Prairie View Golf Club

What Prairie View Golf Club does

Prairie View Golf Club operates a single 18-hole, Par 72 championship golf course on 206 acres in Carmel, Indiana, along the White River in Hamilton County. It is the only Robert Trent Jones, Jr.-designed course in Indiana and plays over 7,000 yards with a slope rating of 137 and USGA index of 74.8, featuring natural wetlands, a stream running through four holes, and five lakes. The club has hosted all major Indiana PGA and Indiana Golf Association championships and is consistently rated among the top courses in the state.

The business generates revenue from five primary streams: public green fees and cart rentals ($49-$99 depending on day and time, with lunch and draft beer bundled), two membership tiers (a monthly PLP membership at $49-$99/month and annual memberships at $3,000 for 4-day access or $4,500 for 7-day access), a fully lighted year-round driving range (range balls $10-$18 per bucket), an on-site restaurant and bar featuring Italian pizza, house-smoked BBQ, and tacos (members receive 30% off), and a new Kids Zone family entertainment area. GTM is direct-to-consumer via online tee-time booking, phone reservations, and walk-in traffic. There is no proprietary technology platform; the operation runs on standard hospitality POS and course-management tooling.

In February 2025 the property came under new ownership, which has since executed a comprehensive transformation: full restaurant renovation, new Kids Zone, upgraded lighted driving range with expanded tee line, and an upcoming Top Range Bar inside the Golf Academy. The club employs between 11 and 50 people and operates only in Carmel, Indiana, with no third-party distribution or resellers. Leadership under new ownership comprises General Manager Dennis Stankovic and Assistant General Manager Shane Ragle.

Name

Prairie View Golf Club

Legal name

Prairie View Golf Club

Website

https://prairieviewgc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Prairie View Golf Club operates an 18-hole Robert Trent Jones, Jr.-designed championship course in Carmel, Indiana, serving public golfers, members, and families via green fees, PLP and annual memberships, a lighted driving range, and an on-site restaurant and Kids Zone.

Ownership category

akta.pro rank

Product category

Golf Course and Country Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf course operations
• Golf memberships
• Driving range services
• Clubhouse dining
• League tournament play

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees and Cart Rental: Public day rates include cart rental. Weekday rates range from $49-$79; weekend/holiday rates range from $59-$99 depending on time of day. All public rates automatically include lunch and draft beer before 3PM, with draft beer included after 3PM as well.
2. Practice, Learn & Play (PLP) Membership: Monthly subscription membership at $99/month in-season and $49/month out-of-season. Members receive discounted access fees ($24 after 1pm, $18 after 5pm), free large bucket of range balls daily, 30% off food, and access to Kids Zone.
3. Annual Membership: Annual subscription memberships: 7-day access at $4,500/year or 4-day access at $3,000/year. Members receive priority tee times (10-day advance), unlimited driving range access, member-exclusive leagues and social events, and 30% off food.
4. Food & Beverage: On-site restaurant serving flame-fired pizza, house-smoked BBQ, tacos, and other entrees. Kids Zone and bar service. Members receive 30% discount on all food items.
5. Driving Range: Range balls available for purchase at $18 (large bucket), $13 (medium), $10 (small). Fully lighted range open year-round with expanded tee line.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Prairie View Golf Club operates an 18-hole Robert Trent Jones, Jr. championship golf course in Carmel, Indiana, offering public all-inclusive day-rate golf with cart, lunch, and draft beer bundled in. The club supplements the course with a fully-lighted year-round driving range, a renovated on-site restaurant and bar, a Kids Zone family entertainment area, men's golf leagues, and two membership tiers (PLP monthly membership and 7-day or 4-day Annual membership).

