Pure Medical Group

What Pure Medical Group does

Pure Medical Group Limited is a UK-based private healthcare company, founded in 2020 and headquartered in Milton Keynes, that operates a digital health platform fusing a vetted healthcare professional marketplace with directly delivered therapy and wellness services. The platform connects patients with a network of 5,000+ certified practitioners across therapy, physiotherapy, chiropractic, dental, dermatology, general practice, and acupuncture, using an 'intelligent' therapist matching system with an approximate 15% applicant acceptance rate reinforced by case-study and interview vetting.

The core technology stack is a HITRUST Risk-based 2-year (r2) certified web and mobile platform built across multiple Tier 4 AWS data centres, with 256-bit encrypted messaging, SSL and scrambled databases enabling asynchronous messaging, live chat, phone and video therapy. Companion owned offerings include Pure Wellbeing (Hyperbaric Oxygen Therapy, Cryotherapy, Red Light Therapy, Infrared Sauna, Pressotherapy, Cryolipolysis, IV Drip Therapy, Ozone Therapy), Pure Health (medical information portal), Pure Symptom Checker, and an A-Z health conditions content hub that anchors SEO-led top-of-funnel acquisition. Several trademarks (Pure Medical, Pure Wellbeing, Pure Symptom Checker, Pure Health Topics, Equity for Health, Pure Medical Forest, Pure Oxygen Forest) are registered.

The business model is multi-stream and recurring: individual therapy subscriptions at £40–£120 per week (billed monthly), organisational/enterprise therapy at £250 per active member per month with a usage-based fallback, healthcare-professional lead-generation memberships sold to practices, and content-driven consumer acquisition. GTM combines a self-serve DTC marketplace/PLG motion with a B2B direct sales motion ([email protected]) targeting employers, universities, non-profits, insurers and pharmaceutical companies, plus press and referral channels. Named commercial anchors include the NHS and UK employers; the company cited over 500% revenue growth in 2021 and raised approximately £2 million in November 2021 from more than 5,900 individual investors via the 'Equity for Health' equity crowdfunding programme, funding a planned £7 million low-carbon clinic in Milton Keynes, five further regional UK clinics, Dorset land for the Pure Medical Forest spa retreat, and a 1 million-tree planting programme.

Name

Pure Medical Group

Legal name

Pure Medical Group Limited

Website

https://pure-medical.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Medical Group is a UK digital health company combining a vetted healthcare professional marketplace with directly delivered therapy and wellness services, connecting patients with 5,000+ practitioners across mental health, physiotherapy, dental, dermatology, and adjacent specialties for both consumers and organisational clients.

Ownership category

akta.pro rank

Product category

Online Healthcare Marketplace

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Primary Care & General Medicine Virtual Care (HLALAAAA), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

Keywords

• Online therapy services
• Healthcare provider marketplace
• Mental health platform
• Physiotherapy services
• Wellness therapy treatments

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Therapy Subscriptions: Weekly therapy subscriptions ranging from £40-£120 per week, paid every four weeks. Includes access to matched therapist, encrypted messaging, live sessions via chat/phone/video, and digital tools like journals and goal monitoring.
2. Organisational/Enterprise Therapy Plans: B2B pricing at £250 per active member per month. Includes therapy benefits for employees/members with no setup costs, no integration requirements, and flexible roll-out within a week. Also offers pay-per-usage model with no contract or minimum.
3. Healthcare Provider Lead Generation: Membership packages for healthcare professionals (chiropractors, physiotherapists, dentists, dermatologists, doctors, acupuncturists, therapists) to receive patient leads. Pricing varies by category and is per month for 12-month contracts, excluding VAT.
4. Equity for Health Investment: Public equity raise launched November 2021, offering shares starting at £50.30. Raised over £1 million in first month from patients and public investors globally. Funds dedicated to sustainable healthcare projects including £7 million low-carbon clinic.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pure Medical Group operates an online healthcare platform connecting patients with a network of 5,000+ vetted therapists, physiotherapists, dentists, dermatologists, chiropractors, acupuncturists, and doctors across the UK. The platform delivers individual, couples, and teen therapy through encrypted messaging, live chat, phone, and video, alongside direct wellness services such as Hyperbaric Oxygen Therapy, Cryotherapy, Red Light Therapy, Infrared Sauna, Pressotherapy, Cryolipolysis, IV Drip, and Ozone Therapy. It also offers B2B organisational therapy programmes for employers, universities, and non-profits.

