Halo oglasi
Halo oglasi is Serbia's leading online classifieds marketplace, operating continuously since 1995. Its self-serve web platform connects individual buyers/sellers, real estate agencies, employers, and property developers across 21 categories, hosting over 300,000 active ads and 2.5 million monthly visitors.
- Company typePrivate
- Founded1995
- HeadquartersNovi Beograd
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Halo oglasi does
Halo oglasi is a Serbian online classifieds marketplace and the leading digital classifieds platform in Serbia, operating continuously since its founding in 1995 as a print publication. The company runs a self-serve web platform at halooglasi.com that connects individual buyers and sellers, real estate agencies, property developers, employers, recruiters, and vacation rental owners across 21 category verticals, including real estate (47,578 active ads), clothing (39,768), machines/tools/equipment (26,851), books (25,121), furniture (25,105), and other consumer goods. The platform reports over 300,000 active classified ads and more than 2.5 million unique monthly visitors, and is the dominant player in the Serbian market with a 28-year operating history. The company transitioned from print to digital-only in June 2020 and currently operates with approximately 30 employees from a single headquarters in Belgrade (Trg Nikole Pašića 5, Stari grad). Legal entity is Preduzeće za izdavaštvo i usluge Halo oglasi d.o.o.
The technology stack is a web-based marketplace platform with user registration, ad management, internal messaging, saved searches, and favorites functionality. The platform includes domain-specific tools such as a new construction projects directory for real estate development, a property price comparison tool with historical data from August 2015 onward, a CV creator for job seekers, a credit calculator for real estate listings, and an international real estate section covering Montenegro, Greece, Croatia, Bosnia and Herzegovina, Bulgaria, Hungary, and Slovenia. Analytics infrastructure includes Google Analytics, Yandex Metrica, and Gemius; advertising uses Google AdWords and Facebook Pixel; payments are processed through Banca Intesa AD Beograd, with no card data stored on Halo oglasi's systems. The company has no mobile app, no public API, and no disclosed AI/ML capabilities.
The business model combines a freemium core with tiered paid advertising. Standard ad posting is free in most consumer-goods categories but is a paid transaction in high-value verticals (Real Estate, Jobs, Services, Dogs, Mobile numbers, Massages, Construction). Revenue is generated through (1) paid classified ad placements with Standard (free or paid by category), Top (RSD 600-6,600 depending on category and duration), and Premium (RSD 1,200-10,200) tiers, plus a Move-to-Top option at RSD 120-360; (2) banner advertising (S1/S2/S3 banners at RSD 45-100 per 1,000 impressions, plus bubble ads and footer placements); (3) branding packages at RSD 15,000-150,000 for 7-day periods; and (4) Featured Employer job listings at RSD 18,600-25,200 for 15-30 days. All prices include 20% VAT. Go-to-market is fully self-serve with customer support via phone, email, and Viber, and inside sales for larger advertising packages. The company is privately held with no disclosed parent, no subsidiaries, and no outside funding — making it a profitable, founder/owner-operated business led by Goran Redžić as the legally responsible person.
Halo oglasi firmographics
Firmographics- Name
- Halo oglasi
- Legal name
- Preduzeće za izdavaštvo i usluge Halo oglasi d.o.o.
- Website
- https://halooglasi.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Halo oglasi is Serbia's leading online classifieds marketplace, operating continuously since 1995. Its self-serve web platform connects individual buyers/sellers, real estate agencies, employers, and property developers across 21 categories, hosting over 300,000 active ads and 2.5 million monthly visitors.
- Ownership category
- akta.pro rank
Where Halo oglasi is headquartered
LocationHeadquarters
- HQ city
- Novi Beograd
Offices1 record
Markets served
Halo oglasi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Classified ad placements: Revenue from paid classified advertising. Standard ads are free in most categories but paid in Real Estate, Jobs, Services, Dogs, Mobile numbers, Massages, and Construction categories. Tiered pricing with Standard, Top (10x more visible), and Premium (top position) options.
- Banner advertising: Premium banner positions including TOP banners (S1, S2, S3), flexible footer, bubble ads, branding packages, credit calculator placement, and banner ads with pricing from RSD 5,000 to 150,000 depending on placement and duration.
- Featured employer listings: Enhanced employer visibility package displaying all job listings grouped on category homepage with blue highlighting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Standard classified ad - Free in most categories |
| Subscription | Pay-as-you-go | Top classified ad - 10x more visible |
| Subscription | Pay-as-you-go | Premium classified ad - Top position always |
| Unit Pricing | Pay-as-you-go | Move to top option |
| Usage-based | Pay-as-you-go | TOP banner advertising |
| Subscription | Multi-year contract | Branding packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Halo oglasi product offering
Product offeringCore offering
Halo oglasi operates a Serbian online classifieds marketplace where individuals and businesses post and browse advertisements across 21 categories including real estate, jobs, vacation rentals, vehicles, electronics, furniture, clothing, pets, and services. The platform generates revenue from paid premium ad placements (Top, Premium tiers), featured employer listings, and banner advertising, while standard ads remain free in most categories.
Product overview
Halo oglasi is a classifieds marketplace platform offering both a free core product (Standard Classified Ads) and multiple paid premium tiers (Top, Premium, Featured Employer). The platform includes 21 category verticals covering real estate, jobs, services, vehicles, electronics, pets, and more. Additional modules include new construction project listings, property price comparison tools, international real estate listings, banner advertising, CV creation tools, and a loan calculator for real estate. The platform has evolved from a printed magazine (1995-2020) to a fully online marketplace, with over 2.5 million unique monthly visitors.
