GPOD
GPOD of Idaho is a privately held, 56-year-old agricultural company that cultivates, processes, and distributes Idaho Russet Burbank potatoes in fresh, frozen, and dehydrated forms to US foodservice, wholesale, and retail customers.
- Company typePrivate
- Founded1968
- HeadquartersShelley, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What GPOD does
GPOD of Idaho is a privately held agricultural company founded in 1968 in Idaho Falls and currently headquartered in Shelley, Idaho. The company cultivates, harvests, and distributes Idaho Russet Burbank potatoes — the gold-standard variety first developed by Luther Burbank in 1914 — which it offers in fresh, frozen, and dehydrated formats. GPOD holds exclusive supplier positioning for this variety within its channels and supplies foodservice, wholesale, and retail customers across the United States.
The company operates a state-of-the-art processing facility equipped with optical sorting machines and automated palletizers, with a minimum five-inspection quality process and dark storage cellars capable of preserving potatoes for up to 11 months post-harvest. Field operations leverage soil monitoring systems that track temperature, moisture, and potato depth during the growing period. Distribution uses a dual-mode logistics setup via the adjacent Union Pacific Railroad main line and US Highway 91, allowing national rail and truck reach. GPOD's grower network consists of generational Eastern Idaho farming families, some relationships dating to the founding year.
Commercially, GPOD runs an enterprise field-sales model with dedicated phone lines for direct B2B ordering and Northeast coverage through Canyon Sales Co. Pricing is quote-based and not publicly disclosed. Revenue is generated exclusively from potato product sales. The company is privately held with no disclosed funding rounds, no M&A activity, and is operated by a management team led by General Manager Ryan Bybee. GPOD holds PrimusGFS, HACCP, USDA inspection, and OU Kosher certifications to qualify for institutional and kosher-conscious buyers.
GPOD firmographics
Firmographics- Name
- GPOD
- Legal name
- GPOD of Idaho
- Website
- https://gpodpotatoes.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GPOD of Idaho is a privately held, 56-year-old agricultural company that cultivates, processes, and distributes Idaho Russet Burbank potatoes in fresh, frozen, and dehydrated forms to US foodservice, wholesale, and retail customers.
- Ownership category
- akta.pro rank
GPOD industry classification
Industry- Product category
- Fresh Potato Distribution
- NAICS
- Potato Farming (111211)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Starch Potato Farming (Industrial Potatoes) (AFAGAEAC)
Keywords
Where GPOD is headquartered
LocationHeadquarters
- HQ city
- Shelley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GPOD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Potato Sales: GPOD generates revenue through the sale of fresh Idaho Russet Burbank potatoes. The company ships potatoes throughout the United States, serving as the exclusive supplier of this specific potato variety.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GPOD product offering
Product offeringCore offering
GPOD cultivates, harvests, processes, and distributes Idaho Russet Burbank potatoes (fresh, frozen, and dehydrated) from its facility in Shelley, Idaho, serving foodservice operators, wholesale distributors, and retail grocery buyers throughout the United States. The company self-positions as the exclusive supplier of the Russet Burbank variety, using optical sorting machines, automated palletizers, and monitored dark storage cellars for up to 11 months to deliver consistent quality.
Product overview
GPOD operates as a single-product agricultural supplier focused exclusively on Idaho Russet Burbank potatoes. The company offers fresh, frozen, and dehydrated potato products distributed throughout the United States. The core product is the Russet Burbank potato, which the company claims is the gold standard variety discovered by Luther Burbank in 1914. GPOD positions itself as the exclusive shipper of this potato variety, emphasizing its quality standards, 55+ years of operation since founding in 1968, and partnerships with generational farming families in Eastern Idaho.
Differentiator
Problem solved
Functional benefit
Products and services
- Idaho Russet Burbank Potatoes Fresh, frozen, and dehydrated Idaho Russet Burbank potatoes sourced from Eastern Idaho, known for versatility in frying, mashing, and baking. Sold to foodservice, wholesale, and retail buyers throughout the United States.
Quantifiable outcome
- Minimum 5 inspections throughout the packing process
- +3 more outcomes
Companies that use GPOD
Customer profileSegments2 records
Ideal customer profiles2 records
GPOD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GPOD partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- General Potato and Onion Distributors, LTD (California)coreFounded in 1968, GPOD was established when Fred Thompson and John Gellings of Idaho Falls partnered with California's General Potato and Onion Distributors, LTD to supply the northeastern US with the freshest potato on the market. This founding partnership established the exclusive supply relationship for Idaho Russet Burbank potatoes.
- Union Pacific RailroadcoreUnion Pacific Railroad partnership enables GPOD to ship products via rail transportation, which is significantly more environmentally friendly than trucking. Their facility is located adjacent to a main line of Union Pacific Railroad. The 2023 Fuel Report shows choosing Union Pacific rail from Shelley, ID to New York, NY reduces carbon footprint by 8,450 tons compared to truck shipping.
