and installation of on-site wastewater treatment systems (Ecoflo, Rewatec, Eparco, Ecoprocess, Calona), rainwater management, liquid storage, and solid waste recycling solutions for residential, commercial, and municipal markets.
4. Life Sciences Products: Development and sale of nutritional products, functional supplements, prebiotics, probiotics, and biosecurity solutions derived from peat moss, alfalfa, and microorganisms for animal and human nutrition and well-being.
5. Digital and Software Solutions: Professional services and software solutions from Premier Tech Digital including smart manufacturing services, 3D visualization (Liveline Configurator), MES (OpRize), advanced planning (SyncRun), connected equipment (Necton), and the enterprise AI platform Forra.
6. Field Service and Lifecycle Support: Engineering, installation, commissioning, training, maintenance, and lifecycle support services across all business groups, including field service technicians providing on-site support globally.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Premier Tech manufactures and sells industrial packaging and processing equipment (Chronos brand), horticultural growing media (PRO-MIX, AGTiv), on-site wastewater treatment systems (Ecoflo, Rewatec, Eparco), industrial digital/AI software (Forra, OpRize, SyncRun, Liveline, Necton via Mirego), life sciences nutritional and biosecurity ingredients, and consumer lawn and garden products (Alaskan, C-I-L, Wilson). The company sells directly to enterprise clients through field sales teams and authorized installer networks, and to consumers through e-commerce and retail, while providing engineering, installation, commissioning, and lifecycle support across all business groups.

Product overview

Premier Tech is a diversified industrial technology company organized into seven distinct Business Groups offering a portfolio of products across multiple sectors. PT Growers and Consumers offers growing media (PRO-MIX), agricultural solutions (AGTIV), and consumer brands (Alaskan, C-I-L, Wilson) for horticulture and home/garden markets. PT Systems and Automation provides packaging and processing equipment under the Chronos brand, including bagging, palletizing, and robotic solutions (TOMA). PT Water and Environment delivers wastewater treatment through Ecoflo biofilters and related products (Rewatec, Eparco, Ecoprocess, Calona). PT Digital offers industrial software solutions including smart manufacturing services, 3D visualization (Liveline), and AI platforms (Forra via Mirego), plus specialized solutions Syncrun, OpRize, and Necton. PT Life Sciences develops nutritional and biosecurity products. PT Controlled Culture, a new 2026 launch, provides end-to-end automated multi-layer growing solutions (Vervio, Aqualeap, Artechno) for controlled environment agriculture. The company operates as a unified organization with shared manufacturing expertise and distribution channels across these interconnected business units.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-MIX: Leading brand of growing media and growing media solutions for horticulture and agriculture
• AGTIV
• Ecoflo
• Rewatec
• Ecoprocess
• Calona
• Eparco
• Chronos
• Alaskan
• PRO-MIX Gardening
• C-I-L
• Wilson
• Forra
• Mirego
• Liveline
• Syncrun
• OpRize
• Necton
• Vervio
• Aqualeap
• Artechno
• vonGAL
• STONEPAK
• Slootweg
• Prairie
• TOMA

