Basket

Name

Basket

Legal name

Basket Zdravija Hrana Made By Hand d.o.o.

Website

https://basket.co.rs

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Healthy Snack Foods Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Other Snack Food Manufacturing (311919), Food Manufacturing (311)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Whole grain crackers
• Handmade healthy snacks
• Clean label bakery
• Natural herbal teas
• Fruit and seed flours

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for individual food products sold through their e-commerce website. Products include crackers, biscuits, superfood balls, tea, flour, and gift packages. No subscription model identified.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Basket produces and sells handmade whole grain crackers, crispy biscuits, lentil-based protein crackers, raw superfood balls, fruit flours, natural herbal teas, cake/muffin mixes in glass bottles, and themed gift and snack packages. All products are manufactured in the company's Golubinci (Srem, Serbia) workshop using traditional handmade methods, clean-label formulations without additives or refined sugars, and are sold exclusively direct-to-consumer through the basket.co.rs e-commerce site with courier delivery across Serbia.

Product overview

Basket is a Serbian health food company specializing in production and sale of whole grain crackers, biscuits, and healthy snacks. Founded in 2002 in Golubinci, the company operates as a single unified product portfolio centered around clean-label, additive-free foods. The core products include various integral (whole grain) crackers, crispy biscuits, protein crackers made from lentils without flour or oil, super raw food balls with superfoods (matcha, ashwagandha, spirulina), and fruit flours. The company also offers ready-made muffin and cake mixes in glass bottles, 100% natural teas, and themed gift boxes and snack packages for various occasions (office snacks, sports nutrition, fasting, family packages). All products emphasize natural ingredients, manual production, no artificial additives, preservatives, or refined sugars. The company is operated by two sisters continuing the founding philosophy of simplicity and wholesome nutrition.

Differentiator

Problem solved

Functional benefit

Products and services

• Integral Crackers (Integralni krekeri) Handcrafted whole grain crackers made without additives, artificial colors, or preservatives, available in multiple flavors (flaxseed, oat, corn, spelt, with pumpkin seed, sunflower, sesame, or peanut). Sold to individual consumers seeking clean-label snacks.
• Crispy Biscuits (Hrskave pločice) Crispy biscuits made from various whole grain flours with seeds and natural ingredients; varieties include flaxseed, oat, buckwheat, corn, spinach, nettle, turmeric, and pumpkin protein biscuits.
• Protein Crackers from Lentils (Proteinski krekeri od sočiva) High-protein crackers made from ground red or green lentils without flour or added oil; available in flavors such as chives, oregano and basil, and ginger, with 24-24.5g protein per 100g.
• Super Raw Balls (Super sirove kuglice) Raw food energy balls made without oil or flour; varieties include Matcha & Pistachio, Ashwagandha, Blue Spirulina, Golden Maca, and Collagen, made from dates, nuts, coconut flour, and superfoods.
• Muffin Mixes in Glass Bottles (Smeše za mafine) Cake and muffin mixes packaged in glass bottles with natural ingredients, offered in sweet varieties (pistachio, colorful buttons, peanut, birthday, New Year) and savory varieties (goji berry and peanut).
• Fruit Flours (Voćna brašna) Dried and ground fruit powders (blackberry, apple, strawberry) where 100g of powder equals 700g of fresh fruit, intended as healthy additions to smoothies, cereals, yogurts, and baking.
• Natural Teas (Čajevi) 100% natural single-herb teas from carefully selected and dried herbs and plants, including white mallow root, yarrow, hibiscus, chamomile, nettle, lime blossom, lemon balm, mint, marigold, horsetail, senna, bearberry, and sage.
• Gift Boxes (Poklon pakovanja) Customizable gift boxes available in small (6 items), large (10 items), and themed varieties such as Sweet for Love (Valentine's), Sweet Easter, and special fasting packages.
• SMART SNACK Office Package Curated office snack package containing crackers, sesame sticks, pretzels, smoked cheese pastries, and raw superfood balls, designed for office workers seeking nutritious snacking.
• SLATKI PAKET (Sweet Package without refined sugars) Package of sweet products without refined sugars, naturally sweetened with fructose and barley malt, containing buckwheat biscuits, chocolate matcha cookies, and various sweet crackers.
• MIX ZA SPORTISTE (Sports Mix Package) Athlete-oriented package containing pumpkin protein biscuits, buckwheat biscuits, apple flour, raw superfood balls, teas, and muffin mix with whey protein and chocolate.
• ZAMENA ZA HLEB (Bread Replacement Package) Package of various crispy biscuits designed as a high-fiber bread alternative with lower glycemic index than regular bread, including turmeric, oat, flaxseed, corn, and nettle biscuits.
• SPECIJALNI POSNI PAKET (Special Fasting Package) Fasting-oriented curated package 100% free of animal ingredients, containing both sweet and savory products such as pistachio and matcha slices, crackers, muffin mixes, and flaxseed biscuits.
• PORODIČNI ZALOGAJ (Family Bite Package) Family package containing 10 different products including pumpkin seed bars, crackers, smoked cheese pastries, spelt sticks, sweet crackers with dried grapes and cinnamon-hazelnut, and muffin mixes.
• Sweet Crackers (Slatki krekeri) Sweet crackers made with rye flour and combinations of apple and cinnamon, cinnamon and hazelnut, or dried grapes; free from artificial additives with natural sweetness from fructose.
• Integral Bars (Integralne štanglice) Whole grain bars made with pumpkin or sunflower seeds, containing 20% seeds and rich in proteins, omega-3 fatty acids, vitamins E and B3, and magnesium.
• Spelt Sticks (Štapići sa speltom) Sticks made exclusively from spelt flour, enriched with linseed, sesame, and sunflower seeds; low in gluten and fats, high in proteins, fiber, and B vitamins.
• Pastries and Pretzels (Pecivo i perece) Pastries and pretzels including smoked cheese pastries, integral pretzels, and salty pretzels with sesame topping, made with whole grain flours and natural ingredients.
• Integral Mix (Integralni mix) Mix of two types of flour and three forms of crackers with four different seeds, dominated by whole grain flour with sunflower seeds, peanuts, caraway, and sesame.
• Slatki keks Čoko Matcha (Chocolate Matcha Cookie) Vegan sweet cookie combining matcha green tea powder and dark chocolate, made with whole wheat flour, minimum 8% matcha powder, and maximum 7% lean dark chocolate, without additives.
• Spekulas Balls (Spekulas kuglice) Limited-edition sweet balls inspired by classic specula spices, combining dates, almonds, roasted peanuts, and cinnamon as a natural sweet snack.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wasa: European cracker/crispbread giant owned by Barilla, producing whole-grain crackers and crispbreads across mainstream grocery. Comparable as a category-defining cracker player in the same shelf space Basket's products would compete in.
• Bambi: Dominant Serbian confectionery and snack manufacturer with broad portfolio across biscuits, crackers, and packaged snacks. Not a direct clean-label competitor, but the leading incumbent shaping Serbian retail shelf dynamics Basket would face if it ever entered third-party retail.
• Ryvita: Established UK crispbread/whole-grain cracker brand with health positioning. Comparable to Basket on whole-grain cracker format and health-oriented messaging, though at much larger scale and broader retail distribution.

