Self-Reliance Association
- Company typePrivate
- Founded2011
- HeadquartersJefferson, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Self-Reliance Association firmographics
Firmographics- Name
- Self-Reliance Association
- Legal name
- Self Reliance Association
- Website
- https://selfrely.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Self-Reliance Association industry classification
Industry- Product category
- Online Content Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Membership Organizations (8600)
- akta.pro industry
- Reader Community, Serialization & Monetization Platforms (Web fiction, Subscriptions)Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Self-Publishing Platforms & Author Services
Keywords
Where Self-Reliance Association is headquartered
LocationHeadquarters
- HQ city
- Jefferson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Self-Reliance Association business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Affiliate / Referrer Commissions: The company earns commissions by promoting and linking to third-party products (R95 masks, CBD supplements, joint health products, flashlights, books) through affiliate links and dedicated product funnels. Products are promoted via dedicated menu items and embedded storefront links.
- Direct Product Sales: Direct sales of owned products including the 'Infected Book' and potentially other preparedness-themed products sold through the company's own storefront (store.selfrely.com).
- Email Marketing / List Monetization: The company maintains an email subscriber list and markets products and third-party offers via email. The privacy policy explicitly references email marketing, SMS marketing, retargeting advertising, and custom audience targeting on social platforms.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Self-Reliance Association product offering
Product offeringCore offering
Self-Reliance Association runs SelfRely.com, a WordPress-based content publishing platform that delivers editorial articles on survival, security, gardening, privacy, and self-sufficient living to individual consumers. The company monetizes this audience primarily through affiliate commissions on third-party products (R95 Masks, Prosper Wellness CBD, joint health supplements, books) promoted within articles and dedicated product funnels, supplemented by direct sales of own products (such as the Infected Book) through its store.selfrely.com storefront and email marketing to subscribers.
Product overview
Self-Reliance Association operates SelfRely.com, a membership-based content website providing survival, preparedness, self-defense, gardening, and self-sufficient living information. The site's main product offering consists of membership content organized into categories including Survival, Gardening and Food, Privacy Alert, Security Alert, and Self-Sufficient Living. Additionally, the company sells affiliate products including R95 Masks and the Infected Book through its store integration. The company does not appear to offer a technology platform or software-as-a-service product, but rather publishes editorial content and recommendations for survival and preparedness topics.
Differentiator
Problem solved
Functional benefit
Brands
- SelfRely.com: Primary website and online platform for the Self-Reliance Association publishing content on survival, security, and self-sufficiency topics.
Products and services
- R95 Masks R95 protective masks sold through the Self-Reliance Association affiliate store, targeted at survivalist and preparedness-minded individual consumers seeking respiratory protection gear.
- Infected Book A survival-themed book product sold through the Self-Reliance Association affiliate store, targeted at readers of the site's preparedness content.
Companies that use Self-Reliance Association
Customer profileSegments1 record
Ideal customer profiles1 record
Self-Reliance Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Self-Reliance Association partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Prosper Wellness / ProsperCBDcoreSelf-Reliance Association promotes and sells Prosper Wellness CBD and joint health products (Joint Restore Gummies, CBD capsules, etc.) through affiliate links embedded in editorial content and sidebar placements. The partnership appears to be a revenue-generating affiliate/channel arrangement where Self-Reliance Association drives sales in exchange for commissions.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Self-Reliance Association competitors and assessment
Company assessmentEmerging players
- Wise Company: Wise Company sells emergency food kits and survival supplies via content-driven direct-to-consumer funnels, comparable in product and audience overlap to Self-Reliance Association's preparedness affiliate storefront.
- Food4Patriots: Food4Patriots is a direct-to-consumer emergency food brand with content-marketing-driven customer acquisition, sitting at the intersection of preparedness content and product commerce that Self-Reliance Association participates in.
Broad incumbents
- Ready.gov: Ready.gov is the U.S. government's official emergency preparedness resource, the broad incumbent authority in the preparedness category that shapes consumer search behavior relevant to Self-Reliance Association.
- REI Co-op: REI is a large outdoor retailer with educational content and product curation overlapping with the preparedness/outdoor self-reliance categories Self-Reliance Association covers, though operating at vastly larger scale and broader scope.
Direct peers
- Backdoor Survival: Backdoor Survival is a preparedness blog monetized through affiliate links to gear, food storage, and survival products — overlapping content, audience, and revenue model with Self-Reliance Association.
- The Prepared: The Prepared publishes editorial guides on survival, prepping, and gear reviews with affiliate-driven commerce — same niche, same content-and-recommendation funnel as Self-Reliance Association.
- Skilled Survival: Skilled Survival publishes long-form preparedness and self-defense content aimed at a similar "survivalist" persona, monetizing through affiliate links and recommended products comparable to Self-Reliance Association.
- The Organic Prepper: The Organic Prepper is a long-running preparedness/prepping content site with affiliate monetization and product recommendations, directly comparable to Self-Reliance Association in audience persona, content-first model, and revenue mix.
- Off Grid Survival: Off Grid Survival is a preparedness-focused content site covering self-reliance, survival skills, and gear — overlapping directly with Self-Reliance Association's editorial scope and audience.
- Survival Life: Survival Life operates a survival/preparedness content community with affiliate product recommendations and member engagement, directly comparable in model and audience to Self-Reliance Association.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Self-Reliance Association social profiles
Digital presenceSelf-Reliance Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Self-Reliance Association leadership team
Management profileNumber of profiles
Profiles3 records
Self-Reliance Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Self-Reliance Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Self-Reliance Association
What does Self-Reliance Association do?
Self-Reliance Association runs SelfRely.com, a WordPress-based content publishing platform that delivers editorial articles on survival, security, gardening, privacy, and self-sufficient living to individual consumers. The company monetizes this audience primarily through affiliate commissions on third-party products (R95 Masks, Prosper Wellness CBD, joint health supplements, books) promoted within articles and dedicated product funnels, supplemented by direct sales of own products (such as the Infected Book) through its store.selfrely.com storefront and email marketing to subscribers.
Is Self-Reliance Association a public or private company?
Self-Reliance Association is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Self-Reliance Association founded?
Self-Reliance Association was founded in 2011. It employs 1 to 10 people.
Where is Self-Reliance Association based?
Self-Reliance Association is headquartered in Jefferson, United States, in the North America region.
How does Self-Reliance Association make money?
Three revenue lines are on record. Affiliate / Referrer Commissions are the primary driver. The others are direct Product Sales and email Marketing / List Monetization.
Who are Self-Reliance Association's main competitors?
Emerging players on record are Wise Company and Food4Patriots. Broad incumbents are Ready.gov and REI Co-op. Direct peers are Backdoor Survival, The Prepared, Skilled Survival, The Organic Prepper, Off Grid Survival and Survival Life.
Does Self-Reliance Association have an API?
No public API is recorded for Self-Reliance Association.
What industry is Self-Reliance Association in?
Self-Reliance Association's product category is Online Content Publishing. Its primary akta.pro industry code is MPAJAJAM, Reader Community, Serialization & Monetization Platforms (Web fiction, Subscriptions). Its NAICS code is 516210 and its SIC code is 8600.