Product overview

Pure Medical Group is a UK-based healthcare platform operating as a marketplace connecting patients with vetted healthcare professionals alongside offering direct wellness and therapy services. The platform combines a healthcare professional finder (connecting patients with doctors, dentists, dermatologists, physiotherapists, chiropractors, acupuncturists, and counselors) with direct service offerings including Pure Wellbeing™ (Hyperbaric Oxygen Therapy, Cryotherapy, Red Light Therapy, Infrared Sauna, Pressotherapy, Cryolipolysis, IV Drip Therapy, Ozone Therapy), Pure Health™ (health information), and Pure Symptom Checker™. The company also provides organizational therapy services for employers, universities, and non-profits through its Therapy Plans platform. Services are accessible via web and mobile app, with support for messaging, chat, phone, and video consultations with therapists.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Health Topics™: Health topics resource center providing information on various medical conditions and health topics.
• Pure Symptom Checker™
• Pure Wellbeing™
• Pure Health™
• Equity for Health

Products and services

• Counselling & Therapy
• Physiotherapy (Physio+)
• Pure Wellbeing™ Wellness Services
• Healthcare Professional Finder
• Organisational Therapy
• Therapy Plans (Usage-Based)
• Pure Symptom Checker™
• Digital Health Mobile App
• Healthcare Professional Leads Platform
• Pure Health Topics™

Quantifiable outcome

• 500%+ revenue growth in 2021
• +3 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• National Health Service (NHS)coreStrategic or Co-development Partner · 1 November 2021Pure Medical collaborates with the NHS to improve national health outcomes and reduce delivery costs for payers. Works with governments, health providers, and philanthropic institutions to make preventative primary care affordable and accessible to everyone.
• Healthcare ProviderscoreStrategic or Co-development PartnerTechnology enables healthcare organisations to provide personalised patient support while improving personnel efficiency. Patients can access digital services anytime; doctors better manage time, increasing satisfaction and reducing burnout.
• EmployerscoreStrategic or Co-development PartnerProvides businesses essential information on employee health for informed benefit decisions and wellness strategies. Helps companies of all sizes and industries keep staff present, productive, and engaged.
• Pharmaceutical CompaniesminorStrategic or Co-development PartnerAssists pharmaceutical organisations in gaining better patient relationships through digital engagement. Works with pharma partners on acute and chronic illnesses to move beyond-the-pill solutions.
• Digital Health PartnerscoreTechnology or IntegrationDigital health mobile app integrated into consumer offerings. Partners with UK's largest platforms and providers to deliver Pure Medical to patients.
• Medical InsurersminorStrategic or Co-development PartnerInsurers benefit from member attraction, clinical pathway enhancement, claims cost reduction, and useful data insights. Works in private medical insurance, life insurance, income insurance, and travel insurance.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Push Doctor: UK-based digital health platform providing on-demand GP and mental health appointments via video and messaging. Most direct UK peer given overlapping patient base, marketplace-to-clinician model, and NHS/insurer relationships.
• Zava: UK/Europe-based online doctor and digital health platform offering consultations, prescriptions, and condition management via web/app. Comparable in marketplace-to-clinician model, regulated online consultations, and UK-centric patient base.
• Livi (formerly Dr Thom): European digital GP and mental health provider offering video consultations with NHS-registered clinicians via app. Comparable UK virtual care marketplace with NHS partnership focus.
• MyTherapist: Online therapy marketplace matching users with licensed therapists for messaging, chat, phone, and video sessions. Closest direct peer to Pure Medical's therapist marketplace subscription model.
• Ieso Digital Health: UK-based digital mental health company providing online cognitive behavioural therapy on behalf of the NHS. Directly comparable on NHS-delivered online therapy model and UK enterprise mental health contracts.

Broad incumbents

• Headspace Health: Global mental health platform combining therapy (Headspace Care/Ginger) with self-guided content and B2B employer distribution. Comparable on B2B employer therapy and digital mental health delivery model.
• Babylon Health: Former UK telehealth incumbent offering AI-driven symptom checking, virtual GP, and mental health services via NHS and private channels. Broad incumbent comparable on virtual primary care and NHS enterprise model, though much larger and broader scope.
• Talkspace: Publicly listed online therapy platform offering individual, couples, and teen therapy via messaging and live sessions, plus B2B EAP partnerships. Closest public comp to Pure Medical on B2C subscription therapy and enterprise therapy revenue mix.
• Doctolib: European online healthcare booking and telehealth marketplace connecting patients with practitioners for in-person and video appointments. Broad incumbent comparable on the patient-practitioner marketplace and software-as-a-service angle, though significantly larger and pan-European.
• BetterHelp: World's largest online therapy marketplace connecting users with licensed therapists via messaging, chat, phone, and video. Directly comparable subscription model and B2C therapy marketplace mechanics to Pure Medical, though at vastly greater scale and primarily US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PureMedicalUK
• YouTubeyoutube.com/channel/UCoqD9rj-1znYPjEuEQsDLfg
• Facebookfacebook.com/puremedicalgroup
• LinkedInlinkedin.com/company/pure-medical-group
• Instagraminstagram.com/pure_medical_group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Medical Group