Flikli
Flikli is a Kitchener-based animated and live-action video production studio founded in 2011, producing explainer videos and testimonial packages for B2B marketing, HR, sales, and education clients across 35+ countries on a per-minute pricing model.
- Company typePrivate
- Founded2011
- HeadquartersKitchener, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Flikli does
Flikli Inc. is a privately held Canadian video production company founded in 2011 and headquartered at 290 King St E, Kitchener, Ontario. The company produces animated explainer videos and live-action testimonial videos for B2B clients, with a portfolio spanning more than 1,300 videos delivered to over 900 customers across 35+ countries since inception. Its core customer base consists of B2B marketing teams, HR and training departments, sales organizations, agencies, and higher education institutions seeking to communicate complex products, services, or processes through short-form video content.
Flikli's offering is organized around six productized video packages (Marketing Campaign, Go-To-Market, Corporate Brand, Customer Success, Employee Engagement, and Live Testimonial) plus a Social Media Expansion Kit add-on, supported by the proprietary "Flikli Platform" production tracking tool that manages stakeholder feedback, permissions, and approval workflows. Pricing is structured on a per-minute-of-output basis across three tiers: Simple ($2,000–$5,000/min), Custom ($5,000–$10,000/min), and Advanced ($10,000+/min), with services spanning script development, storyboarding, animation, voiceover, and distribution support.
The business operates on a sales-led, project-based go-to-market: prospects book a free video strategy consultation, after which bespoke proposals are issued. Distribution is entirely digital (website, SEO-driven content marketing, blog, embedded video portfolio) and serves a global client base despite a single Canadian office. The company is founder-led by Rich Adkin (CEO) with a small leadership team (Operations, Lead Producer, CTO, Director of Business Development), is privately held with no disclosed institutional funding, and competes in a fragmented creative services market without any disclosed AI capabilities, patents, or partnerships.
Flikli firmographics
Firmographics- Name
- Flikli
- Legal name
- Flikli Inc.
- Website
- https://flikli.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flikli is a Kitchener-based animated and live-action video production studio founded in 2011, producing explainer videos and testimonial packages for B2B marketing, HR, sales, and education clients across 35+ countries on a per-minute pricing model.
- Ownership category
- akta.pro rank
Flikli industry classification
Industry- Product category
- Corporate Video Production
- NAICS
- Other Motion Picture and Video Industries (512199)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)
- akta.pro secondary industry
- Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs) (MPADAEAD)
Keywords
Where Flikli is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Flikli business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Animated Video Production: One-time project fees for custom animated video production. Pricing is structured per minute of final video output across three tiers: Simple ($2k-$5k/min), Custom ($5K-$10K/min), and Advanced ($10K+/min). Projects include consultation, script development, storyboarding, animation, voiceover, and distribution strategy support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Simple Production: $2,000-$5,000 per minute |
| Unit Pricing | Multi-year contract | Custom Production: $5,000-$10,000 per minute |
| Unit Pricing | Multi-year contract | Advanced Production: $10,000+ per minute |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Flikli product offering
Product offeringCore offering
Flikli produces custom animated and live-action videos for B2B clients, offering pre-packaged video solutions spanning marketing campaigns, go-to-market launches, brand storytelling, customer success/training, and employee engagement. The company delivers end-to-end services from strategy consultation through script development, storyboarding, animation, voiceover, and distribution support, with per-minute pricing across Simple, Custom, and Advanced production tiers.
Product overview
Flikli is a video production company offering a portfolio of themed video packages. The core offering consists of Animated Explainer Videos and various specialized video packages including Marketing Campaign Video Package, Go-To-Market Video Package, Corporate Brand Video Package, Customer Success Video Package, Employee Engagement Video Package, and Live Testimonial Video Package. These are complemented by a Social Media Video Expansion Kit add-on that optimizes content for social platforms. The company also provides educational resources including the '7 Steps to Video Success' guide. Services span from animated video production to live-action testimonials, supporting use cases including brand storytelling, product launches, employee engagement, customer training, and social media marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Animated Explainer Videos Animated explainer videos that illustrate concepts, products, or processes through visuals and voiceover, typically 15 seconds to 120 seconds in length, allowing companies to communicate key information without high live-action production costs.