- Idaho Grower FamiliescoreGPOD works in tandem with well-established growers throughout Eastern Idaho. Some of these relationships date back to the company's founding in 1968. These generational farming family partnerships span approximately 50 years and enable optimal growing conditions for the Russet Burbank potato.
- National Potato CouncilminorListed as a resource organization on the GPOD contact page. National Potato Council represents the interests of US potato growers.
- Idaho Potato CommissionminorState agency promoting Idaho potatoes, listed as a resource for additional information on potatoes, their uses and benefits, and resources for growers and shippers.
- Idaho Grower Shippers AssociationminorIndustry association representing Idaho potato growers and shippers, listed as a resource on the GPOD website.
- Potatoes USAminorNational marketing organization for potatoes, listed as a resource providing information on potatoes, their uses and benefits.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
GPOD competitors and assessment
Company assessmentDirect peers
- Eagle Eye Produce: Idaho-headquartered grower and shipper of fresh potatoes, onions, and watermelons. Closely comparable to GPOD as a family-run Eastern Idaho potato shipper distributing nationally to retail and foodservice.
- Sun-Glo of Idaho: Shelley, Idaho-based potato grower and shipper. Highly comparable to GPOD given shared location in Eastern Idaho's prime growing region and focus on fresh Idaho potato distribution.
- Wada Farms: Idaho-based grower and shipper of potatoes and onions. Directly comparable to GPOD as a regional fresh-potato shipper serving national foodservice and retail channels, with overlapping Russet Burbank focus.
- Wilcox Fresh: Idaho potato grower-shipper supplying Russet and other varieties to foodservice and retail nationwide. Directly comparable to GPOD in product mix, geography, and B2B go-to-market.
Broad incumbents
- J.R. Simplot: Idaho-headquartered agribusiness with major potato processing operations including frozen and dehydrated products. Directly comparable as an integrated potato grower-processor competing in foodservice and ingredient channels.
- Idahoan Foods: Leading US dehydrated potato products brand sourcing from Idaho growers. Comparable to GPOD's dehydrated Russet Burbank offering and a competitor for institutional and retail shelf space.
- Lamb Weston: Global leader in value-added frozen potato products including fries and formed potatoes. Comparable as a major player in the Idaho potato supply chain with vertically integrated sourcing and processing capabilities that compete for the same grower base.
- Basic American Foods: Manufacturer of dehydrated potato products and other foodservice ingredients. Comparable to GPOD as a buyer of Idaho potato supply and a competitor in dehydrated format channels.
- Cavendish Farms: North American frozen potato processor with operations in the US and Canada. Comparable as a vertically integrated buyer and processor of Russet potatoes competing for foodservice contracts.
- McCain Foods: World's largest producer of frozen potatoes and a major buyer of North American potato supply. Comparable to GPOD as a downstream buyer of Russet Burbank potatoes and a competitor for foodservice accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GPOD social profiles
Digital presenceGPOD compliance and trust
Trust signalCompliance3 records
GPOD financial estimates
Financial estimateRevenue estimate
Valuation estimate
GPOD leadership team
Management profileNumber of profiles
Profiles10 records
GPOD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GPOD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GPOD
What does GPOD do?
GPOD cultivates, harvests, processes, and distributes Idaho Russet Burbank potatoes (fresh, frozen, and dehydrated) from its facility in Shelley, Idaho, serving foodservice operators, wholesale distributors, and retail grocery buyers throughout the United States. The company self-positions as the exclusive supplier of the Russet Burbank variety, using optical sorting machines, automated palletizers, and monitored dark storage cellars for up to 11 months to deliver consistent quality.
Is GPOD a public or private company?
GPOD is a private company. It is classified as unknown and is currently operating.
When was GPOD founded?
GPOD was founded in 1968. It employs 51 to 100 people.
Where is GPOD based?
GPOD is headquartered in Shelley, United States, in the North America region.
How does GPOD make money?
One revenue line is on record: fresh Potato Sales.
Who are GPOD's main competitors?
Direct peers on record are Eagle Eye Produce, Sun-Glo of Idaho, Wada Farms and Wilcox Fresh. Broad incumbents are J.R. Simplot, Idahoan Foods, Lamb Weston, Basic American Foods, Cavendish Farms and McCain Foods.
Does GPOD have an API?
No public API is recorded for GPOD.
What industry is GPOD in?
GPOD's product category is Fresh Potato Distribution. Its primary akta.pro industry code is AFAGAEAC, Starch Potato Farming (Industrial Potatoes). Its NAICS code is 111211 and its SIC code is 100.