Nekretnine.rs

What Nekretnine.rs does

Nekretnine.rs is Serbia's leading specialized real estate marketplace, operating as a web portal and native mobile applications for iOS and Android. The platform aggregates over 80,000 property listings from private users and more than 600 registered real estate agencies and construction companies across Serbia and Montenegro, covering residential, commercial, land, garage, and new-construction categories. Core product capabilities include AI Pretraga (dialogue-based natural-language property search), interactive map-based discovery with draw-on-map functionality, the Cene Nekretnina pricing analytics tool that tracks per-square-meter values across five Serbian macro-regions, and an editorial news/blog covering mortgages, energy costs, land purchase guidance, and shared-building maintenance. The technology stack integrates with Google Maps for geolocation, Floorplanner for 3D floor plans, and Previsite for virtual tours, alongside standard ad-tech integrations (Google Analytics, DoubleClick, Criteo) for behavioral advertising.

The business model is a freemium-plus-subscription marketplace. Private users can publish up to two free ads visible for 3 or 6 months; private users and professional agents can upgrade to LITE or STANDARD paid visibility tiers (30/90/180 days) that auto-renew monthly. STANDARD adds top search positioning, a verification badge, larger photos, optional price/address hiding, visible phone numbers, and cross-promotion via the platform's social channels and partner portals. No commission is charged on completed transactions. The platform is owned by Immobiliare.it S.p.A. (Milan-headquartered, publicly-traded Italian real estate portal) and managed commercially in Serbia by Indomio d.o.o. (Zagreb). In December 2025, Ringier Serbia announced plans to divest Nekretnine.rs to Indomio, a brand of Real Web, consolidating ownership under the operator already running Immobiliare's regional portfolio.

The operating footprint is small in headcount terms (1-10 employees attributed to the local team), with scale and product investment largely drawn from the Immobiliare.it parent network. Data controller of record is Indomio d.o.o., operating under EU GDPR (Regulation 679/2016). The platform claims the #1 brand position in Serbia for property transactions.

Name

Nekretnine.rs

Legal name

Immobiliare.it S.p.A.

Website

https://nekretnine.rs

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Nekretnine.rs is Serbia's leading real estate marketplace, connecting 80,000+ property listings from private users and 600+ agencies across Serbia and Montenegro, monetized via LITE and STANDARD subscription visibility tiers alongside AI-powered search and editorial content.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Real Estate (6500)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Real estate marketplace
• Property listings portal
• Online classifieds real estate
• Property search platform
• Real estate advertising

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Premium listing visibility (LITE): Private users and agents can purchase LITE visibility packages for 30, 90, or 180 days. Listings are positioned higher than free basic ads. Users can hide price and exact address.
2. Premium listing visibility (STANDARD): Higher-tier paid listing packages providing top search positioning, a STANDARD badge, larger photo display, option to hide price/address, visible phone number, and promotion across the site's social media channels and partner portals.
3. Free basic listings (freemium): Private users can publish up to 2 free ads. Real estate agencies and developers must sign service contracts and pay for visibility services.
4. Auto-renewal subscription: 30-day visibility plans automatically renew unless cancelled. Billing occurs every 30 days through the user's selected payment method.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nekretnine.rs operates an online real estate marketplace serving Serbia and Montenegro, hosting over 80,000 property listings from private users, agencies, and construction companies. The platform offers free basic listing publication (up to 2 ads per private user) and paid visibility upgrades (LITE and STANDARD tiers) for higher search positioning and promotional features. It supports residential, commercial, and land property categories via web portal and native iOS/Android applications.

Product overview

Nekretnine.rs is Serbia's leading real estate marketplace operating as a unified platform offering property search, listing publication, and market intelligence services. The core offering consists of the web platform and mobile applications (iOS and Android) where users can access over 80,000 property listings for buying, selling, and renting. The platform integrates AI Pretraga for conversational property search alongside traditional map-based and filter-based search capabilities. Revenue is generated through paid visibility packages (LITE and STANDARD) that elevate listings above free placements, with additional value provided through the Cene Nekretnina pricing tool offering regional market analytics and the editorial News section delivering market insights and guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Nekretnine.rs Web Platform Serbia's leading real estate marketplace website offering over 80,000 property listings from private users, real estate agencies, and construction companies. Users can search, publish free or paid ads, compare prices, and access editorial content via the responsive web portal.
• Nekretnine.rs Mobile Applications

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Immobiliare.it (parent company)coreStrategic or Co-development Partner · 29 May 2026Immobiliare.it, an Italian real estate portal, expanded into Serbia through Nekretnine.rs. The platform is owned by Immobiliare.it S.p.A. (based in Milan) and managed commercially in Serbia by Indomio d.o.o. Nekretnine.rs benefits from Immobiliare's technology including AI-powered dialogue-based property search, cross-border best practices, and integration within the European real estate portal network.
• Indomio (Real Web)coreStrategic or Co-development Partner · 9 December 2025Ringier Serbia planned to sell Nekretnine.rs to Indomio, a brand owned by Real Web, to focus on its media portfolio development. Indomio d.o.o. (based in Zagreb) handles the management and commercialization of the Nekretnine.rs platform in Serbia, acting as the data controller under Serbian/EU privacy regulations. Indomio also manages Immobiliare.it's international operations in Croatia and Serbia.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Njuškalo: Croatia's leading generalist classifieds and real estate listings portal, with significant cross-border traffic from Serbia. Directly comparable as a regional vertical marketplace for property listings with similar agency/developer monetization.
• Indomio: Croatian real estate vertical portal operated by the same Indomio/Real Web group that is acquiring Nekretnine.rs. Directly comparable as a country-specialized property listings platform with paid agency visibility tiers.
• Halo Oglasi: Serbian generalist classifieds portal with a strong real estate vertical — the closest domestic competitor to Nekretnine.rs in terms of listings volume, agencies, and consumer brand awareness in Serbia.

Broad incumbents

• ImmoScout24: Swiss-German online real estate marketplace operated by SMG, explicitly cited as the originator of the AI dialogue-based property search Nekretnine.rs adopted. Comparable as a feature-leading vertical with strong marketplace mechanics.
• Zillow: Largest US residential real estate marketplace. Comparable as a reference point for vertical real estate search, map-based discovery, and pricing tools; relevant as a benchmark for long-term portal monetization patterns.
• Immobiliare.it: Italy's leading real estate portal and Nekretnine.rs's parent company. Comparable as a vertical real estate marketplace with AI search, agency subscriptions, and a content/editorial hub — operating at much larger scale.
• Index Oglasi: Croatian/regional classifieds with real estate listings alongside general categories. Comparable as a multi-category marketplace with property verticals, though broader than Nekretnine.rs's specialization.
• Subito: Italy's largest generalist classifieds portal with a very large real estate vertical. Comparable as a marketplace monetizing visibility tiers across multiple property categories, though broader in scope.
• Rightmove: UK's leading residential property portal. Comparable as a subscription/listings-monetized marketplace with deep agent penetration — relevant benchmark for Nekretnine.rs's agency-paid model.

Regional players

• Realitica.com: Adriatic/Balkan regional real estate listings portal covering Croatia, Serbia, Montenegro, Bosnia, and Slovenia. Comparable as a cross-country property marketplace serving overlapping diaspora and regional buyer demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nekretnine.rs