PlatinumLED Therapy Lights
PlatinumLED Therapy Lights designs, manufactures, and sells FDA Class II-registered LED-based red and near-infrared light therapy devices (BIOMAX, BIOMAX PRO, SaunaMAX PRO, BIOMAX GO) directly to consumers, professional athletes, medical clinics, and US military customers across 100+ countries.
- Company typePrivate
- Founded2010
- HeadquartersKailua, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What PlatinumLED Therapy Lights does
PlatinumLED Therapy Lights is a privately held, bootstrapped US-based company founded in 2010 by Mark Sawyer and Michelle Sawyer that designs, manufactures, and sells LED-based red and near-infrared (NIR) photobiomodulation therapy devices. Its core technology centers on a patent-pending R+|NIR+ 7-wave spectrum covering wavelengths from 480nm to 1060nm, delivered through a single-chip LED architecture and verified by independent third-party output testing by LightLab International. The product portfolio spans the flagship BIOMAX series ($659-$1,299), the premium BIOMAX PRO line ($799-$1,599) with 50% higher output and individual wavelength control, the sauna-specific SaunaMAX PRO ($959), the portable BIOMAX GO ($299), and the entry-level BIO series, alongside a full ecosystem of mounting hardware and multi-panel combinations reaching $3,946+.
The company operates a direct-to-consumer e-commerce model exclusively through platinumtherapylights.com with no distributors or wholesalers, supported by regional warehouses in the United States (California), Germany (serving EU/UK with free shipping), and Southeast Asia to fulfill orders to 100+ countries. Pricing is one-time/perpetual across the line, with optional financing via Affirm and HSA/FSA payment acceptance through Truemed integration. While the core motion is self-serve consumer purchasing, the company actively cultivates institutional and professional segments including medical professionals and clinics (FDA Class II Medical Device registered), professional sports teams (Miami Heat, NY Giants, Philadelphia 76ers, Boston Red Sox, Orlando Solar Bears), US military branches (Army, Air Force, Military Health System), healthcare systems (Mayo Clinic, Advent Health, VA Medical Centers), fitness chains (Snap Fitness, Restore Hyper Wellness, Rockbox Fitness, Cincinnati Athletic Club), and hospitality (W Hotels), supported by phone, email, and chat customer service. The company holds FDA Class II, ETL, CE, RoHS, FCC, CB ICEE, and Health Canada MDL certifications.
PlatinumLED Therapy Lights firmographics
Firmographics- Name
- PlatinumLED Therapy Lights
- Legal name
- PlatinumLED
- Website
- https://platinumtherapylights.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlatinumLED Therapy Lights designs, manufactures, and sells FDA Class II-registered LED-based red and near-infrared light therapy devices (BIOMAX, BIOMAX PRO, SaunaMAX PRO, BIOMAX GO) directly to consumers, professional athletes, medical clinics, and US military customers across 100+ countries.
- Ownership category
- akta.pro rank
PlatinumLED Therapy Lights industry classification
Industry- Product category
- Red Light Therapy Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Skincare Devices & Beauty Tech (LED, Microcurrent, Cleansing Devices) (CRABAAAJ)
- akta.pro secondary industries
- Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI), Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG), Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE)
Keywords
Where PlatinumLED Therapy Lights is headquartered
LocationHeadquarters
- HQ city
- Kailua
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PlatinumLED Therapy Lights business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Hardware Product Sales: Primary revenue from selling LED light therapy devices including BIOMAX series panels, BIOMAX PRO series panels, SaunaMAX PRO panels, BIOMAX GO portable devices, and accessories (stands, mounting systems, remote controls). One-time purchase model with 3-year warranty. Financing available through Affirm (0% APR options).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BIOMAX 300 - Entry-level panel |
| One time/ perpetual license | Pay-as-you-go | BIOMAX 450 - Mid-size panel |
| One time/ perpetual license | Pay-as-you-go | BIOMAX 600 - Full-body panel |
| One time/ perpetual license | Pay-as-you-go | BIOMAX 900 - Maximum output panel |
| One time/ perpetual license | Pay-as-you-go | BIOMAX PRO NANO - Compact premium panel |
| One time/ perpetual license | Pay-as-you-go | BIOMAX PRO MIDI - Mid-size premium panel |
| One time/ perpetual license | Pay-as-you-go | BIOMAX PRO GRANDE - Large premium panel |
| One time/ perpetual license | Pay-as-you-go | BIOMAX PRO ULTRA - Maximum premium panel |
| One time/ perpetual license | Pay-as-you-go | SaunaMAX PRO - Sauna-specific panel |
| One time/ perpetual license | Pay-as-you-go | BIOMAX GO - Portable cordless device |
| One time/ perpetual license | Pay-as-you-go | SaunaMAX PRO Mobile Stand |
| One time/ perpetual license | Pay-as-you-go | Multi-light combination setups |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
PlatinumLED Therapy Lights product offering
Product offeringCore offering
PlatinumLED designs, manufactures, and sells LED-based red and near-infrared (NIR) light therapy devices that use a proprietary R+|NIR+ seven-wave spectrum (480nm, 630nm, 660nm, 810nm, 830nm, 850nm, 1060nm). The company offers a full hardware portfolio ranging from entry-level panels (BIO Series) to flagship BIOMAX panels, premium BIOMAX PRO clinical-grade panels, sauna-rated SaunaMAX PRO panels, and a portable BIOMAX GO device, sold through its own direct-to-consumer e-commerce storefront with FDA Class II Medical Device registration.
