COIFF'Idis

What COIFF'Idis does

COIFF'Idis is a French B2B wholesale distributor (grossiste) founded in 1998 and headquartered in Darnétal, specializing in professional hair care products, beauty and aesthetic consumables, electrical styling equipment, salon furniture, and accessories for hairdressers, barbers, and beauty institutes. The company sells a multi-brand catalog spanning premium manufacturer brands (L'Oréal Professionnel, Wella, Schwarzkopf, GHD, Olaplex, Moroccanoil, Matrix, Revlon, American Crew) alongside its own proprietary sub-brands (Coiffi Style, Coiffi Care, Coiffi Pro, Coiff'Idis Basiques), organized across product categories including coiffure, coloration, shampoos/treatments, accessories, electro equipment, mobilier, esthétique, and hygiene. Customer access requires a professional account login with client code, and the platform supports favorites/lists management and an express reordering service.

The business operates through an omnichannel distribution model combining 24 physical retail stores distributed across metropolitan France, open Monday through Friday, with dedicated in-store advisors and same-day pickup for online orders placed before 2pm. A B2B e-commerce platform handles professional account ordering, and a 24h/48h express delivery service covers metropolitan France. The company supplements transactional distribution with value-added services including video tutorials for technique optimization, professional training (formation), and partnerships with salon software (Noa) and aesthetics equipment (Beauty-Design). Marketing is conducted through the company website, email newsletter, promotional campaigns such as COIFFI'DAYS, and video content.

Revenue is generated primarily through wholesale product markups on professional-grade consumables, equipment, and furniture sold to registered professional SMB accounts (salon owners, independent hairdressers, barbers, and beauty institutes). Pricing is pay-as-you-go at account-based wholesale rates that are not publicly disclosed. The company is privately held, received a funding round from Omnes Capital in 2003, and operates with a lean headcount of 11-50 employees supporting its 24-store network and central e-commerce operations. There is no public ownership disclosure, and geographic reach is concentrated in metropolitan France with no stated international expansion.

Name

COIFF'Idis

Legal name

COIFF'idis

Website

https://coiffidis.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

COIFF'Idis is a French B2B wholesale distributor of professional hair care, beauty, and aesthetic products serving hairdressers, barbers, and beauty institutes across metropolitan France via 24 retail stores, a B2B e-commerce platform, and 24h/48h express delivery.

Ownership category

akta.pro rank

Product category

Professional Beauty Supply Wholesale

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRABALAB

Professional Hair Care (Shampoo, Conditioner, Treatments)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYCRADANAE

Hair Care (Shampoo, Conditioner, Styling, Treatments)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Professional hair care wholesale
• Beauty salon supplies
• Professional hairdressing equipment
• Aesthetic products distribution
• Salon furniture wholesale

Headquarters

HQ city

Darnétal

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: B2B wholesale distribution of professional hair care, beauty, and aesthetic products to salons and institutes. Products include professional brands across haircare, styling, coloring, equipment, and furniture categories. Revenue generated through product markups and volume sales to registered professional accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

COIFF'Idis is a French professional wholesaler (grossiste) of hair care, beauty, and aesthetic products and equipment serving licensed hairdressers, barbers, and beauty institutes across France. The company distributes third-party professional brands (L'Oréal Professionnel, Wella, Schwarzkopf, Olaplex, Moroccanoil, GHD, Matrix, etc.) alongside its own private-label lines (Coiffi Style, Coiffi Care, Coiffi Pro, Coiff'Idis Basiques), plus salon accessories, electrical styling equipment, furniture, hygiene products, and aesthetics supplies. It operates 24 retail showrooms and a B2B online ordering platform with express delivery and in-store pickup.

Product overview

COIFF'idis is a French professional hair and beauty products wholesaler (grossiste) serving hairdressers and aesthetics professionals. Its portfolio is organized as a broad multi-brand distribution platform across multiple product categories: (1) Professional hair care brands including COIFF'idis's own sub-brands (Coiffi Style, Coiffi Care, Coiffi Pro), L'Oréal Professionnel (Serie Expert, Tecni Art, Elnett, Serioxyl, Source Essentielle), Matrix, Moroccanoil, Schwarzkopf, Wella, Revlon, Biolage, and Olaplex; (2) Styling/coiffant products under American Crew, GHD, Hairgum, Schwarzkopf (Osis+, Silhouette), Wella (Eimi), and COIFF'idis own-brand lines; (3) Specialized textured hair brand Les Secrets de Loly with 29+ products across BOOST CURL, KURL, HYALU FUSION, CLOUD FUSION, and other ranges; (4) Solid/hydrophobic care brand Foamie; (5) Accessories covering brushes, scissors, bags, coloring supplies, hygiene, salon linens, wigs, and small supplies; (6) Electro equipment including heated brushes, curling/straightening irons, dryers, trimmers, and sterilizers from brands like Babyliss Pro, TGR, Velecta, and WAHL; (7) Salon furniture and aesthetics equipment including Pietranera furniture and OPI nail products; (8) Training services and video tutorials. The company operates 24 physical stores across France with express order, rapid in-store pickup, and 24/48h delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• Coiffi Style: Styling products under the COIFF'idis brand
• Coiffi Care
• Coiffi Pro
• Coiff'Idis Basiques

