Rural Electric Cooperative
- Company typePrivate
- Founded1938
- HeadquartersLindsay, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Rural Electric Cooperative firmographics
Firmographics- Name
- Rural Electric Cooperative
- Legal name
- Rural Electric Cooperative, Inc.
- Website
- https://recok.coop
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Rural Electric Cooperative is headquartered
LocationHeadquarters
- HQ city
- Lindsay
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rural Electric Cooperative business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D
Revenue model
- Electricity Distribution Sales: REC generates revenue through electricity distribution to member-owners. As a cooperative, it operates on an at-cost basis, returning profits (margins) to members through capital credits. The majority of revenue comes from commercial and industrial customers (71% of revenue from 29% of accounts), while residential and farm accounts represent 26% of revenue from 71% of accounts. Revenue is derived from service availability charges and energy charges per kilowatt-hour, with rates unchanged since 2018.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential Service - Summer (April-October) |
| Subscription | Monthly | Residential Service - Winter (November-March) |
| Subscription | Monthly | Non-Residential Single-Phase Power |
| Subscription | Monthly | Non-Residential Three-Phase Power |
| Subscription | Monthly | Large Power Service |
| Subscription | Monthly | Budget Billing Program |
| Unit Pricing | Pay-as-you-go | Heat Pump Rebates - Geothermal |
| Unit Pricing | Pay-as-you-go | Heat Pump Rebates - Air Source/Mini-Split |
| Unit Pricing | Pay-as-you-go | Programmable Thermostat Rebate |
| Unit Pricing | Multi-year contract | Scholarships |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Rural Electric Cooperative product offering
Product offeringCore offering
Rural Electric Cooperative distributes electricity to member-owners across six counties in south central Oklahoma, operating as a member-owned cooperative on an at-cost basis. The cooperative maintains 3,000+ miles of distribution lines serving over 12,600 meters for residential, farm, commercial, and large power customers. Revenue is generated from monthly service availability charges and per-kWh energy charges, with any margins returned to members as capital credits.
Product overview
Rural Electric Cooperative operates a customer-facing digital platform anchored by SmartHub, a web and mobile (iOS/Android) customer account management portal. SmartHub serves as the primary interface for bill payment, usage monitoring, outage reporting, and account notifications. The cooperative also provides supplementary programs including energy efficiency rebates, patronage capital credit returns, the Operation Round-Up charitable giving program, and the Co-op Connections discount card. Youth-focused initiatives (Youth Tour, Energy Camp, Scholarships) and community facilities (Multi Purpose Center) round out the service portfolio. Energy education is supported through the Together We Save platform. Outage management is facilitated via a dedicated real-time outage map.
Differentiator
Problem solved
Functional benefit
Brands
- SmartHub: Online account management platform allowing members to pay bills, view usage, report outages, and manage notifications.
Quantifiable outcome
- Record high electricity sales of 623.5 million KWH delivered in 2024
- +3 more outcomes
Companies that use Rural Electric Cooperative
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Rural Electric Cooperative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Rural Electric Cooperative partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Apex Row, LLCminorApex Row, LLC is contracted by REC for 2026 to spray and control brush growing under electric lines throughout REC's service area. They use low volume backpack sprayers. REC's Right-of-Way Coordinator John Byrd oversees this work.
- Western Farmers Electric Cooperative (WFEC)coreWFEC is a not-for-profit wholesale power supplier for 21 distribution cooperatives and Altus Air Force Base across Oklahoma and into parts of New Mexico. REC purchases electricity from WFEC, which represents 69% of total cost of providing electricity. WFEC also returns additional capital credits to members ($421,947 in 2023) and pays additional funds to schools in REC's service area ($1,211,231.68 in 2024). WFEC representatives attend REC Annual Meetings.
- Touchstone Energy CooperativescoreTouchstone Energy is the national brand identity for electric cooperatives, representing 750+ local cooperatives in 46 states. REC is affiliated with Touchstone Energy which provides marketing support and brand identity. Touchstone Energy cooperatives have an ACSI score of 83 vs industry average of 77.
- Oklahoma Association of Electric Cooperatives (OAEC)coreOAEC is the state association for Oklahoma's 27 electric distribution cooperatives. REC participates in OAEC programs and events, with OAEC's General Manager attending REC meetings. OAEC supports Youth Tour and other cooperative programs.
- National Rural Electric Cooperative Association (NRECA)coreNRECA is the national trade association for electric cooperatives. REC participates in NRECA-sponsored programs including Youth Tour to Washington D.C. NRECA represents the collective interests of America's electric cooperatives.
