La Boutique du Coiffeur

What La Boutique du Coiffeur does

La Boutique du Coiffeur is a privately held French specialty retailer founded in 1988 by Michel Rulquin, headquartered in Tomblaine (Grand Est). The company's core function is the multi-channel distribution of professional-grade hair care, coloration, electrical styling tools, and adjacent beauty categories (esthetics, nail care, men's grooming, K-Beauty skincare) to two co-equal customer segments: individual 'Beauty Addict' consumers seeking salon-quality products at home (B2C), and salon owners, professional hairdressers, and cosmetology students sourcing ongoing supplies (B2B).

The commercial offering is built on authorized distribution partnerships with more than 20 international brands, including Kérastase, L'Oréal Professionnel (Serie Expert lines such as Keratin Alpha Sleek and Curl Expression), Schwarzkopf Professional, Wella Professionals, Olaplex, Color Wow, Redken, Dyson (Supersonic, Airwrap, Airstrait, Corrale), ghd, Living Proof, Myriam K Paris, Andreia Professional, OPI, Peggy Sage, and Korean brands such as Anua, COSRX, Beauty of Joseon, and Skin1004. The technology layer is a hybrid commerce platform combining physical storefronts across Grand Est, Luxembourg, and Switzerland (including a Paris Passage du Havre location) with a multi-country e-commerce site launched in 2011. It supports Click & Collect within two hours, free delivery over €35, Alma BNPL in 2/3/4/10 installments, Google and Facebook SSO, live shopping events, and the Club Beauty Addict loyalty program with tiered Gold membership. The customer experience is differentiated by advisors who all hold professional hairdressing diplomas, enabling in-store consultation, Coiffure Workshops, and expert recommendations that pure e-commerce competitors cannot easily replicate.

Revenue is generated predominantly through one-time retail product sales, with both physical and online channels covering France, Germany, Belgium, Monaco, and French Overseas territories. The pricing model is unit-level across a very wide range from approximately €1.85 (basic accessories) to €649 (premium Dyson electrical tools), supplemented by promotional mechanics (seasonal sales up to -50%, 2+1 bundles, volume discounts -20%/-30% on 2/3 products, -10% student discount) and loyalty-driven repeat purchasing. The B2B professional segment is served through a dedicated Club Pro offering with tailored pricing and supply contracts, while the B2C segment relies on loyalty engagement and content (blog, live shopping, social). Revenue figures are not publicly disclosed; no outside investors, funding rounds, parent company, or M&A activity are recorded in the available data.

Name

La Boutique du Coiffeur

Legal name

La Boutique du Coiffeur

Website

https://laboutiqueducoiffeur.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

La Boutique du Coiffeur is a French specialty retailer of professional haircare, electrical styling, and adjacent beauty products, serving both individual consumers and salon professionals via physical stores across France, Luxembourg, and Switzerland and an e-commerce platform spanning five-plus countries.

Ownership category

akta.pro rank

Product category

Professional Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industry

Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

Keywords

• Professional haircare retail
• Hair styling equipment
• Salon beauty supplies
• Professional hair brands
• Aesthetic beauty products

Headquarters

HQ city

Tomblaine

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: La Boutique du Coiffeur generates revenue primarily through the sale of professional hair care, electrical styling tools, coloration, aesthetics, and beauty products. Products are sold both in physical retail stores across France, Luxembourg, and Switzerland, and via its e-commerce platform to customers in France, Germany, Belgium, Monaco, and French Overseas territories. The company offers free delivery for orders over €35.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

La Boutique du Coiffeur is a French multi-channel beauty retailer that distributes professional hair care products, electrical styling tools, coloration supplies, nail care items, and aesthetic products from over 20 international brands. It serves both professional hairdressers and salon operators (B2B via Club Pro) and individual consumers (B2C via Club Beauty Addict loyalty program) through a network of physical stores across the Grand Est region of France, Luxembourg, and Switzerland, complemented by an e-commerce platform that delivers to France, Germany, Belgium, Monaco, and French Overseas territories.