Products and services

• Coiffi Style COIFF'Idis's own private-label styling product line offering professional-grade styling products for hairdressers.
• Coiffi Care COIFF'Idis's own private-label hair care line delivering professional-quality shampoos and treatments.
• Coiffi Pro COIFF'Idis's own professional-grade hair care sub-brand for salon use.
• Coiff'Idis Basiques COIFF'Idis's basic/essential hair care product line for everyday professional salon use.
• Professional Accessories Wide range of professional salon accessories including bags and cases, brushes and combs, scissors and razors, coloring and bleaching supplies, perm materials, hygiene products, salon linens, wigs and extensions, small supplies, cleaning products, and training heads.
• Electro (Electrical Styling Equipment) Professional electrical hair styling equipment including heated brushes, blow-dry brushes, processing caps, curling irons, straightening irons, wave and crimping irons, sterilizers, hair dryers, and trimmers/clippers. Brands include Babyliss Pro, Velecta, TGR, Tondeo, WAHL, and ERMILA.
• Salon Furniture (Mobilier) Salon furniture and fixtures including washing basins, styling stations, client chairs, footrests, service tables, and stools, featuring brands such as Pietranera.
• Esthétique (Aesthetic Products) Professional aesthetics equipment and supplies covering hair removal, makeup, aesthetics furniture, nail care/manicure (including OPI nail products), body care, and facial care for beauty institutes.
• Hygiene and Sanitation Products Professional hygiene and sanitation products including disinfectant devices, hand disinfection, tool disinfection, single-use protection, and protective clothing, featuring brands such as Barbicide.
• Formation (Professional Training) Professional training services for hairdressers and aesthetic professionals, including video tutorials to guide and optimize professional techniques and product usage.
• Commande Express (Express Order Service) Express reordering service enabling professional customers to quickly reorder previously purchased products for rapid delivery or in-store pickup.
• Distributed Professional Brands Catalog Wholesale distribution of major professional hair care and styling brands including L'Oréal Professionnel, Wella, Schwarzkopf, Matrix, Moroccanoil, Olaplex, American Crew, GHD, Revlon, Biolage, Eugène Perma, Hairgum, Men Stories, Les Secrets de Loly, Foamie, and Urban Keratin, serving licensed salon professionals across France.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Beauty-DesignminorOthersPartner for aesthetic/beauty products and equipment, referenced as provider of professional aesthetic solutions for beauty institutes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Ellisons: UK-based professional hair and beauty distributor serving salons with a multi-brand catalog and trade account model — directly comparable GTM, though operating in a different geography.

Broad incumbents

• Beauty Success Group: French beauty retailer and distributor carrying professional-adjacent brands; comparable as a scaled French beauty distribution operator, though more retail-facing than COIFF'idis's B2B wholesale core.
• Marionnaud: Major French perfumery and beauty retail chain — relevant incumbent in the French beauty distribution landscape, though consumer-facing rather than B2B professional.
• Provalliance: Major French salon network and distribution platform (Franck Provost, Jean Louis David) — a broader incumbent operating in the same French professional beauty ecosystem with overlapping brand and customer reach.

Direct peers

• La Boutique du Coiffeur: French multi-channel retailer dedicated to professional hairdressers and beauticians — directly comparable in customer base, product mix, and omnichannel retail/wholesale motion.
• Beauty Systems Group (BSG): Henkel-owned US distributor of Schwarzkopf Professional and other salon brands; directly comparable as a brand-anchored B2B professional beauty wholesaler serving salons.
• SalonCentric: US-based B2B distributor of professional beauty products owned by L'Oréal, operating a multi-brand catalog for stylists and salons — the closest direct analogue to COIFF'idis's professional wholesale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coiffidis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COIFF'Idis