Products and services

• PRO-MIX Growing Media World-leading ready-to-use growing medium incorporating biostimulants, biocontrols, and mycorrhizae for horticulture, agriculture, and consumer gardening. Sold to commercial growers (PT Growers and Consumers) and home gardeners (PRO-MIX Gardening).
• AGTiv Field Agriculture Solutions Field agriculture solutions brand offering products that maximize growth and vitality of food crops in field agriculture settings. Sold to growers through PT Growers and Consumers.
• Chronos Packaging and Processing Equipment World-leading packaging and processing equipment brand offering weighing and feeding systems, bagging machines, palletizing solutions (including robotic palletizing under the TOMA robotics brand), case packing, and load securing equipment for industrial manufacturers in food, chemical, mineral, and agricultural sectors.
• Ecoflo Biofilter Wastewater Treatment System Passive biofiltration on-site wastewater treatment system using peat moss as a natural filter medium with zero-energy gravity operation. Recognized as having the lowest carbon footprint among on-site wastewater treatment solutions. Sold to homeowners, municipalities, and commercial operators through PT Water and Environment via authorized installer networks.
• Rewatec Water and Wastewater Treatment Solutions Storage tanks, rainwater management, and decentralized water/wastewater treatment systems sold under the Rewatec brand via authorized installers across PT Water and Environment markets.
• Eparco On-Site Wastewater Treatment Systems Concrete-based on-site wastewater treatment systems with the lowest carbon footprint on the market, manufactured at the Saint-André-de-Cubzac facility in France. Sold to residential, commercial, and municipal markets through PT Water and Environment.
• Forra Enterprise AI Platform Enterprise AI platform developed by Mirego (Premier Tech Digital) that enables organizations to build and deploy AI assistants, agents, applications, and intelligent workflows connected to existing ERP, CRM, MES, and APS data systems in a secure environment with cost controls. Already deployed and used daily within Premier Tech before external launch.
• Liveline 3D Production Line Configurator Real-time 3D production line configurator for OEM sales teams to show customers their future production line in real time, enabling sales conversations and pre-sales visualization. Sold via Premier Tech Digital.
• OpRize Manufacturing Execution System Manufacturing Execution System (MES) for real-time production monitoring and operational optimization. Sold via Premier Tech Digital to industrial manufacturers.
• SyncRun Advanced Planning and Scheduling Advanced Planning and Scheduling (APS) software for manufacturing operations optimization. Sold via Premier Tech Digital to industrial manufacturers.
• Necton Connected Equipment IoT-connected equipment solution for industrial environments enabling real-time monitoring and integration with manufacturing systems. Sold via Premier Tech Digital.
• Vervio Multi-Layer Growing Solutions for Controlled Environment Agriculture Multi-layer growing solutions for controlled environment agriculture (CEA), offering end-to-end automated growing solutions with highly scalable technology and automation. Sold under PT Controlled Culture to CEA operators.
• Aqualeap Irrigation and Water Treatment Solutions Complete water engineered solutions for horticulture, including water filtration, disinfection, and irrigation technologies for growers. Sold via Premier Tech's horticulture brands.
• PT Life Sciences Nutritional and Biosecurity Ingredients Natural ingredients, nutritional products, functional supplements, prebiotics, probiotics, and biosecurity solutions derived from peat moss, alfalfa, and microorganisms for animal and human nutrition and well-being under a One Health vision. Sold via PT Life Sciences.
• Alaskan Winter Defense Products Consumer winter defense products including ice preventers and ice melters gentle on concrete and around vegetation. Sold via consumer retail and e-commerce.
• C-I-L Lawn and Garden Consumer Products Consumer lawn and garden brand offering soils, fertilizers, and gardening solutions for homeowners. Sold via retail and e-commerce channels.
• Wilson Consumer Pest Control Products Consumer pest control brand offering indoor and outdoor solutions for weeds, insects, and rodent control. Sold via retail and e-commerce channels.

Quantifiable outcome

• GHG emissions reduced through Scope 1, 2, and 3 decarbonization objectives
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature9 records

Partnerships

18 partnerships are on record, tiered minor and core.

• ConfigitminorGTM or Marketing Partner · 1 April 2026Premier Tech participates as a speaker at Configit's annual Configuration Lifecycle Management Summit (May 6-7, 2026), discussing AI and configuration technology in manufacturing and how AI and digital threads optimize workflows across engineering, sales, manufacturing, and service.
• AnaquacoreTechnology or Integration · 1 March 2026Premier Tech selected Anaqua's RightHub AI-native IP management platform to modernize its global IP operations across operations in over 25 countries. The platform replaces a legacy homegrown system, enabling Premier Tech to streamline workflows, enhance data management, gain actionable insights, and reduce repetitive tasks.
• INRAE (Institut national de recherche pour l'agriculture, la alimentation et l'environnement)coreStrategic or Co-development Partner · 1 November 2025Premier Tech and INRAE partnered in November 2025 on the AquaNova project to combine science and innovation for reusing treated wastewater. The investment project aims to advance sustainable water reuse solutions.
• Van der KnaapcoreStrategic or Co-development Partner · 1 January 2025Strategic partnership formalised in early 2025 between Canadian substrate producer Premier Tech and Van der Knaap (substrate company). The collaboration addresses raw material sourcing challenges, particularly due to poor peat harvesting conditions in the Baltic States, while enabling knowledge sharing, commercial expansion into North America, and exploration of biostimulants for Western European markets.
• TWB (Toulouse White Biotechnology)coreStrategic or Co-development Partner · 1 January 2023Premier Tech announced a strategic partnership with TWB, an expert in conducting R&D projects in industrial biotechnologies and designer of sustainable and innovative solutions. The partnership focuses on advancing industrial biotechnology applications.
• HIFA (Halles d'innovation et de formation avancée)coreStrategic or Co-development PartnerPremier Tech is one of the ideators and founding members of HIFA, a non-profit organization supporting Quebec manufacturers in improving efficiency and productivity through automation, robotization, and digital transformation. Premier Tech contributes its expertise in automation and smart manufacturing.
• Communauté de Communes du Grand Cubzaguais / Nouvelle-Aquitaine RegionminorStrategic or Co-development PartnerLocal and regional government support for Premier Tech Water and Environment's new production site in Saint-André-de-Cubzac, helping anchor the project in the region's economic and industrial dynamic.
• Alpecin – Premier Tech (UCI WorldTeam)coreGTM or Marketing PartnerCo-title sponsor of Alpecin – Premier Tech, a multidisciplinary UCI WorldTeam active in road racing, cyclo-cross, gravel, mountain, and track disciplines. Became co-title sponsor in December 2025.
• FENIX – Premier Tech (UCI Women's WorldTeam)coreGTM or Marketing PartnerCo-title sponsor of FENIX – Premier Tech, a UCI Women's WorldTeam versatile in road racing, cyclo-cross, gravel, mountain biking, and track cycling. Became co-title sponsor in December 2025.
• St Michel – PREFERENCE HOME – Auber93coreGTM or Marketing PartnerPremier Tech sponsors this team, including the women's ProTeam program, with three elite Canadian cyclists (two from Québec). Partnership announced November 2025.
• CIC Pro Cycling AcademycoreGTM or Marketing PartnerPremier Tech is involved with this French Continental team supporting riders, boys and girls, whether on the recreational or competitive tour up to the continental level.
• Premier Tech Endo Lévis Cycling TeamcoreGTM or Marketing PartnerPremier Tech cycling team established in 1995 for elite riders aiming to compete in races in Québec, on the regional Québec tour, and in the United States.
• Team Factory 80minorGTM or Marketing PartnerDevelopment cycling club in France supported by Premier Tech for road cycling and cyclo-cross, supporting the next generation of riders.
• Espoirs Premier Tech Cycling ClubminorGTM or Marketing PartnerNon-profit organization supported by Premier Tech aiming to support development and training of road cyclists from U7 to U17.
• TWC Het Snelle Wiel – BestronicminorGTM or Marketing PartnerDutch cycling club supported by Premier Tech helping riders of all ages, from amateur to elite level.
• Grand défi Pierre LavoiecoreGTM or Marketing PartnerPremier Tech – FSTQ cyclists participate in the annual Grand défi Pierre Lavoie cycling event, promoting healthy habits among thousands of young people and positive community change.
• UCI (for 2026 Road World Championships in Montreal)coreGTM or Marketing PartnerPremier Tech became main partner of the 2026 UCI Road World Championships in Montreal, a major international cycling event.
• Polytechnique MontréalminorOthersPremier Tech's President and CEO Jean Bélanger is an industrial engineering graduate of Polytechnique Montréal, indicating an ongoing relationship with the institution for talent development.

