Prosper Wellness

What Prosper Wellness does

Prosper Wellness is a privately held, US-direct-to-consumer CBD wellness company founded in 2017 by Kriss Bergethon and Chaz Shively in Steamboat Springs, Colorado, now headquartered in Edgewater, Colorado. The company develops, manufactures, and markets a portfolio of hemp-derived wellness products including full-spectrum and THC-free CBD tinctures, gummies (Joint Restore, GlowWell), capsules (TurmeriCBD), topical cream (Pain Freeze), and specialized formulations for hair growth (TruVarin) and sleep/cognition (Zylarian). All products are manufactured in a US Hemp Authority, FDA-registered, GMP and NSF certified facility using Colorado-grown hemp and CO2 extraction, with proprietary formulations claiming 91%+ bioavailability and clinical-study backing for key ingredients including varin-rich hemp oil and Boswellia serrata extract.

The business operates exclusively through a Shopify storefront at store.prosperwellness.co with phone order support, generating revenue through one-time purchases and a subscription model offering 23% recurring discounts managed via Recharge Payments. Product pricing ranges from $39.97 to $89.00 with bundle pricing at $113.84, and personalization is supported by Rebuy. The company markets via email newsletter (20% discount for signup), social media, customer testimonials, and medical advisor endorsements (Dr. Gregory Smith, Harvard Medical School / Walter Reed). It has accumulated over 120,000 customers across its pain portfolio and 35,000+ for TurmeriCBD, with ratings of 4.7-4.8/5 across 1,500+ reviews. The company is founder-owned with no external venture capital, operates only in the US market, and offers an unconditional lifetime money-back guarantee.

Name

Prosper Wellness

Legal name

Prosper Wellness

Website

https://store.prosperwellness.co

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Prosper Wellness is a Colorado-based DTC CBD wellness company that develops and sells hemp-derived supplements, topicals, and hair growth products through a Shopify e-commerce storefront serving US consumers with subscription and one-time purchase options.

Ownership category

akta.pro rank

Product category

CBD Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRANAHAA

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAC

CBD/Hemp Wellness & Supplements Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAB

CBD/Hemp Topicals & Beauty Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

Keywords

• CBD wellness products
• Hemp supplements
• Topical pain relief
• Natural health products
• Full-spectrum CBD

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Product Sales: One-time purchases and subscription model for CBD wellness products including gummies, tinctures, capsules, creams, and bundles. Subscription option provides 23% recurring discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Prosper Wellness develops, markets, and sells a portfolio of hemp-derived CBD wellness products through its own e-commerce storefront. Its lineup includes full-spectrum and THC-free CBD tinctures, gummies (joint, beauty), topical pain creams, capsules with turmeric, hair growth serums, and sleep/brain formulas, sold individually or as bundles.

Product overview

Prosper Wellness is a CBD wellness company offering a portfolio of hemp-derived health and wellness products sold through their Shopify e-commerce platform. The product lineup centers on full-spectrum CBD formulations for pain relief, sleep support, and wellness applications, complemented by specialized products for hair growth and beauty. The core portfolio includes three main delivery formats: oral tinctures (1000mg Full-Spectrum CBD Tincture, CBD Tincture Isolate THC-Free), topical applications (Pain Freeze Cream), and ingestible formats (Joint Restore Gummies, TurmeriCBD capsules, Zylarian Brain & Sleep Formula). The range is supported by specialized offerings including TruVarin for hair growth and GlowWell Gummies for beauty supplementation. Products are offered individually or as the Pain-Free CBD Bundle combining their three bestselling pain products. All products feature Colorado-grown hemp with CO2 extraction and undergo third-party lab testing.