Product overview

La Boutique du Coiffeur is a French professional beauty retailer operating both physical stores and e-commerce platform. The product portfolio spans professional haircare brands (Kérastase, L'Oréal Professionnel, Schwarzkopf Professional, Wella Professionals with 20+ ranges including Koleston Perfect coloration and Invigo care lines), premium electrical styling tools (Dyson Supersonic/Airwrap/Airstrait/Corrale, ghd, SteamPod), clean haircare (Color Wow, Olaplex, Living proof), nail care (Andreia Professional with 100% vegan True Pure range, OPI, Peggy Sage), K-Beauty skincare (Anua, COSRX, Beauty of Joseon, Skin1004), and men's grooming (Trendy Barber, Cut by Fred). The business serves both professionals and consumers with a loyalty program and live shopping features.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Haircare Products Retail distribution of professional-grade shampoos, conditioners, masks, treatments, serums, and styling products from major international haircare brands, available for individual consumers and salon professionals.
• Electrical Styling Tools Retail of premium electrical hair styling appliances including Dyson Supersonic/Airwrap i.d./Airstrait/Corrale, ghd chronos max and duet blowdry, and SteamPod devices for both consumer and professional use.
• Hair Coloration and Technical Products Professional hair coloration products including permanent color, toners, repigmenting treatments (Patrice Mulato), and supporting technical supplies for salon professionals and color-savvy consumers.
• Nail Care and Aesthetic Products Professional nail care products including semi-permanent gel polishes, manicure supplies, nail art, eyelash extensions, hair removal, and makeup products from Andreia Professional, OPI, Peggy Sage, and similar brands.
• Men's Grooming Products Men's grooming and barber products including clippers, trimmers, finishing tools, and haircut products from Trendy Barber, Cut by Fred, and Wahl brands, serving barbershops and male consumers.
• E-commerce Platform Online shopping platform with full catalog, brand/price/category filtering, Click & Collect (2-hour pickup), home delivery to multiple countries, installment payment via Alma, and live shopping broadcasts; serves both consumers and professional clients.
• Club Beauty Addict Loyalty Program Free-to-join loyalty program offering points on purchases, birthday discounts, referral bonuses, and a Gold membership tier with enhanced benefits for repeat individual consumer customers.
• Physical Retail Store Network Physical retail stores staffed by professionally qualified hairdresser advisors, offering in-store shopping, expert guidance, free in-store returns, and Click & Collect (2-hour pickup); located across the Grand Est region of France, Luxembourg, Switzerland, and Paris.
• Dyson Supersonic Travel Compact travel version of the Dyson Supersonic hair dryer designed for portability while traveling, available for purchase through the La Boutique du Coiffeur e-commerce platform and stores.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• KérastasecoreOthersLa Boutique du Coiffeur carries the full Kérastase range including Blond Absolu, Nutritive, Genesis, Chromatique, and Discipline lines. Featured in promotional campaigns with up to -30% discounts on selected products.
• L'Oréal Professionnel PariscoreOthersDistributes L'Oréal Professionnel products including Serie Expert lines (Keratin Alpha Sleek, FiberChrome, Metal Detox). Promotional offers include 2+1 free on Serie Expert products.
• Schwarzkopf ProfessionalcoreOthersCarries Schwarzkopf Professional lines including Fibre Clinix (up to -30%), Osis+ (Boucles & Ondulations), and BC Oil Reflections. Active promotional campaigns featuring bundle deals.
• ghdcoreOthersAuthorized distributor of ghd electrical styling tools including the Chronos Max lisseur, Duet Blowdry brush, and Chronos Max. Promotional offers include -15% on selected ghd devices.
• DysoncoreOthersAuthorized distributor of Dyson hair care products including Supersonic (from €429), Airwrap i.d. (from €549), Airstrait, and Corrale straighteners. Features up to €100 discount on select Dyson devices.
• Myriam K PariscoreOthersFeatured brand partner with exclusive promotional offers (2 products purchased + 1 free) and regular appearances in the company's marketing campaigns.
• Color WowcoreOthersDistributes the full Color Wow range including Dream Coat, Dream Filter, Dream Cocktails, and Curl Wow. Brand celebrated for clean formulas and 100+ industry awards.
• Andreia ProfessionalminorOthersPortuguese nail care brand specializing in semi-permanent gel polish. Distributed through La Boutique du Coiffeur with ranges including The Gel Polish, True Pure (100% vegan), All in One, and Fast & Easy.
• Wella ProfessionalscoreOthersDistributes the full Wella Professionals portfolio including Koleston Perfect Me+ (coloration), Blondor, Color Motion+, Fusion, Invigo, Oil Reflections, Nutricurls, Eimi, and Elements. One of the most extensive brand portfolios carried by the retailer.
• Peggy SageminorOthersProfessional aesthetics and nail care brand available through La Boutique du Coiffeur's aesthetics category, serving both professional salons and individual consumers.
• SteamPodminorOthersL'Oréal-owned steam straightening tool brand carried as part of the electrical styling equipment range.
• AnuaminorOthersKorean beauty brand specializing in gentle skincare formulations. Part of the K-Beauty selection offered alongside COSRX, Beauty of Joseon, and Skin1004.
• AlmaminorOthersEmbedded payment solution enabling customers to pay purchases in 2, 3, 4, or 10 installments. Integrated into the e-commerce checkout process.
• Eugene Perma ProfessionnelminorOthersFrench professional hair care brand available through La Boutique du Coiffeur, with seasonal promotions including the Keratin Sun sun protection range for hair.

