Eagle Eye Produce
Eagle Eye Produce is a family-owned Idaho-based grower and shipper of fresh potatoes, onions, watermelons, and vegetables, supplying national grocery retailers and warehouse clubs across the U.S. and exporting to Mexico.
- Company typePrivate
- Founded1995
- HeadquartersIona, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Eagle Eye Produce does
Eagle Eye Produce is a family-owned fresh produce grower and shipper founded in 1995 and headquartered in Iona, Idaho, operating family farms and shipping facilities across Idaho, Oregon, Washington, Nevada, California, and Arizona, with additional sales offices in New York and Virginia. The company grows, packs, and distributes a multi-category produce portfolio centered on potatoes (russet, red, yellow), onions (yellow, red, white), watermelons (seeded and seedless under the HarvesTime brand), melons, and a Nogales-sourced vegetable program (peppers, squash, tomatoes, cucumbers, beans, eggplants). A wholly-owned subsidiary, Eagle Eye Logistics, handles internal transportation and distribution.
The company has expanded into value-added convenience products under the Simply Good Simply Fresh umbrella, including steamable and microwave-ready potato SKUs (Steam'd, Cooking Potatoes, Idaho Beef Steak Potatoes), pre-seasoned baby potatoes (Fresh Blends, Tiny Taters), and pillow-pack baby potato medleys. Its customer base consists entirely of large national and regional grocery retailers and warehouse clubs, including Walmart, Kroger, Albertsons, Safeway, Sams Club, Sprouts, Ahold Delhaize, Giant Eagle, Fresh Thyme, and Smart & Final, with additional export sales into Mexico via a partnership with the Idaho Potato Commission and Metz Potato Company. The revenue model is transactional one-time produce sales with no subscription component, and pricing is quote-based and not publicly disclosed. Sub-brands (Harvest Select, HarvesTime, Simply Good Simply Fresh) support shelf differentiation within commodity categories. CEO Newman Giles leads the company, which employs 251-500 people and ships over 500 million pounds of potatoes annually.
Eagle Eye Produce firmographics
Firmographics- Name
- Eagle Eye Produce
- Legal name
- Eagle Eye Produce
- Website
- https://eagleeyeproduce.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Eagle Eye Produce is a family-owned Idaho-based grower and shipper of fresh potatoes, onions, watermelons, and vegetables, supplying national grocery retailers and warehouse clubs across the U.S. and exporting to Mexico.
- Ownership category
- akta.pro rank
Eagle Eye Produce industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Potato Farming (111211), Vegetable and Melon Farming (11121), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)
- akta.pro secondary industry
- Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)
Keywords
Where Eagle Eye Produce is headquartered
LocationHeadquarters
- HQ city
- Iona
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Eagle Eye Produce business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Fresh Produce Sales: Eagle Eye Produce generates revenue through the direct sale of fresh produce including potatoes, onions, watermelons, vegetables, and value-added products. The company operates on a traditional produce distribution model, selling to retail chains and foodservice operators through dedicated sales offices across multiple states. Revenue is transactional, based on produce volume sold with no recurring subscription component.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Eagle Eye Produce product offering
Product offeringCore offering
Eagle Eye Produce grows, packs, and ships fresh produce including potatoes (russet, red, yellow), onions (yellow, red, white), watermelons, melons, and a range of vegetables (bell peppers, hot peppers, squash, cucumbers, beans, eggplants, tomatoes). The company also produces a value-added product line under the Simply Good Simply Fresh and Harvest Select brands, featuring pre-washed, steamable, microwave-ready, and pre-seasoned potato items for retail and foodservice customers. Products are distributed nationwide through major grocery chains, warehouse clubs, and foodservice operators, plus export sales into Mexico.