Product overview

Prairie View Golf Club is a single-property golf destination offering an 18-hole Robert Trent Jones, Jr. championship course complemented by on-site amenities. The core product is the golf course, supported by a fully-lighted driving range, a renovated restaurant serving Italian pizza and house-smoked BBQ, and a Kids Zone entertainment area. Two membership tiers (Practice, Learn, and Play monthly membership and Annual membership) provide access fee-based golf with additional benefits. All-inclusive public day rates bundle lunch and beer with rounds, while leagues offer organized competitive play. An upcoming Top Range Bar will expand the food and beverage offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Prairie View Golf Course 18-hole championship golf course designed by Robert Trent Jones, Jr., located on 206 acres in Hamilton County on the banks of the White River. Plays over 7,000 yards at Par 72 with a slope rating of 137 and USGA index of 74.8. Open to public day-rate play and members.
• Fully Lighted Driving Range Year-round driving range that is fully lighted, with an expanded tee line, upgraded targets, and music. Range balls sold in small ($10), medium ($13), and large ($18) buckets, free daily for PLP members.
• Restaurant & Bar Full-service on-site restaurant and bar open Monday-Sunday 11:00am-9:00pm, serving flame-fired Italian pizza baked in a Marra oven at 750 degrees, house-smoked BBQ from an Ole Hickory Pit Smoker, fresh tacos, ice cream from top-ranked creameries, and entrees. Members receive 30% off all menu items.
• Kids Zone Family entertainment area featuring oversized bean bag chairs, big-screen TVs with family-friendly movies, and multiple Xbox consoles with popular games. Open Thursday-Sunday 5:00pm-9:00pm for kids ages 5+. Available to both members and the public.
• Practice, Learn, and Play (PLP) Membership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Topgolf: National technology-driven golf entertainment venue chain with multiple Indianapolis-area locations. Overlaps Prairie View on driving-range practice, casual social play, and family/group entertainment, but does not compete directly on championship golf rounds or memberships.
• The Bay Club Company: Multi-property private golf and country club operator primarily in California with a comparable offering of championship golf, F&B, and family amenities under membership. Comparable business model across a portfolio, contrasting with Prairie View's single-property structure.
• Pebble Beach Company: Iconic luxury golf destination operator in California with multiple courses, lodging, and F&B. Operates broadly in the same premium-golf-course category as Prairie View's championship positioning, but at a destination-resort scale and price point; useful for benchmarking premium golf economics.

Direct peers

• Plum Creek Golf Club: Public 18-hole championship golf club located in Carmel, Indiana — the same primary market as Prairie View. Comparable in offering (green fees, memberships, range, restaurant) and customer base of central Indiana golfers, making it the most direct local competitor.
• Eagle Creek Golf Club: Large public 36-hole facility in Indianapolis operated by the city's parks system. Comparable in green-fee model, range, and F&B operations, and serves the same Indianapolis-metro golfer base, putting it in direct competition with Prairie View for league play and casual rounds.
• Woodlands Golf Course: Indianapolis-area public golf course serving the same metro golfer base. Comparable mid-market public-fee model with practice facilities and clubhouse, competing with Prairie View for casual rounds, leagues, and value-conscious members.
• Brickyard Crossing Golf Course: Public 18-hole course at the Indianapolis Motor Speedway complex. Comparable public green-fee model with championship pedigree, leveraging a strong brand affiliation; competes for Indianapolis corporate outings, leagues, and tournament hosting.
• Holliday Park Golf Course: Indianapolis public 9-hole course operated by Indy Parks. While smaller and more value-oriented, it overlaps Prairie View on beginner-friendly positioning, family/casual golfer segments, and serves as a feeder for golfers who may later upgrade to Prairie View's premium offerings.
• Purgatory Golf Club: Public 18-hole championship course in Noblesville, Indiana, just north of Carmel. Similar premium-fee public positioning, full-service clubhouse, and overlapping Indianapolis-metro golfer demographic, directly competing for the same membership and green-fee demand.
• Bear Slide Golf Club: Public 18-hole course in Cicero, Indiana, within the Carmel/Noblesville orbit. Comparable championship-caliber public-fee positioning with clubhouse amenities, directly competing for north-Indianapolis golfers and tournament business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/prairieviewgc
• LinkedInlinkedin.com/company/prairie-view-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prairie View Golf Club