Okulistik

What Okulistik does

Okulistik is a Turkish K-8 (grades 1-8) online education and assessment platform operated by Teknolist Bilgisayar Sistemleri Yazılım Yayıncılık Sanayi ve Ticaret A.Ş., a privately held company headquartered in Kadıköy, Istanbul, and founded in 2001. The platform serves individual families, students, teachers, and schools with MEB (Ministry of National Education) curriculum-aligned digital content, including its flagship E-İçerik Paketi (4,500+ minutes of interactive lesson video, 10,000+ questions with solutions, 4,000+ printable questions, and six monthly Turkey-wide practice exams), bundled tiers (Tam Başarı Paketi, LGS Başarı Paketi, Süper Deneme Paketi), the AI-assisted BTD skills assessment aligned to PISA/TIMSS/PIRLS, and ancillary products (Çalışma Kağıtları worksheets, İlk Okuma Yazma literacy package, Kodlama Paketi coding for 1st graders, Taragöz teacher exam-authoring tool, Okulistik Market).

The underlying technology is an HTML5-based interactive content platform with an AI-supported assessment engine for open-ended and short-answer grading (AI robot scoring plus human verification, with human-referee escalation and rubric-based partial credit), a "Sonsuz Soru Motoru" infinite question-generation engine for mathematics, and a TCKN (Turkish national ID)-anchored student record system that preserves longitudinal learning data across school transfers. Student-specific deficiency detection compares individual performance against class, school, and national benchmarks and prescribes targeted content.

The business model is a hybrid B2C/B2B subscription platform. Individual families buy monthly or annual subscriptions (₺265-485/month) directly via okulistik.com with credit card and SMS-OTP checkout; schools buy annual Okul Paketi (₺8,500) or Pro Paketi (₺10,500) institutional licenses for primary or secondary grades via direct field sales or a regional franchise/dealer (bayilik) network. Supplementary one-time revenue comes from Turkey-wide online assessment fees, BTD/Bursluluk/Özel Sınav fees, and printed materials shipped via courier. Teacher and parent accounts are free, conditional on school subscription thresholds, anchoring the demand side around paying students.

Name

Okulistik

Legal name

TEKNOLİST BİLGİSAYAR SİSTEMLERİ YAZILIM YAYINCILIK SANAYİ VE TİCARET ANONİM ŞİRKETİ

Website

https://okulistik.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Okulistik is a Turkey-based online K-8 (grades 1-8) education and assessment platform, operated by Teknolist, serving students, families, teachers, and schools with MEB-aligned curriculum content, AI-assisted skills assessments, and LGS exam preparation via subscription and institutional licensing.

Ownership category

akta.pro rank

Product category

Online Education Technology (K-8 E-Learning)

NAICS

Educational Services (611), Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAJAMAD

Curriculum, Lesson Planning & Instructional Content Platforms

Education/K–12 / Primary & Secondary Education/K–12 Educational Technology Solutions

SECONDARYEDAJAMAC

Assessment, Testing & Analytics Platforms (Formative/Summative)

Education/K–12 / Primary & Secondary Education/K–12 Educational Technology Solutions

SECONDARYEDAFACAH

Digital Reading Content & eBooks (Leveled Readers, Libraries)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAGAEAA

K–12 Digital Curriculum & Interactive Lessons

Education/Educational Publishing & Learning Content/Digital Learning Content & eLearning Modules

Keywords

• Online education platform
• K-8 e-learning
• Exam preparation content
• Student assessment tools
• LGS exam prep

Headquarters

HQ city

Göztepe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Individual Student Subscriptions: Monthly and annual subscription packages sold directly to parents/students for grades 1-8. Includes E-İçerik Paketi (educational content package), Tam Başarı Paketi (full success package), LGS Başarı Paketi (LGS success package), and Süper Deneme Paketi (super trial package). Recurring revenue through subscription model with monthly or annual billing.
2. Institutional/School Packages: School-wide deployment packages (Okul Paketi, Pro Paket for İlkokul and Ortaokul) sold to educational institutions. Includes bulk licensing of E-İçerik content for all students at a school, with pricing based on grade levels and package type.
3. Online Assessment and Exam Fees: Individual fees for Turkey-wide online assessment applications (Değerlendirme Sınavları) and Beceri Tanılama ve Değerlendirme (BTD) applications. Students who already have E-İçerik packages must purchase these exams separately.
4. Printed Assessment Materials: Physical exam preparation booklets and packages sold through Okulistik Market, including Etkinlik Hazırlık Paketleri, Değerlendirme Sınavları Hazırlık Paketleri, and LGS-specific printed trials.
5. Teacher Membership (Free): Teacher memberships are free. Teachers get free access to lesson content when their school meets minimum student package thresholds (e.g., 50 active student E-İçerik packages for public schools). Teachers can also purchase individual Teacher E-İçerik packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Okulistik is a Turkish digital education platform for primary and middle school students (grades 1-8) that sells subscription-based e-content packages featuring MEB-curriculum-aligned interactive lessons, question banks, video solutions, and online assessment/exam applications with national benchmarking. It sells to individual families and to schools via institutional packages.

Product overview

Okulistik is an online education and learning platform for primary (grades 1-4) and secondary (grades 5-8) school students in Turkey, operated by Teknolist. The platform operates on a bundled product model centered on the E-İçerik Paketi (E-Content Package) as its core offering, supplemented by specialized assessment and evaluation products. The product portfolio includes: the E-İçerik Paketi providing comprehensive digital curriculum content; Tam Başarı Paketi bundling E-Content with exam packages; Süper Deneme Paketi for mock exam practice; LGS Başarı Paketi for 8th-grade high school placement exam preparation; Online Beceri Tanılama ve Değerlendirme Uygulaması (BTD) for skills-based assessment aligned with international standards; Turkey-wide Online Değerlendirme Sınavları and Online Etkinlik Uygulamaları for national benchmarking; Genel Beceri Testi for cognitive skills assessment; and various supplementary products including Sarmal LGS Denemeleri, LGS Yıl Sonu Denemeleri, Çalışma Kağıtları, İlk Okuma Yazma Paketi, Kodlama Paketi, and institutional products like Kurum Sınavları and Bursluluk Sınavı. The platform also includes teacher tools (Taragöz) and the Okulistik Market for additional educational materials. Student membership is paid via subscription, while teacher membership is free with limited access.

Differentiator

Problem solved

Functional benefit

Brands

• Tam Başarı Paketi: A comprehensive success package combining E-Content Package, Super Trial Package, and Turkey-wide Online Trial participation access.
• E-İçerik Paketi
• Süper Deneme Paketi
• LGS Başarı Paketi
• Taptap

Products and services

• E-İçerik Paketi (E-Content Package) A comprehensive online educational content subscription covering all subjects for grades 1-8, featuring animated lessons, interactive activities, practice questions, and video explanations aligned with the Turkish national curriculum (MEB). For students and parents.
• Tam Başarı Paketi (Full Success Package) A bundled package combining the E-Content Package, Süper Deneme Paketi, and access to Turkey-wide assessment exams at a discounted price, targeting grades 2-8.
• Süper Deneme Paketi (Super Exam Package) A mock exam package featuring 6-7 practice exams with hundreds of questions, video solutions, and personalized deficiency analysis for students to track their progress.
• LGS Başarı Paketi (LGS Success Package) A specialized 8th-grade package focused on LGS (High School Placement Exam) preparation with targeted questions, weekly online tests, and 10 home-delivered full mock exams.
• Online Beceri Tanılama ve Değerlendirme Uygulaması (BTD) A skills diagnosis and assessment application measuring math, science, and reading skills using open-ended questions, real-life problems, and rubric-based evaluation aligned with international standards (PISA, TIMSS, PIRLS).
• Online Değerlendirme Sınavları (Online Assessment Exams) Turkey-wide online assessment exams held 6 times per year where students participate to measure performance against national benchmarks and view percentile rankings.
• Online Etkinlik Uygulamaları (Online Activity Applications) Interactive online activity applications for elementary grades (1-4) to assess student progress throughout the academic year, featuring Turkey-wide participation rankings.
• Genel Beceri Testi (General Skills Test) A cognitive skills assessment measuring how students acquire, process, store, and retrieve new information, evaluating concentration, strategy, logic, and reasoning abilities.
• Sarmal LGS Denemeleri (Spiral LGS Exams) A package of 6 spiral-format LGS mock exams covering curriculum topics progressively, designed for 8th-grade students preparing for high school placement.
• LGS Yıl Sonu Denemeleri (LGS End-of-Year Exams) A package of 4 comprehensive mock exams covering all topics from the entire academic year for final exam preparation.
• İlk Okuma Yazma Paketi (First Reading Writing Package) A colorful package teaching first-grade reading and writing through line exercises, sound recognition, and syllable/word/sentence formation activities, compatible with the 2026-2027 new curriculum.
• Kodlama Paketi (Coding Package) A coding education package for 1st-grade students that teaches programming concepts through gamified activities.
• Çalışma Kağıtları (Worksheets) Printable weekly study sheets for Turkish, Math, Science, and Social Studies aligned with curriculum outcomes, designed for classroom and homework use.
• Özel Sınav (Special Exam) Custom exams created by educational institutions using their own questions, printed and evaluated through Okulistik's measurement and assessment infrastructure.
• Kurum Sınavları (Institution Exams) Online exam platform allowing institutions to create and evaluate their own exams or import external exams using Okulistik's analysis infrastructure.
• Bursluluk Sınavı (Scholarship Exam) High-difficulty exams for institutions to select scholarship recipients among their student body.
• Hazır Bulunuşluk Uygulaması (Readiness Application) An assessment application measuring how well students learned topics from the previous academic year, helping identify strengths and weaknesses at the start of the new year.
• Süreç Değerlendirme Sınavları (Process Assessment Exams) Structured assessment exams administered every three weeks throughout the semester for grades 5-8, tracking student development with 12 applications per year.
• Etkinlik Hazırlık Paketleri (Activity Preparation Packages) Printed versions of 6 activity applications for elementary grades (1-4) or assessment exam preparation packages for middle school, allowing students to practice and submit answers online.
• Taragöz A teacher tool allowing educators to create and evaluate their own exams by entering answer keys, generating analysis reports for student performance tracking.
• Okulistik Market An e-commerce store offering hundreds of educational content products, books, and supplementary materials for students.
• Kurumsal E-İçerik Paketleri (Corporate E-Content Packages) School-wide E-Content packages including İlkokul Pro Paket, İlkokul Okul Paket, Ortaokul Pro Paket, and Ortaokul Okul Paket, offering institutional pricing for bulk student subscriptions.

