Gugler

Name

Gugler

Legal name

Gugler Medien GmbH

Website

https://gugler.at

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Melk

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Print Production Services: One-time production of customized print products including books, publications, direct mailings, packaging, and advertising gifts. Revenue generated per job/project with pricing based on complexity, materials, and run length.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gugler is a sustainable commercial printing company offering offset and digital printing of books, publications, packaging, direct mailings, and advertising gifts. Production is differentiated by industry-leading third-party certifications including Cradle to Cradle Certified Gold/Silver (90 components), V-Label vegan printing, FSC/PEFC, EU Ecolabel, and Austrian Environmental Label, supported by climate-positive operations with 100% green electricity and Gold Standard climate financing.

Product overview

Gugler DruckSinn is a sustainable printing company based in Melk, Lower Austria, offering a comprehensive portfolio of printing products and services. The core offerings include Print Klassik (classic printing), Books, Publications, Packaging, Direct Mailing, and Paper-based Advertising Gifts, supported by a Web2Print online ordering platform. Services include personal consulting, pre-press preparation, and the Vollkoffer sample case service for material consultation. The company specializes in certified sustainable printing with Cradle to Cradle (Gold and Silver), V-Label vegan printing, FSC, PEFC, EU Ecolabel, Austrian Ecolabel, and climate-neutral printing options. The product portfolio ranges from standard print materials to premium books and publications, all produced with rigorous sustainability standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Klassik
• Bücher (Books)
• Publikationen (Publications)
• Verpackungen (Packaging)
• Direct Mailing
• Werbegeschenke (Advertising Gifts)
• Web2Print
• 100% Vegan Printing (V-Label)
• Druck und Klima (Print and Climate)
• Vollkoffer (Sample Case)

Quantifiable outcome

• Cradle to Cradle Certified Gold and Silver with 95%/100% of substances assessed at recipe level down to 0.01% by weight
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Schwarzenegger Climate Initiative / Austrian World SummitcoreGTM or Marketing Partner · 1 January 2026Second year as print partner for Austrian World Summit organized by the Schwarzenegger Climate Initiative. Produces Next Generation Magazine and other printed materials for the climate conference.
• Salzkammergut-Media GesmbHcoreStrategic or Co-development Partner · 1 January 2024Sister company consisting of 5 medium-sized printing companies in Upper Austria that merged to create synergies as regional providers. Combined entity employs 130 people. Daniel Fürstberger also serves as managing director. Enables expanded service portfolio and geographic coverage.
• Grüner Wirtschaftstreuhand & SteuerberatungminorStrategic or Co-development Partner · 1 January 2024Tax and business consulting firm that established a second office location within gugler*'s Melk facility. 25 employees serving 850 clients. Unusual co-location partnership between accounting firm and printing company.
• Material Suppliers (Paper Mills, Chemical Manufacturers)coreTechnology or IntegrationNetwork of suppliers providing Cradle to Cradle certified materials. Collaboration with suppliers to develop and verify chemical formulations of print components under full supply chain assessment.

Scale indicators4 records

Recent moves7 records

Emerging players

• Books on Demand (BoD) GmbH: Print-on-demand book producer serving self-publishers and smaller publishers in DACH. Comparable as a book-printing specialist using digital production technology to serve publisher customers, though focused on short-run rather than premium runs.

Direct peers

• optimal media GmbH: German book and specialty printer serving publishers and art-book clients with high-quality offset/digital production. Directly comparable as a mid-sized DACH book printer focused on premium and sustainable production for publishing houses.
• Lokay e.K. Druck und Medien: Sustainable German printing company with climate-neutral production and FSC certification serving publishers and brand customers. Comparable as a mid-sized sustainability-certified commercial printer in DACH.
• Druckerei Vetters GmbH & Co. KG: Sustainable German printing company with FSC, EU Ecolabel, and climate-neutral production. Direct peer to Gugler in offering certified-sustainable offset and digital printing to publisher and brand customers in DACH.
• Sinnack Druck & Verlag: German printing company focused on sustainable, climate-neutral production with FSC and other certifications. Comparable to Gugler as a mid-sized sustainability-led commercial and book printer in DACH.
• Druckhaus Sportflieger (Haslach): German printing company producing art books, catalogs, and premium publications. Comparable as a specialty book printer competing for the same premium publisher clients in the DACH market with an emphasis on craft and quality.

Broad incumbents

• Westermann Druck GmbH: Larger German printing group producing books, educational materials, and commercial print. Comparable as a DACH book and commercial printer with broader product portfolio, competing for similar publisher customers.
• Flyeralarm / Onlineprinters Group: Large European web-to-print platform serving SMBs with standardized print products. Comparable only at the margin — competes with Gugler's Web2Print channel for standard products but does not serve premium publisher customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0z-YF8FkY3QzK3ETTbLW-A
• Facebookfacebook.com/guglerKommunikationshaus
• LinkedInlinkedin.com/company/guglergmbh
• Instagraminstagram.com/gugler_kommunikationshaus
• Xx.com/guglergmbh

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gugler