Product overview
PlatinumLED Therapy Lights offers a comprehensive portfolio of red and near-infrared (NIR) light therapy devices, categorized into three main product lines: the flagship BIOMAX Series (featuring 9th generation technology with 7-wave R+|NIR+ spectrum), the premium BIOMAX PRO Series (offering 50% more output with individual wavelength control and smart modes), and the specialized SaunaMAX PRO (designed for high-heat sauna environments). The company also offers the portable cordless BIOMAX GO device, the original BIO Series for budget-conscious users, and a complete ecosystem of mounting systems, stands, and multi-light combination packages. All products utilize the proprietary patent-pending R+|NIR+ multi-wave spectral technology spanning 480nm to 1060nm, with verified third-party output testing and FDA Class II Medical Device registration. The portfolio is designed for diverse use cases from personal home wellness to professional clinics and athletic facilities.
Differentiator
Problem solved
Functional benefit
Brands
- BIOMAX Series: The flagship red light therapy product line featuring the 9th generation with R+|NIR+ advanced 7-wave spectrum, available in 300, 450, 600, and 900 models.
- BIOMAX PRO Series
- SaunaMAX PRO
- BIOMAX GO
- BIO Series
Products and services
- BIOMAX Series Flagship red and near-infrared light therapy panels with a proprietary R+|NIR+ 7-wave spectrum (480nm, 630nm, 660nm, 810nm, 830nm, 850nm, 1060nm), available in four sizes (BIOMAX 300, 450, 600, 900) with modular design for multi-panel connection, digital touchscreen, optional remote, and FDA Class II Medical Device registration. Targeted at advanced personal wellness users.
- BIOMAX PRO Series Premium tier red and NIR light therapy panels offering 50% more light output than standard BIOMAX, with individual wavelength control (0-100% per wavelength), adjustable pulse output (0-9999Hz), zero-gap modular design, six preset Smart Modes (Deep Tissue, Anti-Aging, Sleep Support, Skin Repair & Recovery, Workout), voice recognition control, OLED touchscreen, and dedicated iOS/Android apps. Available in Nano, Midi, Grande, and Ultra sizes. Targeted at advanced users, clinics, athletes, and researchers. FDA Class II Medical Device registered.
- SaunaMAX PRO Sauna-specific red and NIR therapy light with a fanless all-aluminum design, IP65 rating, and tolerance for up to 150°F/65°C heat and moisture. Features a 6-wave spectrum (480nm, 630nm, 660nm, 810nm, 830nm, 850nm), 320 LEDs, and 201W power consumption. Designed for home and commercial sauna owners who want light therapy integrated into sauna sessions.
- BIOMAX GO Portable, cordless red light therapy device with up to 3 hours of battery life, featuring 660nm and 850nm wavelengths, voice control, adjustable output (0-100%), integrated touchscreen interface, and optional pulse mode. Targeted at users who want on-the-go therapy outside the home or clinic.
- BIO Series Original technology product line at an affordable price point featuring a 3-wave blend (480nm, 660nm, 850nm) with simple on/off power switches, available in all-red (660nm), all-NIR (850nm), or 50/50 combination configurations. Entry-level personal use with baseline irradiance.
- SaunaMAX PRO Mobile Stand Wheeled mobile stand for flexible SaunaMAX PRO placement inside a sauna or other room, enabling easy repositioning and height/angle adjustment for targeted therapy sessions. Sold separately from the SaunaMAX PRO panel.