Scale indicators18 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• ICL Group: Israel-based specialty fertilizers, biostimulants, and plant nutrition company. Comparable to Premier Tech's AGTiv and PRO-MIX biostimulant portfolio and overlaps in specialty plant nutrition for horticulture and field agriculture.
• SUEZ Water Technologies & Solutions: Global water and waste management major with broad portfolio spanning municipal and industrial water treatment. Overlaps with Premier Tech's Water and Environment business, particularly in decentralized and industrial water solutions.
• Yara International: Norwegian global crop nutrition and specialty fertilizer producer. Adjacent incumbent comparable to Premier Tech's agricultural inputs business, particularly where biological and sustainable plant nutrition products are commercialized.
• BEUMER Group: German family-owned global leader in intralogistics, packaging, and palletizing systems. Comparable to Premier Tech's Chronos brand for end-of-line packaging, palletizing, and conveying solutions across food, chemical, and industrial customers.

Emerging players

• BioMicrobics: US specialist in decentralized, small-community wastewater treatment systems. Comparable niche competitor to Premier Tech's Ecoflo biofilter product in the on-site wastewater treatment market.

Direct peers

• Concetti S.p.A. Italian manufacturer of packaging and palletizing equipment including bagging, weighing, and robotic systems. Direct competitor to Premier Tech Chronos in bagging and palletizing for food, feed, chemical, and agricultural markets.
• Jiffy Group: Norwegian producer of growing media, propagation systems, and substrates. Comparable to Premier Tech's horticulture and CEA businesses, with overlapping customer base in commercial greenhouse and nursery growers.
• Orenco Systems: US-based manufacturer of on-site and decentralized wastewater treatment systems, including passive and active treatment technologies. Directly comparable to Premier Tech's Ecoflo and Rewatec product lines in residential and municipal decentralized wastewater.
• Hawita Group: German manufacturer of growing media and substrates for horticulture, landscaping, and agriculture. Directly comparable to PRO-MIX product portfolio, particularly in European professional horticulture markets.
• Klasmann-Deilmann: Germany-based global market leader in growing media and substrates for horticulture. Directly comparable to Premier Tech's PRO-MIX business, competing head-to-head in peat-based and alternative growing media across Europe and Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJvTAonip61jqJnHmHJnMNQ
• Facebookfacebook.com/premiertech
• LinkedInlinkedin.com/company/premier-tech
• Instagraminstagram.com/premiertech/?hl=fr-ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Tech