Quantifiable outcome

• Students prepare for LGS high school entrance exam with 10 real exam trials delivered to home and weekly online LGS tests
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Teknolist Bilgisayar Sistemleri Yazılım Yayıncılık Sanayi ve Ticaret A.Ş.coreOthersTeknolist is the parent company and trademark owner of Okulistik. The company is registered in Istanbul, Turkey (Kadıköy), with Mersis No: 0836016587100016. Teknolist operates okulistik.com and other education-related websites. The company handles all customer data processing, service delivery, and legal operations for the Okulistik platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Embibe: AI-powered test preparation platform focused on personalized learning, adaptive practice, and deep analytics for high-stakes exams. Comparable in AI-driven assessment and individualized deficiency detection, though primarily serving the Indian market.
• Quizlet: Global digital learning platform offering study tools, flashcards, practice tests, and adaptive learning. Comparable as a subscription-supported study/assessment tool for K–12 and beyond, with overlapping digital learning content delivery.

Direct peers

• Tonguç Akademi: Turkey-based K–12 educational content brand offering books, digital content, and exam preparation materials focused on LGS and other national assessments. Highly comparable in target audience and LGS-focused monetization.
• Morpa Kampüs: Turkish K–12 online education platform providing interactive content, exercises, and assessment tools across primary and middle school grades. Directly comparable in audience, curriculum alignment, and subscription/assessment business model.
• Vitamin Öğrenci: Turkey's largest scaled K–12 online supplementary education platform offering video lessons, practice tests, and exam prep across grades aligned to the MEB curriculum. Closest direct competitor to Okulistik in terms of subscription model, Turkish K–12 focus, and national benchmarking.
• Derslig: Online Turkish K–12 education platform with video lessons, question banks, and exam preparation aligned to MEB curriculum. Comparable in subscription model and primary/secondary grade coverage.

Others

• EBA (Eğitim Bilişim Ağı): Free, government-run Turkish K–12 digital education platform provided by the Ministry of National Education (MEB). Comparable as a free, curriculum-aligned K–12 learning resource and the primary public-sector substitute that caps willingness-to-pay in the Turkish market.

Broad incumbents

• Chegg: Global student services subscription platform offering study help, textbook solutions, and learning support. Comparable as a subscription-based student learning service, though broader in scope and primarily higher-education focused.
• Khan Academy (Türkçe): Global free OER platform with a Turkish-localized version covering math, science, and other K–12 subjects. Comparable as a K–12 digital curriculum/assessment resource, but free and broader in scope, functioning as a potential substitute rather than direct subscription competitor.
• Byju's: Global K–12 and test-prep EdTech leader offering subscription-based learning content, adaptive assessments, and live tutoring across multiple geographies. Comparable as a broader K–12 EdTech incumbent, though focused on different markets and pricing tiers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/okulistik
• Facebookfacebook.com/okulistik
• LinkedInlinkedin.com/company/okulistik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okulistik