Scale indicators4 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Bleu Libellule: French specialty retailer of professional hair and beauty products for both consumers and salons, with physical stores plus e-commerce. Closely mirrors La Boutique du Coiffeur's pro+B2C model and product categories, making it the most directly comparable peer in France.
• Beauty Success: French beauty retail chain with multi-brand assortment (Kérastase, L'Oréal, etc.) and a network of physical stores complemented by e-commerce. Competes head-to-head with La Boutique du Coiffeur on professional haircare assortment and salon-client service.
• Nocibé: One of France's largest selective beauty retailers, carrying many of the same haircare, fragrance and electrical-tool brands as La Boutique du Coiffeur. Competes directly on assortment breadth and physical convenience, with a much larger national footprint.
• Notino: European online pure-player for perfumes, haircare and beauty products, headquartered in the Czech Republic and shipping across France, Germany and Benelux. Directly overlaps La Boutique du Coiffeur's e-commerce assortment and geography.
• Marionnaud: Pan-European selective beauty retailer with hundreds of stores across France, selling haircare, fragrance, and beauty products. Comparable assortment and target customer, with broader geographic coverage in France.
• Feelunique: European online beauty retailer with broad premium haircare and electrical-tool assortment. Competes with La Boutique du Coiffeur's e-commerce channel for cross-border professional beauty shoppers in France, Germany and Benelux.
• MyOrigines: French online beauty retailer offering haircare, skincare, fragrances and electrical tools from many of the same brands. Competes with the company's e-commerce platform, particularly on promotional pricing.

Broad incumbents

• Sephora: Global multi-category beauty retailer with deep French presence, carrying Kérastase, Olaplex, Dyson and many overlapping brands. Doesn't specialise in professional hairdressing-only assortment but competes for the same consumer wallet and salon clientele.
• Kiko Milano: International multi-category beauty retailer with proprietary brand and physical stores across Europe. Competes for beauty shopper wallet in France and broader Europe, representing the kind of scaled, brand-led competitor the company lacks.

Regional players

• Pro-Duo: Benelux-based professional beauty and hairdressing wholesaler-retailer with a multi-brand assortment similar to La Boutique du Coiffeur's Pro segment. Relevant comparable because it operates adjacent to France and targets the same salon/professional customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/laboutiqueducoiffeur
• TikToktiktok.com/@laboutiqueducoiffeur
• Xx.com/lbdcoiffeur
• Facebookfacebook.com/LBDCoiffeur
• LinkedInlinkedin.com/company/la-boutique-du-coiffeur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Boutique du Coiffeur