Quantifiable outcome
- 50% more light energy output compared to previous BIOMAX models (BIOMAX PRO)
- +3 more outcomes
Companies that use PlatinumLED Therapy Lights
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
PlatinumLED Therapy Lights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
PlatinumLED Therapy Lights partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
PlatinumLED Therapy Lights competitors and assessment
Company assessmentDirect peers
- Joovv: Direct-to-consumer red and near-infrared light therapy panel brand offering full-body and modular LED panels; competes with PlatinumLED on the same SKU architecture, premium positioning, and home/professional buyer segments.
- LightStim: FDA-cleared LED light therapy devices for skincare and pain; comparable to PlatinumLED on the medical-grade LED therapy positioning and overlapping skincare/anti-aging use cases.
- Mito Red Light: Direct-to-consumer red/NIR light therapy panel maker with comparable modular multi-panel offerings and clinical-grade positioning; overlaps with PlatinumLED across consumer and professional use cases.
- Bestqool: Value-tier red light therapy panel brand selling full-body LED panels at lower price points; competes with PlatinumLED's BIO Series and entry-level BIOMAX 300 offerings on price-sensitive consumer demand.
- Rouge Red Light Therapy: Direct-to-consumer red light therapy panel brand with full-body and targeted LED offerings; comparable product architecture and GTM motion to PlatinumLED's flagship BIOMAX series.
- Red Light Rising: UK-based red light therapy panel brand offering full-body and targeted LED panels; competes with PlatinumLED in the European market via similar spectral output claims and modular designs.
Emerging players
- Sun Home Saunas: Infrared sauna brand with integrated red light therapy offerings; adjacent competitor to PlatinumLED's SaunaMAX PRO in the sauna-integrated light therapy segment.
- HigherDOSE: Wellness brand offering infrared sauna blankets and red light therapy products; overlaps with PlatinumLED's SaunaMAX PRO and BIOMAX series in the heat/infrared wellness category.
- BON CHARGE: Wellness brand offering red light therapy panels alongside blue light blocking and other wellness products; overlaps with PlatinumLED at the consumer end of the panel market.
- Block Blue Light: Light and wellness brand selling red light therapy panels and circadian lighting products; niche competitor at the consumer/Biohacker end of the market overlapping with PlatinumLED's BIO Series.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PlatinumLED Therapy Lights social profiles
Digital presencePlatinumLED Therapy Lights compliance and trust
Trust signalCompliance7 records
PlatinumLED Therapy Lights financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlatinumLED Therapy Lights leadership team
Management profileNumber of profiles
Profiles8 records
PlatinumLED Therapy Lights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlatinumLED Therapy Lights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlatinumLED Therapy Lights
What does PlatinumLED Therapy Lights do?
PlatinumLED designs, manufactures, and sells LED-based red and near-infrared (NIR) light therapy devices that use a proprietary R+|NIR+ seven-wave spectrum (480nm, 630nm, 660nm, 810nm, 830nm, 850nm, 1060nm). The company offers a full hardware portfolio ranging from entry-level panels (BIO Series) to flagship BIOMAX panels, premium BIOMAX PRO clinical-grade panels, sauna-rated SaunaMAX PRO panels, and a portable BIOMAX GO device, sold through its own direct-to-consumer e-commerce storefront with FDA Class II Medical Device registration.
Is PlatinumLED Therapy Lights a public or private company?
PlatinumLED Therapy Lights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlatinumLED Therapy Lights founded?
PlatinumLED Therapy Lights was founded in 2010. It employs 11 to 50 people.
Where is PlatinumLED Therapy Lights based?
PlatinumLED Therapy Lights is headquartered in Kailua, United States, in the North America region.
How does PlatinumLED Therapy Lights make money?
One revenue line is on record: hardware Product Sales.
Who are PlatinumLED Therapy Lights's main competitors?
Direct peers on record are Joovv, LightStim, Mito Red Light, Bestqool, Rouge Red Light Therapy and Red Light Rising. Emerging players are Sun Home Saunas, HigherDOSE, BON CHARGE and Block Blue Light.
Does PlatinumLED Therapy Lights have an API?
No public API is recorded for PlatinumLED Therapy Lights.
What industry is PlatinumLED Therapy Lights in?
PlatinumLED Therapy Lights's product category is Red Light Therapy Devices. Its primary akta.pro industry code is CRABAAAJ, Skincare Devices & Beauty Tech (LED, Microcurrent, Cleansing Devices), with a secondary code of CRABAKAI, Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning). Its NAICS code is 334510 and its SIC code is 3845.