Differentiator

Problem solved

Functional benefit

Brands

• Joint Restore Gummies: CBD and Boswellia gummies for joint pain relief - the company's bestseller product
• TurmeriCBD
• Pain Freeze Cream
• GlowWell Gummies
• CBD Tincture Isolate
• TruVarin
• Zylarian

Products and services

• Joint Restore Gummies CBD gummies formulated with 20mg full-spectrum CBD and 200mg Boswellia serrata extract to support joint health, reduce inflammation, and alleviate bone-on-bone pain. Targeted at adults suffering from joint pain and arthritis.
• 1000mg Full-Spectrum CBD Tincture Peppermint-flavored full-spectrum CBD oil tincture containing 1000mg CBD per bottle with CO2 extraction, designed for pain relief, anxiety reduction, and improved sleep. Used by individual adult consumers seeking natural wellness support.
• Pain Freeze Cream Topical CBD cream combining full-spectrum CBD with menthol, arnica, peppermint camphor, and other natural ingredients for rapid localized pain relief for back, muscle, joint, and nerve pain. Used by individual adults on a direct-to-consumer basis.
• CBD Tincture Isolate - THC Free THC-free CBD isolate tincture with 750mg CBD per bottle, made from Colorado-grown hemp with peppermint flavoring for consumers requiring THC-free products for sleep, anxiety, and general wellness.
• GlowWell Gummies Collagen and biotin gummies containing 100mg hydrolyzed collagen and 1500mcg biotin per serving to support hair thickness, skin smoothness, and nail growth for individual adult consumers.
• TruVarin Enriched Hair Growth Formula Topical hair growth serum combining varin-rich hemp oil, saw palmetto, green tea extract, and peppermint oil to stimulate hair regrowth, reduce hair loss, and promote thicker hair for adults with thinning hair or DHT-related hair issues.

Quantifiable outcome

• 120,000+ customers have used Joint Restore and Pain Freeze products for pain relief
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• JustCBD: DTC CBD brand offering gummies, tinctures, capsules, topicals, and pet products at accessible price points. Comparable to Prosper Wellness in core product mix and DTC-only e-commerce distribution.
• CBDfx: DTC CBD brand with a wide product range including tinctures, gummies, capsules, topicals, sleep/calming blends, and beauty/hair products. Closely comparable to Prosper Wellness's expanded product portfolio across pain, sleep, beauty, and hair.
• Joy Organics: Premium DTC CBD brand offering tinctures, gummies, topicals, and softgels with USDA organic positioning. Directly comparable to Prosper Wellness in product range, premium positioning, and DTC-only distribution model.
• Green Roads: CBD wellness company selling tinctures, gummies, topicals, and capsules through DTC and wholesale pharmacy channels. Comparable product portfolio and customer target (adults seeking relief from pain, anxiety, sleep issues) to Prosper Wellness.
• CBDistillery: DTC CBD brand offering full-spectrum and isolate tinctures, gummies, capsules, and topicals at accessible price points. Comparable to Prosper Wellness in core product mix (tinctures, gummies, topicals), DTC-only distribution, and focus on pain/sleep/wellness use cases.
• Cornbread Hemp: USDA organic CBD brand offering full-spectrum tinctures, gummies, capsules, and topicals through DTC. Comparable to Prosper Wellness in product mix, organic/quality positioning, and target customer.
• Aspen Green: Premium USDA organic CBD brand offering tinctures, gummies, and topicals with strong third-party testing and certifications. Comparable to Prosper Wellness in premium positioning, certifications, and product format.
• Medterra: DTC CBD brand selling tinctures, capsules, topicals, and sleep/immunity gummies. Comparable to Prosper Wellness in product format, target use cases (pain, sleep, wellness), and emphasis on third-party lab testing and quality certifications.
• Lazarus Naturals: Vertically integrated CBD brand offering tinctures, capsules, topicals, and pet products, with strong value-pricing and an assistance program. Comparable to Prosper Wellness in core product mix and DTC distribution model.

Broad incumbents

• Charlotte's Web: One of the most recognized CBD wellness brands in the US, offering tinctures, gummies, capsules, and topicals through DTC e-commerce and select retail. Directly comparable to Prosper Wellness in product format, target customer (adults seeking natural pain/sleep relief), and DTC-led distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prospercbd
• Instagraminstagram.com/prosperwellness

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosper Wellness