Sign Design Group of NY

What Sign Design Group of NY does

Sign Design Group of NY (SDGNY) is a Hauppauge, New York–based custom signage design, fabrication, and installation firm serving commercial and public-sector clients in the New York metropolitan area. The company operates an end-to-end model, taking projects from design and prototyping through in-house manufacturing and on-site installation, with capabilities spanning printing, painting, metalwork, cutting, and packing all performed internally. It is MBE and DBE certified, which channels a meaningful portion of its pipeline into government, transit, and corporate supplier-diversity work.

The customer base is concentrated in New York and spans multiple verticals: hospitality (Equinox Hotel, The Redbury, McCarren Hotel, Cecconi's Dumbo, La Pecora Bianca), cultural institutions (Museum of the Moving Image, Hank Willis Thomas installations), real estate (Rockrose Hayden Apartments, Empire Stores), food and beverage (Timeout Market), and transit authorities (MTA, Amtrak at Moynihan Train Hall). An ongoing nationwide engagement with Icon Parking Systems is the only documented relationship that extends beyond the New York region. The company is privately held, has 11–50 employees, and reports no external funding.

The business model is project-based B2B: each engagement is a one-time design-fabrication-installation contract scoped to the client's specifications, with pricing determined per quote and not publicly disclosed. Sales are driven by portfolio referrals and direct enterprise outreach rather than a structured demand-generation engine, supported by a modest organic presence on Instagram (@sdgnyinc). The CEO is Mikhail K. The firm does not sell software, does not maintain a public API or SDK, and has no disclosed AI/ML or data products; all technology investment is in physical fabrication equipment and craft capability.

Name

Sign Design Group of NY

Legal name

Sign Design Group New York

Website

https://sdgny.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sign Design Group of NY is a Hauppauge-based custom sign design, fabrication, and installation firm serving New York metro hospitality, retail, cultural, and government transit clients such as MTA, Amtrak, and Equinox Hotel through in-house, project-based B2B contracts.

Ownership category

akta.pro rank

Product category

Custom Sign Manufacturing

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Sheet Metal Work Manufacturing (332322)

akta.pro industry

PRIMARYBPAHAKAN

Wayfinding, Signage & Environmental Graphic Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYBPAHAKAM

Industrial/Product & Furniture Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Custom sign manufacturing
• Commercial signage design
• Sign installation services
• Wayfinding signage systems
• Architectural sign fabrication

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Sign Fabrication and Installation: Design, manufacture, and installation of custom signs and signage systems for commercial clients. Projects range from aesthetic installations (hospitality venues, museums) to compliance-based signage (transit authorities). Revenue is project-based with one-time fees per installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sign Design Group of NY is a custom sign designer, manufacturer, and installer that produces brand-aligned and compliance-based signage for commercial clients. The company operates a fully integrated in-house production workflow covering project management, design and planning, fabrication/manufacturing, and on-site installation, serving hospitality, corporate, retail, transit, and cultural institution clients in the New York metropolitan area.

Product overview

Sign Design Group of NY is a unified service company offering comprehensive sign design, fabrication, and installation solutions. The company operates as a single integrated offering, combining in-house manufacturing with professional installation services. Core services include Sign Design & Planning (brand identity-focused design with regulatory compliance), Sign Fabrication & Manufacturing (combining advanced technology with traditional sculpting), Installation Services (managed entirely by the local team with custom packaging and assembly), Project Management (ensuring quality timelines and communication), Site Survey, and Prototyping. The company also provides specialized capabilities including Printing, Painting, Processing Techniques, Cutting, Metalwork, and Packing—all produced in-house with a non one-size-fits-all approach to production.

Differentiator

Problem solved

Functional benefit

Products and services

• Sign Design & Planning Design and planning service that transforms client ideas into full-scale signage reality, with brand identity-focused design that adheres to regulations and conveys the intended messaging for commercial clients.
• Sign Fabrication & Manufacturing In-house custom sign fabrication and manufacturing combining advanced manufacturing technology and traditional sculpting to construct signs with precision and quality assurance for commercial clients.
• Sign Installation Services Local in-house installation team that manages complete sign installation with custom-tailored packaging and assembly, using a non one-size-fits-all approach for commercial projects.

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Takeform: Takeform is a custom architectural signage fabricator serving corporate, hospitality, healthcare and cultural clients with in-house design, manufacturing, and installation—directly comparable to SDGNY's full-service model and target verticals.
• Identity Group: Identity Group is a brand-execution and signage partner offering design, fabrication and installation for corporate and retail environments—an apt comparable to SDGNY's corporate and retail segmentation.
• Eastern Metal Signs: Eastern Metal Signs is a custom metal sign and architectural fabrication specialist serving corporate, hospitality and cultural clients—a closer niche comparable to SDGNY's mix of precision fabrication and high-end aesthetic projects.
• L&H Sign Group: L&H Sign Group is a custom architectural sign manufacturer with full in-house fabrication and installation serving national brands in retail, hospitality and corporate markets—closely parallel to SDGNY's service profile and verticals.
• Landmark Sign Group: Landmark Sign Group is a custom architectural sign fabricator serving hospitality, healthcare, retail and corporate clients with design-build-install capabilities—directly comparable to SDGNY's project mix and integrated delivery model.

Broad incumbents

• YESCO: YESCO is a long-established custom sign and architectural graphics manufacturer serving national brands and transit/cultural clients with full in-house fabrication and installation—overlaps heavily with SDGNY's capabilities across hospitality and transit.
• Grimco: Grimco is a major U.S. sign supply distributor and fabricator serving sign shops and corporate clients nationwide; comparable as a broad incumbent in custom sign manufacturing and supplies, though its distribution-arm focus differs from SDGNY's project-based model.
• FASTSIGNS: FASTSIGNS is the largest U.S. sign franchise network offering custom sign and graphic solutions across all commercial verticals; competes with SDGNY for the same B2B sign buyer, but at much broader scale and via franchise locations.
• Signarama: Signarama is a global sign franchise offering custom sign design, fabrication and installation; comparable to SDGNY's B2B custom-sign offering but delivered through independently owned franchise locations rather than a single integrated shop.

Regional players

• Alliance Sign & Display: Alliance Sign & Display is a regional custom sign fabricator and installer serving the Mid-Atlantic U.S. with comparable design-build-install capabilities to SDGNY, though operating in a different primary geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sdgnyinc
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sdgny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sign Design Group of NY