Direct peers

• Hu Kitchen: US clean-label snack brand spanning crackers, cookies, and paleo-style snacks with a strict no-additives philosophy. Comparable to Basket on dietary rigor (paleo/clean-label overlap), product breadth, and D2C-first brand building.
• Nairn's Oatcakes: UK heritage brand focused on oat-based crackers and biscuits with whole-grain positioning. Comparable to Basket in shelf-stable biscuit/cracker formats and whole-grain ingredient story, with a similar premium health-snack positioning.
• Doves Farm: UK organic flour, biscuit, and cracker brand with strong emphasis on specialty dietary needs (gluten-free, organic). Directly comparable to Basket on whole-grain flours, biscuits/crackers, and dietary-segmentation strategy (vegan, fasting, allergen-friendly).
• Foods Alive: Small-batch maker of healthy crackers, seed-based snacks, and superfood bars. Comparable to Basket in size, artisanal production, whole-grain/seed ingredients, and health-oriented D2C distribution.
• Dr. Kracker: Artisan cracker maker built around whole grains, seeds, and clean ingredient lists. Closely mirrors Basket's seed-and-whole-grain cracker portfolio and artisanal, small-batch production positioning.
• Simple Mills: US clean-label brand spanning crackers, cookies, and baking mixes with simple, recognizable ingredients. Highly comparable to Basket's combination of crackers, biscuit-style sweet crackers, and muffin/baking mixes packaged for at-home preparation.
• Mary's Gone Crackers: US-based artisanal cracker brand built on whole-grain, gluten-free, clean-label credentials and handmade-style positioning. Directly comparable to Basket in product format (crackers), ingredient philosophy (no additives, whole grain), and health-oriented D2C brand story.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/basketzdravijahrana
• Instagraminstagram.com/basket.zdravijahrana
• LinkedInlinkedin.com/company/basket-zdravija-hrana-made-by-hand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basket