PetPoint

What PetPoint does

PetPoint (legal entity: 24Pet) is a B2B software and services provider serving the animal welfare vertical, headquartered in Rolling Meadows, Illinois, with 101-250 employees. The company's product portfolio is built around cloud-based shelter management software and an integrated pet identification microchip registry. Its legacy platforms — PetPoint and Chameleon — are described as "trusted for decades" and remain in active use across the customer base, while the newer 24PetShelter and 24PetRescue represent next-generation, cloud-native solutions designed specifically for animal welfare organizations. The 24Petwatch microchip product line, which distributes more than 2.2 million microchips per year and operates the registry database that underpins lost-pet reunification, is operationally linked to the software suite.

PetPoint monetizes through two primary channels: subscription-based software licensing for shelter management platforms (PetPoint, Chameleon, 24PetShelter, 24PetRescue) and the sale and distribution of 24Petwatch microchip hardware paired with registry services. The company operates a sales-led go-to-market model with direct engagement through 24pet.com, using segment-specific landing pages targeted at Rescues, Shelters (the primary segment), and Veterinary Clinics, and routing prospects to a custom-quote sales process via "Get Started" and "Connect with us" calls to action. Pricing is not publicly disclosed.

The company serves more than 5,000 animal welfare organizations across the United States, and 24Pet partners facilitate more than 1 million adoptions annually. Its customer base is composed entirely of nonprofit rescue groups, public and private shelters, and veterinary clinics — with named reference customers including Spay Neuter Network (Dallas, TX), Nevada Humane Society (Reno, NV), and Anti-Cruelty Society (Chicago, IL). No revenue, funding, M&A, or leadership change data is disclosed in source materials.

Name

PetPoint

Legal name

24Pet

Website

https://petpoint.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

PetPoint (legal entity 24Pet) provides cloud-based shelter management software, microchip distribution, and a pet identification registry to more than 5,000 U.S. animal welfare organizations including shelters, rescues, and veterinary clinics.

Ownership category

akta.pro rank

Product category

Animal Welfare Software

NAICS

Veterinary Services (54194)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Lost & Found, Reunification & Microchipping Programs (BPAGAIAL)

Keywords

• Shelter management software
• Microchip registry services
• Animal welfare software
• Rescue operations platform
• Veterinary clinic software

Headquarters

HQ city

Rolling Meadows

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Shelter Management Software Subscriptions: PetPoint and related shelter software products operate on a subscription model, providing animal welfare organizations with cloud-based software for animal management, adoptions, and operations.
2. Microchip Distribution and Registry Services: Distribution of 24Petwatch microchips (2.2M+ annually) and associated registry database services for pet identification and lost pet recovery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PetPoint provides cloud-based shelter management software and a microchip registry for animal welfare organizations. The platform helps rescues, shelters, and veterinary clinics manage animal records, adoptions, foster placements, and lost pet recovery. It sits within the 24Pet ecosystem alongside complementary solutions such as 24PetShelter, 24PetRescue, and the 24Petwatch microchip and registry services.

Product overview

PetPoint operates as part of the 24Pet product portfolio, offering a suite of animal welfare software solutions. The core offerings include PetPoint and Chameleon (traditional shelter management platforms trusted for decades), alongside the newer cloud-based platforms 24PetShelter and 24PetRescue (next-generation solutions for shelters and rescues). The ecosystem is complemented by 24Petwatch microchips with integrated registry database for pet identification and reunification. PetPoint and Chameleon power thousands of animal welfare organizations with tools for animal management, adoptions, and community support.

Differentiator

Problem solved

Functional benefit

Brands

• 24PetShelter: Modern, cloud-based shelter management software designed for animal welfare organizations
• Chameleon
• PetPoint
• 24PetRescue
• 24Petwatch

Products and services

• PetPoint Cloud-based shelter management software that helps animal welfare organizations manage animal records, adoptions, foster placements, and reporting. It is used by shelters, rescues, and related animal care organizations.
• Chameleon Shelter management software product within the PetPoint/24Pet ecosystem that supports animal welfare operations.
• 24PetShelter Next-generation cloud shelter software within the 24Pet ecosystem for animal welfare organizations managing animal populations.
• 24PetRescue Rescue operations platform supporting rescue groups with animal records and adoption workflows within the 24Pet ecosystem.
• 24Petwatch Microchips Microchip pet identification products sold to veterinarians and animal welfare organizations and registered within the 24Petwatch registry.
• 24Petwatch Registry Pet microchip registry database that stores owner and animal records to support lost-pet reunification and cross-organization lookups.

Quantifiable outcome

• 1M+ adoptions facilitated annually by 24Pet partners
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• 24PetwatchcoreTechnology or Integration24Petwatch is a core product within the 24Pet ecosystem, providing microchip and registry database services. The microchip registry integration with shelter software facilitates pet identification and lost pet reunification. Over 2.2M microchips are distributed annually through this channel.
• 24PetRescuecoreTechnology or Integration24PetRescue is a cloud-based platform within the 24Pet product suite designed with and for animal welfare organizations. It represents the next generation of shelter software alongside 24PetShelter and PetPoint.
• ChameleoncoreTechnology or IntegrationChameleon is a shelter software product within the 24Pet portfolio that, alongside PetPoint, powers thousands of animal welfare organizations with proven tools for animal management and adoptions.
• 24PetSheltercoreTechnology or Integration24PetShelter is the next generation cloud-based shelter software platform designed with and for animal welfare organizations. It is part of the integrated product ecosystem for the animal welfare vertical.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AVImark (Covetrus): AVImark, distributed by Covetrus, is one of the most widely used veterinary practice management systems in the U.S. It is a broad incumbent competing for the same veterinary clinic workflow budgets that PetPoint addresses.
• ezyVet: ezyVet is a cloud-based veterinary practice management platform used by thousands of clinics globally. It competes for the veterinary clinic customer segment that 24Pet targets with its vet workflows.
• IDEXX Cornerstone: Cornerstone is IDEXX's flagship veterinary practice management software, deployed in thousands of clinics worldwide. It represents the largest broad incumbent in animal health software adjacent to PetPoint's veterinary workflows.

Direct peers

• AKC Reunite: AKC Reunite is a national microchip registry and pet recovery service operated by the American Kennel Club. It overlaps with 24Petwatch on microchip distribution and reunification for companion animals.
• RescueGroups: RescueGroups.org provides animal welfare management software and a national adoption listing platform used by rescues and shelters. Overlaps directly with PetPoint on shelter/rescue management workflows and adoption facilitation.
• PetLink (Datamars): PetLink is a major pet microchip registry and reunification service operated by Datamars. It directly competes with 24Petwatch on microchip distribution, registry lookups, and lost-pet recovery services.
• Adopt a Pet (Petfinder): Adopt a Pet and Petfinder (both owned by Mars Petcare) are the largest adoption listing platforms in North America, serving the same shelter and rescue customers as PetPoint and competing for adoption-facilitation mind share.
• ShelterBuddy: ShelterBuddy is a cloud-based shelter management software platform serving animal welfare organizations with animal management, adoption, and reporting tools. It is the most direct functional competitor to PetPoint in the U.S./Canadian shelter software market.

Emerging players

• PetDesk: PetDesk is a client communication and engagement platform for veterinary practices. It is an emerging player that intersects with 24Pet's vet clinic workflows around client engagement and operational efficiency.
• BabelBark: BabelBark is a connected pet care platform linking pet owners, veterinarians, and service providers. It is an emerging player in the same pet health software ecosystem where PetPoint and 24Petwatch operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pethealthsoftware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetPoint