Richway & Fuji Bio

What Richway & Fuji Bio does

Richway & Fuji Bio Inc. is a privately held, Honolulu, Hawaii-based company that manufactures and distributes a portfolio of health and wellness products. Its flagship offering, the Biomat, is a Class II FDA-cleared medical device that combines far infrared ray technology with negative ion technology to deliver heat therapy for the temporary relief of minor muscle and joint pain, joint pain associated with arthritis, muscle spasms, minor sprains and strains, minor muscular back pain, and muscle relaxation, as well as a temporary increase of local circulation where applied. The product line also includes the Biomat Pro (premium Biomat configuration), the BioAcoustic Mat (acoustic plus infrared), the BioBelt (targeted far-infrared belt application), and the ALKAL-LIFE 7000SL alkaline water ionizer.

The company sells exclusively through a multi-level marketing (MLM) channel: Independent Sales Associates (ISAs) market products directly to retail customers and earn commissions plus weekly and monthly bonuses tied to personal and organizational sales volume. ISAs are not required to purchase inventory upfront, products ship directly from the company to end customers, and ISAs must adhere to Minimum Advertised Price (MAP) policies; online marketplace sales (Amazon, eBay, Craigslist) are prohibited. Revenue pricing is not publicly disclosed, the sales force is supported with multi-language marketing collateral across at least seven languages (English, Spanish, German, French, Czech, Portuguese, Korean), and operations are subject to geographic restrictions in Japan and the Czech Republic.

The firm's regulatory posture is anchored by FDA 510K premarketing notification, a Health Canada Class 2 Medical Device License, and compliance with GMP, ISO 13485, NRTL, MDSAP, and CAPA quality systems, with UDI numbers assigned to products. The company is led by President & CEO Jeanna Kim, employs 11–50 people, has no disclosed institutional funding, and has not announced any mergers, acquisitions, leadership changes, or IPO plans in the available materials.

Name

Richway & Fuji Bio

Legal name

RICHWAY & FUJI BIO INC.

Website

https://richwayandfujibio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Richway & Fuji Bio Inc. is a Honolulu-based private MLM company that manufactures and distributes an FDA-cleared Class II far-infrared Biomat medical device and complementary wellness products (BioAcoustic Mat, BioBelt, ALKAL-LIFE 7000SL water ionizer) through a global network of Independent Sales Associates serving health-conscious retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Product Sales through ISAs: Richway generates revenue through direct sales of health and wellness products including the Biomat, BioAcoustic Mat, Biobelt, and Alkal-Life 7000SL. Independent Sales Associates purchase products and resell to retail customers, earning commissions and bonuses based on sales volume. Weekly bonus payments are paid two weeks after proof of qualification, and monthly bonus payments are paid on the last weekend of every month.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Richway & Fuji Bio Inc. manufactures and distributes wellness and medical-device products, anchored by the Biomat—a Class II FDA 510K-cleared far-infrared therapy mat—as well as the Biomat Pro, BioAcoustic Mat, BioBelt, and ALKAL-LIFE 7000SL alkaline water ionizer. The company distributes exclusively through a global network of Independent Sales Associates (ISAs) using a multi-level marketing model, shipping products directly from the company to end customers.

Product overview

Richway & Fuji Bio offers a wellness product portfolio centered around its flagship Biomat technology. The core offering includes the Biomat and Biomat Pro (Class II medical devices using far infrared ray technology), the BioAcoustic Mat combining sound therapy with mat technology, the ALKAL-LIFE 7000SL alkaline water system, and the BioBelt for targeted body application. All products are distributed through a direct sales (MLM) channel via Independent Sales Associates (ISAs).

Differentiator

Problem solved

Functional benefit

Brands

• Biomat: Far-infrared therapy mat certified as a Class II Medical Device with FDA 510K clearance, Health Canada License, and multiple international certifications (GMP, ISO 13485, NRTL, MDSAP).
• BioAcoustic Mat
• BioBelt
• Alkal-Life 7000SL
• Richway Group

Products and services

• Biomat A Class II medical device utilizing far infrared ray technology combined with negative ion technology to deliver heat therapy, marketed for temporary relief of minor muscle and joint pain, muscle spasms, stiffness, minor sprains and strains, minor muscular back pain, muscle relaxation, and temporary increase of local circulation where applied; sold to adult consumers through the company's Independent Sales Associate network.
• Biomat Pro Premium version of the Biomat with enhanced features for heat therapy and wellness applications, using the same far infrared ray and negative ion technology platform; sold to consumers seeking an upgraded home-use heat therapy mat through the Independent Sales Associate channel.
• BioAcoustic Mat Wellness mat product that combines acoustic/sound therapy technology with mat-based infrared technology, marketed for relaxation and wellness applications; sold to adult consumers through the Independent Sales Associate network.
• ALKAL-LIFE 7000SL Alkaline water ionizer home device designed for health and wellness applications, complementing the company's infrared mat product family; sold to consumers through the Independent Sales Associate network.
• BioBelt Belt-style wellness product utilizing far-infrared technology similar to the Biomat, designed for targeted application to specific body areas rather than full-mat coverage; sold to consumers through the Independent Sales Associate network.

Quantifiable outcome

• 3-year limited product warranty with first year free repair or exchange

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• doTERRA: Multi-level marketing wellness company selling essential oils and complementary natural health products. Comparable MLM distribution model and wellness-oriented consumer base, though product categories (essential oils vs. electrotherapeutic devices) do not directly overlap.
• Nu Skin Enterprises: Large publicly-traded MLM company selling personal care, nutrition, and wellness devices globally. Comparable GTM (multi-level marketing with independent sales representatives) and wellness/health positioning, but with a much broader product portfolio and significantly larger scale.
• LifeWave: Multi-level marketing health and wellness company selling patch-based phototherapy and wellness products. Highly comparable GTM motion (MLM with independent distributors) and overlap on wellness positioning, though the underlying product technology (wearable patches vs. infrared mats) differs.

Direct peers

• Sunlighten: Leading infrared sauna manufacturer offering far-infrared products for pain relief, recovery, and wellness. Overlaps in the infrared heat-therapy category and targets a similar health-conscious consumer base, with a more premium retail/showroom distribution model.
• Therasage: Maker of infrared heating pads and portable infrared therapy products for pain management and wellness. Closely comparable in product format (pad/mat-based infrared therapy) and therapeutic positioning, distributed via DTC and practitioner channels rather than MLM.
• Thermotex: Manufacturer of far-infrared heating pads and therapy devices for personal and clinical pain relief. Highly comparable product category (far-infrared heat therapy), overlapping indications (muscle/joint pain, arthritis), and competing for the same wellness consumer segment, though distributed via traditional retail/online rather than MLM.
• High Tech Health: Long-standing infrared sauna and infrared therapy equipment company. Directly comparable in underlying far-infrared therapy technology and the consumer pain-relief/wellness use case, although distributed through traditional channels rather than a multi-level sales force.
• Clearlight Infrared: Premium infrared sauna brand with full-spectrum far-infrared products positioned for detoxification, pain relief, and recovery. Comparable technology foundation and target buyer (wellness-focused adults seeking infrared therapy), competing primarily in higher price tiers.

Emerging players

• HigherDOSE: Digital-native wellness brand offering infrared sauna blankets and related heat-therapy products. Overlaps in the far-infrared consumer wellness category and targets a similar demographic, but distributes primarily through DTC e-commerce and social media rather than a sales-associate network.
• PlatinumLED Therapy Lights: Manufacturer of red light therapy and infrared therapy devices for pain relief, recovery, and wellness. Overlaps in light/heat-based therapeutic hardware for the same consumer indications, but focuses on red/NIR light panels rather than far-infrared mats and distributes via DTC e-commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/richwayandfujibio

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richway & Fuji Bio