- America's Electric Cooperatives PAC (formerly ACRE)minorPolitical action group formed in 1996 with 50% of donations returning to Oklahoma and 50% spent in Washington D.C. REC encourages member participation in this PAC.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
Rural Electric Cooperative competitors and assessment
Company assessmentDirect peers
- Pedernales Electric Cooperative: Largest electric distribution cooperative in the US, serving central Texas. Direct peer as a Touchstone Energy-affiliated member-owned distribution cooperative, comparable in business model, capital credits structure, and community programs.
- Cobb EMC: Electric membership corporation serving members in northwest metropolitan Atlanta, Georgia. Comparable as a member-owned distribution utility offering similar SmartHub-style account management, capital credit returns, and community programs through the Touchstone Energy network.
- Oklahoma Electric Cooperative: Oklahoma rural electric distribution cooperative serving the Norman area and surrounding counties. Direct peer as another OAEC member distribution co-op with overlapping south-central Oklahoma footprint and similar commercial/residential customer mix.
- People's Electric Cooperative: Oklahoma-based rural electric distribution cooperative serving members in south-central and southeastern Oklahoma. Comparable in size, structure, and business model as a fellow OAEC member distribution cooperative delivering electricity across rural Oklahoma.
- Caddo Electric Cooperative: Oklahoma rural electric distribution cooperative headquartered in Anadarko serving parts of western Oklahoma. Direct peer as an OAEC-affiliated distribution cooperative with similar member-owned structure, services, and rural service territory.
Others
- Touchstone Energy Cooperatives: National brand alliance of 750+ local consumer-owned electric cooperatives including REC. Relevant as REC's brand affiliate (ACSI score 83 vs industry 77) and as the network providing shared marketing, programs, and the Co-op Connections Card offering REC deploys.
- National Rural Electric Cooperative Association (NRECA): National trade association for electric cooperatives in the United States. REC participates in NRECA programs including Youth Tour to Washington D.C., making it an ecosystem/association peer providing shared services and lobbying representation.
- Western Farmers Electric Cooperative (WFEC): Wholesale power generation and transmission cooperative supplying 21 distribution co-ops in Oklahoma and parts of New Mexico. Closely linked to REC as its wholesale power supplier (69% of REC's cost), making it a critical counterparty and ecosystem participant.
Broad incumbents
- Oklahoma Gas & Electric (OG&E): Investor-owned utility serving Oklahoma and Arkansas with electric generation, transmission, and distribution. Directly comparable as it competes with REC for large customers in overlapping Oklahoma service areas; REC's marketing explicitly contrasts its flat rates against OG&E's frequent rate increases.
- Public Service Company of Oklahoma (PSO): AEP subsidiary operating as an investor-owned electric utility serving eastern and southwestern Oklahoma. Broad incumbent comparable in regulatory framework and customer base (residential, commercial, industrial), though larger and investor-owned rather than cooperative.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Rural Electric Cooperative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rural Electric Cooperative leadership team
Management profileNumber of profiles
Profiles10 records
Rural Electric Cooperative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rural Electric Cooperative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rural Electric Cooperative
What does Rural Electric Cooperative do?
Rural Electric Cooperative distributes electricity to member-owners across six counties in south central Oklahoma, operating as a member-owned cooperative on an at-cost basis. The cooperative maintains 3,000+ miles of distribution lines serving over 12,600 meters for residential, farm, commercial, and large power customers. Revenue is generated from monthly service availability charges and per-kWh energy charges, with any margins returned to members as capital credits.
Is Rural Electric Cooperative a public or private company?
Rural Electric Cooperative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rural Electric Cooperative founded?
Rural Electric Cooperative was founded in 1938. It employs 51 to 100 people.
Where is Rural Electric Cooperative based?
Rural Electric Cooperative is headquartered in Lindsay, United States, in the North America region.
How does Rural Electric Cooperative make money?
One revenue line is on record: electricity Distribution Sales.
Who are Rural Electric Cooperative's main competitors?
Direct peers on record are Pedernales Electric Cooperative, Cobb EMC, Oklahoma Electric Cooperative, People's Electric Cooperative and Caddo Electric Cooperative. Others are Touchstone Energy Cooperatives, National Rural Electric Cooperative Association (NRECA) and Western Farmers Electric Cooperative (WFEC). Broad incumbents are Oklahoma Gas & Electric (OG&E) and Public Service Company of Oklahoma (PSO).
Does Rural Electric Cooperative have an API?
No public API is recorded for Rural Electric Cooperative.