Product overview
Eagle Eye Produce is a fresh produce company offering a diverse portfolio of vegetables through dedicated year-round programs. The core product line includes potatoes (Russet, Red, Yellow), onions (Yellow, Red, White), watermelon (seeded and seedless under HarvesTime brand), melons (honeydew, cantaloupe), and Nogales vegetables (bell peppers, hot peppers, squash). The value-added product division, branded as Simply Good Simply Fresh, provides pre-washed, pre-seasoned, and convenience-focused potato products including Steam'd (microwave-ready), Cooking Potatoes (microwaveable film), Idaho Beef Steak Potatoes (pre-washed U.S. No. 1 grade), Fresh Blends (pre-seasoned baby potatoes), Tiny Taters (seasoned small potatoes), and mesh bag Baby Potatoes in Red, Yellow, and Medley varieties. These convenience products are complemented by Harvest Select branded onions for retail and foodservice customers. The company operates across multiple U.S. growing regions including Idaho, Oregon, Washington, Nevada, California, and Arizona, with products distributed nationwide through major retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Harvest Select: Onion brand featuring yellow onions, red onions, and white onions
- HarvesTime
- Simply Good Simply Fresh
- Steam'd
- Idaho Beef Steak Potatoes
Products and services
- Russet Potatoes Premium russet potatoes available year-round, sourced from Idaho, Nevada, Washington, and Colorado, sold to retail and foodservice customers.
- Red Potatoes Premium red potatoes forming part of Eagle Eye's dedicated year-round potato program for retail and foodservice customers.
- Yellow Potatoes Premium yellow potatoes with soft skin and smooth texture, part of Eagle Eye's year-round varietal potato program.
- Yellow Onions Premium yellow onions offered in various pack styles from 2-pound mesh retail packs to bulk cartons and bins for retail and foodservice.
- Red Onions Premium red onions supplied year-round through retail and foodservice pack styles.
- White Onions Premium white onions available year-round for retail and foodservice customers.
- Seedless Watermelon Seedless watermelon grown by Eagle Eye and marketed under the HarvesTime brand to retail and foodservice customers.
- Seeded Watermelon Traditional seeded watermelon available seasonally through retail channels.
- Beans Fresh beans with earthy flavor and subtle sweetness, versatile for steaming, boiling, or stir-frying, sold to retail and foodservice.
- Cucumbers Crisp cucumbers with mild bitterness, long and cylindrical with bright green smooth exterior, sold to retail and foodservice customers.
- Steam'd Potatoes Pre-washed potatoes packaged in steamable bags, ready in 6 minutes in the microwave, available in Baby Reds and Baby Goldens varieties for retail consumers.
- Cooking Potatoes Pre-washed, individually wrapped russet potatoes in microwaveable safe cooking film, ready in 7 minutes, sold to retail consumers.
- Idaho Beef Steak Potatoes Premium field select, U.S. No. 1, triple washed russet potatoes grown on Eagle Eye family-owned Idaho farms, pre-washed and ready to cook for retail consumers.
- Fresh Blends Pre-seasoned baby potatoes with flavor infusions including Steakhouse, Rosemary Reds, Roasted Garlic, and Herb & Peppercorn Medley in 1lb packages for retail consumers.
- Tiny Taters Pre-seasoned tiny potatoes in Steakhouse, Rosemary Reds, Roasted Garlic, and Herb & Peppercorn Medley flavors in 1.25lb packages for retail consumers.
- Baby Red Idaho Potatoes Fresh Idaho baby red potatoes in 1.5lb mesh bags, certified gluten-free, non-GMO, fat-free, for retail consumers.
- Baby Yellow Idaho Potatoes Fresh Idaho baby yellow potatoes in 1.5lb mesh bags with soft skin and smooth texture, gluten-free, non-GMO, fat-free, for retail consumers.
- Baby Medley Idaho Potatoes Mixed variety of baby potatoes in 1.5lb mesh bags for retail consumers.
Companies that use Eagle Eye Produce
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles3 records
Eagle Eye Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eagle Eye Produce partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Idaho Potato CommissioncoreEagle Eye Produce teamed up with the Idaho Potato Commission at Expo ANTAD in Guadalajara, Mexico's largest retail trade event. The partnership aims to bring the best potatoes from the American West to Mexican consumers, leveraging the Idaho Potato Commission's brand recognition and export support programs.
- Metz Potato CompanyminorPartnered with Eagle Eye Produce for the export sales initiative to Mexico through Expo ANTAD. Metz Potato Company, based in Colorado, collaborated to expand American potato availability in Mexican markets.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Eagle Eye Produce competitors and assessment
Company assessmentDirect peers
- Taylor Farms: Taylor Farms is the largest producer of fresh-cut and value-added salads and vegetables in North America, operating from coast to coast and selling through major retailers — directly comparable to Eagle Eye's fresh-cut / value-added potato and vegetable lines in channel, customer base, and pack format.