Differentiator
Problem solved
Functional benefit
Products and services
- Top Classified Ad Paid ad placement that appears ten times more visible than standard ads, highlighted at the top of search results and marked with a 'Top' label. Pricing: RSD 600 (7 days), RSD 960 (15 days); Real Estate RSD 2,400-RSD 3,600; Jobs RSD 4,800-RSD 6,600.
- Premium Classified Ad Top-tier paid ad placement that always appears first in search results, displayed on the homepage in a special 'Premium ads' section, and marked with a 'Premium' label. Pricing: RSD 1,200 (7 days), RSD 1,920 (15 days); Real Estate RSD 3,600-RSD 4,800; Jobs RSD 8,100-RSD 10,200.
- Banner Advertising Premium advertising positions including TOP banners (S1, S2, S3), flexible footer, bubble ads, and full-site/category branding packages. Banner production is included free for advertisers. Pricing ranges from RSD 5,000 to RSD 150,000 depending on placement, size (970x250px or 330x1030px), and duration.
- Featured Employer Listing Premium job listing option for employers that displays on the category homepage, highlights all company job postings in blue, and allows advertising up to 10 positions under a single employer brand. Pricing: RSD 18,600 (15 days), RSD 25,200 (30 days).
- Branding Packages Full-site and category-level branding package advertising with 7-day duration. Full site: RSD 150,000; Homepage + categories: RSD 85,000; Real Estate: RSD 70,000; Jobs: RSD 30,000; Other categories: RSD 15,000. Dimensions: 330x1030px.
- Halo oglasi Classifieds Platform Online classifieds marketplace enabling users to post and browse advertisements across 21 categories including real estate (47,578 listings), clothing (39,768), books (25,121), furniture (25,105), antiques (20,903), agriculture (17,490), sports (16,694), and other consumer goods. Attracts over 2,500,000 unique monthly visitors.
Quantifiable outcome
- Over 2,500,000 unique monthly visitors
- +1 more outcomes
Companies that use Halo oglasi
Customer profileSegments4 records
Ideal customer profiles4 records
Halo oglasi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Halo oglasi partnerships and signals
Strategic signalScale indicators5 records
Recent moves10 records
Expansion highlights5 records
Halo oglasi competitors and assessment
Company assessmentRegional players
- Njuškalo: Leading Croatian horizontal classifieds platform (Adevinta-owned) with very similar product surface area, freemium+paid listings and banner advertising. Closely comparable business model in a neighboring Balkan market to Halo oglasi.
- Avito: Russia's dominant horizontal classifieds platform with comparable multi-category coverage, freemium listings, paid prominence tiers and banner ads. Same peer business model in a different geography, often cited as a benchmark for classifieds unit economics.
- Subito: Major Italian horizontal classifieds platform (Adevinta-owned) covering real estate, vehicles, jobs and general merchandise with similar paid-prominence tiers. Comparable business model in a different European market.
- Marktplaats: Netherlands' leading horizontal classifieds platform (Adevinta-owned) with broad multi-category coverage and a freemium-plus-promoted-listings model. Comparable offering and revenue mechanics in a Western European market.
Emerging players
- MojPosao / Infostud: Leading regional job marketplace covering Croatia, Serbia and Bosnia with featured employer packages and CV tools — directly comparable to Halo oglasi's Jobs vertical and Featured Employer product.
- Realitica.com: Regional Balkans-focused real estate classifieds platform covering Serbia, Montenegro, Croatia, Bosnia and surrounding countries. Comparable to Halo oglasi's real estate vertical and international property listings extension.
Direct peers
- KupujemProdajem: Largest horizontal classifieds platform in Serbia, covering near-identical categories (real estate, vehicles, jobs, services, consumer goods) with very similar freemium listings + premium tiers model. Most direct like-for-like competitor to Halo oglasi in the same Serbian market.
- OLX Serbia: Serbian edition of the global OLX/Adevinta classifieds network, competing head-to-head in real estate, vehicles, jobs and consumer goods categories. Same horizontal classifieds model backed by significant international capital and product investment.
Broad incumbents
- Craigslist: Original archetype for horizontal free/paid classifieds with simple listings and regional pages. Useful as a long-running comparable for Halo oglasi's product philosophy, freemium model and low-overhead operating style.
- Facebook Marketplace: Integrated marketplace inside Meta's social network enabling free local listings, buyer/seller messaging and discovery via social graph. Competes with Halo oglasi for second-hand goods, vehicles and rental listings without monetizing per-listing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Halo oglasi social profiles
Digital presenceHalo oglasi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Halo oglasi leadership team
Management profileNumber of profiles
Profiles1 record
Halo oglasi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Halo oglasi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Halo oglasi
What does Halo oglasi do?
Halo oglasi operates a Serbian online classifieds marketplace where individuals and businesses post and browse advertisements across 21 categories including real estate, jobs, vacation rentals, vehicles, electronics, furniture, clothing, pets, and services. The platform generates revenue from paid premium ad placements (Top, Premium tiers), featured employer listings, and banner advertising, while standard ads remain free in most categories.
Is Halo oglasi a public or private company?
Halo oglasi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Halo oglasi founded?
Halo oglasi was founded in 1995. It employs 11 to 50 people.
Where is Halo oglasi based?
Halo oglasi is headquartered in Novi Beograd.
How does Halo oglasi make money?
Three revenue lines are on record. Classified ad placements are the primary driver. The others are banner advertising and featured employer listings.
Who are Halo oglasi's main competitors?
Regional players on record are Njuškalo, Avito, Subito and Marktplaats. Emerging players are MojPosao / Infostud and Realitica.com. Direct peers are KupujemProdajem and OLX Serbia. Broad incumbents are Craigslist and Facebook Marketplace.
Does Halo oglasi have an API?
No public API is recorded for Halo oglasi.