- Marketing Campaign Video Package Campaign video package using a full funnel approach with Awareness, Consideration, Selection, and Loyalty videos to move prospects through marketing and sales funnels.
- Go-To-Market Video Package Video package for product, service, or platform launches including Product Overview, Feature Overview, and Case Study videos to build excitement and explain unique value propositions.
Quantifiable outcome
- Videos viewed millions of times, demonstrating high engagement and reach
- +2 more outcomes
Companies that use Flikli
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Flikli technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Flikli partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Flikli competitors and assessment
Company assessmentDirect peers
- Yum Yum Videos: Yum Yum Videos is an animated explainer video studio specializing in B2B explainer and product launch videos for SaaS and tech companies — directly comparable to Flikli's core animated explainer offering and tiered packaging approach.
- Switch Video: Switch Video is a Canadian animated explainer video agency serving B2B clients with similar per-minute pricing models and packaged offerings, making it a close geographic and product competitor to Flikli.
- Demo Duck: Demo Duck produces animated explainer videos and live-action brand films for B2B customers, closely matching Flikli's mix of animated and live-action video services for marketing, onboarding, and product use cases.
- Epipheo: Epipheo is an animated explainer video studio serving enterprise and mid-market B2B clients with custom scripts, storyboarding, and animation — comparable to Flikli's Custom and Advanced production tiers.
- Explainly: Explainly produces animated explainer videos for B2B SaaS and technology companies, with a similar sales-led motion, packaged offerings, and focus on product/feature explainers like Flikli's Go-To-Market package.
- Blue Carrot: Blue Carrot is an explainer video and animation studio producing 2D/3D animation, brand videos, and product explainers for B2B clients — overlapping with Flikli's full-funnel animation service portfolio.
Broad incumbents
- Powtoon: Powtoon is an established animated video creation platform widely used by marketing and training teams for explainer and internal communications videos — adjacent to Flikli's animated explainer offering and the lower end of its Simple tier.
- Kurzgesagt: Kurzgesagt operates a large-scale animated video studio producing educational and explainer content at scale, representing a much larger, broader incumbent in the animated explainer category relevant to Flikli's market.
- Vyond: Vyond is an established SaaS platform for creating animated business videos, serving a broader customer base that overlaps Flikli's animated video use cases (training, explainers, internal comms) but via self-serve software rather than agency production.
Emerging players
- IdeaRocket: IdeaRocket produces animated explainer videos for B2B and healthcare clients with a similar focus on script-driven storytelling, comparable in positioning to Flikli's Custom and Advanced animation packages.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Flikli social profiles
Digital presenceFlikli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flikli leadership team
Management profileNumber of profiles
Profiles3 records
Flikli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flikli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flikli
What does Flikli do?
Flikli produces custom animated and live-action videos for B2B clients, offering pre-packaged video solutions spanning marketing campaigns, go-to-market launches, brand storytelling, customer success/training, and employee engagement. The company delivers end-to-end services from strategy consultation through script development, storyboarding, animation, voiceover, and distribution support, with per-minute pricing across Simple, Custom, and Advanced production tiers.
Is Flikli a public or private company?
Flikli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flikli founded?
Flikli was founded in 2011. It employs 11 to 50 people.
Where is Flikli based?
Flikli is headquartered in Kitchener, Canada, in the North America region.
How does Flikli make money?
One revenue line is on record: animated Video Production.
Who are Flikli's main competitors?
Direct peers on record are Yum Yum Videos, Switch Video, Demo Duck, Epipheo, Explainly and Blue Carrot. Broad incumbents are Powtoon, Kurzgesagt and Vyond. IdeaRocket is listed as an emerging player.
Does Flikli have an API?
No public API is recorded for Flikli.
What industry is Flikli in?
Flikli's product category is Corporate Video Production. Its primary akta.pro industry code is MPAAAMAD, Animation Production (2D/3D/Stop-Motion), with a secondary code of MPADAEAD, Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs). Its NAICS code is 512199 and its SIC code is 7812.