- Grimmway Farms: Grimmway is a family-owned California-based grower/shipper of carrots and other fresh produce with branded retail programs and value-added packs — a comparable vertically integrated grower/shipper model selling fresh vegetables into the same national retail customers.
Broad incumbents
- Fresh Del Monte Produce: Fresh Del Monte is a global producer, distributor, and marketer of fresh produce (melons, vegetables) with major retail and foodservice exposure — a broader incumbent in fresh-produce growing and shipping, with overlap in melons and mixed vegetables.
- Dole Food Company: Dole is one of the world's largest producers of fresh fruits and vegetables with branded consumer programs across retail — comparable in scale, multi-region supply, and brand-led retail distribution in overlapping fresh-produce categories.
- Lamb Weston: Lamb Weston is the global leader in frozen potato products (fries, formed potatoes) sold to foodservice and retail. Overlaps with Eagle Eye on the potato side and shares major foodservice/retail customers, though at a different processing stage.
- Bonduelle: Bonduelle is a major global producer of canned, frozen, and fresh vegetables with branded retail programs — comparable in multi-region fresh-vegetable production and value-added processing serving retail and foodservice.
- Basic American Foods: Basic American Foods is a major US processor of dehydrated potato products (instant mashed, hash browns) selling to foodservice and retail. Closely comparable on the potato supply chain and foodservice customer base, though at a different processing stage.
Emerging players
- Driscoll's: Driscoll's is a leading grower-marketer of fresh berries with strong consumer brand equity and direct retailer relationships — comparable as a branded fresh-produce shipper with multi-region grower networks and retail-focused distribution.
- Earthbound Farm: Earthbound Farm is a major organic fresh-produce grower and packaged-salad brand selling through national retailers. Overlaps with Eagle Eye on the value-added / fresh-pack retail side and shares major grocery customers.
Others
- Sysco: Sysco is the largest US foodservice distributor. While not a direct produce competitor, it is a major customer channel for fresh-produce suppliers like Eagle Eye and a useful comparable for foodservice economics and channel dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eagle Eye Produce social profiles
Digital presenceEagle Eye Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eagle Eye Produce leadership team
Management profileNumber of profiles
Profiles1 record
Eagle Eye Produce subsidiaries and ownership
Company hierarchySubsidiaries1 record
Eagle Eye Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eagle Eye Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eagle Eye Produce
What does Eagle Eye Produce do?
Eagle Eye Produce grows, packs, and ships fresh produce including potatoes (russet, red, yellow), onions (yellow, red, white), watermelons, melons, and a range of vegetables (bell peppers, hot peppers, squash, cucumbers, beans, eggplants, tomatoes). The company also produces a value-added product line under the Simply Good Simply Fresh and Harvest Select brands, featuring pre-washed, steamable, microwave-ready, and pre-seasoned potato items for retail and foodservice customers. Products are distributed nationwide through major grocery chains, warehouse clubs, and foodservice operators, plus export sales into Mexico.
Is Eagle Eye Produce a public or private company?
Eagle Eye Produce is a private company. It is classified as family owned and is currently operating.
When was Eagle Eye Produce founded?
Eagle Eye Produce was founded in 1995. It employs 251 to 500 people.
Where is Eagle Eye Produce based?
Eagle Eye Produce is headquartered in Iona, United States, in the North America region.
How does Eagle Eye Produce make money?
One revenue line is on record: fresh Produce Sales.
Who are Eagle Eye Produce's main competitors?
Direct peers on record are Taylor Farms and Grimmway Farms. Broad incumbents are Fresh Del Monte Produce, Dole Food Company, Lamb Weston, Bonduelle and Basic American Foods. Emerging players are Driscoll's and Earthbound Farm. Sysco is listed as an others.
Does Eagle Eye Produce have an API?
No public API is recorded for Eagle Eye Produce.
What industry is Eagle Eye Produce in?
Eagle Eye Produce's product category is Fresh Produce Distribution. Its primary akta.pro industry code is AFAKAFAA, Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged), with a secondary code of AFAIACAD, Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits). Its NAICS code is 111211 and its SIC code is 100.